I migliori 11 software di prova di bellezza AR nel 2025: Da esplorare

AR beauty try-on software has made it easier than ever for your customers to shop online. It changes the way consumers interact with products. Even its updated features provide quick and customized options for the shoppers to try beauty products before purchasing. If, like me, you scroll through online product pages and buy your necessary beauty items after considering a long list, there is a whole new world out there.

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The latest trends in the beauty tech industry enable customers to virtually try on products, ranging from makeup items to clothing and accessories. Cosmetics and beauty brands are racing to meet the demands of altered shopping behaviors and consumer expectations with AR beauty try-on solutions.

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By 2025, AR technologies will no longer be futuristic concepts; they will be vital to the beauty industry. I have been testing these platforms for the past few months. This time, I've spent several days tinkering with 15 top AR beauty try-on software options to bring you the best 10 platforms.

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The best 11 AR beauty try-on software

1. GlamAR (Best for customization)
2. Modiface (Best for skin analysis)
3. Perfect Corp (Best for virtual makeup products ) 
4. Banuba (Best for face AR SDK)
5. MirrAR (Best for user-friendly technology)
6. Webkul’s AR (Best for 3D virtual try-on)
7. DeepAR (Best for makeup simulations)
8. OrboAI (Best for product recommendations)
9. FaceCake (migliore per compatibilità)
10. ObsessAR (Il migliore per i negozi virtuali)
11. PulpoAR (Best for complete makeover)

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Glance at the best AR beauty try-on software

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What is an AR beauty try-on?

AR overlays digital elements, such as virtual beauty products, onto a person's face using common devices like smartphones and tablets. AR beauty try-on software lets consumers view the appearance of AR beauty products on their faces in real time with the help of facial recognition and tracking technologies. 

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As a result, consumers will get a realistic simulation result that matches their skin tone and facial features and adjusts to different lighting conditions. Your customers won’t need to rely on testers or trial rooms. AR beauty try-on applications offer them a creative and practical way to try things anytime, anywhere. 

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What is augmented reality in the beauty industry? 

Augmented reality (AR) has transformed the beauty shopping experience into an interactive and engaging one. It connects customers' digital and physical worlds. So, beauty brands are trying to incorporate AR into their marketing strategies to increase customer loyalty and conversion rates.

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Incorporating AR technology into the beauty industry, the beauty and cosmetics market is expected to rise at a compound annual growth rate (CAGR) of 25.5% from 2022 to 2027. 

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Best 11 AR beauty try-on software 

Since I have explored and experimented with more or less 20 platforms, here I am presenting the best 10 AR beauty try-on solutions:

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1. GlamAR

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If you own a beauty or cosmetics brand, you need a platform to provide your customers with an interactive and real-time purchasing experience. GlamAR offers a comprehensive suite of AR beauty try-ons for e-commerce and retailers. 

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It allows your online shoppers to try on makeup, accessories, hair colors, eyewear, etc. I have tested all of its categories and found realistic results. Customers can experiment with diversified product collections through this platform and choose the best ones, using the ‘compare’ tool. 

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If I were the e-commerce owner, I would have implemented the Beauty Try on SDK on my e-commerce store. Beauty brands and retailers need this platform to boost their sales with minimal returns. GlamAR should be your reliable choice for introducing AR solutions on your website. 

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Caratteristiche: 

• Makeup try-on: GlamAR offers multiple makeup categories: lipstick, eyeshadow, eyeliner, mascara, eyebrows, lip liner, blush, etc. Consumers can experience makeup products with different finishes and colors through a live camera or photo mode. They can increase or decrease the intensity of the application as they wish, with the ‘Opacity’ tool.

• Lipstick and lip liner try-on: Consumers can get a personalized try-on experience of lipstick shades and lip liners. They can experiment with different finishes and colors and choose the best ones, through a live camera or photo mode.

• Eye makeup try-on: Various kinds of eye makeup, including eyeliner, mascara, eye shadow, and eyebrows, are available for try-on. Your customers can experiment with a variety of colors, patterns, and finishes. 

• Blush try-on: Consumers can try on blush in different colors and finishes. Then, they will select a suitable one according to their facial pattern. 

