3D Virtual Photography

What is 3D virtual photography?

3D virtual photography is a method that helps to create real-looking product images using computer-generated 3D models instead of old-school photography methods. It gives ecommerce businesses customizable, high-quality images using 3D virtual photography, and images can be customized through various angles, low and high lighting, materials, and environments without physical photography or prototypes.

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3D product The eCommerce, B2B marketing, and digital advertising industries primarily use virtual photography due to its cost-effectiveness, scalability, and flexibility in image production. It gives features such as 360-degree product views, realistic textures, augmented reality (AR) integration, and 3D virtual photography, which gives customers more engagement in stores such as furniture, fashion, automotive, and electronics.

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How does 3D virtual photography work? 

3D product virtual photography uses various parameters for creating images. Here, we are sharing all the steps that are involved in 3D virtual product photography.

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1. 3D modeling

The 3D virtual photography process starts with 3D modeling, where the software helps to create the product digitally in the virtual environment where we use very specialized software like  Blender, Autodesk Maya, or Adobe Substance 3D. Our designer makes the complete 3D representation of the product by ensuring that the model is perfectly capturing the dimensions, shapes, and physical structure.

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2. Material & texture mapping 

Once the 3D modeling process is complete, the system engages in material and texture mapping to enhance the product's quality. High-quality materials are used to showcase real-world materials such as wood, metal, glass, plastic, or fabric. The physically-based rendering (PBR) is used to make the product more accurate in terms of the lighting conditions, which helps the product look more realistic and make it part of the real world.

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3. Scene setup

The way we have old-school photography, Our designers will create custom scenes, which add various types of backgrounds, props, and lighting configurations. Your business will be able to use our system to experiment with different settings, perspectives, and themes that make it possible to showcase the product in various contexts without doing any physical photoshoots.

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4. Rendering

After the scene is finalized, we need to move toward the 3D rendering software for rendering high-quality images. For your information, rendering is the process of computers where software generates photorealistic images by identifying how the light interacts with objects in the scene. Rendering techniques like global illumination and ray tracing create image generation. These rendering processes will make your product more detailed and natural-looking.

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5. Post-processing

Post-processing is the final step that is useful for optimizing and refining images. There is a designer who uses software like Lightroom and Photoshop to adjust the colors, contrast, sharpness, and minor imperfections. Following the touch-up, the designer exports the images to various formats, catering to eCommerce, marketing campaigns, catalogs, and product configurators.