3D product visualization software: How it helps businesses to reduce return rates
The 3D product visualization software is a necessity of today’s e-commerce industry because it helps businesses and brands to provide their customers with a realistic and interactive shopping experience by enabling them to explore products using features like zoom, spin, and rotate. With its multiple advantages and increasing usage, the global 3D rendering and visualization software market size was valued at USD 2.27 billion in 2022 and is projected to grow from USD 2.69 billion in 2023 to USD 9.58 billion by 2030, exhibiting a CAGR of 19.9%.
It helps businesses in multiple ways while offering them various advantages, such as higher conversions, increased engagement, enhanced experience, and reduced returns, which can be achieved by helping users select the most suitable product according to their choices and needs with the help of 3D models and rendering.
Since using 3D product visualization software helps businesses in multiple ways for various industries, have you ever wondered how it helps businesses in reducing their product return rates? If not, then I am here to help you understand how using 3D product visualization software helps businesses and online sellers to build stronger relationships with their customers.
What is a 3D product visualization, and what are its key features?
3D product visualization is an online software that helps businesses provide their customers with interactive and realistic visualization of various products by using 3D digital models, helping them to bridge the gap between online and offline shopping experiences. With the help of 3D product visualization software, online brands and sellers can provide their customers with engaging features, such as spin, zoom, and rotate, which will allow them to view products from different angles and perspectives.
It also provides users with a tailored shopping experience by enabling them to customize their features, such as color, texture, size, and design, according to their choices and preferences, while enabling them to see the product in their own space with the help of augmented reality technology. It also helps businesses to boost their user engagement rate and reduce the product return rate by decreasing the uncertainty among their customers and offering them an interactive experience with the help of 3D models compared to static images.
Key features
- Interactive viewer: It provides users with engaging features, including rotate, zoom, and spin, helping them to explore products from different angles and perspectives while providing them with an in-person-like shopping experience.
- Product customization: It enables users to customize products by changing colors, materials, and textures or providing them with the facility to add features in real-time, according to their needs and preferences, while offering them a personalized experience.
- Augmented reality: It provides users with the ability to have a preview of the product in real-world environments by enabling them to virtually place the product in their own environment by using the device’s camera, which will help them to assess the scale and understand the fit.
- Photorealism: It provides users with the real-time visualization of products by using advanced rendering techniques, which will help them to understand the product specification in different textures, lighting, and materials, offering a lifelike and accurate representation of products.
- Animation and exploded views: It helps users to understand how products work, assemble, or function with the help of animated sequences or detailed cutaways, which will bridge the gap between online and offline shopping experiences during virtual shopping.
Why does 3D visualization matter in the e-commerce industry?
By using the 3D product visualization software, online sellers and brands can achieve multiple benefits, such as boosting sales through immersive experiences and reducing costs of physical prototypes or photoshoots, helping lower returns while providing their customers with better understanding, and speeding up product launches, which will help them to perform easy customization of the 3D models and visuals to provide their customers with an engaging experience.
It also helps businesses to create a seamless and realistic shopping journey for their clients by helping them to bridge the gap between online expectation and reality while providing them with some exciting features during product exploration. In this section, I will help you understand how 3D visualization software helps businesses to increase their actionable engagement insights and interactive data.
1. Enhanced customer experience and confidence
It helps businesses to increase customer confidence by offering them engaging features, such as rotate, zoom, and spin, which will allow them to explore products from different angles and perspectives.
With the integration of the tool and the use of customization options with the 3D model, brands can provide their customers with a personalized shopping experience by allowing them to change the color, style, and appearance of the product according to their needs and preferences.
2. Higher user engagement
It helps e-commerce brands to boost user engagement rate by allowing their customers to explore products from different angles and perspectives by using some engaging features, such as rotation, spinning, and zoom.
Apart from that, it also helps the brand to increase the engagement session time by allowing their customers to visualize products in different environments with the help of advanced technologies, such as virtual reality and augmented reality.