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Svantaggi: 

• Face scanning parameters are hard to reach in certain lighting conditions or with low-quality cameras.

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2. Modiface

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Since 2007, Business owners have implemented Modiface’s augmented reality technology for the beauty industry. It has helped consumers try makeup, nail, and hair products virtually. Besides, its skin diagnostic technology is a plus for your customers. It can track more than 20 facial features. 

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Modiface displays how products will look on your customers’ faces. Iconic websites and apps of reputed brands have started using their virtual try-on tools for beauty products. They have achieved improved engagement, reduced returns, and increased conversion. 

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Through their try-on tools, I have explored makeup products online. Its live scan and color match technologies assist me in recreating my look instantly. Here, I have found a virtual makeup artist using brush animations to apply makeup shades in an exact motion. 

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Caratteristiche: 

• Compatible solution: Modiface is available on various platforms, including Android, iOS, Web, Windows, and WeChat.

• Makeup Try-on: This platform helps consumers digitally test color cosmetics, such as lipstick, lipliner, eyeliner, eyeshadow, mascara, foundation, etc., with various makeup finishes. They can create a custom makeup look here. 

• Color-matching solution: Consumers can pick the perfect makeup shade to suit their look. They need to scan a pair of shoes, a dress, or other items with which they want to match their makeup. Then, the technology will sort out the matching color from the product catalogue. 

• Face tracking technique: Modiface’s face tracking tools process your image directly on your device, maintaining data safety. They have an ultra-realistic effect, focusing on your lips and eyes. 

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Svantaggi:

• Some beauty try-on options may not be easily accessible or require additional steps to access. It can affect user experience.

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3. Azienda perfetta

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Perfect Corp provides AR and AI beauty tech solutions. It has introduced virtual makeup try-ons to give your customers a real-time experience. Perfect Corp helps med spas and aesthetic clinics view 27 facial simulations across six facial zones. Let your customers use their ‘live diagnostics’ tool. I clicked the ‘Try-on’ button and customized my makeup with adjustable textures, patterns, and effects.

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This AR makeup platform can help e-commerce businesses achieve customer loyalty. Apart from makeup, Perfect Corp offers AR try-on solutions for footwear, bags, clothes, scarves, hats and headbands, nails, hairstyles, rings, bracelets, watches, earrings, necklaces, and so on.

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Beauty brands and retailers can use their 3D makeup simulator to increase conversion rates and boost sales. Give your customers a virtual try-on option to do a makeover online for free without using any makeup products in real time. Since it works with major browsers across every platform, you can easily integrate it into your brand sites.

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Caratteristiche:

• Makeup virtual try-on: Perfect Corp offers different AR makeup categories: lip color, blush, foundation, highlighter, concealer, bronzer, contour, eyeliner, eyeshadow, mascara, and eyelash. Besides multiple colors and shades, various textures and patterns are available to try on. 

• Lip makeup try-on: On this platform, let your customers experience an accurate virtual lip color and lip liner try-on. They can also try lip plumpers with adjustable effects to get fuller-looking and softer lips.

• Eye makeup try-on: Consumers can try various eye makeup products, such as eyebrow, eyelash, eyeliner, eyeshadow, and eye color. They can view multiple patterns with customized try-ons for every product. Now, ‘multi-color eyeliner’ is a plus on this platform.

• Foundation try-on: Allow your online shoppers to try on various foundation shades with adjustable intensities and multiple textures. This way, they can choose their perfect shade without physical testers.

Svantaggi: 

• The ‘Essential’ Plan offers limited services. It may restrict access to some features and functionalities compared to higher-tier plans.

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4. Banuba

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Banuba is a face software company that was established as an AI lab. Using AR, computer vision, and machine learning, it offers virtual try-ons for eyewear, hats, nails, and makeup. Thus, it improves conversions, reduces returns, and engages customers. 

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Banuba has introduced the ‘TINT’ platform for AR try-on. It is a web-based solution you can easily introduce on your brand's website. If you have an e-commerce website or app, you can incorporate its real-time 3D virtual try-on. Customers will enjoy perfect fitting convenience, lifelike product looks, easy selection, and an easy checkout.

