Product visualization ecommerce

What is product visualization in e-commerce?

Product visualization in e-commerce utilizes digital technologies to display items online in a way that appears authentic, allowing customers to interact with them. It helps them to see the items properly before they buy them. It also uses 3D models, videos, and augmented reality (AR) to illustrate every aspect and perspective of a product.

With this technology, shopping online feels more like shopping in a store. One example is a brand of home decor that can use AR to let its customers put a virtual table in their dining room. A car salesman can show a 360-degree view of a car and let their customers change the color and interior of the car.

Features of GlamAR’s product visualization for e-commerce

Discover how GlamAR transforms online commerce using six clever technologies that come to life:

1. Scalable 3D modeling

GlamAR creates quality and expandable models in 3D of your products. They are the basis of all the visualization experiences throughout your site.

2. 360° product viewer

Your customers may rotate, zoom around each product whilst exploring them fully, which is all 360°. This will ease the uncertainty and increase confidence.

3. 3D product configurator

Your customers are able to customize their desired product choices, such as color, material, or configuration, and watch these changes reflected in 3D in real-time.

4. 3D virtual photography

This attribute means that generic product images will become interactive 3D images. It is affordable in visual generation and for flexible reuse.

5. AR virtual try-on

AR provides virtual try-ons where your customer can view makeup, jewelry, and home products in a real-time context. It can eat into the gap between online shopping and physical inspection.

6. Web-based integration & multi-device support

Everything is through your site; no app is installed. We work concisely on desktops, tablets, and smartphones.

Benefits of GlamAR’s product visualization

The 3D visualization of the products through GlamAR promises to deliver six advantages that effortlessly satisfy your customers, alongside the business results.

1. Increased conversions

3D models involved in interactivity are a great engagement tool when shopping. The presence of realistically displayed, turnable products makes your customers more assured and willing to purchase. 

2. Fewer returns

Correct expectations are more easily realized once better visualization is created. When your customers get a virtual preview of products with details as to texture and size, the likelihood of their being disappointed at the delivery point is reduced. This results in fewer returns.

3. Cost-effective visuals

The construction of realistic 3D models reduces the requirement for costly photoshoots. Brands cut down on spending on logistics, props, and shooting in a studio. New 3D renders can be considerably cheaper than traditional photography with a lot more versatility.

4. Marketing tools that work

3D images can be useful on websites, in email campaigns, in ads, and on social media. This makes the company more consistent and speeds up the content creation process, which in turn makes ads more effective and has a bigger impact. 

   5. Better understanding of shoppers

When people close in on static pictures, they can't see the fine details like stitching, finishes, and textures. This understanding makes people less hesitant and helps them make smart decisions. 

  6. An intriguing experience

AR interface lets your customers virtually try on clothes or put them where they are in real life. This is a great way to combine shopping online and in-store into one unique experience.

How to get started with GlamAR

Getting started is easy. Within days, your customers will be able to look at your goods in 3D.

Step 1: Log on to GlamAR and ask for a demo 

The people who work there will show you how to quickly and easily change your product pages with the 3D tools.

Step 2: Send your product info or 3D models to other people 

GlamAR can make models from the pictures you already have if you need it to. 

Step 3: Check the product's settings and look

GlamAR can change things like colours, buttons, and patterns so that they perfectly match your brand. 

Step 4: Put the piece of connection code on your website

Little work is required; there is no heavy growth that needs to be done. 

Step 5: Put the feature on your site

Your customers can now look at goods and change them in 3D on any device.

Step 6: Use the screen to keep an eye on the interaction

GlamAR keeps track of how people use your site to help you make the best looks and product choices.

The future of product visualization in e-commerce

In e-commerce, product visualization is becoming one of the most effective techniques. It alters how companies indicate their products and how your customers react to them on the internet. 

1. The rise of augmented reality (AR) and 3D

AR and 3D will become commonplace instead of just "nice to have." Your customers will anticipate seeing items in authentic environments and from all perspectives. Brands of electronics, clothing, and furniture will employ augmented reality to allow buyers to see products in their residences or on their bodies before making a purchase.

2. Highly customized buying experiences

Static alternatives are just one aspect of product visualization. Instant product creation, customization, and configuration will be possible for your customers. Their selections will be reflected in actual time adjustments that change everything from colours to proportions.

 3. More emphasis on accuracy and realism

Future visualization techniques will provide near-photorealistic quality. The lighting, textures, and proportions will be very similar to those of realistic products. This precision will minimize returns, boost confidence, and enable firms to showcase the quality of their items without a physical showroom.

4. Easy integration across all devices

Desktops will not be the only place where products can be seen. High-quality visualization will work on phones, computers, and even glasses with sensors. Your customers in the shop will be able to switch between devices without losing their saved designs or customizations.  

5. Optimization based on data

Visualization tools will gather useful information about how your clients use items. Brands are going to understand which angles are looked at the most, which features your users change, and what makes them want to buy. This information will be used to make items, marketing, and everything that customers experience better.