3. Reduced product return rates
It helps businesses to reduce their product return rates by providing their customers with the ability to explore and examine products using a 3D model instead of 2D images, enabling them to preview products from different angles and perspectives.
Apart from that, it also reduces the uncertainty and guesswork among customers by helping them to make more informed and confident purchase decisions during online shopping.
4. Improved product visualization
It provides customers with enhanced visualization of products by interacting with 3D models and 360-degree viewers, which will help them to rotate, zoom, and spin the product so that they can examine the design, style, size, shape, and color of the product appropriately.
It will also provide them with a realistic shopping experience by making real-time changes in the color, style, and design of the product according to the customer’s choices and preferences.
5. Cost-effective and sustainable practices
It helps businesses to opt for sustainable practices by helping them to reduce the need for physical samples and expensive product photography shoots, which can be replaced by 2-3 reference images of the product to create high-quality visuals of the product.
Brands can use the 3D models and high-quality visuals of products for their marketing campaigns and strategies, which will help them reduce the unnecessary costs of marketing campaigns by using these high-quality visuals to showcase the features of their products.
6. Enhanced marketing and advertising strategies
It helps businesses to improve and personalize their marketing and advertising strategies by enabling them to use high-quality visuals of their products to provide their customers with realistic and compelling images and videos, which will help them to make more informed and confident decisions.
It also helps online sellers and brands to use these visuals for advertisements, product demos, and other marketing materials so that they can explore the features and benefits of products using 3D models and 360-degree viewers.
How to integrate the 3D visualization software into an e-commerce platform?
Using 3D product visualization software for an e-commerce website or app can help businesses improve their customer relationships and reduce their product return rates by helping their customers make more informed purchase decisions. But have you ever wondered how to integrate the 3D visualization into e-commerce platforms and how to optimize it to get the best results?
In this section, I will provide you with detailed information on how to integrate the 3D product visualization software into an e-commerce website or app, along with a detailed step-by-step guide that you can follow to provide your customers with a better experience during virtual shopping.
1. Model creation and preparation
The first step in the integration process is model creation and preparation, which can be done by sourcing models using the CAD software or creating them from photos using AI platforms. After creating or sourcing the 3D model of their products, brands have to ensure that their models are lightweight and optimized for fast loading across various platforms.
2. Choose the suitable integration method
After creating the 3D models, select the most suitable platform that will help you use these 3D models on the e-commerce platform by using low-code options, such as SDK, API, or custom integration. You can also opt for APIs or SDKs to connect their 3D product viewers with their e-commerce platform, along with customization options so that you can optimize the 3D viewer according to your image and identity.
3. Implementation steps
After integrating the 3D models into the e-commerce platform using a plugin, API, or SDK, it's time for the brand to store its 3D assets in its cloud manager, which will provide it with easier access to products across various platforms.
To embed their 3D assets into the e-commerce platform, developers can use the custom code or plugin to place the 3D viewer on the product page and configure it accordingly to provide their customers with an interactive experience.
4. Key considerations
After embedding the 3D asset into the e-commerce platform, you have to sync it with the CRM software and product catalog to make sure it provides your customers with the details of the entire product list.
Always perform some essential checks before making your 3D viewer live on the website or app, which include performance and user experience, which will help you make sure that the 3D viewer provides your users with a seamless experience across various devices and platforms.
Key reasons that help businesses reduce product returns
Using 3D product visualization software helps businesses and online sellers to reduce their product return rates by helping their customers make more informed and confident online shopping decisions with the help of 3D models. Apart from that, it also helps businesses to provide their customers with realistic representations of their products while reducing their misunderstandings about product mismatch uncertainty.
One of the most prominent reasons that helps businesses to reduce their product return rates is by increasing customer satisfaction during online shopping and helping them make more informed decisions while reducing uncertainty about product mismatch. In this section, I will provide you with detailed information on key reasons that help businesses reduce their product return rates after using 3D product visualization on their e-commerce website or app.