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Partnering with Banuba will ensure you receive free updates and software enhancements. Banuba provides your online shoppers with a range of face modification tools to boost their confidence while using front-facing cameras.

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Caratteristiche: 

• Easy-to-access: Banuba’s AR try-on solutions are designed and optimised for a wide range of devices, covering 97% of iOS and 80% of all Android devices. Besides, its in-store AR mirror combines a physical and digital shopping experience, where customers can try on numerous products without assistance.

• User-friendly platform: Consumers will not require special devices or reference items to use the virtual try-on platform. It's a safe, easy-to-use, and accessible option.

• Real-time impact: Banuba’s rendering technology provides real-time beautification and makeup try-ons for the camera apps. Your customers can get a customizable experience for different product categories. 

• User interface: Its user interface is available in multiple languages. So, you can reach global consumers and enable them to try on your beauty products. 

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Svantaggi:

• Trying products on this platform without proper lighting conditions can be challenging for accurate results.

• There is no option for consumers to compare their looks side-by-side on this platform.

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5. MirrAR

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Now, consumers can try on virtual makeover directly on your website or e-commerce platform, using MirrAR’s AR makeup tools. With realistic product visualization, MirrAR has altered the traditional shopping experience across online and in-store channels. 

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With its multi-platform web AR solutions, you can reach global shoppers. Let your customers try on a wide range of makeup products, such as lip color, eyeliner, eyeshadow, blush, brows, contour, highlighter, etc., with zero commitment. You can offer unlimited shades for each beauty product. 

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MirrAR’s facial mapping technology provides accurate makeup trials for your customers. It can detect wide-angle facial profiles, movements, and lighting conditions. I have tried the AR beauty solutions using my device’s camera. After applying different shades of lipstick, eyeshadow, and eyeliner virtually, I selected the perfect ones for my dream makeup look. 

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Caratteristiche:  

• Shopper-friendly makeup try-on: MirrAR offers simple-to-use technology for consumers of different ages and ethnicities. As a beauty brand owner, you can integrate its AR VTO solutions into your platform and activate its ‘makeup try on’ across channels.

• Eyeliner try-on: Using its AR technology, you can offer your customers an interactive eyeliner try-on tool to experiment with various eyeliner colors, shapes, and designs. This will help them find the perfect eyeliner to define their eyes. Its web and in-store eyeliner try-on solutions will boost your beauty business. 

• Eyeshadow try-on: With MirrAR’s SDK, you can allow your shoppers to experience different eyeshadow shades and finishes. Now, your customers can try to find their appropriate eye makeup without any guesswork.

• Lipstick and lip gloss try-on: From web-based platforms to in-store experiences, MirrAR offers flexible and customizable solutions that let your customers find their perfect lip color. They can try on their favorite lipstick shades from their web browser using a live camera or photo mode. 

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Svantaggi: 

• Color accuracy is low.

• No intensity adjustment tools.

• Not find the save & share option. 

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6. Webkul’s AR

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Webkul offre soluzioni basate su AR e VTO per la vostra piattaforma di e-commerce. Permettete ai vostri clienti di vedere e provare i prodotti 3D AR online attraverso i loro dispositivi mobili. Webkul offre un'accessibilità multipiattaforma per la prova dei prodotti di bellezza. 

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Its virtual try-on solutions have eliminated ‘uncertainty’ from the online shopping sector and offer a similar experience to in-store shopping.  AR makeup try-ons will give your customers a mirror-like effect while exploring beauty and cosmetics products online. I have tried its virtual lipstick try-on and found that it is easy to use and gives a real-time outcome. 

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It allows your customers to try on various makeup products, such as lipstick, eyeshadow, and more, virtually through their devices. They will obtain a personalized shopping experience, following individual facial features and preferences. Due to mismatched expectations about product appearance, it helps them make informed purchasing decisions with minimal return tendency.

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Caratteristiche:

• Webkul Prova della moda: Webkul ha introdotto questa applicazione per consentire ai clienti di visualizzare se stessi indossando rossetti, bindis, occhiali da sole, ecc. È possibile importare i prodotti in questa app e attivare la funzione "prova" per le diverse categorie. In questo modo, gli acquirenti possono controllare i prodotti virtualmente e acquistare con fiducia. 

