AR beauty try-on

What is an AR beauty try-on?

Augmented reality beauty try-on is a tool that lets your customers see how your makeup products will look on their faces without trying them on. Users can activate the AR beauty try-on by just using their mobile device or desktop camera. It contains a facial recognition tool that maps out the user's face and applies virtual cosmetics in real time.

It gives shoppers the liberty to check if a lipstick shade or foundation matches them before buying. They can also try on multiple matching products to see how each complements the other.

Benefits of AR beauty try-on

The advantages of an AR beauty try-on offered to customers are measurable. Let's take a look at some of the benefits it provides to your customers.

1. Eliminates guesswork for customers

AR beauty try-on takes away the uncertainty customers have about your beauty products and allows them to test each product to see how it looks on their face. The tool enables customers to switch between and combine beauty products. This way, they are more informed about how the products will look on them in real life.

2. Improved sales and conversions

When your consumers see and virtually experience how a product will look on them, they become more informed and confident to place orders. Their orders mean more sales and conversions for you.

3. Reduces return rates

Multiple product returns can be expensive for brands, as most returned products can’t be resold. AR try-on guides your customers in making informed decisions so that mismatch is reduced.

4. Enhances customer engagement

The usual e-commerce website product pages usually hold a shopper’s attention for only 30 seconds. But AR beauty try-on is able to keep your customers longer. The AR beauty try-on makes shoppers spend at least four times more time exploring products. The try-on experience increases the chances of purchase.

5. Lower operational costs

AR beauty try-on cuts down on the operational cost of running a physical store and employing testers. It ensures that you have little to no need for physical testers. The money that would have been spent on testers can be channeled to other relevant costs.

Features of GlamAR’s AR beauty try-on

The feature contained in GlamAR’s AR beauty try-on provides shoppers with a highly realistic customization solution that keeps them satisfied. The features present in GlamAR include

1. Live photo rendering 

This GlamAR’s feature is responsible for scanning the facial points of your customer to determine where to place the makeup. The scan ensures that lipstick stays on the customer’s lips, where it should be in real life.

2. Wide product range

GlamAR helps customers try on all kinds of beauty products, such as lipstick, eyeshadow, blush, etc. As long as you have the beauty product available in your catalogue, GlamAR recommends it to customers where needed.

3. Minimal coding integration

If you already have an existing website, you don’t need a big tech team to set up GlamAR’s AR beauty try-on. With just a simple plugin and SDKs, the try-on tool can be added to your online store and ready to use in just a few days instead of months.

4. Multi-product try-on

This feature allows your customers to try on multiple beauty products at the same time. A customer can try on mascara with foundation on the same picture till they get their desired result. This feature ensures that customers find the products they want and see how they complement each other.

How to use GlamAR’s AR beauty try-on

Using GlamAR’s AR beauty try-on is a straightforward process:

1. Onboarding & setup

Reach out to GlamAR’s support team via the "Schedule a call with our team” option available on GlamAR’s homepage. Fill the form, and the support team will get in touch with you.

2. Product 3D modeling

If you already have 3D models of your physical product, GlamAR can work with that, but if all you have are pictures of your products, GlamAR can convert those pictures to high-quality 3D models of your product.

3. Integration

GlamAR then integrates your beauty products into the AR beauty try-on through SKUs and makes them accessible via SDKs.

4. Launch & promotion

After successful integration of your product into the AR beauty try-on, you can proceed to launch and promote the AR try-on feature. That way, your target audience can try on beauty products virtually and also purchase the makeup products needed to get the desired result in real life.

AR beauty try-on available on GlamAR

1. Lipstick

The lipstick try-on lets your shoppers test different lipsticks right on their screen. The colors look realistic, and they cover details like a shiny look. Your customers can easily switch between colors to compare and find the one that suits them best.

2. Eyeshadow

The eyeshadow try-on shows the blending and realistic light effects of eyeshadow. GlamAR allows your users to try on eyeshadows that match their skin tone. They can try single or mixed colors without using real makeup.

3. Eyeliner

This aspect of beauty try-on allows your users to see how different eyeliner styles look on them. The digital eyeliner fits any eye shape, and it stays in place even when the user blinks or moves their head. 

4. Mascara

The mascara try-on is also part of the beauty try-on features. GlamAR can copy every tiny detail of the eyelashes in an accurate way.

5. Eyebrows

Eyebrow AR try-on is a part of the beauty try-on, and it shapes the face. The tool lets your users find the perfect style for themselves. They can try on different eyebrow colors or shapes till they find the one that matches. Your users can also see how filling in gaps or changing the arch can completely change their look.

6. Lip Liner

The lipliner AR tool is one of the most common tool, and it lets your users try on lip liners with ease. Your user can use the customization option to make their lips look sharper, fuller, or perfectly matched with lipstick. 

7. Blush

The blush try-on adds color and warmth to your users' faces, and it gives a healthy, lively look. Your users can use the tool to experiment with how different blushes would look when applied to the cheekbones.