Top 12 3D Product Configurators for e-commerce Businesses and Platforms

Online shopping is all about providing an interactive and engaging experience to customers so that they can have a real-time visualization of the product before making any purchase decision. In recent years, the nature of online shopping has shifted from static 2D images to interactive 3D models, which helps e-commerce platforms to leave a good impression on customers.

‍

Nowadays, e-commerce platforms are using immersive ways like 3D models to provide a 360-degree preview to their customers so that they can have a detailed and closer look at their features and specifications. These 3D models are assisting brands from different industries, such as clothing, automobiles, beauty, furniture, and more, to increase their user engagement and boost conversion rates.

‍

I have been studying the impact of augmented reality and artificial intelligence for so long. In this blog, I will help you gain more insights on how 3D models help businesses to boost their business and build a stronger relationship with their customers. After spending a lot of time in researching and studying different software, I have picked the 12 best 3D product configurators that will help e-commerce businesses to provide an engaging online shopping experience to their customers. Let us get started!

‍

1. GlamAR is best used for realistic, high-quality, and easy integration
2. Threekit offers dynamic and AI-powered real-time customization
3. Expivi provides 3D/AR, CPQ, and omnichannel integration
4. Cylindo offers photo-realistic 3D visuals and a scalable platform
5. Sketchfab is best used to embed interactive 3D models
6. Vectary is a no-code and web-based 3D configurator
7. Axonom by Revalize is best used for interactive 3D and guided sales experience
8. Maionic provides custom and immersive 3D experiences
9. 3D Source gives bespoke 3D configurator solutions
10. Zakeke is used for 3D, AR, and e-commerce-ready
11. Simplio3D offers customizable and multi-platform 3D configurators
12. VividWorks provides visual, modular, and omnichannel configurators

‍

What is a 3D product configurator, and what are its key features?

A 3D product configurator is a digital solution that helps e-commerce brands increase their user engagement and experience by helping them to explore new products with a three-dimensional model and customize them accordingly. Brands can use this software to provide an enhanced online shopping experience to users to help them visualize, customize, and personalize products in a realistic manner with the help of a three-dimensional model.

‍

With the help of 3D product configurators, the need for static 2D images decreases and allows customers to rotate, zoom, and interact with a product. It allows users to modify the items by changing their colors, materials, dimensions, and components, with an instant preview of the results from multiple angles. Therefore, using a 3D product configurator helps users to visualize the product and provides businesses with the benefit of increasing user engagement.

‍

Key features

• 3D Visualization: It allows the brand to provide an interactive and engaging way for users to zoom, rotate, and view the product from different angles and perspectives. It provides them with a realistic visualization of the item and reduces the uncertainty of product mismatch during online shopping.
• Customization options: It increases the user session time for the e-commerce platform by providing users with the benefit of modifying products according to their preferences. It allows them to customize the color, materials, textures, and dimensions of the products.
• Real-time rendering: It offers a realistic preview of the products during the preview as it mimics the in-store shopping experience and provides the accessibility to shop from anywhere and anytime for users. It also provides instant feedback to the customers to help them select the correct product.
• Augmented reality support: Some 3D product configurators use augmented reality to enable users to visualize the products in their actual environment. It provides them with a real-time and enhanced online shopping experience with the help of augmented reality technology.
• Easy integration: It allows brands to streamline their workflow by providing easy integration of the software with ERP, CRM, and CPQ systems. It helps the business to manage customer and inventory records to create a seamless flow of data across the sales and operational processes.

‍

12 Best 3D product configurators

Using a 3D product configurator can be a game-changer for any business, as it helps them to provide an interactive and engaging way to increase the user experience. After researching and studying a lot about the 3D product configurator, I have tested multiple software to understand how they are unique and help businesses to increase their sales. In this section, I have curated a list of the 12 best 3D product configurator SDKs that are setting the standard for interactive online customization.

‍

1. GlamAR

GlamAR offers various 3D, AR, and VR solutions for e-commerce manufacturers and retailers to help them improve their customer engagement and provide a better online shopping experience. It offers several solutions, such as a 3D product configurator, virtual try-ons, a 360-degree product viewer, and more, so that brands can allow their users to make informed decisions. I tried the 3D product configurator that provides users with a 3D model of the items to help them explore their features and specifications.