• Compatibilità multi-prodotto: La piattaforma AR di Webkul può supportare una varietà di prodotti e accessori per il trucco, tra cui rossetti, smalti, colori virtuali per capelli e altro ancora, in base alle preferenze dei clienti.

• Cross-device accessibility: Consumers can access it on smartphones, tablets, laptops, and desktops with cameras. Webkul ensures uniform value across multiple devices.

• Real-time face trial: It allows customers to try makeup and beauty products in real time with a 3D view. They can take a face trial of the products they want to get a clear view. 

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Svantaggi: 

• Su questa piattaforma non è disponibile alcuno strumento di regolazione del trucco.

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7. DeepAR

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DeepAR analyzes and tracks facial features such as position and expressions in real time, using machine learning and deep learning models. It provides face filters and virtual try-on features for makeup, shoes, glasses, watches, and hair color. It performs better for AR shopping, AR assets, and background segmentation. 

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The DeepAR SDK uses DeepAR effects composed of all 3D effects, animation, and logic to bring the AR experience to life. I have discovered its compatible web, iOS, and Android features for AR beauty and makeup. It designs photo-realistic makeup simulations for beauty brands' customers.

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They can combine beauty try-ons to create a complete makeup look. Following the live demo of beauty and makeup, I created a makeup look with its mirror-like AR try-ons. I just uploaded a selfie and got a photo-realistic makeover. Let your shoppers try this platform to make a quick purchase.

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Caratteristiche: 

• Lip makeup try-on: Consumers can apply their own lipstick palette to a wide variety of lipstick styles, such as matte, liner, or glossy. They can swipe through the shades to try them on and get the details about their favorite lipsticks, lip liner, and lip gloss. 

• Face makeup try-on: Consumers can get advanced skin-smoothing shaders according to face shape, skin tone, and skin type. They can experiment with professional skin and base makeup layers, including foundation, highlighter, concealer, contour, bronzer, and blush.

• Eye makeup try-on: DeepAR offers various eye makeup palettes, such as eyeliner, eyebrow, eyeshadow, mascara, etc. It allows your customers to try on endless shapes, styles, and colors and find the one that suits them best. 

• Eyelash try-on: Your customers can pick the style and length suitable for their eye and face shape. Then, they can try on the desired lashes: natural, cute, sexy, or gorgeous, on this virtual platform. 

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Svantaggi: 

• L'esperienza di prova dell'AR basata sul web può variare a causa di problemi di compatibilità con la piattaforma. 

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8. OrboAI

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ORBO has embraced AI technologies to provide a personalized experience for customers of D2C, retail, or e-commerce businesses. ORBO AI blends technology and creativity to bring brands closer to their consumers with an impactful user experience. It suggests makeup, hair color, foundation shades, skin types, and skin care solutions.

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It is a web-based virtual try-on and needs no separate mobile application for the VTO experience. I have tried makeup in real time through my device’s camera. After choosing the product, it automatically applied the shade on my face and recommended similar products. 

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Through the smart magic mirror, it can conduct a thorough analysis of customers' skin and come up with the results of their past choices, provide personalized guidance, and prioritize their preferences.

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Caratteristiche: 

• Compatible solution: You can merge OrboAI’s virtual try-on technologies across multiple devices. It is available on smart mirrors, digital kiosks, websites, tablets, and mobile applications.

• Foundation try-on: OrboAI is highly accurate in analyzing consumers’ skin tones. It also suggests a perfect shade of foundation, which consumers can try before making the final purchase.  

• Makeup try-on: Consumers can try makeup in real-time using their devices' cameras. They can choose the product or shade. Also, they have an option to apply a preset look. OrboAI’s technology can apply the shade or look automatically and allow them to view how the products look on them. 

• Accurate results: OrboAI’s technology works on six skin types and ethnicities. It ensures high accuracy in shade detection and real-time application, providing consumers with a jitter‑free and authentic virtual makeup experience.

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Svantaggi: 

• No intensity adjustment tool is available on its VTO makeup platform. 

