3D content creation for e-commerce

What is 3D content creation for e-commerce?

3D content creation for e-commerce is a solution that is designed to convert your physical products into digital products that people can interact with online. These digital products can be moved around and zoomed in for the details on a mobile phone or desktop browser.

Take, for example, when you want to buy a sofa online, and there's a digital solution that allows you to place the virtual version of the couch in your living room to check how it fits. That’s how GlamAR’s 3D content creation for e-commerce works.

Features of GlamAR’s 3D content creation for e-commerce

GlamAR offers brands outstanding features that make product marketing easier and more effective.

1. High-resolution 3D modeling

GlamAR has a feature that converts the 2D representations of your physical samples into realistic 3D models. GlamAR’s design team creates the 3D models, accurately representing the textures, lighting, reflections, and even surface details of your products.

2. 360-degree interactive viewers

This feature allows your customers to explore your products from every angle. It will enable shoppers to do an accurate check, like rotating, zooming in, and inspecting products just as they would in a physical store.

3. AR integration for try-before-you-buy

The augmented reality feature allows your customers to visualize products in their own space. With it, shoppers can place the 3D model of your products in their living room using only their smartphone camera, without installing an app.

4. Product configurators

GlamAR’s product configuration feature allows you to customize individual products to fit your brand style. The configurator tool enables brands to customize product backgrounds, colors, and finishes. It puts brands in control of the product content creation.

5. Optimized for web and mobile

GlamAR ensures that all 3D models are lightweight and can load fast on all mobile devices and desktop browsers. There’s no need for customers to download apps to use GlamAR’s 3D content creator for e-commerce.

6. Virtual store creation

GlamAR not only allows brands to customize individual products, but it also gives a larger virtual store customization feature. It lets brands build fully immersive 3D shopping spaces where users can interact with digital showrooms and make purchases.

Benefits of 3D content creation for e-commerce

GlamAR offers brands and shoppers measurable benefits. 

1. Increased engagement and conversions

Studies have shown that 3D content keeps users longer on product pages than static 2D content. It offers a realistic display of product images that allows users to spin and explore products from every angle. The fact that users can play around with products usually interests them.

2. Lower return rates

Frequent returns can cause significant setbacks in e-commerce, and they can slowly erode profits. That is where GlamAR’s 3D content creation for e-commerce comes into play. It can give an accurate representation of your products so shoppers have a complete view and are not disappointed in their purchase.

3. Scalable content creation

The 3D models GlamAR creates from brands' product samples can be used on other platforms for marketing campaigns. Brands can use the 3D models to advertise their products on e-commerce websites and social media platforms.

4. Insightful customer data

GlamAR offers brands a data tracking dashboard that can track how customers interact with each model, the top 3D models, and engagement time. Brands can use the data generated to make more tailored marketing decisions.

5. Better visualization before purchase

The inability of shoppers to physically see or touch a product before buying is one of the biggest challenges of shopping online. GlamAR’s 3D content creation tools help brands to fill that gap. With it, brands can give shoppers a realistic view of products and allow them to explore items from every angle using high-resolution 3D models. 

The future of 3D content creation for brands

3D content creation is going to become standard in e-commerce, and some of the impact it’ll have includes:

1. Ads & virtual showrooms

In advanced countries like China, 3D advertising is already reshaping how brands engage with consumers. Massive digital billboards are being used to showcase lifelike animations of products. This shift toward 3D content creation is quickly influencing global trends and pushing brands to move beyond banners and embrace 3D content creation.

2. Physical store adoption

3D content is currently growing, and as it grows, brands will begin to adopt 3D models and AR content in physical stores. Their customers will be able to enter a physical store and use a smartphone camera to transfer a digital product to their preferred space in real time.

3. Customer product customization

GlamAR 3D content creation for e-commerce will play an essential role in helping customers make personalized product demands to manufacturers. Consumers will be able to customize their preferred products with 3D models and have them delivered.

Industries that can benefit from GlamAR's 3D content creation

1. Retail brands

Online stores selling products like furniture, electronics, apparel, kitchen appliances, and accessories can use 3D content creation to represent their products in realistic 3D formats. Instead of uploading 2D images that your customers cannot fully understand, the 3D images will allow for spinning, zooming in, and proper inspection.

2. Automotive industry

Car manufacturers, dealerships, and auto parts retailers can use 3D content to let customers explore vehicle components and accessories from all angles. Shoppers can view interiors and exteriors and even change colors or rims virtually until they find their perfect match.

3. Fashion & footwear

Small details such as textures, stitching, and design cuts matter when shopping for clothing and shoes. GlamAR’s 3D content can capture every detail of material so shoppers can turn products around, zoom in, and get a feel for the materials, which helps reduce return rates caused by unmet expectations and improves satisfaction.

4. Jewelry & luxury accessories

Buyers of high-value items like rings, watches, and fine jewelry want to inspect every detail. GlamAR allows customers to zoom in on gemstones, engravings, and material finishes to evaluate quality before purchasing.