How White Cut Diamonds stood apart in a traditional market
Veröffentlicht
22 Dec 2025
In the heart of India’s jewelry markets, where tradition still guides choices, craftsmanship is treasured, and in-person store visits remain the most trusted way to buy. White Cut Diamonds, known for exquisite lab-grown diamond jewelry, quietly began writing a different kind of story.
Most jewelry brands continued relying on familiar methods: showcasing pieces in glass counters in velvet-lined cases, sharing designs through photos, and guiding customers with reassuring words from across the counter. But the founder of White Cut Diamonds felt something was missing.
Most jewelry brands continued relying on familiar methods: showcasing pieces in glass counters in velvet-lined cases, sharing designs through photos, and guiding customers with reassuring words from across the counter. But the founder of White Cut Diamonds felt something was missing.
Problem
Jewelry shopping still depended heavily on imagination. Customers at White Cut Diamonds often faced a hesitation every jeweler knows too well:
“Will this suit me?
“How will it look on my face, my skin tone or my neckline?”
“Should I try something else?”
But there is a deeper problem most jewelers face: space constraints.
A showroom can only hold so much. Even well-stocked stores display just a fraction of what their catalog offers carefully arranged behind glass. And keeping samples of every metal, stone, and size combination isn’t just a space issue, it’s also a major investment.
And customers don't shop in fractions.
Someone walks in, drawn to a pendant design. Beautiful and exactly the style they're looking for. Except, they want it with emeralds instead of diamonds. Or maybe they love the necklace but wish the stones were a different cut. Or they imagine a custom combination: sapphires paired with rose gold instead of the white gold on display.
That exact version? It's not there. It might exist in the catalog, but not on the counter in front of them.
So they're left to imagine.
How would those emeralds look against their skin tone? Would the rose gold complement their attire the way they picture it? Photos can show the craftsmanship. Descriptions can paint a picture. But neither can answer the question that truly matters: How will my version look on me?
In a category where the final decision is deeply personal, this created real uncertainty. Some customers took longer to decide, caught between what they could see and what they wanted. Others hesitated to explore variations they couldn't try. And some simply couldn't visualize their preferred piece on themselves.
A showroom can only hold so much. Even well-stocked stores display just a fraction of what their catalog offers carefully arranged behind glass. And keeping samples of every metal, stone, and size combination isn’t just a space issue, it’s also a major investment.
And customers don't shop in fractions.
Someone walks in, drawn to a pendant design. Beautiful and exactly the style they're looking for. Except, they want it with emeralds instead of diamonds. Or maybe they love the necklace but wish the stones were a different cut. Or they imagine a custom combination: sapphires paired with rose gold instead of the white gold on display.
That exact version? It's not there. It might exist in the catalog, but not on the counter in front of them.
So they're left to imagine.
How would those emeralds look against their skin tone? Would the rose gold complement their attire the way they picture it? Photos can show the craftsmanship. Descriptions can paint a picture. But neither can answer the question that truly matters: How will my version look on me?
In a category where the final decision is deeply personal, this created real uncertainty. Some customers took longer to decide, caught between what they could see and what they wanted. Others hesitated to explore variations they couldn't try. And some simply couldn't visualize their preferred piece on themselves.
The Solution
GlamAR gave White Cut Diamonds what they needed: the ability to offer a modern shopping experience without losing the trust and tradition their customers valued
See It, try It and choose confidently
AR try-ons let shoppers view earrings, rings, and bracelets on themselves in real time, giving them true-to-size clarity and the confidence to make quicker, easier decisions
3D Product display
Every jewelry piece was available in high-quality 3D, allowing customers to rotate, zoom, and view intricate craftsmanship from every angle before trying it on
Expanded digital catalog
Designs not physically available in-store could now be explored virtually, allowing shoppers to browse options like rose gold vs white gold without limitations
Accessible for all retailers
What once felt like technology reserved for luxury giants became simple, affordable, and achievable for a homegrown Indian jewelry brand
AR is going to redefine how jewelry is sold. It removes guesswork, builds trust, and gives customers the clarity they’ve always wanted. For me, early adoption of AR wasn’t about technology; it was about staying ahead of where the market is going.
The Impact
When customers finally saw their chosen designs on themselves, the hesitation faded and the experience simply made more sense
A more engaged shopping journey
Customers spent more time exploring designs, trying variations, and interacting with the 3D models, turning a simple visit into a deeper discovery
Greater confidence in choosing jewellery
With real-time try-ons, shoppers felt more certain about how each piece suited them, leading to quicker, more assured decisions
A modern experience rooted in tradition
The brand preserved its trust-driven, personal touch while quietly upgrading the experience with technology that blended seamlessly with their existing process
Standing out in a traditional market
Among neighboring jewelers who still relied on counter displays, PDFs and brochures, White Cut Diamonds stood out as a forward-looking brand offering something truly unique
Build your own success story
Let’s bring AI-powered personalization to your brand
Entdecken Sie, wie AR, VR und 3D das Umsatzwachstum im Jahr 2025 fördern können
Vereinbaren Sie einen Termin mit unserem Team
Entdecken Sie, wie AR, VR und 3D das Umsatzwachstum im Jahr 2025 fördern können
Vertrauen bei globalen Marken
Sicherheit und Skalierbarkeit auf Unternehmensniveau
Vereinbaren Sie einen Termin mit unserem Team
Vielen Dank, dass Sie Ihren Demo-Anruf geplant haben
Herzlichen Dank! Ihr Beitrag ist eingegangen!
Huch! Beim Absenden des Formulars ist etwas schief gelaufen.
Vertrauen bei globalen Marken
Sicherheit und Skalierbarkeit auf Unternehmensniveau
