How a skincare brand achieved 20,000+ skin scans and a 49% scan-to-cart conversion using GlamAR
Publié
22 décembre 2025
Présentation
L'industrie
Skincare
Au cœur des marchés de bijoux indiens, où la tradition guide toujours les choix, l'artisanat est précieux et les visites en magasin restent le moyen le plus fiable d'acheter. White Cut Diamonds, connue pour ses magnifiques bijoux en diamants synthétiques, a discrètement commencé à écrire une histoire différente.
The belief was simple: every product should solve a real skin concern, not just follow a trend. Naturally, the brand wanted the shopping experience to follow the same philosophy. But reality is very different from theory. Every customer's skin is different, which means a one-size-fits-all storefront cannot deliver truly personalized recommendations.
The skincare brand needed to bring real, personalized skin consultations into its app without making the experience feel clunky or bolted on.That is the problem GlamAR came in to solve
The belief was simple: every product should solve a real skin concern, not just follow a trend. Naturally, the brand wanted the shopping experience to follow the same philosophy. But reality is very different from theory. Every customer's skin is different, which means a one-size-fits-all storefront cannot deliver truly personalized recommendations.
The skincare brand needed to bring real, personalized skin consultations into its app without making the experience feel clunky or bolted on.That is the problem GlamAR came in to solve
Problème
L'achat de bijoux dépendait encore largement de l'imagination. Les clients de White Cut Diamonds étaient souvent confrontés à une hésitation que tous les bijoutiers connaissent trop bien :
« Est-ce que cela me convient ? »
« À quoi cela ressemblera-t-il sur mon visage, mon teint ou mon décolleté ? »
« Dois-je essayer autre chose ? »
"Will it solve my problem or make it worse?"
"How do I know I am choosing the right serum?"
For most shoppers, the answers are rarely obvious.
After all, everyone’s skin is different. One customer may struggle with acne while also having dehydrated skin. Another may want to reduce pigmentation. Someone else may simply want healthier-looking skin but have no idea where to begin
However, most e-commerce experiences treat all of these customers the same
As a result, shoppers scroll through hundreds of products, read reviews, compare ingredients, and hope they make the right decision. The process feels more like guessing than receiving expert advice
The skincare brand wanted to change that.Instead of asking customers to figure everything out on their own, the brand wanted every shopper to receive recommendations based on their unique skin concerns
However, there was another challenge
The skincare brand already had its own mobile shopping experience. It wanted to introduce AI-powered skin analysis within the app without disrupting the customer journey or forcing customers to switch between different platforms
The experience had to feel completely native
Customers needed to be able to complete a skin scan, receive personalized recommendations instantly, and continue shopping without ever feeling as though they had left the application
Building this kind of seamless experience required more than an AI model
It required custom engineering
After all, everyone’s skin is different. One customer may struggle with acne while also having dehydrated skin. Another may want to reduce pigmentation. Someone else may simply want healthier-looking skin but have no idea where to begin
However, most e-commerce experiences treat all of these customers the same
As a result, shoppers scroll through hundreds of products, read reviews, compare ingredients, and hope they make the right decision. The process feels more like guessing than receiving expert advice
The skincare brand wanted to change that.Instead of asking customers to figure everything out on their own, the brand wanted every shopper to receive recommendations based on their unique skin concerns
However, there was another challenge
The skincare brand already had its own mobile shopping experience. It wanted to introduce AI-powered skin analysis within the app without disrupting the customer journey or forcing customers to switch between different platforms
The experience had to feel completely native
Customers needed to be able to complete a skin scan, receive personalized recommendations instantly, and continue shopping without ever feeling as though they had left the application
Building this kind of seamless experience required more than an AI model
It required custom engineering
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La solution
GlaMar a donné à White Cut Diamonds ce dont elle avait besoin : la capacité d'offrir une expérience d'achat moderne sans perdre la confiance et la tradition auxquelles ses clients attachaient de l'importance
Personalized skin analysis inside the app
Les essayages en réalité augmentée permettent aux clients de voir leurs boucles d'oreilles, bagues et bracelets sur eux-mêmes en temps réel, ce qui leur donne une précision fidèle à la taille et la confiance nécessaires pour prendre des décisions plus rapidement et plus facilement
Recommendations tailored to every customer
Instead of showing the same products to everyone, GlamAR analyzed individual skin concerns and recommended products that matched each customer's unique needs, making every recommendation more relevant and trustworthy
A custom integration built from the ground up
Rather than forcing the skincare brand to change its existing technology, GlamAR built a custom integration that fit seamlessly into the brand's mobile experience, delivering personalization without disrupting the customer journey
Smarter customer engagement beyond the scan
Every skin scan, recommendation and product interaction became valuable customer insight. This helped the skincare brand to better understand shopper behavior and deliver more personalized engagement even after the consultation was complete
L'impact
Lorsque les clients ont finalement vu les modèles qu'ils avaient choisis sur eux-mêmes, l'hésitation s'est estompée et l'expérience a tout simplement pris tout son sens.
More than 20,000 personalized consultations
Thousands of customers completed AI-powered skin scans, turning product discovery into an interactive skincare consultation instead of simple browsing
Nearly half the users acted on recommendations
Almost 49% of customers who completed a skin scan added a recommended product to their cart, demonstrating the power of personalized recommendations over generic product suggestions
Faster adoption week after week
Customer engagement continued to accelerate, with the AI skin analysis experience delivering 2.4× week-over-week growth during the first month after launch
The skincare brand had already built its reputation on research-backed skincare. With GlamAR, the same scientific approach became part of the buying experience, helping customers understand their skin before choosing products and making online skincare shopping feel far more personal
The skincare brand had already built its reputation on research-backed skincare. With GlamAR, the same scientific approach became part of the buying experience, helping customers understand their skin before choosing products and making online skincare shopping feel far more personal
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