Virtual retail store

What is a virtual retail store?

A virtual retail store is a fully immersive shopping experience that simulates the appearance and ambiance of a physical store. Virtual stores provide interactive 3D environments that enable users to view products from multiple angles and even interact with virtual assistants. 

It addresses one of the most significant problems in online shopping. It addresses the issue of misleading images or vague descriptions that leave buyers disappointed. With a virtual retail store, your customers gain a more precise and more accurate understanding of what they’re buying, which reduces guesswork and increases users' confidence in your product.

How a virtual store works

GlamAR's virtual retail stores utilize WebGL, AR, and VR to provide immersive experiences. GlamAR’s virtual retail stores function in the following ways:

1. Digital twin creation

The process begins with creating a 3D version of your retail space. If you want to replicate your physical store or create something unique, we can help you model aisles, product shelves, lighting, branding, and layout. Our digital twin mirrors the physical environment, creating a familiar and welcoming space for your customers.

2. Product integration

Each product in your inventory is then added as a high-quality 3D model. We help you showcase your products with realistic textures, colors, and scale. Your customers can rotate, zoom, and explore these items up close, allowing them to get a better sense of quality and design than they would from static images.

3. Augmented & virtual reality features

GlamAR proceeds to add AR and VR layers that allow your shoppers to try products virtually. For example, someone browsing makeup can see how a lipstick shade looks on their face using AR. VR takes it a step further, helping your customers walk through your store using a headset or just their phone.

4. Live user interaction

GlamAR’s virtual retail store allows your customers to interact with your products and engage with virtual assistants. GlamAR makes it feel like they’re physically present in a store. It helps your customers make better decisions while adding a personal touch.

5. Easy checkout integration

When your customers select what they want, we connect them to your checkout system. Your shoppers can add items to their cart and choose payment options as allowed by your system.

6. Behavior tracking & analytics

GlamAR monitors how your customers interact with your virtual store. We keep a record of what they click on, how much time they spend on a product, and the products that are least attractive to them. This data helps you optimize your store layout and make strategic product promotions.

Benefits of virtual retail stores

Virtual retail stores combine the convenience of e-commerce with the realism of in-store shopping. These are the ways it benefits retailers:

1. Immersive experience

GlamAR offers retailers an upgrade from traditional 2D image galleries. Instead of static product photos, your customers can enjoy an environment that replicates the feel of a physical store. Our setup captures attention more effectively, encourages exploration, and provides users with a deeper understanding of your product.

It allows your customers to engage with your products from every angle. GlamAR creates a more realistic experience that keeps users engaged longer and increases their likelihood of making a purchase.

2. Higher conversion rates

Studies show that an immersive virtual environment will increase shoppers' confidence in your products. When your customers try on your products virtually and can see how they truly look from all angles, they're more likely to convert.

3. Global reach without physical costs

GlamAR breaks down geographical limitations. We make your retail store offerings accessible from anywhere in the world, so you no longer need to invest in physical outlets to reach new markets. 

With a virtual retail store, people from all over the world can explore your full product range as if they were walking through your flagship store. This omnipresence enables brands to expand globally, increase awareness, and cater to international customers.

4. Personalization at scale

GlamAR's virtual retail store uses AI to give live product recommendations to your customers. It tracks their behavior and updates product displays to match their needs. If a shopper shows interest in winter jackets, GlamAR may suggest matching boots they’re like.

5. Sustainability

You do not need ongoing physical maintenance to operate a virtual retail store. You can test-run campaigns or launch collections entirely online. Over time, this leads to lower operational costs, a reduced carbon footprint, and a more environmentally responsible way to scale retail operations.

Features of a virtual retail store

GlamAR’s virtual retail stores are equipped with advanced features that are designed to meet the specific needs of various industries. Here are some features:

1. 3D product display

GlamAR works with an advanced technology that displays your products in 3d format. This 3d image can be zoomed in, rotated, and viewed from every angle. This interactive realism builds trust and helps reduce product returns by truly representing your product. We provide the closest thing to touching your product without being in-store.

2. Virtual try-on

This feature changes the way your customers shop by allowing them to see how your products look and fit in real-time. Our virtual try-on feature builds buyer confidence and provides them with more satisfaction, which will drastically reduce returns.

3. 360° navigation

GlamAR helps your customers navigate the virtual store with ease, just as they would in a physical one. It allows your customers to view your products from all angles, providing a detailed view that enables them to understand your products from every dimension better.

4. Live assistance

GlamAR’s AI live assistant feature is designed to think like your customer. It uses their browser history to provide intelligent product matches as users shop. It’s like having a knowledgeable store assistant who understands your shopper’s style, needs, and preferences and guides them toward the right products without being intrusive. 

5. Multi-device compatibility

GlamAR’s virtual retail store is compatible with most mobile devices. It is designed to function well on most mobile devices, but the experience reaches its full potential when used with a VR headset. It gives your customers the flexibility of a consistent, high-quality shopping experience, regardless of the device they use.

Industries already adopting the tech

The virtual retail store is no longer experimental. It’s already in use in many sectors. Here are key industries embracing this transformation:

1. Fashion and apparel

Many fashion brands have incorporated virtual retail stores into their operations to improve the shopping experience for their customers. Customers can now explore their collections in 3D, try on outfit offerings, and receive personalized style tips from anywhere. Reputable fashion brands have already been using virtual stores to bring their offerings to life.

2. Cosmetics and beauty

The cosmetic and beauty industry is part of the sectors that have adopted virtual retail stores for their day-to-day operations. Virtual retail stores have made product try-on easier and more personal. With it, users can now try on lipstick, eyeshadow, or foundation in real time, from their comfort. 

3. Furniture and home decor

The home and furniture industry has largely added virtual retail stores to let their customers explore their products in 3D and see how they’d look in real spaces. They’ve added virtual showrooms to help shoppers test furniture sizes in a digital room before making a purchase.

4. Electronics and gadgets

Electronic and gadget brands are also benefiting from virtual retail stores. They use it to showcase smartphones, laptops, TVs, and smart home devices. With a virtual retail store, their customers explore features up close, rotate items, watch demos, and understand specs more clearly.

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