‍

It allows them to examine and configure the product to their taste with the help of a 3D model configurator in a realistic manner while providing a 360-degree product preview. With the help of this solution, brands can provide their customers with an immersive product visualization through their device screen. It can assist the brands to drive more sales by increasing productivity by 10 times and reducing 90% of manual work.

‍

It allows the brands to reduce their product return rate by streamlining production and decreasing product mismatch uncertainty. It also provides data-driven insights that businesses can use to modify their marketing strategy by understanding their preferences and needs. Therefore, using this software helps the e-commerce platform to boost sales by 100% and generate 150% revenue growth.

‍

Features

• Seamless integration: It is an easy-to-integrate SDK that allows brands to blend the software into an e-commerce platform with the help of just 2-3 lines of code. It doesn't require any technical skills to integrate the configurator within the website or app.

• Real-time customization: It helps businesses to increase user engagement by allowing users to explore multiple items or modify them accordingly. It offers realistic customization options for users so that they can change the color, texture, and material of the item with a quick preview.

• Cross-platform support: It offers cross-platform support, which means it is compatible with several e-commerce platforms, including Shopify, WooCommerce, and Magento. Brands can integrate the SDK into these e-commerce platforms through SDKs, APIs, or embed codes.

‍

{{component="/internal/widgets"}}

‍

2. Threekit

Threekit is an e-commerce solution provider that provides 3D product configurators and AI configurator tools to help brands increase their conversion rate by 40%. I tried the 3D Product Configurator for my business, which helped me to visualize and customize complex products with the help of 3D models. It helped me to connect the product data with 3D design, which lets customers preview the product from multiple angles and perspectives.

‍

Brands can provide interactive 3D product preview models for different industries, including furniture, building materials, AV equipment, and more. It allows the customers to explore multiple products and customize them according to their choice with an instant three-dimensional preview. Apart from that, it offers streamlined 3D asset management and a code-free product catalog, which improves the efficiency and collaboration of the brand with its customers.

‍

It helps businesses to create, manage, and scale their product features while delivering a truly immersive and personalized shopping journey. It also helps users to perform bundle buying by enabling them to buy multiple SKUs. Therefore, using its 3D product configurator will assist the e-commerce platform to increase user engagement and boost overall sales.

Features

• Order tracking: It helps the brand to create and maintain all order data, including the entire configuration and product details, in one place. It allows them to track and deliver the orders to fulfill the customer's requirements in a timely manner.

• Improve user engagement: It helps the brands to improve their engagement with the shoppers by helping them to interact with the product and select their own options. It also increases the conversion rates up to 20% by turning customers into active participants in the buying journey.

• Real-time product customization: It allows the brand to merge the product catalog with 3D design and features, which enables them to display countless configurations of the products in front of the customers. With the help of this feature, brands can provide a better user experience and help users perform personalized shopping.

‍

3. Expivi

Expivi offers an interactive and engaging 3D product configurator that helps e-commerce brands increase their user engagement and experience with the help of 3D and AR-based product visualization. It helps the e-commerce platform to increase the overall sales by helping users to buy more expensive options or accessories, which further results in higher revenue.

‍

It helps the brand to reduce product return rates and increases the average order value by providing customers with the facility to preview items from multiple angles. The real-time 3D rendering provides realistic visualizations to the users, which helps them to make more satisfied decisions and increases satisfaction rates. It is an easy-to-integrate SDK, which requires zero programming knowledge and offers a drag-and-drop setup.

‍

Additionally, the dynamic pricing feature (CPQ) helps the business to update the price in a realistic manner as customers select different options. It makes the buying process transparent and encourages users to explore more features and accessories, which boosts brands' revenue. Henceforth, using its 3D product configurator will help the e-commerce platform to provide a better and enhanced user experience.

‍

Features

• Detailed data insights: It offers detailed analysis about the user behavior and preferences that help businesses to gain a deep understanding of the consumer needs and help them to create tailored products according to their requirements.

• Faster buying decisions: It helps users to modify products according to their choices and preferences. It helps the customers to make faster buying decisions by providing them with a 3D model preview, which increases the brand's conversion rate and reduces their cart abandonment rate.