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9. FaceCake

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FaceCake ricrea esperienze di shopping e ricerca con AVA, un personal stylist alimentato da AI e AR in collaborazione con Google Cloud. Con la prova AR di FaceCake, AVA (AI Virtual Advisor) offre consigli di stile personalizzati. 

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On this platform, consumers will get interactive access to relevant search results in a user-friendly format. Thus, they can quickly find what they want. I have tried and tested its virtual makeup try-on platform through a live video option and got style advice.

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È possibile integrare facilmente questa piattaforma di shopping AR nel proprio sito web copiando un piccolo snippet. I vostri clienti potranno visualizzare i prodotti in un ambiente AR dalla pagina di dettaglio del vostro sito di e-commerce. I rivenditori di moda e i marchi di cosmetici possono utilizzare questa piattaforma per migliorare il coinvolgimento dei clienti e facilitare il processo di acquisto.

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Caratteristiche: 

• Easy-to-use platform: Consumers can easily obtain a smooth product interaction and build in links to buy their favorites. Its online and offline solutions are compatible across various devices, such as mobile phones, tablets, desktops, etc. So, your shoppers can access their VTO experiences from anywhere.

• Risultato accurato: È costruito per ottenere un effetto realistico, garantendo al tempo stesso un dimensionamento esatto e una reattività ai movimenti del cliente. 

• Try-before-buy experience: Facecake’s platform for cosmetics enables your shoppers to try beauty and makeup products. They can also compare their looks, receive style recommendations, and make an informed purchase. 

• Social sharing option: This shopping platform offers an integrated social sharing component. Consumers can take selfies, share them on their social media feeds, and get feedback from their family and friends.

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Svantaggi: 

• Non è possibile aggiungere l'esperienza di prova AR di FaceCake al proprio sito senza fornire informazioni essenziali. 

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10. ObsessAR

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Obsess is an experiential e-commerce platform that allows brands and retailers to offer highly interactive 3D virtual experiences that drive conversion, customer engagement, and brand loyalty among consumers. It uses its virtual shopping platform and AR technology to enable business owners to build 3D 360 digital storefronts on their websites.

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You can integrate virtual try-on technology into your virtual store and let customers explore color matching and skin diagnostics through AR. It transforms consumers' online and in-store shopping experience and facilitates product discovery. 

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I visited ObessAR’s virtual store and found branded makeup and beauty products. After trying it on, I got a clear idea of what to buy. I used my personalized avatars for shopping. 

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Caratteristiche: 

• Lifelike virtual shopping: Your customers can invite their friends to a live shopping session through video chat or branded avatars, making their shopping experience realistic and social.

• Product customizer: Unlike traditional e-commerce, its 3D product customization allows customers to organize your products according to their choice. This interactive way of shopping connects your brand with the consumers and drives more purchase intent. 

• Compatible solution: Obsess integrates with all major e-commerce platforms and includes virtual try-on tools for your shoppers. 

• Dynamic product details: Your virtual store can showcase dynamic product information such as pricing, sizing, colors, quantities, inventory updates, etc., just like an e-commerce website.

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Svantaggi:

• A free demo is unavailable on the website.

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11. PulpoAR

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It is an omnichannel virtual try-on, offering AR shopping solutions for beauty retail. Your customers will find beauty tools on this platform for a complete virtual try-on experience. Using AR, AI, and face recognition technologies, consumers can try on a full makeup look or a single product across a range of cosmetics items.

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They can try makeup and beauty products from ‘Real-time try-on’, ‘Take a photo’, and ‘Choose a model’. I have tried live try-on for beauty products and discovered that the technology is compatible with face movements. 

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Online shoppers can find diverse makeup solutions for the eyes, lips, and skin. Every makeup product, from BB cream to eyeliner and lipstick, is available in any mode. Customers can select their makeup look and apply it before buying, according to the special dates. 

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Caratteristiche: 

• Makeup try-on: Following their preferred makeup look, consumers can choose makeup products to try on their own face or an uploaded photo. They can even choose a model or take a photo instantly for virtual makeup application. 

