Magasin de réalité virtuelle

What is a virtual reality store?

A virtual reality store is a digital shopping environment designed to cater to the needs of every customer. It enables customers to explore and purchase products in an interactive 3D environment. With virtual stores, customers can access products, try them on, and even interact with them, regardless of whether they intend to make a purchase. 

Unlike traditional online stores that rely on flat images and static product descriptions, virtual reality (VR) stores allow users to move freely, explore products from all angles, zoom in for closer inspection, and access the following features better, such as texture, color, and size in ways that mimic physical shopping. 

How GlamAR’s virtual reality store works

GlamAR’s virtual reality store combines 3D technology with AI and AR to provide a fully interactive shopping experience from your customer’s comfort. Here’s how it works from both the backend and the user’s point of view:

1. Environment creation

GlamAR makes it easy for brands and retailers to create their virtual store with or without coding or design skills. With a simple visual builder, you can customize a 3D space that best suits your brand. You just need to upload your assets, such as logos and product displays. 

2. Products display

GlamAR brings your products to life by transforming them into interactive 3D models that enable customers to explore and derive satisfaction, just as they would in a physical store. Customers can zoom in on fine details, switch colors, and view items from different angles, helping them make more informed purchasing decisions with greater confidence. 

Whether you provide computer-aided designs (CAD) files, product photos, or need AI-generated visuals, GlamAR makes it easy to showcase your products in a more engaging, lifelike way with or without technical skills.

3. User interaction

Your customers can explore your virtual store, browse through shelves and try out features. With a simple click, swipe, or head movement, your customers can navigate their way with the use of their smart device or VR headset. It’s an interactive experience that keeps your customers glued to your virtual reality store.

4. Analytics engine

Our analytics engine helps your brand understand how customers explore your virtual store. You can see which areas get more attention and how long your customers stay glued to your store. This real-time data gives you clear insights that can be used to improve their overall shopping experience.

Benefits of GlamAR’s virtual reality store

GlamAR’s virtual reality store gives your customers a more interactive way to explore your products. It helps to build a stronger connection with your brand and sell smarter with real-time insights.

1. Immersive product experience

With our virtual reality store, your customers can preview products in real time, whether it’s walking around a piece of furniture or trying on virtual makeup. This interaction will help customers gain a better understanding and appreciation of what is being sold.

2. Reduced product returns

If you integrate the virtual reality store in your e-store, there is a high tendency that your customers will be able to make better-informed decisions through the 3D product visualization that will be present. Hence, there will be low chances of dissatisfaction, which can lead to a low return rate, especially in industries like fashion, furniture, and electronics.

3. Increased engagement 

People naturally spend more time in virtual stores because they’re fun, interactive, and feel more like real shopping. The longer they stay, the more likely they are to try more products, connect with your brand, and make a purchase.

4. Brand differentiation

GlamAR’s VR puts your business at the forefront. It differentiates you from other brands that have stuck with 2D models. GlamAR makes your brand current and gives your customers something interesting to talk about.

5. Multi-device accessibility

Our VR Shop is compatible with most web browsers, mobile devices, and VR headsets. This multi-device compatibility helps all types of users to use the virtual store, even for users who don’t have advanced devices.

6. Data-driven insights

GlamAR’s analytic features show what parts of your store get the most attention, which products are frequently interacted with, and where users drop off. These data can be used to make guided marketing and product improvements.

Features of GlamAR’s virtual reality shop

GlamAR makes it easy for beauty brands and retailers to build and manage a virtual store without needing technical skills. We provide our clients with tools that enable their teams to create an immersive shopping experience.

1. No-code builder

With this feature, you don’t need a developer or design team to create a virtual shop. You and your team can easily drag and drop, as well as customize every part of your 3D space, from product shelves to branding elements, using a simple visual interface. It’s designed for business owners who want to innovate without the complexity.

2. 3D product models

GlamAR helps you to create lifelike 3D models of your products, ready for interactive display. We support multiple file formats and help with optimizing models for fast and smooth performance.

3. Web & VR compatibility

Our virtual store is built to work for customers who prefer browsing on a phone, desktop, or VR headset. No app downloads are required, which makes it easy to share, scale, and deliver immersive shopping experiences to a global audience with zero friction.

4. Real-time editing

Our solution gives you complete control to make live changes to your virtual store. You can update product placements, adjust pricing, or swap out visuals. There is no need for a relaunch; just a few quick edits can keep your customers' experience fresh and ready to respond to customer trends or promotions on the fly.

5. Embedded checkout

We have a checkout function that will allow your customers to view, add items to their cart, and complete their purchase right within the virtual store. There’s no need to leave the page. This makes the path to purchase smoother and faster.

6. Tableau de bord analytique

GlamAR’s built-in dashboard gives you real-time data insights into how your customers interact with your virtual store. It records and shows the time spent on click paths as well as the most engaging areas. You can use this data to refine your layout and highlight high-interest products.

Why do you need a virtual reality store?

If you run a product-based business and want to have an edge over competitors, here’s why adopting VR now gives you a competitive edge:

1. E-commerce is evolving

You should be aware that modern-day customers will actually want more than just pictures and product descriptions; they want to be able to view and try out products like they would in a real store. Virtual stores deliver on that expectation, keeping your customers engaged and informed so that they are more likely to make a purchase.

2. Personalization

With GlamAR’s virtual reality shop, you can showcase your products live in a personalized setting. This effect will increase engagement and enable them to see how your products can suit their needs. 

3. High purchase confidence

When your customers can rotate, zoom, or try on your products virtually, they get a clear sense of the fit, quality, and style. This will help to reduce hesitation and build trust, especially for expensive purchases.

4. Remote experience for global reach

With GlamAR’s virtual store, you can reach customers around the world without opening a single physical location. It runs 24/7 and gives an experience that feels personal, regardless of your audience's location.

How to integrate GlamAR’s virtual reality shop into your business

We take it as a responsibility to ensure that your brand remains profitable with our virtual reality store. Take advantage of our technology and improve your business.

• Integrating the GlamAR virtual store

1. Step one:

Upload the bulk of your products to our system.

2. Step two:

Ajoutez GlamAR SDK à votre site web ou à votre application mobile grâce à nos fonctions de personnalisation et à nos options de plugin.

3. Step three:

Vous pouvez maintenant prévisualiser l'AR et déterminer les paramètres pour une performance optimale.