• Reduced product returns: It reduces the uncertainty of product mismatch among the users by providing them with a 3D model preview, which reduces the product return rate for the brands and helps them become sustainable.

4. Cylindo

Cylindo offers a 3D product configurator that is designed to bridge the gap between physical and digital shopping experiences for furniture and home goods retailers. It enables businesses to display customizable products in an interactive and photorealistic format, which allows customers to view and personalize items in real time.

‍

It enables the customers to visualize products with a rotation in 360 degrees, zoom in for detail, and customize them with the help of different materials, colors, and configuration options, along with instant updates. This engaging online shopping experience helps the brand to build consumer confidence and increases engagement, average order value, and conversion rates by allowing them to see the exact product before making a purchase.

‍

It provides the ability for an e-commerce platform to manage and distribute high-quality 3D assets at scale, while supporting different devices and screens. It offers seamless integration of the software with popular e-commerce platforms such as Shopify, Magento, and WooCommerce, which enables the business to opt for a smooth workflow management.

‍

Features

• Data-driven decisions: It offers behavioral analytics, such as zoom-in interactions and device usage, to track customer interaction with 3D content. Brands can use this information to make data-driven decisions to provide an enhanced user experience and increase the conversion rate.

• AR integrated support: It enables the brand to help their customers in making more informed and satisfactory decisions during online shopping, as it provides them with an immersive try-before-you-buy experience to build their confidence.

• Improves product experience: It helps the brand to provide an enhanced user experience by curating engaging and interactive product pages to leave a strong and powerful customer experience, which increases the conversion rates.

‍

5. Sketchfab

Sketchfab offers an interactive 3D product configurator that helps businesses to increase sales and automate the manufacturing process. It provides a user-friendly interface along with cross-device compatibility on different devices, browsers, and operating systems. It helps the brand to increase sales and conversion rates by helping customers to make satisfactory decisions.

‍

It provides dynamic pricing for the brands that they can use to update the price of the product when users perform any kind of customization during online shopping. It offers some key features like personalization and a dedicated support team for premium accounts, which helps the brand to increase its sales while maintaining the brand's image and identity. It offers API integration that brands can use to easily integrate the software into their e-commerce platform.

‍

It allows businesses to create new models or customize the existing ones to offer an engaging and interactive way for users to explore new products. With the help of this software, brands can offer 3D models on different e-commerce platforms such as WooCommerce, WordPress, and Magento, which will provide them with a wider audience.

‍

Features

• API integration: It allows developers to integrate the software into the pre-existing e-commerce platform with the help of an API. It will make the integration process easier and enable the brand to provide cross-platform compatibility and accessibility.

• Custom-made 3D configurator: It provides the customization of different elements of the product, such as pattern, texture, color, and components, which will help the users to have a personalized experience and build their trust towards the brand.

• Support team: It helps developers to integrate the SDK into their e-commerce platforms with a support team for enterprise users. It also helps them to stay updated with the updates and provides them with excellent after-sales services for a smooth experience.

‍

6. Vectary

Vectary offers a no-code 3D configurator maker that is designed to provide an interactive and customizable 3D product configurator. It is a web browser-based platform that allows businesses to capture the viewer's attention and reveal layers of information with the help of a 3D model. It helps e-commerce businesses to increase their user engagement and experience with the help of engaging 3D models 

‍

It provides brands with floating user interfaces (UI) that they can use to add menus, color and material selectors, and triggers to enable users to interact with the 3D models during online shopping. It allows users to select products with the help of real-time customization by modifying the color, material, texture, and size of the product according to their choice.

‍

It allows brands to perform a quick setup and integration of the software into the e-commerce platform for different industries like vehicles, electronics, fashion accessories, etc. It also helps businesses to place interactive hotspots to provide information pop-ups, material switches, or animations, and use annotations so that they deliver product information interactively.

‍

Features

• API Access: It helps businesses to extend and customize the configurator functionality with the help of API, which they can use to add an external data source to the customizer to provide in-configurator pricing calculators.

• Animation Support: It allows the brand to add interactive animations on the e-commerce platform that will provide an interactive and engaging user interface and will help users to explain assembly, movement, or product features, with controlled triggers.

