Virtual try-on for retail luxury & e-commerce

The virtual try-on experience is a digital solution platform that allows your clients to see what high-quality products, such as jewelry, accessories, eyewear, fashion, watches, and others, would look like on them in real-time. It applies AR, computer vision, and 3D realistic modeling in order to provide an immersive try-on experience. For retailers, the experience can be designed to feel high-touch with premium UI and guided flows. It typically increases engagement and purchase confidence; quantify with your own metrics once available.

The quality of 3D models, real-time scaling, and rendering precision can usually determine the level of accuracy. Sometimes, the virtual try-on technology display can achieve a level of precision that might closely match how the products actually look in real-time, if the 3D models are well optimized. And if the 3D models are of high quality, it can lead to accuracy in the details showcased. Hence, this helps to minimize returns and increase conversion substantially.

The majority of the VTO platforms blend AR, AI, real-time rendering engines, and 3D modeling using photogrammetry. The AI does detection of face landmarks, tracking of the hand, and body segmentation, and AR puts products into the real-world position through PBR-shading, and other materials, such as metal, fabrics, gems, or leather. Others support machine learning to personalize or predict style in real time. The combination of such technologies provides the basis of high-quality virtual shopping experiences.

High-resolution 3D scans, handcrafted modeling, and adherence to material reference rules enable luxury retailers to retain brand identity. Metals, gemstones, embroidery, and fabrics are scanned based on a professional photogrammetry workflow and PBR workflow. Before launch, brands can validate every digital property to ensure craftsmanship, finishes, and signature looks align with the actual product. This aids in maintaining the digital experience to meet the standards of the luxury brands.

GlamAR’s virtual try-on can help your customers understand appearance/scale in real-time, which may reduce style-related returns. For your earrings, rings, and eyewear products, your buyers can try them on in real time. The tool enables better visualization of the style and color of your products, which can help users have a better understanding of your products. This can lead to an increase in transactions and less apprehensive customers.

For most providers, the prices rely on the volume of assets and the level of realism. At GlamAR, we have a pricing plan that enables you to select your choice. Fully custom virtual try-on platforms might be expensive to integrate. In fact, at GlamAR, you should not need to build the whole system from scratch; we will provide you with the SDK and existing components to reduce development time and costs.

Some providers of virtual try-on systems have on-device processing like data minimization, encryption in transit/at rest, and GDPR/CCPA-aligned practices. A lot of the platforms do not retain facial video or biometric data, but this varies by vendor. Instead, they do scans on-site or store only necessary telemetry, such as event counts, with retention limits and regional data residency. As a luxury retailer, you need to use clear consent prompts and a privacy notice as a significant part of the strategy of establishing trust among high-value clients.

GlamAR has API and SDK integration options for users. The try-on experience is integrable into websites, applications, or in-store kiosks, with most of the systems providing APIs or mobile SDKs. The integration manages camera access, rendering, and real-time interaction of products. Through dashboards, retailers are able to synchronize their product catalog as well as update assets remotely and monitor performance metrics. This also makes it scaled to global luxury brands having various digital touchpoints.

In years to come, AR virtual try-on technology might involve hyper-realistic material, higher refraction of gemstones, artificial intelligence-type advisors, digital twins of all products, and all-immersive AR/VR boutiques. Virtual storefronts prepared for the metaverse will enable your customers to view collections in three-dimensional (3D) environments in advanced means. Real-time body simulation and moving fabric also add more realism. These might define the next generation of digital retail when luxury brands tend to adopt the virtual try-on solutions.