How a skincare brand achieved 20,000+ skin scans and a 49% scan-to-cart conversion using GlamAR
Publicado
22 de dez de 2025
Introdução
Indústria
Skincare
No coração dos mercados de joias da Índia, onde a tradição ainda orienta as escolhas, o artesanato é precioso e as visitas presenciais às lojas continuam a ser a maneira mais confiável de comprar. White Cut Diamonds, conhecidos pelas requintadas joias de diamantes cultivadas em laboratório, silenciosamente começou a escrever um tipo diferente de história.
The belief was simple: every product should solve a real skin concern, not just follow a trend. Naturally, the brand wanted the shopping experience to follow the same philosophy. But reality is very different from theory. Every customer's skin is different, which means a one-size-fits-all storefront cannot deliver truly personalized recommendations.
The skincare brand needed to bring real, personalized skin consultations into its app without making the experience feel clunky or bolted on.That is the problem GlamAR came in to solve
The belief was simple: every product should solve a real skin concern, not just follow a trend. Naturally, the brand wanted the shopping experience to follow the same philosophy. But reality is very different from theory. Every customer's skin is different, which means a one-size-fits-all storefront cannot deliver truly personalized recommendations.
The skincare brand needed to bring real, personalized skin consultations into its app without making the experience feel clunky or bolted on.That is the problem GlamAR came in to solve
Problema
A compra de jóias ainda dependia muito da imaginação. Os clientes da White Cut Diamonds muitas vezes enfrentaram uma hesitação que todos os joalheiros conhecem muito bem:
“Será que isto me convém?”
“Como vai ficar no meu rosto, no meu tom de pele ou no meu decote?”
“Devo experimentar outra coisa?”
"Will it solve my problem or make it worse?"
"How do I know I am choosing the right serum?"
For most shoppers, the answers are rarely obvious.
After all, everyone’s skin is different. One customer may struggle with acne while also having dehydrated skin. Another may want to reduce pigmentation. Someone else may simply want healthier-looking skin but have no idea where to begin
However, most e-commerce experiences treat all of these customers the same
As a result, shoppers scroll through hundreds of products, read reviews, compare ingredients, and hope they make the right decision. The process feels more like guessing than receiving expert advice
The skincare brand wanted to change that.Instead of asking customers to figure everything out on their own, the brand wanted every shopper to receive recommendations based on their unique skin concerns
However, there was another challenge
The skincare brand already had its own mobile shopping experience. It wanted to introduce AI-powered skin analysis within the app without disrupting the customer journey or forcing customers to switch between different platforms
The experience had to feel completely native
Customers needed to be able to complete a skin scan, receive personalized recommendations instantly, and continue shopping without ever feeling as though they had left the application
Building this kind of seamless experience required more than an AI model
It required custom engineering
After all, everyone’s skin is different. One customer may struggle with acne while also having dehydrated skin. Another may want to reduce pigmentation. Someone else may simply want healthier-looking skin but have no idea where to begin
However, most e-commerce experiences treat all of these customers the same
As a result, shoppers scroll through hundreds of products, read reviews, compare ingredients, and hope they make the right decision. The process feels more like guessing than receiving expert advice
The skincare brand wanted to change that.Instead of asking customers to figure everything out on their own, the brand wanted every shopper to receive recommendations based on their unique skin concerns
However, there was another challenge
The skincare brand already had its own mobile shopping experience. It wanted to introduce AI-powered skin analysis within the app without disrupting the customer journey or forcing customers to switch between different platforms
The experience had to feel completely native
Customers needed to be able to complete a skin scan, receive personalized recommendations instantly, and continue shopping without ever feeling as though they had left the application
Building this kind of seamless experience required more than an AI model
It required custom engineering
Curioso se o GlamAR é certo para si?
Deixe o ChatGPT, Claude ou Perplexity fazer a pesquisa. Clique num botão e veja o que a IA pensa do GlamAR
A Solução
A GlamAR deu à White Cut Diamonds o que eles precisavam: a capacidade de oferecer uma experiência de compra moderna sem perder a confiança e a tradição que os seus clientes valorizavam
Personalized skin analysis inside the app
Os try-ons AR permitem que os compradores vejam brincos, anéis e pulseiras em si mesmos em tempo real, dando-lhes clareza real e a confiança para tomar decisões mais rápidas e fáceis
Recommendations tailored to every customer
Instead of showing the same products to everyone, GlamAR analyzed individual skin concerns and recommended products that matched each customer's unique needs, making every recommendation more relevant and trustworthy
A custom integration built from the ground up
Rather than forcing the skincare brand to change its existing technology, GlamAR built a custom integration that fit seamlessly into the brand's mobile experience, delivering personalization without disrupting the customer journey
Smarter customer engagement beyond the scan
Every skin scan, recommendation and product interaction became valuable customer insight. This helped the skincare brand to better understand shopper behavior and deliver more personalized engagement even after the consultation was complete
O Impacto
Quando os clientes finalmente viram os designs escolhidos em si mesmos, a hesitação desvaneceu-se e a experiência simplesmente fez mais sentido.
More than 20,000 personalized consultations
Thousands of customers completed AI-powered skin scans, turning product discovery into an interactive skincare consultation instead of simple browsing
Nearly half the users acted on recommendations
Almost 49% of customers who completed a skin scan added a recommended product to their cart, demonstrating the power of personalized recommendations over generic product suggestions
Faster adoption week after week
Customer engagement continued to accelerate, with the AI skin analysis experience delivering 2.4× week-over-week growth during the first month after launch
The skincare brand had already built its reputation on research-backed skincare. With GlamAR, the same scientific approach became part of the buying experience, helping customers understand their skin before choosing products and making online skincare shopping feel far more personal
The skincare brand had already built its reputation on research-backed skincare. With GlamAR, the same scientific approach became part of the buying experience, helping customers understand their skin before choosing products and making online skincare shopping feel far more personal
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