How a skincare brand achieved 20,000+ skin scans and a 49% scan-to-cart conversion using GlamAR

Published

5 Aug 2026

Introduction

Industry

Skincare

Solutions

3D Model Creation

360 Product Viewer

Virtual try-ons

Most beauty brands start with a product idea and work backwards. The skincare brand started with its own lab. Long before its consumer brands hit the shelves, the company was investing in research and formulations.

The belief was simple: every product should solve a real skin concern, not just follow a trend. Naturally, the brand wanted the shopping experience to follow the same philosophy. But reality is very different from theory. Every customer's skin is different, which means a one-size-fits-all storefront cannot deliver truly personalized recommendations.

The skincare brand needed to bring real, personalized skin consultations into its app without making the experience feel clunky or bolted on.That is the problem GlamAR came in to solve

Problem

Buying skincare online often begins with a simple question

"Which product is right for my skin?"

But it rarely stops there. People also ask:

"Is this actually meant for my skin?"

"Will it solve my problem or make it worse?"

"How do I know I am choosing the right serum?"

For most shoppers, the answers are rarely obvious.

After all, everyone’s skin is different. One customer may struggle with acne while also having dehydrated skin. Another may want to reduce pigmentation. Someone else may simply want healthier-looking skin but have no idea where to begin

However, most e-commerce experiences treat all of these customers the same

As a result, shoppers scroll through hundreds of products, read reviews, compare ingredients, and hope they make the right decision. The process feels more like guessing than receiving expert advice

The skincare brand wanted to change that.Instead of asking customers to figure everything out on their own, the brand wanted every shopper to receive recommendations based on their unique skin concerns

However, there was another challenge

The skincare brand already had its own mobile shopping experience. It wanted to introduce AI-powered skin analysis within the app without disrupting the customer journey or forcing customers to switch between different platforms

The experience had to feel completely native

Customers needed to be able to complete a skin scan, receive personalized recommendations instantly, and continue shopping without ever feeling as though they had left the application

Building this kind of seamless experience required more than an AI model

It required custom engineering

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The Solution

GlamAR gave the skincare brand exactly what it was looking for: a personalized skincare consultation built directly into the shopping journey, making product discovery feel less like guessing and more like expert guidance

Personalized skin analysis inside the app

Customers could complete an AI-powered skin scan in seconds without leaving the application. The entire experience felt native, allowing shoppers to move seamlessly from skin analysis to product discovery

Recommendations tailored to every customer

Instead of showing the same products to everyone, GlamAR analyzed individual skin concerns and recommended products that matched each customer's unique needs, making every recommendation more relevant and trustworthy

A custom integration built from the ground up

Rather than forcing the skincare brand to change its existing technology, GlamAR built a custom integration that fit seamlessly into the brand's mobile experience, delivering personalization without disrupting the customer journey

Smarter customer engagement beyond the scan

Every skin scan, recommendation and product interaction became valuable customer insight. This helped the skincare brand to better understand shopper behavior and deliver more personalized engagement even after the consultation was complete

The Impact

When customers understood their own skin first, shopping became far more confident

More than 20,000 personalized consultations

Thousands of customers completed AI-powered skin scans, turning product discovery into an interactive skincare consultation instead of simple browsing

Nearly half the users acted on recommendations

Almost 49% of customers who completed a skin scan added a recommended product to their cart, demonstrating the power of personalized recommendations over generic product suggestions

Faster adoption week after week

Customer engagement continued to accelerate, with the AI skin analysis experience delivering 2.4× week-over-week growth during the first month after launch

The skincare brand had already built its reputation on research-backed skincare. With GlamAR, the same scientific approach became part of the buying experience, helping customers understand their skin before choosing products and making online skincare shopping feel far more personal