• Customized AR makeup: On this platform, consumers will get different tools for facial makeup, intensity adjustments, and comparisons. Apart from specific products, they can choose complete makeup looks.

• Genuine color matching: Unlimited colors, shades, and textures available to give endless possibilities for your customers to create unique makeup looks. This color-changing technology accurately turns real colors into digital ones. 

• Easily compatible: You can easily import it into your e-commerce platform and let your customers use it from any device. 

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Svantaggi: 

• The specific product try-on is not the same as that of another platform.

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Other AR beauty try-ons you can experience

Apart from the top 11 AR Beauty Try-ons, I have tested and tried some other platforms for makeup and beauty products. If I were a beauty or cosmetics brand owner, I would surely implement their AR solutions for my customers. Let’s delve into two other AR beauty try-ons that can transform the digital shopping experience: 

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1. GLAMlab: Ulta Beauty has introduced GLAMlab: A virtual beauty tool. Customers can try on thousands of makeup products, such as concealer, lipstick, foundation, eyeshadow, eyeliner, mascara, eyebrows, etc., and experiment with a model, live camera, or photo mode. Through virtual makeup try-on, I got real-time color, texture, and finish without any effort, and made my purchasing decision. 

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2. Lancôme: Is an online shopping site, particularly for makeup and skincare products. It offers a virtual try-on tool for customers to test and try before a final purchase. I have explored their facial makeup category and used multiple shades of blush in a few seconds. Consumers can also compare their looks and adjust the coverage area with a customization tool. After finding an ideal product, they can add it to the cart for the future. 

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Popular brands that use AR beauty try-ons

Almost every woman, model, and beauty professional has an uncountable love for beauty and makeup. That's why beauty brands are expanding their business and implementing new technologies to attract more consumers. AI and AR-empowered technologies create a new era for these beauty brands through virtual try-ons. Let's discuss some popular beauty brands that are using AR solutions to enhance their customer engagement: 

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1. M.A.C

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The magic tagline of M.A.C is to serve all ages, races, and genders and to engage its consumers with a wonderful, real-time virtual beauty try-on. Partnered with Perfect-Corp's AI-AR technologies, M.A.C virtual try-ons are more reliable for its consumers.

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This increases the sales, and consumers can explore numerous lip shades and other products. Perfect Corp's 3D model simulator and AI-driven virtual foundation shades are a real-time framework of accurate skin tone detectors that recommend the right shades to M.A.C consumers.

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2. Estée Lauder

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Estée Lauder is a famous beauty brand launched by one of the earliest female businesspeople. This brand implemented and partnered with Perfect Corp's AI and AR-empowered simulators to bring consumers a user-friendly virtual beauty try-on.

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Estée Lauder's YouCam makeup, iMatch smart lip shades, shade expert, AR-powered training solution, and smart beauty mirror are an absolute step in extended reality. Consumers can experience real-time skin detection and the accuracy of shade application through Estée Lauder's beauty try-on.

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3. Maybelline New York

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Maybelline New York, a leading beauty brand, organized a one-day real-time experience of their virtual AR mirror for the Ukrainian audience. Maybelline New York joined with Ffface.me to bring a practical experience of their newly introduced Falsies Surreal mascara through a massive AR mirror (the mirror size was 43,000 square feet). This event created a huge response from the audience.

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4. L’oréal Garnier 

In 2023, L’oréal Garnier organized a campaign for consumers from Denmark, Finland, Sweden, and Norway to experience their newly launched Instagram AR filter. This filter allows consumers to explore and use L’oréal's new serum vitamin C Glow Boost Night Serum through L’oréal's Vitaverse portal. L'Oréal has embraced virtual consultations and expert interaction through platforms like YouCam and others.

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Who is using AR beauty try-on?

Beauty brands and retailers use AR technologies to expand the cosmetics and beauty industry. They attract customers who love makeup, fun experiments, and sharing their looks on social media platforms.

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It can help them grow their business globally and drive sales. Technologies like beauty or makeup try-on tools have turned the tables 360° for the beauty brands that want to update their customers’ shopping experiences. Let’s discuss the types of consumers using AR beauty try-on solutions:

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1. Beauty & makeup lovers

With the help of Face Beauty API and Makeup API, beauty and makeup lovers can enhance their facial features, change their styles, makeup, and even skin tones according to their preferences. These technologies can allow them to witness real-life results with the help of beauty AR try-ons.