• Material & Variation Testing: It provides real-time testing of the products along with the AR-based preview of different materials, sewing details, sizes, colors, and variations, which will offer an engaging yet promising impact on the users.

‍

7. Axonom by Revalize

Axonom by Revalize is a no-code 3D product configurator that helps businesses with complex and modular products to provide interactive and visual product customization experiences. It is a browser-based platform that enables companies to simplify the sales process and reduce the need for technical support by providing their customers with the facility to configure products in 3D and AR environments.

‍

It helps the brands to offer different customizable options for the products in real-time and showcase their details with interactive 3D and AR models. It also allows their customers to rotate, zoom, disassemble, and place the product virtually in their space, which will help them to make informed buying decisions. It is a B2B product that allows businesses from different industries, like manufacturing, electronics, furniture, and medical equipment.

‍

It is designed to perform seamless integration with CPQ (Configure, Price, Quote) systems, which allows users to customize their product visually and also provide them with real-time pricing and quotations based on their selections. Therefore, with the help of this software, brands can build a stronger community and increase their overall sales.

Features

• 3D and AR Visualization: It allows the brands to provide users with the facility to explore products in high-resolution 3D models and preview them in real-world environments using augmented reality. They can interact with product components, explore assemblies, and visualize scale and design in context.

• Rule-Based Configuration: It helps the brand to support complex product logic and configuration rules and prevent them from incompatible selections. It will help them to make sure that only valid combinations are used, which reduces errors and speeds up the sales process.

• CPQ Integration: It provides integration with Revalize’s CPQ system and external CPQ tools in a direct manner, which enables real-time pricing, BOM generation, and quote creation directly from the 3D interface.

‍

8. Maionic

Maionic provides a flexible and innovative 3D product configurator that helps e-commerce businesses to offer customizable and immersive product visualization experiences to their customers. It offers seamless integration of the software into different e-commerce platforms and enables the brand to provide an interactive product visualization on their websites or apps.

‍

It enables online brands to provide a customized 3D and AR model to customers, which will help them perform quick decision-making and reduce mismatch uncertainty. It is a web-based tool that helps businesses from different industries, including medtech and automotive, to provide customers with real-time rendering and product customization.

‍

It helps the brand to improve its user experience by allowing its customers to interact, customize, and view products with the help of a 3D model during online shopping. It helps the business to provide fully customized 3D experiences, rather than just offering a templated configurator. With each implementation, it helps the brand to reflect its identity and product complexity while ensuring scalability and integration into existing digital ecosystems.

‍

Features

• E-commerce Integration: It allows businesses to connect the SDK with customer relationship management software, which enables customers to add customized products to their shopping cart and complete their purchase.

• Data-driven Insights: It allows the brand to improve product offerings and personalization strategies by offering them insights about user interactions, heat maps, and session recordings.

• Multi-Platform Accessibility: It allows multi-platform accessibility to the brands and helps them to run the software smoothly across different platforms, including desktop, tablet, and mobile, which makes it easy for users to engage with 3D content across devices.

‍

9. 3Dsource

3Dsource provides a powerful 3D product configurator tool that is designed to transform static product displays into interactive and engaging 3D visual experiences. It offers software for manufacturers, retailers, and e-commerce brands who want to increase customer engagement, reduce sales friction, and provide real-time product customization directly on their websites.

‍

It is a web browser-based software that enables brands to showcase their products with real-time 3D visuals that users can use to explore various products, with features like rotation, zooming, and customization of the items. It provides support to a wide range of customization features such as material selection, color changes, component swapping, and dimensional variations.

‍

Brands can seamlessly embed the software into their websites and different e-commerce platforms, along with compatibility for different devices, including desktop and mobile devices. It also allows the business to build configurators for complex products and help their customers discover new products with the help of 3D models and make informed buying decisions.

‍

Features

• AR Integration: It allows the brands to provide a preview of the products in a real environment with the help of augmented reality technology. It also enables users to preview the product with the help of their devices in real-world environments to understand the placement.

• Web Browser-based Visualization: It is a web-based software that runs directly in the browser without any requirement for plug-ins or downloads. It allows users to interact with products using a 3D model and customize components in a responsive and intuitive interface.