1. Realistic representation
With the help of the 3D product visualization software, brands and businesses can use 3D models to showcase their products with accurate details, colors, textures, and dimensions on their e-commerce website or app, which will enable them to provide their customers with a realistic and interactive product representation.
Using 3D models instead of static images of products will help businesses to reduce the product return rate by providing their customers with more appropriate and interactive representations of their products, which can reduce uncertainty among them.
2. Interactive exploration
By using the 3D product visualization software, businesses can provide their customers with interactive and engaging features, such as spinning, zooming, and rotation of products, which will provide them with interactive exploration along with a 360-degree preview of products from different angles and perspectives.
It will also help businesses to mimic the hands-on inspection experience for their customers by enabling them to use their device’s camera so that they can preview products in different environments and reduce the product-mismatch uncertainty.
3. Contextual visualization
The 3D product visualization software also integrates advanced augmented reality technology that helps businesses to bridge the gap between online and offline shopping experiences by enabling them to explore products with real-time customization options.
Apart from that, it also helps businesses to meet customers’ needs and requirements by providing them with an interactive visualization of how items like furniture or clothing fit in their own space, which will help them make more informed and confident decisions.
4. Fewer "not as described" returns
With the help of the 3D product visualization software, businesses and brands can showcase the true features and nature of their products by using 3D models and visuals, which will provide users with detailed information about the quality, color, and size of products.
Apart from that, using the 3D visuals and models of products will help the brands to significantly reduce the discrepancies that arise due to quality, color, or size, which will also help them to reduce the product return rates while fostering their trust and loyalty.
How do different products or industries benefit from 3D visualization software?
GlamAR’s 3D product visualization software
GlamAR is an AR-based solution provider for brands that deal in furniture, clothing, makeup, and accessories, which will help them to increase their customer engagement by 94% and drive more conversions for up to 45%. It provides several AR-based SDKs for businesses to provide them with various solutions, including 3D configurators, 360-degree viewers, virtual try-ons, and 3D model creators, along with a digital asset management system for 3D assets and integration into any workflow.
With the help of its 3D product viewer, online sellers and businesses can display their products on their e-commerce website or app interactively with the help of advanced technologies, such as augmented reality, 3D product viewers, and photorealistic rendering. It also helps online sellers and businesses to provide their customers with a highly realistic shopping experience with engaging features, such as rotation, zoom, and spin, enabling them to explore products from different angles and perspectives.
It also helps businesses to enhance their thumbnails and marketing visuals by crafting stunning photorealistic renders with the help of WebGL-based rendering technology, while providing their customers with an elevated shopping experience by integrating augmented reality technology. Apart from this, it also offers various solutions, such as model creators, product configurators, and virtual photography, enabling them to strengthen their business strategy with future-ready innovations.
By using this online tool, businesses can build a stronger bond with their customers while fostering their trust and loyalty by helping them make more informed and confident decisions after exploring products using engaging and interactive features. Therefore, using GlamAR’s 3D product visualization tool will help businesses boost their conversion rates and reduce product returns by up to 60%, which drives outstanding improvements in both revenue and operational efficiency.
Key features
- Seamless integration: It enables businesses to integrate the 3D model and 360-degree viewers of products seamlessly on their e-commerce website or app, without any prerequisite knowledge of coding or using the detailed documentation available during the API or SDK download.
- Increases add-to-cart rate: It helps customers to explore products from different angles and perspectives with the help of 3D models and 360-degree previews, which will also help the brand to increase its add-to-cart rate by 50%.
- Cross-device compatibility: It helps brands to provide their customers with a similar shopping experience by offering them cross-device compatibility across various device features, such as web browsers, mobile devices, and tablets, helping them to increase their page views by 94%.
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Case study: Brands that are using 3D visualization software on their e-commerce website or app
GlamAR is a leading SDK provider that helps brands from different industries to provide their customers with engaging and interactive shopping experiences, which will help them explore and try on products interactively. With the help of its 3D product viewer and 360-degree viewer, it allows users to explore products using engaging features, such as rotation, zoom, and spin, which will enable them to explore products from different angles and perspectives.
