Salle d'exposition virtuelle

What is a virtual showroom?

A virtual showroom is a digital representation of a physical store. It is designed to give an immersive and interactive shopping experience for online shoppers. It is a 3D environment where users can navigate and interact with items, just as they would in a physical store.

Most importantly, it is a digital environment built using 3D modeling, AR, and VR to help your customers inspect products from every angle, customize items, and adjust color, size, and material until they find the perfect fit. 

What is the purpose of a virtual showroom?

There are several reasons why you can use a virtual store. Some of the purposes it serves include 

1. Elevate customer experience

Virtual showrooms turn online shopping into a rich experience that mimics the feel of a physical store. With it, your customers can see and interact with your products in 3D. A virtual showroom builds a stronger emotional connection with your brand, and it’s an effective way to differentiate yourself from competitors.

2. Accroître l'engagement

Virtual showrooms are built to help your customers explore your products. Instead of just scrolling through a product page, your customers are drawn into a rich, interactive environment where they can click on products, customize features, and test virtual try-ons. This increases the time they spend on your product.

3. Enable global reach without physical expansion

With a virtual showroom, your brand becomes accessible to customers worldwide. Your customers will not need to visit your physical store, and you will incur no additional operational costs. A virtual showroom eliminates geographic barriers and enables businesses to scale faster.

4. Streamline retail presentations

Virtual showrooms allow your customers to browse collections and place large orders directly from your virtual showroom. You can showcase your entire catalog online, 24/7. It saves their time and provides them with a flexible and interactive way to do business with you.

5. Reduced operational costs and waste

Virtual showrooms reduce the need for physical product samples, which cuts costs and lowers the environmental impact of sample production. This purpose is most valuable in industries where product development is both costly and wasteful.

Benefits of a virtual showroom

A virtual showroom is a strategic marketing move that drives business results. It helps brands sell smarter and grow faster. Below are some of the most impactful benefits:

1. Stronger brand differentiation

Most brands still rely on 2D images to sell online. However, a select few are taking the lead with virtual showrooms. A virtual showroom leaves a lasting impression that sets your brand apart from competitors who are still stuck with outdated 2D image displays.

2. Augmentation des taux de conversion

When your brand offers a premium, interactive experience that stands out from the competition, it doesn’t just impress; it drives action. A virtual showroom provides your customers with a deeper understanding of your products, enabling them to customize and try them on. 

A virtual showroom is proven to build confidence and remove hesitation. As a result, shoppers are far more likely to convert because a memorable, hands-on digital experience makes your products feel real and worthwhile to buy.

3. Lower product return rates

One of the biggest drivers of product returns is customer disappointment when what they receive does not match what they saw online. Virtual showrooms offer 3D representations of your brand that reflect the actual product. GlamAR’s virtual showroom ensures that your customers have a realistic view of your product before purchasing.

4. Always-on accessibility

A walk-in store typically opens and closes on a schedule, but a virtual showroom operates live 24/7, with no lights to switch off and no doors to lock. With it, your customers can visit at their convenience from another time zone entirely. This ease of access is an advantage for global brands. It ensures you're never missing a potential sale just because your doors are closed.

5. Rich customer insights

Virtual showrooms collect valuable data from customers' usage that can be used for strategic marketing purposes. It comes with a built-in analytics tool that allows you to know exactly how customers interact with your space. It shows what they click on and the time they spend on the product page. 

These insights will help you understand your customers, enabling you to make more informed marketing decisions, refine your product displays, and tailor your campaigns to meet actual customer behavior rather than relying on guesswork.

Features of GlamAR’s virtual showroom

GlamAR’s virtual showroom has features that help your brand to strike a balance between innovation and ease of use. 

1. High-fidelity 3D product models

GlamAR features a 3D product model that brings your products to life. It correctly gives information about your product, from texture and color to shadows and reflections. These models are designed to replicate the real thing as closely as possible. 

This level of realism will assist your customers to understand what they are buying, build their trust in your brand, and improve product presentation across your digital storefront.

2. AR-powered virtual try-on

This feature helps your customers try on your products from the comfort of their own homes. With the use of their phone camera, they can see how a pair of sunglasses fits their face or model a dress on their body. This helps your customers to make informed choices and reduces the hesitation that often accompanies checkout.

3. Easy e-commerce integration

We change your store into a shopping platform where every product is clickable. Your customers can view your product in detail, check their prices, and add items to their cart. This keeps your users engaged and makes it easier to turn product interest into actual sales.

4. Advanced analytics dashboard

This feature provides clear insights into how your customers relate to your virtual showroom. You will be able to see what product most interests them. This insight can be used to refine your layout, optimize product placement, and improve your customers' experience.

5. Mobile and desktop device compatibility

The virtual showroom is compatible with most mobile devices and desktop computers. Your customers will access the virtual showroom on any device with no extra setup required. However, if they use VR headsets, their experience will be rich.

6. Enterprise-grade security

GlamAR’s virtual showroom is built with one of the most secure security features. Our system incorporates SOC 2, GDPR, and ISO 27001 security standards. This security feature helps to keep your customer's data and business operations fully protected. 

Sectors that prefer virtual showrooms

While any industry can benefit from a virtual showroom, some sectors have found particular success with virtual showrooms:

1. Fashion & apparel

Many fashion brands have included virtual showrooms in their operations to improve the shopping experience for their customers. Their customers can preview their collections in 3D, try on outfit offerings, and receive personalized style tips from anywhere. 

2. Furniture & interior design

This industry has adopted a virtual showroom to let their customers explore their products in 3D and see how they’d look in real spaces. It helps their shoppers see furniture features in a digital room before making a purchase.

3. Automobile

Automotive brands are not left out of this innovation. They are now creating immersive virtual showrooms where buyers can see vehicles in 3D and take care of the need for physical showroom visits. Shoppers can view and customize car parts, such as wheels, dashboards, seat finishes, and lighting, in real time on a VR shopping platform.

4. Beauty & cosmetics

This industry has also adopted virtual showrooms. They make trying on products easier and more personal. They use a virtual showroom to help their users try on lipstick, eyeshadow, or foundation in real-time to see how it looks on their actual faces.