Configurateur visuel de produits pour le commerce électronique

Améliorez votre boutique en ligne en ajoutant un configurateur visuel qui affiche vos produits en 3D avec la possibilité de personnaliser la couleur, les caractéristiques ou les matériaux.

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Realistic 3D model

The tool helps your customers to interact with the 3D models of your products. They can display detailed and realistic visuals depending on the quality of the 3D model. Through this, customers can engage and inspect important elements like the texture, design, and other necessary features of the product

State-of-the-art interactivity and user control

Your customers will be able to spin products, zoom into details, replace parts, and view your product from all angles right on the product page. They can interactively configure many aspects of the product depending on the available options. Such a level of control can help to make shopping feel more natural and interactive for your customers

Data analytics dashboard

The configurator analytics dashboard helps you track the preferences, duration of time spent, and engagement rates of your users with your product. Such information can also assist you in making better inventory decisions, creating offers, and enhancing product offers

Questions fréquemment posées

What is an e-commerce visual product configurator?

An e-commerce visual product configurator refers to a digital software that allows your customer to design a product in real time by using interactive graphics, such as 3D models, 360-degree views, material samples, and live imaging. It eliminates the fixed product displays with the interactive configuration steps that change the appearance, components, and prices in real time. Companies can integrate this tool to help users make an informed purchase decision, help to minimize the levels of product confusion, and provide users with a more direct shopping experience. The system may be directly embedded into any product page or connected with headless commerce platforms.

What is the difference between a visual product configurator and an ordinary product page?

A typical product page contains pre-set pictures and a few choices, whereas a configurator gives the purchaser the chance to engage in constructing their product by choosing attributes and observing them change instantly. The product pages are based on photos; the configurators make use of 3D resources that are reactive to the options of the user. This implies that your buyers are able to test materials, colors, sizes, and additions instead of making conjectures.

Can the visual product configurator work on all devices, including mobile?

Yes. Most configurators can work with all devices: desktops, tablets, and mobile phones. The interface can be simplified on mobile with the use of swipe gestures, collapsible controls, and simplified menus and can even be adaptive to smaller screens. The device relies on the strength of the device's graphics card, which can be scaled down to allow lightweight 3D engines that can render the graphics smoothly, even on mid-range phones. And it can be used by many businesses in such industries as furniture, fashion, auto accessories, and consumer electronics.

What is the accuracy of the 3D models depicted in the visual product configurator?

The accuracy is determined by the quality of 3D assets. Premium configurators are based on photogrammetry, or files created with CAD, to provide accuracy at the millimeter level. The materials use the photorealistic PBR textures to reflect the real light, shadows, gloss, and color. This assists your customers in having a proper view of the scale, proportion, and finish perception of the product before making a purchase decision.

Can the visual product configurator support multi-level product settings?

Yes. Design enterprise configurators are designed to deal with high-complexity products with hundreds or thousands of possible combinations. They might contain conditional rules (when X is chosen, hide Y), price levels, inventory controls, and dynamic bundles. This is particularly of great significance to such industries as modular furniture, automotive parts, industrial equipment, and custom manufacturing. The system does not allow your users to make invalid combinations, which minimizes order errors and production mistakes.

What is the effect of a visual product configurator on sales and customer behavior?

Configurators can enhance the amount of time spent engaging with your products, which can eventually lead to a purchase. The tool will decrease instances of doubt by demonstrating to customers what they are going to get. It can also help to reduce the number of returns as customers are more aware of the materials, size, and color of the product through the configuration feature. And the analytics information collected during user interaction can help to identify trends, including the most popular or frequently chosen styles, those that have been discarded, and even the lucrative ones.