We are Fynd GlamAR
We’re building the future of immersive commerce
GlamAR was born from a simple frustration: online shopping asks people to commit to products they've never truly experienced.
Flat images. Static descriptions. Guesswork. That's still how most of e-commerce works —and it costs brands in returns, drop-offs, and broken trust every single day.GlamAR was born inside fynd.com — one of India’s most trusted commerce platforms.
We build the technology that closes that gap.
We build the technology that closes that gap.
The Origin
In 2023, the AI team at Fynd — one of India's most trusted commerce platforms — started asking a question that wouldn't go away: what if every shopper could see, try, andpersonalize a product before buying it — regardless of where they were or what device they were on?
That question became GlamAR.
It wasn't a response to a competitor or a market trend. It was an internal conviction — built quietly inside a company that had spent a decade understanding what retail actually needs.
By late 2024, brands started using it in production. Not as pilots. Not as experiments. Ascore parts of how their customers shop — across beauty, eyewear, fashion, jewelry,furniture, and luxury. The results followed: conversion rates doubled and tripled, return rates dropped, and shoppers started buying with a confidence that flat product pages could never deliver.
Today, GlamAR is an immersive commerce platform — AI-powered skin analysis, virtualtry-on, 3D visualization, and AR experiences — for brands who believe the next decade ofretail belongs to those who let customers experience before they buy.
That question became GlamAR.
It wasn't a response to a competitor or a market trend. It was an internal conviction — built quietly inside a company that had spent a decade understanding what retail actually needs.
By late 2024, brands started using it in production. Not as pilots. Not as experiments. Ascore parts of how their customers shop — across beauty, eyewear, fashion, jewelry,furniture, and luxury. The results followed: conversion rates doubled and tripled, return rates dropped, and shoppers started buying with a confidence that flat product pages could never deliver.
Today, GlamAR is an immersive commerce platform — AI-powered skin analysis, virtualtry-on, 3D visualization, and AR experiences — for brands who believe the next decade ofretail belongs to those who let customers experience before they buy.
Built Inside Fynd
We didn't start from scratch.
GlamAR is built inside Fynd — a company that has spent over 12 years making retail technology work at scale. Founded in 2012 and headquartered in Mumbai, Fynd powers India's largest omnichannel commerce ecosystem: 2,300+ brands, 20+ million consumers,and infrastructure that connects online and offline retail across India and beyond.
Fynd is backed by Reliance Jio, was an early Google-backed venture, and has been recognized by Fast Company as one of Asia-Pacific's top 10 most innovative companies. It's also a Harvard Business School case study.
When you work with GlamAR, you're not onboarding a new vendor. You're connecting toenterprise-grade infrastructure, security, and operational depth that's been tested acrossthousands of brands for over a decade.
GlamAR is built inside Fynd — a company that has spent over 12 years making retail technology work at scale. Founded in 2012 and headquartered in Mumbai, Fynd powers India's largest omnichannel commerce ecosystem: 2,300+ brands, 20+ million consumers,and infrastructure that connects online and offline retail across India and beyond.
Fynd is backed by Reliance Jio, was an early Google-backed venture, and has been recognized by Fast Company as one of Asia-Pacific's top 10 most innovative companies. It's also a Harvard Business School case study.
When you work with GlamAR, you're not onboarding a new vendor. You're connecting toenterprise-grade infrastructure, security, and operational depth that's been tested acrossthousands of brands for over a decade.
The People Behind It
Fynd was founded by Farooq Adam and Sreeraman Mohan Girija (SMG) — two builders who've spent over a decade reimagining retail technology.
Farooq architects Fynd's commerce ecosystem and its partnerships with Reliance and Jio.SMG leads the AI side — GlamAR included — with a rare mix of design instinct and technical depth.
GlamAR carries that DNA: built by people who understand retail at scale, designed by people who care deeply about how things look and feel.
Farooq architects Fynd's commerce ecosystem and its partnerships with Reliance and Jio.SMG leads the AI side — GlamAR included — with a rare mix of design instinct and technical depth.
GlamAR carries that DNA: built by people who understand retail at scale, designed by people who care deeply about how things look and feel.
What We Believe
The brands that win the next decade of commerce will be the ones that close the gapbetween seeing a product and experiencing it.
Everything we build exists to close that gap
Everything we build exists to close that gap
Ready to see what that looks like for your brand?
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