The global beauty industry is engaged in enhancing an individual’s sense of well-being. In the wake of COVID-19, the industry is prioritizing digital channels to engage consumers while exploring new avenues to adapt to the new normal. At Fynd, we have been working hard to accelerate innovation in the retail industry with the use of artificial intelligence (AI) and augmented reality (AR) to fundamentally disrupt product discovery, testing and in-store consultations.

GlamAR is a live try-on solution that will enable brands to turn the consumer’s phone cameras into a personalized shopping zone where each product can be personalized to their skin-tone and facial features, all in realtime.

A makeup product enhances the unique look of each individual, and consumers today are looking for solutions that can ease their purchase decision. With GlamAR, consumers can also engage in sampling all the product options virtually within physical stores through ‘smart mirrors’.

Planning to launch a limited edition lipstick? Why not allow your consumers to try on the product even before the launch date? Based on the initial response on GlamAR, brands can even plan their production cycles and stock-up accordingly.

For consumers, some of the obvious benefits of GlamAR are:

And, for brands, implementing the GlamAR solution can benefit in:

Currently live with the following categories:

• Lip products
• Eye liner, kajal, and eye shadows
• Hair colour
• Cheek blush
• Nail paints and nail art
• Sunglasses and spectacle frames
• Coloured eye-lenses
• Masks
• Dynamic face stickers

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How can Brands Implement This?

• Integrate our GlamAR SDK to an existing or new B2C shopping application (showcase app available on the Play Store)
• As an in-store digital makeup catalog with self-checkout options on any tablet device
• As a smart mirror, a fixed in-store screen that runs seamlessly through a desktop application

Web and iOS versions are coming soon.

Upcoming Features

• Category expansion into foundation, concealer, colour corrector, highlighter
• New categories introduction — jewellery and watches
• Compare feature
• Skin tone and shade recognition
• Skin analysis for skin concerns

GlamAR Early Access Program

The offline retail industry is quickly adapting new technologies such as AR to continue being relevant. AR solutions address some pressing concerns around shopping in the COVID-19 world. Almost overnight, consumers and businesses have become apprehensive about being in public spaces, physically touching products in stores and applying testers — despite brands maintaining strict hygiene standards and regular sanitization. With GlamAR, brands can now offer a self-assisted product try-on experience to customers and users around the world.

We have opened GlamAR for early access to select group of users. If you would like to be part of the program, please register here. We promise to get in touch within 12 hours.

Take a look at GlamAR: How we built a real-time try-on app, a blog by Neeraj, Principal Engineer in the AML+ Team for in-depth technical understanding of GlamAR.

We’re eager to hear your thoughts. If you have any suggestions or queries, write to us at glamarbrands@fynd.com

Thanks to Rinky Elsa Mathew.

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