• Mobile Compatibility: It offers multiple device compatibility for desktop and mobile platforms, which allows customers to experience the 3D model visualization from any device without sacrificing performance or quality.

‍

10. Zakeke

Zakeke provides a cloud-based 3D product configurator that is designed to provide a fully interactive and personalized product customization experience for the customers of e-commerce businesses. It allows the brands to provide their users with an engaging experience of visualization and personalization of the products in a real-time environment via 3D and AR technology.

‍

It provides seamless integration of the software with major eCommerce platforms like Shopify, WooCommerce, and BigCommerce, which enables the brand to reach a wider audience. It enables online sellers to provide dynamic product configuration for the users so that they can personalize the product according to their choice by creating a custom product with material changes, color variants, component swapping, and live pricing updates.

‍

With this advanced software, brands can allow their customers to design products in real-time, preview them in AR, and complete the purchase while sitting in the comfort of their home. It is suitable for businesses that work in industries like fashion, jewelry, furniture, sports gear, automotive, and custom equipment. Therefore, brands can provide an engaging and immersive experience to their customers by integrating the software into their e-commerce platform with just a single click.

‍

Features

• No-code integration: It allows the brands to seamlessly integrate the configurator into the e-commerce platform without any code or technical knowledge. It shows smooth compatibility with various tools and e-commerce platforms, which allows brands to reach a wider audience and provide them with better services.

• Reduced return rates: It helps the customers to customize or visualize the products during online shopping using 3D and AR technology, which reduces their uncertainty of mismatch and reduces the product return rate by 60% for the brand.

• Advanced configuration: It allows the brand to tackle the complex requests at ease with their advanced CPQ software and also helps them to streamline operations, address unique needs, and turn every interaction into a win to provide a better user experience.

‍

11. Simplio3D

Simplio3D offers a web-based interactive 3D product configurator tool for e-commerce businesses that enables them to offer real-time product customization to users directly on their websites. It allows customers to personalize products during online shopping while having an instant preview with the help of a 3D model. It allows the brands to provide users with the benefit of modifying colors, components, dimensions, materials, and pricing of products in an interactive and real-time environment.

‍

It helps e-commerce brands to increase user engagement and reduce operational time by providing their customers with the benefit of configuring products during online shopping. It supports complex product logic and provides an easy-to-integrate option with online stores and ERP/CRM systems to automate workflows and streamline quoting or ordering processes.

‍

It is suitable software for different industries such as furniture, manufacturing, fashion, automotive, and industrial equipment, to help them increase their audience reach and provide them with an engaging online shopping experience. It helps the brand deliver an in-store experience to the customers during online shopping through their device screens, with optional AR support and dynamic visualization.

‍

Features

• 3D product viewer: It provides users with a 3D representation of the products during online shopping, which helps them to zoom, rotate, and preview the item from different angles and perspectives. With the help of this feature, brands can enhance their user experience and engagement by providing their customers with an interactive shopping experience.

• E-commerce compatibility: It shows compatibility with various e-commerce platforms, such as WooCommerce, Shopify, Magento, and BigCommerce, which makes it easier for the brands to reach a wider audience and reduces the restriction of displaying products on different platforms.

• Increases sales: It allows integration with API keys that enable the brand to streamline the sales process, automating pricing and quoting, and integrating the software with different e-commerce platforms and ERP systems. With the help of these features, brands will provide their customers with a user-friendly interface, leading to an increase in their overall sales.

‍

12. VividWorks

VividWorks provides a cloud-based 3D Product Configurator that helps brands to offer real-time and interactive product customization experiences by using advanced 3D and AR technology. It reduces the need to download any app or software, as customers can personalize products directly in their browser by modifying dimensions, components, materials, and colors.

‍

It is designed for different industries such as furniture, interior design, manufacturing, and modular systems, which helps the brands to support both simple and highly complex product structures. It excels in handling modular and configurable product systems, which enables users to drag and drop the items, create layouts, or visualize large structures, providing them with an engaging way to customize interior products, configurable furniture, and space planning.

