How Saturdays tripled online conversions using 3D virtual try-on technology
Veröffentlicht
10 Nov 2025
Founded in 2016 by Andrew Kandolha and Rama Suparta, Saturdays has grown from a digital-first startup to Indonesia's largest eyewear brand. With over 60 lifestyle stores across 23 cities, they've pioneered the omnichannel eyewear experience in Southeast Asia--combining a mobile app, home try-on service, and retail spaces where customers can browse frames over specialty coffee. Innovation isn't just part of their strategy, it's core to their identity.
What sets Saturdays apart is their commitment to solving a real problem: nearly half of Indonesia's population needs vision correction, but access remains limited. They create in-house designs engineered specifically for Asian face shapes and collaborate with iconic brands like Marvel and Indomie to make eyewear feel personal and fun.
What sets Saturdays apart is their commitment to solving a real problem: nearly half of Indonesia's population needs vision correction, but access remains limited. They create in-house designs engineered specifically for Asian face shapes and collaborate with iconic brands like Marvel and Indomie to make eyewear feel personal and fun.
For a brand built on digital innovation, settling for a static online shopping experience was never an option
The Challenge
For Saturdays, good wasn’t good enough. The brand’s leadership saw how quickly digital experiences were evolving and wanted their online store to offer an experience as real and engaging as visiting their offline stores.
They realized that customers couldn't confidently choose frames without trying them on and they needed to fix that.
The team had previously tested a virtual try-on solution, but it created more problems than it solved. Slow load times frustrated users, limited customization clashed with Saturdays' brand aesthetic, and without meaningful analytics, they couldn't measure impact or optimize the experience.
They realized that customers couldn't confidently choose frames without trying them on and they needed to fix that.
The team had previously tested a virtual try-on solution, but it created more problems than it solved. Slow load times frustrated users, limited customization clashed with Saturdays' brand aesthetic, and without meaningful analytics, they couldn't measure impact or optimize the experience.
The Solution
GlamAR partnered with Saturdays to build a photorealistic 3D visualization and virtual try-on experience that brought their eyewear catalog to life online
Instant face detection
Customers activate their camera and GlamAR's tracking technology maps their face in real-time with precision alignment
Virtuelle Live-Anprobe
Users see how each frame sits on their face with accurate proportions, temple width, bridge fit, and how light interacts with different materials
Seamless exploration
Shoppers switch between frames instantly, compare styles side-by-side, and view themselves from multiple angles
Confidence to purchase
Users understand not just how frames look, but whether they actually fit their face shape
The project launched as a three-month pilot featuring 150 SKUs. GlamAR's engineering team worked closely with Saturdays to deliver custom SDK optimizations, ensuring fast load times, smooth face tracking across different lighting conditions, and robust analytics that captured engagement data
The project launched as a three-month pilot featuring 150 SKUs. GlamAR's engineering team worked closely with Saturdays to deliver custom SDK optimizations, ensuring fast load times, smooth face tracking across different lighting conditions, and robust analytics that captured engagement data
Working with GlamAR has been a great experience. During the POC period, our mobile and desktop web conversion rates grew up to three times higher than usual. Even though we faced several technical challenges, the GlamAR team was always quick, responsive, and solution-oriented.
The Impact
Since launch, user behavior validated that skin analysis drives real engagement and retention
32%
Conversion rate for VTO users compared to just 9% for non-VTO users
Deeper engagement
VTO users spent significantly more time exploring frames and comparing styles
Stronger confidence
Shoppers using VTO demonstrated higher certainty in selecting the right frame fit
This wasn’t a slow ramp-up, the shift happened almost instantly after the rollout. The data proved that AR isn’t just a nice-to-have; it’s a conversion driver.
Why It Worked
Photorealistic 3D rendering
GlamAR elevated Saturdays’ 2D catalog into high-fidelity 3D eyewear, capturing true dimensions, material detail, and light/shadow behavior delivering a try-on experience that feels real, not simulated
Precision face tracking
The system maintains accurate frame alignment even as users move, ensuring they see an authentic preview of fit rather than a distorted approximation
Integrated PD measurement
GlamAR’s real-time PD detection calculates pupillary distance with high accuracy, helping Saturdays guide customers toward the right frame size and lens alignment
Custom integration
GlamAR adapted their SDK to work seamlessly with Saturdays' existing tech stack, preserving fast load speeds and brand consistency without requiring a complete platform overhaul
Verwertbare Analytik
Detailed engagement tracking allowed Saturdays to understand which frames customers tried most, how long they spent in try-on mode, turning the feature into a strategic tool, not just a user experience enhancement
Now, with full catalog rollout and mobile app integration underway, Saturdays continues using GlamAR's technology to set a new standard for eyewear e-commerce in Southeast Asia
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