Salón virtual de la moda

What is a virtual fashion showroom?

A virtual fashion showroom is a digital space that is designed to simulate the physical fashion shopping experience. It's like a fashion boutique but with a beautiful, branded digital interface. It provides users with interactive and immersive access to garments and other fashion products. 

Your customers can walk through your 3D store, spin products 360°, zoom into fabrics, and even see how an item looks on a virtual model or their own body via AR. Virtual showrooms became a lifeline for fashion brands during the pandemic. They allowed businesses to present new collections and fulfill wholesale orders without physical appointments.

Features of GlamAR’s virtual fashion showroom

GlamAR’s virtual fashion showroom provides a premium digital experience for fashion brands and their customers. Below are the features:

1. Immersive 3D product interaction

GlamAR brings every one of your fashion products to life with high-resolution 3D rendering, allowing shoppers to rotate garments, zoom in on details such as stitching or texture, and switch between colors or sizes in real-time. It replicates the way one would handle clothes in a boutique. Our 3D models are designed to replicate the real thing as closely as possible.

2. AR-powered virtual try-on

We have AR features that work on smartphones and desktop devices. It allows shoppers to try on products virtually from anywhere. GlamAR utilizes AI and AR to overlay products on your shopper using their phone’s camera to see how items look. This builds their confidence and reduces the possibility of product returns.

3. Enterprise-grade security

One of the most outstanding features of GlamAR’s virtual fashion showroom is that it is built with one of the most secure security features. Our system incorporates SOC 2, GDPR, and ISO 27001 security standards. This security feature ensures that your customer's data is fully protected.

4. VR Compatibility for headset experiences

For high-level interaction and engagement, GlamAR is integrated with features that support full VR showrooms. With devices that support virtual reality, users can walk through digital space and explore the entire collection you offer. It adds a touch of luxury to a fashion showroom floor.

5. Mobile and desktop device compatibility

GlamAR’s virtual fashion showroom is compatible with most mobile devices and desktop computers. Your customers can access the fashion showroom on any device with no extra setup required. However, if they use a VR headset, they will experience a rich try-on.

6. Real-time analytics & insights

Our real-time analytics feature provides correct insight into how your customers interact and relate with your virtual fashion store. Our dashboard tracks every user interaction, from the first item they view to where they pause or exit. This will help you to measure customers’ interest, optimize your layout, and follow up with targeted offers or restocks.

Benefits of a virtual fashion showroom

GlamAR’s virtual fashion showroom gives measurable advantages. Here’s how GlamAR’s platform benefits fashion brands:

1. Elevates customer experience

Most modern shoppers expect brands to display more than just static photos. Our virtual fashion showroom enables your customers to interact with your products, allowing them to experience the feel of what they want to buy. It replicates the feel of physical store shopping and makes fashion feel luxurious.

2. Increases global reach

A virtual fashion showroom connects brands with their customers worldwide, eliminating the need for booking venues or attending trade shows. With a virtual fashion showroom set up by GlamAR, your growth knows no bounds; the market that was once too expensive to target becomes reachable in just a few clicks.

3. Cuts operational costs

A virtual fashion showroom eliminates the need for physical samples, showroom rentals, and travel costs. It’s one of the ways you can save costs and still market your fashion products. It is particularly recommended for emerging brands or brands that frequently launch new collections.

4. Faster time-to-market

A virtual fashion showroom helps users try on fashion products without waiting for samples to arrive. You can showcase your digital versions of garments and other fashion products the moment they’re finalized. This will help you cut weeks or months off your launch timelines.

5. Sostenibilidad

GlamAR’s virtual fashion showroom reduces the environmental impact of physical fashion stores. Shoppers would often drive to physical stores, which contributes to carbon emissions, just to try on or purchase fashion products. GlamAR now allows users to try on fashion products virtually and place orders from anywhere.

6. Reduces product returns

Another advantage of using a virtual fashion showroom is that it significantly reduces product returns. Customers return products when what they receive doesn’t match what they saw online.

Virtual fashion showrooms make the 3D representations of your products closely resemble the actual products. We ensure your customers have a realistic view of your product before making a purchase. 

7. Enhances brand perception

Embracing virtual fashion showrooms positions your brand as in tune with modern shopping behavior. Gen Z and millennials spend more time indoors and prefer shopping online, as well as a personalized digital experience. A virtual showroom allows you to align with the evolving lifestyle of your target audience. 

How to set up a virtual fashion showroom

Before starting a virtual fashion store, you need to plan.

1. Define your goal

The first step is to define your goal. Do you want to showcase a new collection to buyers, launch a campaign, or offer a virtual fitting room? A clear purpose will help you understand your audience and inform the design and features you need.

2. Get 3D assets of your products

The next step is to create a 3D representation of your products. If you don’t know how to make 3D models, our design team can help transform your physical sample images into high-quality 3D models.

3. Design the virtual space

After setting up 3D models of your fashion products, you can proceed to partner with GlamAR to create a virtual environment that accurately displays your brand.

4. Integrate key features

You can now decide whether to include AR try-ons, live shopping appointments, eCommerce checkout, media libraries, or relevant features offered by GlamAR. Our system lets you start simple and add more features as needed.

5. Connect backend systems

If you have an e-commerce website, you can link the showroom to your inventory, CRM, and analytics platforms. This will help to ensure that your products are up-to-date.

6. Promote the virtual showroom launch

Once everything is in place, you can go on with marketing on social media and with influencers. Also, consider releasing teaser videos or hosting a virtual opening event to generate excitement and anticipation.

7. Analyze the virtual showroom's impact

After the virtual fashion showroom launch, you can monitor the progress to know when to refine the layout and adjust product placement for an optimal user experience. Our analytics dashboard will let you understand which products are doing well and which areas may need improvement.

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