‍

It is a cross-device compatible platform for smartphones, tablets, and desktops, which allows users to have a real-time preview of the items with the help of augmented reality (AR) technology and configure them in real-world environments. Brands can use the configurator across multiple channels, including e-commerce websites, in-store kiosks, and dealer portals, which ensures a consistent experience at every touchpoint.

‍

Features

• Built-in e-commerce integration: It allows the brands to connect with different e-commerce platforms like Shopify, WooCommerce, and Magento, which allow their customers to configure products, add to cart, and purchase them seamlessly within the same interface.

• Quote and order generation: It is an advanced tool for B2B and custom manufacturing industries because it can generate BOMs, detailed order documents, and price quotes in real-time according to the customizations made by the customers.

• Dealer and sales rep tools: It helps the brand to streamline operational processes by supporting dealer portals and guided selling. It also enables sales reps to help the clients understand the configuration process and send them accurate quotes or visuals instantly.

‍

{{boost="/internal/widgets"}}  

‍

Benefits of using a 3D product configurator for e-commerce businesses

A 3D product configurator helps the e-commerce platform build a stronger customer relationship by providing them with an engaging and interactive way to visualize products using a 3D model. It helps businesses to increase user engagement and boost conversion rates by offering an engaging and immersive online shopping experience to customers.

‍

Using this 3D tool helps businesses to improve their market value by providing their customers with the opportunity to explore new products and select the products according to their preferences. In this section, I have listed some benefits of using a 3D product configurator for a business and how it will help them to build a stronger and trusted customer relationship.

‍

1. Enhanced product visualization

It helps brands to provide an engaging and interactive way to perform product visualization for the customers. It allows users to zoom, rotate, and preview items from different angles and perspectives to understand what they are buying. It reduces uncertainty and improves their understanding of the product's features and appearance, which helps the brands to build better relationships.

‍

2. Higher conversion rate

It allows users to preview the product with the help of a 3D model before making any purchase decision, which will help them to visualize the item. It also offers them the advantage of customizing the product according to their preferences to provide them with a personalized shopping experience. It will help the brand to increase its conversion rates by providing customers with a better experience.

‍

3. Reduced operational costs

With the help of a 3D product configurator, users can customize the item according to their needs and place the correct order. It helps the brands to reduce their operational costs because it helps them to decrease the need for excess inventory, along with a reduction in the after-sales services, while helping them to boost their overall profits.

‍

4. Decreased product returns

It helps the customers to preview the products from different angles and perspectives with the help of zooming and rotating, which reduces their uncertainty about the product visualization and realistic appearance. It helps businesses to provide a satisfactory service to their customers and reduces the product mismatch situation, which decreases the product return rates and post-purchase complaints from customers.

‍

5. Shorter sales cycle

It helps the brand to streamline the sales process by reducing the need for back-and-forth communication between customers and sales staff. It enables the business to provide instant pricing and order generation of the products, which will help the brand to generate faster sales with fewer errors and lower operational costs.

‍

6. Creates brand differentiation

It helps the business to create a unique image from competitors by assisting the brand to work as an innovative and customer-focused company. It enables them to provide a memorable and interactive user experience, which can increase online retention and reinforce the company's presence in the market.

‍

Brands that are using a 3D product configurator

Several e-commerce platforms have been using 3D models on their websites to provide a better customer experience and increase conversion rates. Using a 3D model helps e-commerce platforms to mimic the in-store shopping experience for customers and provide them with the advantage of personalization and customization.

‍

Some leading brands like Nike and Adidas give users the advantage to modify the color, textures, dimensions, and material of the products during online shopping while increasing their engagement. In this section, I have listed five leading brands that are using a 3D product configurator on their website or app to provide a better experience and increase engagement.

‍

1. Globe Trotter

Global Trotter is a luxury luggage and bag company that uses an online 3D configurator to provide their customers with an enhanced and personalized shopping experience. It enables the user to have a 360-degree look at the bag while customizing its colors, materials, and more. With the help of this feature, customers can have an in-store experience while sitting at home.

‍

It allows them to create a one-of-a-kind suitcase, specially customized for them according to their choice and preferences. With the help of this 3D product configurator, Global Trotter provides a personalized shopping experience to their customers, which is accessible to them all around the world through their device screen.

