Virtual store platform

A virtual store platform provides your business with the tools to create an online store that replicates the in-store setting. By adding this technology, you can allow shoppers to explore products in detail, interact with them in real-time, and even try them on virtually. 

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Virtual stores feature 3D product views, tailored recommendations, and real-time AR try-ons, which engage your audience and enable them to make confident purchasing decisions, resulting in higher satisfaction, reduced returns, and stronger conversion rates. GlamAR is a leading AR platform built for virtual shopping. It allows your customers to see how your product looks on them without ever having to step into a store.

Benefits of a virtual store platform

A virtual store platform helps you to create an online shopping experience that feels real and engaging. It comes with features like 3D product displays, tailored suggestions, and virtual item try-ons. You can keep shoppers engaged, increase sales, and manage your stock more efficiently.

1. 24/7 shopping freedom 

Virtual stores let your customers shop whenever and wherever they want. They can browse and buy from your store without any limits. There is no need to worry about store hours, as your business is open 24/7 to help you capture more sales.

2. Wide access

A virtual store is not limited by shelf space or location. With it, you can offer a broader range of products from various categories. A virtual store offers your customers more options to choose from, helping you differentiate yourself from traditional stores.

3. Offers tailored suggestions

Virtual stores can learn from your customers’ browsing and buying habits. The result of the learning can be used to suggest products customers are more likely to want, which saves them time and makes their shopping easier. For your business, this means higher engagement, more repeat visits, and a better chance of turning browsers into buyers.

4. Virtual product try-on

Virtual try-ons allow your customers to see how products will look on them before making a purchase. This will help your customers feel more confident in their choices when they try on different styles. Virtual stores enable customers to make informed decisions without needing to visit a physical store.

5. Practical demonstrations

This feature will allow your customers to experience products hands-on through exclusive digital experiences. From 3D models to virtual tours and product simulations, these tools will help your customers to try products, understand how they work, and assess the value for themselves. It helps build trust, answer questions upfront, and guide buyers toward more confident decisions.

6. Convenient shopping

Virtual stores will enable your customers to shop without the stress of crowds, lines, or noise. They can browse comfortably from the comfort of their homes. A virtual store platform will make shopping easier and more enjoyable, which will help your business create a better experience that will keep them purchasing again.

7. Safe and secure transactions

Virtual store platforms utilize encrypted checkout systems that enable payments to be made through a trusted payment gateway. With additional security features such as two-factor authentication, every transaction is protected from start to finish. This will reduce the risk of fraud, build trust, and give your customers the confidence to buy from you again and again.

Features of the virtual store platform 

A virtual store platform makes online shopping fun and easy. It uses helpful tools and intuitive designs that allow customers to browse, find what they need, and enjoy the experience.

1. Engaging product insight

Interactive product info helps customers understand each item better. With clear descriptions, great images, and easy-to-use pages, shoppers can quickly see what a product has to offer. Extras like videos, animations, and FAQs make things even clearer, so people can choose what suits them best with confidence.

2. Tailored product customisation

Product customization lets customers make items their own. With easy-to-use tools, they can change colors, materials, designs, or features and see the changes right away. This helps them create something personal and unique, so they get exactly what they want.

3. Smarter shopping with virtual try-ons

Virtual fitting rooms let customers try on products using their phones or laptops. They can see how things look on them in real-time, which eliminates the guesswork of shopping, helps customers choose the right size or style, and makes them feel more confident about their purchase.

4. Easy navigation

Virtual store platforms make navigation easy, allowing customers to quickly and easily find what they want. Clear menus, smart search filters, and simple designs make shopping smooth and enjoyable. This way, shoppers spend less time searching and more time enjoying your products.

Future of virtual store platform

Virtual store platforms are giving businesses new ways to reach and connect with people more personally and naturally. As virtual stores advance, they simplify shopping and help companies to operate more efficiently and create a stronger customer relationship for sustained growth.

1. Customised experiences customers

Virtual stores will be able to understand each customer’s likes and needs. This will make shopping feel more personal and help customers easily find what they’re looking for without confusion.

2. Lifelike product interactions

Virtual stores enable your customers to try on products online and check out from your store using their phone or computer. The growing adoption of virtual store platforms will make shopping feel more real.

3. Smooth shopping across every platform

Customers don’t want to switch between apps or websites. They want a simple, soft experience. Virtual stores will link with social media, online marketplaces, and even physical stores to make it easy for people to shop however they prefer, without any issue.

4. Smarter operations, stronger growth potential

Virtual store platforms will make use of innovative automation to handle everyday tasks, including tracking inventory and responding to customer inquiries. This will relieve the pressure and give you more time to grow your business and build strong customer relationships.

Use cases & industries adopting virtual stores

1. Fashion brands

Fashion brands are now using virtual stores to simplify the shopping experience for their customers. Shoppers can try on clothes online to see how they look and receive style suggestions based on their preferences.

2. Beauty brands

Beauty brands have also begun actively adopting virtual stores into their daily operations. They use virtual stores to help their customers try on makeup and other beauty products without a physical try-on. Beauty brand customers can see how a lipstick shade looks or if a foundation matches their skin right from the comfort of their home. It’s like having a personal beauty assistant available at all times.