Hair color changer

What is a hair color changer?

A hair color changer is a tool that lets your customers virtually try on different hair colors with a live preview or on their preferred photo. This tool maps the faces of your customers to overlay virtual hair colors onto their real hairstyles properly.

The hair color changer is designed for beauty brands that want to provide their customers with a digital solution to experiment with color without damaging their hair, spending money on dyes, or visiting a salon. It empowers your customers to explore different looks and also helps your business boost sales.

Features of hair color changer

GlamAR hair color changer is one of the most robust and user-friendly ways to try on hair shades without physically changing your hair color.

1. Live and photo-based simulation

This feature allows your customers to try on different hair colors either through a smartphone camera or an uploaded selfie of themself. This allows your customers to choose how they want to experiment with other hair colors.

2. Accurate hair detection

GlamAR’s hair color changer is smart enough to spot every visible strand of hair. It doesn’t matter if your customer's hair is curly, straight, or a bit frizzy; the feature accurately maps their hair's shape. It applies the color just where it should, without spilling onto the customer’s skin or background, so it looks clean and natural.

3. Extensive color palette

GlamAR’s hair color changer lets your customers explore up to 16 different hair colors. GlamAR helps you cater to clients who want to switch to something more daring by allowing them to easily switch between available shades to find the one that suits them best. As a brand, you can add custom tones to match your available products.

4. Split view & before/after comparison

The split-screen feature allows your customers to see their new hair color right next to their original look. GlamAR makes it easy for your customers to compare the looks and decide if the change is what they’re looking for.

5. Downloadable try-on

After your customers find the hair color they love, they can easily download their new look. The downloaded image can be used to show their transformation and gather feedback from friends and family.

6. Product integration

GlamAR’s hair color changer helps to connect customers with the right products to achieve their look. Once your user finds the hair color they love, the tool can guide them to the exact hair dye or product collection needed to recreate it in real life. 

7. Compatible with multiple devices

The hair color changer can work well on mobile phones and desktop browsers. All your customer needs is a stable internet connection to try on hair colors in real time.

Benefits of GlamAR’s hair color changer

1. Fuel conversion

GlamAR’s hair color changer helps brands improve customer confidence by giving shoppers a chance to try on different hair colors before making a decision. Once customers find the hair color they like, the tool can recommend the exact product they need to achieve that look. This makes it easier for them to make buying decisions.

2. Personalized marketing opportunities

GlamAR allows your customers to try on different hair colors until they find the perfect match. Once they do, the tool gently suggests the exact products they’ll need to recreate that look in real life. The solution provided is based on personal recommendations.

3. Cross-selling opportunities

Another way GlamAR’s hair color changer benefits brands is that it gives beauty brands a chance to sell more than a single product. Once a customer finds a hair color they love, the tool can recommend related products, such as toners, conditioners, or shine serums, that help achieve and maintain that exact look. 

4. Saves time

Ordinarily, anyone looking to try a new hair color would have to visit a salon, buy a dye, or sit through a long coloring process, only to risk being unhappy with the result. GlamAR’s hair color changer saves your customers from that stress. With just a selfie or a live camera, they can instantly try on dozens of shades in minutes. 

5. Brand differentiation 

Instead of asking your customers to imagine how a hair color might look, it lets them see it on themselves live or through a photo. This type of technology feels modern and shows that your brand prioritizes making things easier and more enjoyable. For younger shoppers, such as Gen Z and millennials, it’s a significant concern. 

Businesses that can use GlamAR’s hair color changer

1. Hair dye brands

Hair dye companies can use GlamAR’s hair color changer to allow their customers to try on colors before making a purchase. Brands can also promote new color launches with interactive campaigns that will enable users to try them instantly. It’s a great way to turn interest into action and build customer confidence.

2. Hair product brands

Companies selling wigs and colored hair products can use GlamAR’s hair color changer to allow their customers to preview how different styles and colors will look on them. This will help to reduce the rate at which unsatisfied customers return products. 

3. Hair salons

Salons can use the tool as part of their consultation process. It can help stylists show clients how a hair color will look based on their face shape and skin tone through the tone-matching algorithms. The try-on can be used for upselling premium dye jobs or experimental colors.

How the hair color changer works

• Capture or upload: The users open the platform and grant the hair color changer access to use their live camera to capture their image or upload a high-resolution photo. There’s also an option to try on hair color with real-life images.
• Facial mapping: The tool scans the user’s image and isolates their hair region to color accurately.
• Color rendering: The user selects their preferred hair color, and the tool applies a virtual color over the hair on the uploaded picture.
• Side-by-side comparison: After the preferred color is placed over the uploaded image, the before-and-after slider can be used to view the before-and-after result.
• Downloading and sharing: Satisfied customers can download the processed image and share their look with families and friends.
• ‍Product recommendation: Following the try-on experience, GlamAR recommends relevant products necessary to achieve the desired result in real life, as well as products to maintain the result.
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