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2. Influencer dei social media

Social media creators who like videography and photography can use the video editing SDK to make their photos or images more presentable. It allows them to edit photos or videos with beauty filters and use skin smoothing features during video streaming.

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3. Fashion enthusiasts 

Fashionistas like models and artists who try different types of hairdos and makeovers, choose beauty AR try-ons for an elegant presence. Some AR platforms simulate a virtual version of cosmetic procedures (e.g., the effects of lip plumpers or the appearance of smoother skin). The experience is purely visual and intended to help consumers decide if they like a potential look before committing to any procedures.

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Problems and prospects of AR beauty try-on

Augmented reality in the beauty industry is advancing rapidly, providing customers instant means to experiment with makeup and skincare products. AR in the beauty industry signifies that we are entering a new era of beauty consumption, compelling brands to rethink how they engage with customers digitally. Read on to discover its benefits:

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• Engaging shopping experience:  Consumers can instantly play with limited or seemingly infinite looks and spend many more minutes interacting with brands.

• Higher conversion rates: Shoppers are confident in their purchases, enabling back-to-back acquisitions.

• Reduced product returns: Virtually trying products before purchase can eliminate product-related customer dissatisfaction.

• Data-driven personalization: AR tools facilitate product suggestions based on unique face mapping and user tastes.

• Increased access: AR try-ons allow online shoppers to buy products anytime, anywhere, especially for busy or remote users.

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Sfide:

Despite the recent development of AR beauty try-ons, ‘How is AR used in the beauty industry?’ is still being updated. The biggest issue is shade, particularly with foundation and concealers.

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The variations in lighting, screen resolution, and skin detection technology can render misleading examples. Thus, augmented reality technology for the beauty industry is encountering challenges: 

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• Inaccurate results: Variability in lighting and device screens can significantly impact the consumer's ability to preview products accurately.

• Device dependency: Not all users can access high-quality cameras or high-end devices. It limits AR’s inclusivity.

• Data safety: Data misuse and breaches will always occur while consumers use AR beauty try-ons. It will break the customer’s trust and damage the brand’s reputation. According to a survey in 2022,  62% of consumers were worried about data safety while using AR solutions.

• Mental health:  Makeup try-ons set an unrealistic beauty standard. This can lead to insecurity and low self-confidence among consumers. With time, their mental health will deteriorate due to body image issues.

• Perfect shades: AR in the beauty industry still lacks representation of marginalized skin tones. This creates limited diversity and affects society's inclusive structure.

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How to select the best AR beauty try-on?

With AI's help, augmented reality technologies create a robust presence in the virtual beauty sector. Brands are implementing AR and AI technologies to change their business strategies for better economic growth.

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But choosing the right software, AR solutions, and beauty simulators is more important than anything to lift your business. Let's see which parameters you can use to choose the best AR beauty try-on for your brand.

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1. Accuracy and authenticity 

A reliable platform can offer high-quality virtual consistency in makeup and beauty applications, face recognition, and accurate product outcomes. Augmented reality beauty brands take a strong step forward when they have a platform that provides accurate and authentic results for the company and consumers.

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2. Easy-to-access interface

Your beauty brands need an easily accessible interface to make your AR try-on application enjoyable for every consumer. Beauty brands using augmented reality get more customers since they aim to amplify customer-friendly experiences. 

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3. Range of products

If you want to accelerate your beauty AR try-on application, a wide range of product varieties helps you bring potential consumers to do that. A large scale of makeup shades, hair colors, and lipstick shades is worthwhile for experiments.

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Conclusione

In 2025, AR beauty try-ons are reshaping the cosmetics and beauty industry as a perfect blend of technology and self-expression. Consumers are expecting a lot from brands. They will no longer settle for generic solutions.

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Instead, they want brand owners to understand their needs and offer them a high-tech solution. Anticipating customer demands, GlamAR has introduced Makeup and beauty try-on tools that will give them real-time results from anywhere, anytime. Reach out to us for further details.