In this section, I will provide you with some use cases of the 3D product visualization software and how GlamAR’s SDK can help several online brands and businesses to improve their sales and reduce product returns.
1. White Cut Diamonds
White Cut Diamonds is an online jewelry brand that uses the virtual jewelry try-on along with a 360-degree product viewer from GlamAR on its website and app, which helps it provide its customers with an engaging and interactive shopping journey. It provides its customers with exciting features, such as virtual try-ons, 360-degree viewers, and 3D model creators, which will help them to try and explore different products interactively from different angles and perspectives.
With the help of this online tool, the brand bridges the gap between the online and offline shopping journey by replacing static 2D images with interactive 3D models to help their customers make more informed purchasing decisions.
2. Low-Cost Glasses
Low Cost Glasses is an eyewear brand that uses 3D virtual eyewear try-on and 360-degree product viewer technology to provide its customers with a lifelike shopping experience by enabling them to virtually try different eyewear products while sitting at home.
It provides its customers with multiple features, such as virtual try-ons, 3D model creators, and 360-degree viewers, which will offer them some engaging features, such as spin, zoom, and rotate, to help them explore products from different angles and perspectives. It also helps them reduce the product return rate by helping their customers make more informed and confident purchases during online shopping.
Conclusion
Using 3D product visualization software helps businesses and online sellers to display their products interactively by using different features, such as a viewer, a configurator, and try-ons, which will help their customers to explore products from different angles in various environments. It also helps users to customize products according to their needs and requirements by changing their color, texture, and design, enabling them to make more satisfied and informed purchase decisions.
With the help of GlamAR’s 3D product viewer, you can provide your customers with an interactive and engaging way to explore products available on the e-commerce website or app by using features such as rotate, spin, and zoom, which will help businesses reduce their return rates by up to 60%. Hence, using the 3D product visualizer helps online sellers and e-commerce retailers to bridge the gap between online and offline shopping experiences while enabling them to build stronger relationships with their customers.
A 3D product visualizer works on various technologies, such as 3D modeling, advanced rendering, texture mapping, and e-commerce integration, which will help businesses to display their products on their e-commerce websites or apps using 3D models. It also uses layered images or real-time rendering, where they can combine the base geometry with materials, textures, and lighting for instant updates without refreshing the web page.
Behind the working of a 3D product visualizer, there are some of the core technologies that include 3D modeling software like Autodesk 3ds Max or KeyShot for rendering, WebGL for browser-based visualization, some use node-based architectures for configurations, and formats like GLTF/GLB for optimized display, which will help businesses to perform real-time rendering and texture mapping during customer interaction to enable photorealistic interactions.
When you opt for an SDK to build a 3D product visualizer, you get a complete suite of online tools, which include pre-built libraries, APIs, and optimized tools for 3D rendering, helping developers to reduce the development time and cost by reusing assets instead of building from scratch. Whereas using the custom coding demands specialized skills, extensive testing, and longer timelines for features like real-time interactions, which can increase the time-to-market and development costs that do not align with the company’s goals.
Yes, using a 3D product visualizer can negatively impact the performance of the e-commerce store because using an unoptimized visualizer can increase the loading time due to high-polygon models, which can be reduced by using techniques like model optimization, texture compression, lazy loading, and GLB formats to maintain speed while having a positive impact on user engagement without compromising site performance.
3D product visualization software can be used for various industries, such as e-commerce and fashion, automotive, manufacturing, healthcare, and construction, which will help businesses and online sellers to provide their customers with a realistic visualization. Educational businesses can also use this application to provide their students with an interactive experience to help them enjoy their learning phase by using 3D models to understand complex topics.
Behind the working of 3D product visualization software, various factors can affect its working, such as complexity (polygon count), file sizes, device compatibility, rendering engine efficiency, internet speed, and optimization techniques like compression, which impact performance. Businesses can experience an influence on the loading and scalability after the implementation of the 3D product visualization software by using advanced integration methods and backend infrastructure.
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