Virtual reality shopping platform

What is a virtual reality shopping platform?

A virtual reality shopping platform is a virtual environment that reproduces real-life stores. It allows shoppers to interact with products in 3D using a VR headset, smartphone, or even a regular web browser. Instead of just clicking through images, they can view products in 360 degrees and get suggestions from AI.

With our cost-effective interactive virtual showroom, you can engage your customers with 3D content that will make them more likely to complete a purchase and two and a half times more likely to add products to their cart.

Benefits of GlamAR’s virtual reality platform

GlamAR’s VR platform is built for fast performance and real-world impact. Its benefits to retailers include:

1. Enhanced engagement and longer sessions

People often scroll through traditional websites and leave quickly. However, GlamAR’s virtual stores invite your customers to explore and walk through a virtual store from the comfort of their own homes. Our platform can keep your customers engaged for longer and increase their likelihood of making a purchase. 

2. Improved conversion rates

Our VR shopping platform connects shoppers with your product. Instead of your customers guessing based on 2D images, they can view items from every angle, try them on virtually, and see how things fit into their lifestyle.

When customers feel sure about what they want, they’re less likely to abandon their carts. No one wants to deal with the disappointment of ordering something that looks great online but turns out to be lower quality in person. What you see is what you get, and that drives better conversions.

3. Reduced product returns

When customers can see and interact with your product clearly in 3D,  they know exactly what to expect. That clarity leads to more confident decisions and fewer unpleasant surprises when their order arrives. GlamAR VR shopping platform reduces return rate and increases user satisfaction.

4. Personalized shopping experiences

GlamAR’s VR tool learns from each of your customers’ preferences and past behavior to create a tailored virtual store experience. It’s like walking into a store where everything you love is already laid out for you in your style, your size, and your taste. Instead of scrolling endlessly, your customers are shown products they most likely will be interested in.

5. Brand differentiation

Most e-commerce websites display the usual flat images, where you have to scroll endlessly with little to no interaction. GlamAR will help your brand stand out through immersive, 3D shopping experiences. Instead of just listing products, GlamAR helps create a virtual environment that will reflect brand identity and values.

6. Data-driven optimization system

Our system learns from how your customers use it. Every movement, click, and interaction in the virtual store is tracked. These data are used to provide deep insights into what your customers love, where they spend their time, and which products catch their attention. The more your customer interacts, the more relevant the experience becomes.

Features of GlamAR’s virtual reality platform

GlamAR’s technology is built for easy integration into any retail workflow. Our VR shopping platform features are:

1. Intuitive 3D store builder

GlamAR features a virtual store creation tool that enables you to create a store that truly reflects your style. This feature allows you to design your space exactly as you envision it. All you need to do is make use of our simple drag-and-drop interface; there's no need for coding, just your creativity. 

2. Smart virtual try-on

Our virtual try-on feature allows your customers to try on clothes, glasses, jewelry, or makeup directly on their device. We help your customers visualize how items will look and fit on them. We ensure your customers are well-informed before making a purchase.

3. Cross-device compatibility

Our VR shopping platform works well with mobile phones, desktops, and head-mounted displays. Your customers can enjoy shopping on any device, with no additional setup required. However, your customers who use VR headsets will experience rich visuals and an enhanced shopping experience.

4. Secure checkout and integration

Our platform can integrate with your existing payment systems without disrupting your current setup. It will work with the platforms you already use. Your customers can shop in 3D and still check out just like they always do. Additionally, all payments remain secure and protected, which allows your customers to complete their purchases with complete peace of mind.

5. Enterprise-level security

GlamAR’s virtual reality shopping platform is built with one of the most secure features. Our system incorporates SOC 2, GDPR, and ISO 27001 security standards. This security feature helps to keep your customers' data and business operations fully protected. 

Use cases and industries adopting VR platforms

Many industries are now using VR to improve customer experience. In this section, we will explore the sectors using a VR shopping platform to achieve their goals.

1. Fashion retail

Fashion brands have adopted VR to elevate their shopping experience. Fashion retailers' customers can explore collections in 3D, try on outfits using digital avatars, and get personalized style tips from anywhere. Big-name brands have already used a virtual shopping platform to bring their collections to life.

2. Beauty and personal care

The beauty industry is also a part of those industries that have adopted VR platforms. VR platforms have made trying on products easier and more personal. With a VR platform, users can now try on lipstick, eyeshadow, or foundation in real time, seeing how it looks on their actual face. 

3. Home and furniture

Home and furniture brands are using VR to let customers explore their products in 3D and see how they’d look in real spaces. With virtual showrooms, shoppers can test furniture sizes, colors, and styles in a digital room before making a purchase.

4. Automotive

Car brands and dealerships are now creating immersive virtual showrooms where buyers can see vehicles in 3D, and take care of the need for physical showroom visits. Shoppers can view and customize car parts, such as wheels, dashboards, seat finishes, and lighting, in real-time on a VR shopping platform.

Top use cases of virtual reality in retail

1. Virtual showrooms

Many retailers use a VR platform to create virtual showrooms that replicate their physical stores. Their customers can browse products, zoom in for details, and explore collections directly from their device.

2. Guided virtual shopping tours

Retailers now simulate the personal service of in-store retail by allowing AI assistants to walk customers through the virtual store. These assistants can answer questions, provide product suggestions, and assist their customers in navigating the space in real-time.

3. Immersive product try-ons

Virtual try-ons help their customers to test how a product looks or fits without physically handling it. Their customers can try on clothes, makeup, and eyewear from the comfort of their homes. 

4. Virtual events and product launches

Brands are hosting immersive events with VR, such as product launches, virtual runway shows, or pop-up stores, in 3D environments. These experiences capture attention and provide customers with an exciting way to engage with new collections, regardless of their location.

5. Employee training and store planning

Retailers utilize virtual reality to train their staff and efficiently plan store layouts. The VR training imitates real-world scenarios. It provides detailed training, ranging from customer service to stocking shelves and managing high-traffic sales events.

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