For the past year, we have been busy building our SaaS product — GlamAR, to help beauty brands sell Makeup products online. Brands are well-versed in in-store selling as their customers prefer to try out products physically. But with GlamAR, we aim to equip brands to open up the same product-trial experience virtually to their online & in-store customers.

Early on we established that we are going to build a platform that can be used by brands with ease. We designed GlamAR with these features in mind:

• Completely Self-Serve Platform. Brands should be able to start immediately and take actions without our interventions.
• Minimal Human Interaction. Smooth onboarding process for a hassle-free and low-friction experience.
• Starter Plan. An exciting Starter Plan with great features for a real GlamAR experience.

The First Virtual Makeup Platform Built in India

Last month, we released GlamAR, a new way to try makeup products virtually. GlamAR integrates with the brand website or mobile application. Customers can now simply visit these web stores, try out the makeup products using the device camera and decide if a product suits them or not.

GlamAR is based on Augmented Reality (AR) and designed for beauty and makeup brands to enable virtual try-on for their products.

GlamAR allows brands to showcase products virtually and for customers to experience them in real-time. With GlamAR, our goal is to eliminate challenges faced by brands and their consumers in online shopping.

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Solving Pain Points for Brands

• Immersive makeup experience: Virtual try-on enables shoppers to directly apply shades of lipstick, blush or other makeup products on their face and view real-time results on their screens.
• Improve conversion rate: Realtime virtual try-on improve conversions for online makeup & beauty shopping.
• Adoption of newer products: GlamAR enables an opportunity to try products before purchase, this helps with the adoption of new products.

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• Marketing campaigns: Brands can utilize GlamAR for product launches and marketing campaigns, highlighting the try-before-you-buy experience.
• Analytics: Manage and plan inventory by understanding product demands and more.
• Easy management of products: Self-serve Admin Panel for complete product management
• Safe, contactless shopping: Shoppers can reach purchase decision without depending on product swatches or model shots, and buy without any physical contact whatsoever.

Simplifying Makeup Purchases for Customers

• Informed purchase decision: Boosts confidence in the product leading to clear purchase decisions.
• Anywhere, anytime: Users can try-on makeup products at their comfort, through the phone screen, laptop, or tablet device.
• Contactless purchases: Shoppers can try multiple options in-store without relying on testers for a safe contactless, shopping experience.
• Easy feedback: Virtual try-on allows shoppers to experience products in real-time and make decisions. Or, share the looks with friends and loved ones for their thoughts.
• and more.

Explore how Businesses can Get Started with GlamAR

The following businesses can benefit from showcasing virtual makeup on their website or apps:

• Beauty and Cosmetic Brands
• Ecommerce Websites and Mobile Applications
• Beauty Outlets, Salons, Makeup Artists
• Marketing Agencies and more

To begin, signup for our Starter Plan! You do not need to add any payment details for this plan. It is Lifetime Free which means there is no time limit. With the Starter Plan, you can add 10 Products and enable try-on for them. Once you are ready to add more products, upgrade to our paid plans.

All added products are configurable.

Simply, add, edit or delete your makeup products on the Admin Panel. You can change the color, style or base of any makeup easily.

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At the moment, GlamAR supports virtual try-on for Lipstick, Eyeshadow, Blush&Eyeliner. We will be updating Nail and Hair colours in the next few months.

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Easy Integration

Web SDK and App SDK allows you to integrate GlamAR with your website and mobile application. Integration is simple and completes in a few steps.

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You can read integration documentation here or look at our sample applications on GitLab for Website and Android app.

Upcoming Features in GlamAR

We are excited to add new features to GlamAR. Here is our wish list for now:

• Virtual Mirror application for in-store experience. It will run on any tablet or mobile device.
• SDK and sample application for iOS devices.
• Try-on support for Jewellery, Foundation, Concealer, Color corrector, Highlighter & more.

A small success to celebrate in the GlamAR journey

We took GlamAR to Product Hunt, a product discovery platform on 6th January’2021. GlamAR was upvoted 200 times on PH, and we ended up in the top 8 products on Product Hunt for the day. Product Hunt also tweeted about us and featured us in their newsletter.

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Still need more to make a decision?

Take a look at the engineering side of things in this blog by

Vineet Kushwaha

. If you are still curious, drop us an email at glamar@fynd.com. For questions, please refer to our FAQs after signing up.

Visit GlamAR website and Sign Up today!

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