Face AR

Make every face come alive in augmented reality to add virtual effects, makeup, or accessories in real time

AI face tracking

The system employs superior AI algorithms to detect and track facial landmarks with accuracy. It tracks all movements and expressions in real-time and makes sure that digital effects remain naturally in sync with the face of a user to create a flow of AR experience

Kinetic augmented filters

AR filters can be used by your users to add makeup, accessories, or creative effects in real-time. Its interactive design gives them freedom to experiment as they can rotate, smile, or move, but automatically the system corrects to give them realistic images

Real-time customers engagement

Face AR assists brands in building immersive marketing experiences where consumers can interact with products. It create an effective interactions for direct-to-consumer try-on and data-powered insights, which can increase conversions and brand awareness

Frequently asked questions

What is face AR?

Face AR (augmented reality of faces) is a technology enabling the superposition of digital content, i.e., makeup, filters, accessories, or effects on the face of a user in real-time. It has the capability of identifying facial movements and expressions, and contours to generate interactive experiences in the beauty, entertainment, and marketing industries using sophisticated 3D rendering and facial tracking.

How does face AR work?

The face AR is based on computer vision and an AI algorithm that identifies facial features, including eyes, nose, lips, and jawline. After mapping, it places 3D or 2D objects 3D or 2D such as glasses, masks, or digital makeup, onto the live video feed. The AR engine keeps the overlay in real time to provide smooth, natural viewing experience as the user moves around, keeping the overlay in synch with their movement.

What equipment can be used with face AR?

Face AR is compatible with the majority of the current smartphones, tablets, and desktops that have a front-facing camera. It can support both iOS and Android and can also be used on web browsers that support the WebAR or WebGL technology. In high-end applications, a developer has the ability to incorporate Face AR into the AR glasses or mixed reality headset to create an even more immersive experience.

Is face AR compatible with existing applications or websites?

Well, most of the face AR tools are easy to integrate through SDKs (Software Development Kits) or API offered by AR development companies such as GlamAR. Face AR can be integrated into businesses via e-commerce, a virtual try-on application, a game interface, or a live streaming application. The integration will enable your buyers to have access to the interactive filters, beauty simulations, or virtual product demos in the ecosystem of the brand.

How much does face AR cost?

The cost is based on the size, sophistication, and customization needed. Simple AR filters can be implemented using low-cost subscriptions, and high-tier offerings, which can be a branded try-on service or marketing campaign, can be priced higher. Other providers tend to provide pay-per-use or tiered pricing depending on the number of users, storage, or features.

Is the face AR secure regarding the privacy of information?

Yes, but it depends. Most face AR providers are highly compliant and adhere to privacy guidelines. Facial information can be processed and not normally stored, except when needed to perform analytics purposes. Businesses might need to adhere to the rules of GDPR and CCPA. This is to ensure that information and facial data of your customers are encrypted, anonymized, and safely processed at every stage.