How Foxtale used AI Skin Analysis to boost conversions and engagement on app with GlamAR

From AI Skin Analysis to personalized shopping decisions

Introduction

Industrie

Skincare

Solutions

Skincare buying journeys often start with confusion, too many choices, too little clarity, and mostly self-assessment. GlamAR’s AI Facial Skin Analysis changes that: it detects skin concerns with clinical-grade precision in under five seconds, then translates those insights into personalized product recommendations. 

When Foxtale, one of India's fastest-growing skincare brand set out to transform their mobile app, their goal was to enhance direct engagement and make skincare discovery more intuitive. To achieve this, they needed technology that could help users understand their skin better and connect those insights to their shopping decisions. 

We powered the AI Skin Scanning in Foxtale’s Skin Horoscope feature; a new-age experience that analysed skin and also habits and preferences to build curated recommendations.

The Challenge

Despite strong brand loyalty, Foxtale faced a common D2C dilemma: how to differentiate their brand experience in this highly competitive market without losing customer trust. Through internal research, Foxtale identified three critical friction points:

Skin literacy gap

Many users weren't fully aware of their actual skin type or underlying concerns

Decision paralysis

Shoppers felt overwhelmed by product choices, often buying through trial and error

Missing the "why"

Even when users found products, they didn't understand how to build effective routines or why certain products worked together

Their vision of the Skin Horoscope was to cut through the clutter of generic Skin Recommenders and build something distinct and holistic with accurate skin insights.

"It has been great partnering with GlamAR and working together to bring this experience to life."

Riveshu Trivedi

AVP Product @ Foxtale

The Solution

GlamAR integrated its advanced facial mapping and skin concern detection technology directly into Foxtale's iOS and Android apps, as a part of their Skin Horoscope feature

Instant AI analysis

Users take a selfie and receive a detailed skin report in under 5 seconds powered by GlamAR

Insightful skin results

The report detects concerns like pigmentation, dryness, texture irregularities, and fine lines

Contextual education

Users understand not just what to buy, but why each product matters for their skin

Empfehlungen zum Produkt

Based on detected concerns, the system generates morning and evening skincare routines with products that address the user's unique concerns

What made
GlamAR the right fit

Foxtale’s app turned into an engaging, insight-driven experience where every user could start their skincare journey by truly understanding their skin.

Accuracy optimized for Indian skin tones

Localized AI parameters ensure reliable results across diverse complexions and lighting conditions

Multi-concern detection

Simultaneous identification of issues like pores, acne, whiteheads and more for a holistic report

devx commerce supported the technical integration, ensuring stable performance across both platforms.

The Impact

Since launch, user behavior validated that skin analysis drives real engagement and retention

Users who understood their skin concerns were significantly more likely to explore products deeply and spend longer within the app and eventually complete a purchase.

From scan to cart

Users who completed their skin analysis went on to purchase the recommended products—turning insights into action.

Faster decisions

Personalized routines eliminated guesswork, closing the gap between “what do I need?” and checkout.

Higher conversions

Analyzed users converted at significantly higher rates than standard shoppers.

“Everything about the integration was smooth - from initial setup to go-live. GlamAR’s team was proactive, understood our priorities, and resolved every request promptly. That kind of execution makes a huge difference.”

Pushpal Maheshwari

CEO und Mitbegründer von devx commerce

Why it worked

The success came from giving users something they’d never had before: clarity about their skin. 

Foxtale understood that users crave personalized insight before making purchase decisions. GlamAR’s AI technology made that possible by connecting clinical-grade skin analysis to intuitive, educational in-app experiences. 

The result: a differentiated app that reduces decision fatigue, builds confidence in product choices, and drives measurable conversion turning engagement into revenue for Foxtale's direct-to-consumer strategy.