How a 3D Virtual Try-On boosted
monthly orders by 35%

About the brand

Low Cost Glasses is a UK-based eyewear brand built entirely for the digital shopper. With no physical stores, every part of the customer experience, from browsing to buying, happens online. Their promise is simple: stylish, good-quality frames at prices everyone can afford. In the competitive landscape of online eyewear, they stand out as a beacon of affordability and quality.

Over time, they had built a clean, easy-to-navigate website and a wide selection of frames. But in the competitive world of online eyewear, good UX and a large catalog alone weren’t enough.

Challenge

Low Cost Glasses had already built what many would call a solid online eyewear experience. A clean interface, affordable pricing, and a broad product catalog. But they weren’t content with “good enough.”
They knew that in a category where purchases depend heavily on how something looks and fits, even the best 2D try-ons couldn’t close the confidence gap. Subtle mismatches in frame color, size, or alignment left customers second-guessing, and this often led to drop-offs. For a brand that operates 100% online, this became a serious friction point. If shoppers couldn’t trust how the glasses would look or fit, they simply wouldn’t convert.
The team at Low Cost Glasses didn’t see this as a problem, they saw it as an opportunity. They wanted to go beyond static images and offer an experience that felt more real, more helpful, and more like trying on glasses in person.

Solution

Low Cost Glasses partnered with GlamAR to roll out lifelike 3D virtual try-ons across their entire product range. Here’s what changed :

Detailed 3D assets

2D was replaced with rotatable, realistic 3D assets that matched true frame size, color, & texture

Realistic Virtual Try-ons

Customers could now see how frames looked on their face from multiple angles, just like in-store

Smooth product integration

Integration was seamless. The try-on flowed smoothly into each product page

“We weren’t just adopting a tool. We were solving a core part of the customer experience and GlamAR helped us do that, fast. We've seen a clear increase in conversions since adopting GlamAR. The visuals are more accurate. the experience is smoother, and support is truly exceptional.”

Asadullah Saleem,

Co-founder, Low Cost Glasses

The Impact : More Confidence, More Conversions

Since launching GlamAR’s 3D virtual try-on, Low Cost Glasses saw monthly orders increase from 350 to over 500+. More customers felt confident choosing frames. The browsing experience became more immersive. And overall trust in the online purchase journey went up