‍

2. Rimowa

Rimowa offers a "build your own” suitcase feature for its customers, which provides them with the facility to customize their luggage according to their preferences and choices. Users can customize the classic cabin, check-in or trunk bags from their wide range of collection and preview them instantly with the help of the 3D models.

‍

They can modify the color of the body, tag, handles, and wheels, along with a real-time 360-degree visualization of the luggage. It makes the bag customization accessible and more reliable for the customers by providing them with an in-store experience, making online shopping more engaging and interactive for them. Apart from that, it also allows them to build a stronger and healthier relationship with their customers.

‍

3. Nike by You

Nike by You is an advanced feature by Nike that enables its customers to modify the shoes according to their needs with a real-time preview with the help of a 3D model. It allows users to modify the color, material, and texture of the shoes while providing them with an enhanced and interactive online shopping experience.

‍

It helps the brand to offer an in-store experience to the customers and helps them to select the desired pair of shoes while sitting at home. Apart from that, it also enables customers to share the final design with their friends and families for a second opinion. Therefore, with the help of 3D models and customization, Nike provides a personalized and trustworthy experience to their users.

‍

4. Rolex

Rolex is one of the luxury watch brands that makes online shopping engaging with the help of 3D models and customization. It uses a 3D product configurator to provide its customer with a personalized watch shopping experience by allowing them to modify the watch according to their style. Users can configure the watch size, material, and bezel as per their style, along with a detailed description.

‍

It allows them to preview the watch with a 360-degree view and a 3D model to have a detailed and fine look from different angles. It also provides the option to view the watch in day and nighttime so that customers can have a realistic visualization of the watch through their device screen.

‍

5. Adidas

Adidas is a leading sportswear brand that offers custom-made sports apparel for men, women, and youth customers. It enables their customers to modify the color combination, size, initials, designs, and pattern of the clothes. It offers a 3D model of the product during customization to help the users visualize the modification in a realistic way.

‍

It offers an interactive and accessible way for customers to tailor-made the clothes, while mimicking the in-store experience. It also provides them with a locker facility, where users can save their designs and come back later for completion. With the help of this 3D model, its customers can place an order for customized and comfortable sportswear for the entire team without any physical store visit.

‍

{{boost="/internal/widgets"}}  

‍

Tips for selecting the best 3D product configurator

To provide users with engaging 3D models, it is very crucial to select the best 3D product configurator that will help the brand boost sales and increase the conversion rate. While choosing the 3D product configurator, you can consider several factors such as its specifications, features, documentation, and more, which can affect the user's experience and performance on the website or app.

‍

Understanding these features will help your business to provide a seamless integration, perform easy integration into the pre-existing e-commerce platform, and handle the product's complexity. In this section, I have listed a few research-based tips that you can consider while selecting the 3D product configurator for your business.

‍

1. Understand your needs and business requirements

While selecting the software, always make sure that the configurator can handle your products' complexity and provides different variations. It will help you to provide a better user experience and increase their session time on the website or app. Also, check for business model and integration options so that you can integrate the configurator easily with your pre-existing e-commerce platform.

‍

2. Evaluate user experience

Always look for software that offers a seamless user experience, such as ease of use, real-time rendering, 3D visualization, and mobile compatibility. With all these features, you can provide your users with an enhanced online shopping experience along with an easy-to-use interface, 360-degree preview from multiple angles, and more. Considering these factors will help you to stand firm in the market and build stronger customer relationships.

‍

3. Consider key features

While selecting the configurator, always look out for customization options, dynamic pricing, AR and VR support, and integration with e-commerce platforms. These key features will help you to opt for an advanced software that aligns with the company's budget and future growth, while helping you keep users engaged on the website. It will also help you to consider a wide range of choices that will provide an immersive user experience.

‍

4. Analyze the software vendor

Before finalizing the software vendor, always consider a few factors such as cost, support, documentation, scalability, and more, to understand whether the software is a fit for your business or not. Considering these points and analyzing the vendor will help you to opt for the best 3D product configurator that can handle your business's future growth and help you to meet your requirements.

‍

Emerging trends related to 3D product configurator

A 3D product configurator is an AI and AR-based software that allows customers to visualize the product with the help of a real-time 3D model during online shopping. It includes the use of artificial intelligence and machine learning to provide a personalized and automated user experience.

‍

It helps e-commerce businesses in several ways, such as cloud-based solutions, integration with IoT devices, and adaptation of AR/VR technologies. With the help of these features and emerging trends, we have seen a boost in the e-commerce market worldwide with an expected CAGR of 15% and an estimated value rising from $2 billion in 2025 to approximately $6 billion by 2033 for e-commerce platforms.

‍

In this section, I have listed some emerging trends of using a 3D product configurator for e-commerce businesses and brands that are driven by technological advances and changing customer expectations.

‍

1. AI and machine learning

With the help of artificial intelligence and machine learning, brands can optimize their marketing strategies based on user preferences and past behavior, along with AI-powered recommendations to provide a personalized shopping experience. E-commerce platforms can also use AI to automate the configuration process and offer dynamic pricing according to real-time data and user choices.

‍

2. Augmented and virtual reality

Using AR and VR technology is one of the best and emerging trends that allow brands to provide an immersive and three-dimensional product experience to their customers.

‍

It helps users to visualize products in their own environment and improves their buying experience during online shopping. It also helps the brands to increase conversion rates and user experience by boosting their confidence and engagement on the e-commerce platform.

‍

3. Cloud-based solutions

One of the most exciting and emerging trends in using a 3D product configurator is cloud-based solutions because they offer scalability, accessibility, and cost-effectiveness for e-commerce websites or apps.

‍

It helps the brands to perform software updates and maintenance smoothly, while providing a seamless integration of the configurator into their pre-existing e-commerce platforms or devices.

‍

4. Integration with IoT devices

It is an emerging trend of 3D models, but not yet mainstream, in which the software provides integration with different IoT devices, such as smart devices and sensors, which will help the configurator to provide more interactive and immersive three-dimensional product visualization.

‍

It also allows the brands to perform real-time data exchange and offer personalized product experiences to make sure that there is seamless communication and connectivity between products and their environments.

‍

Challenges that brands face with a 3D product configurator

In the previous sections, we have studied how using a 3D product configurator offers several benefits and helps an e-commerce platform to build a stronger and bigger community for their brand.

‍

With so many advantages, there are some challenges that brands encounter while integrating or implementing the software on their e-commerce platform. In this section, I have listed those challenges that I faced while integrating the configurator into my website or app.

‍

1. Initial investment and implementation

One of the most common challenges that brands encounter is the initial investments and implementations. It can be an expensive investment for your business as it requires 3D modeling, software development, and specialized software.

‍

Another challenge that you can face is during the integration of the configurator with the e-commerce platform, which you can resolve with the help of technical expertise and dedicated team support.

‍

2. Content and support

With the help of a configurator, brands allow users to modify the product color, texture, and material during online shopping. Managing and updating 3D models, textures, and other content within the configurator can be a challenging task for brands. Another challenge that brands can encounter is providing proper support to users who face issues while using the configurator.

‍

3. Management and maintenance

It requires a robust system to help brands integrate the real-time dynamic pricing of the products according to the customizations made by the customers, which can be a challenging task for the brands.

‍

It also offers various customization options for the users according to the complexity of the product, which can create a hurdle for the brand to manage and update multiple options in the configurator.

‍

4. User experience and performance

A 3D product configurator with heavy 3D content can affect the user experience and performance because it can reduce the page loading time when compared to static images, which can irritate users and lead to page abandonment.

‍

Using a complex configurator that offers too many options or a poorly designed interface can create confusion for customers and make it difficult for them to find the desired configurations.

‍

Conclusion

In this blog, we have studied the 12 best 3D product configurator SDKs that help businesses connect with their customers and provide a seamless online shopping experience. With the help of this software, brands can allow their customers to visualize, customize, and personalize products in real-time with the help of their devices.

‍

Using a 3D product configurator helps the brand to bridge the gap between expectation and reality to boost engagement, reduce returns, and streamline the sales process. It doesn't matter you’re in retail, manufacturing, or e-commerce, implementing a 3D configurator on your website or app will help you to make a strategic move that offers a more memorable and efficient customer journey.