7 migliori strumenti di intelligenza artificiale generativa per i marchi di bellezza e moda

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GlamAR is a versatile tool known for its extensive AR and AI capabilities. From AR skin diagnosis to virtual try-on tools for makeup, eyewear, jewelry, hair, nails, etc., there are a lot of features you can have on this platform. It will engage your customers with interactive shopping experiences. 

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I found GlamAR extremely useful since it allows me to see how your products look on me in real-time. According to my preferences, I can also get personalized product recommendations. You can integrate this software across various channels with ease and drive sales. 

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GlamAR’s generative AI stands out in the beauty market with its user-friendly interface. Follow GlamAR’s ‘getting started’ guide to add this technology to your e-commerce site. It is built on an enterprise-grade commercial infrastructure: Pixelbin. It enables you to offer your customers an experiential shopping straight from apps, PDPs, kiosks, or smart mirrors. 

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Caratteristiche: 

• AR rendering: It runs through WebGL, native ARKit/ARCore, or PixelBin pipelines. Learn more about how it works and get started with this. Most importantly, you can deliver high-quality AR and AI product experiences across platforms through GlamAR’s SDKs and APIs. 

• Skin analysis: GlamAR provides an AI-powered facial skin analysis tool that can identify 14+ skin issues. It uses 94 algorithms to suggest skincare products for your customers. Also, the tool is able to evaluate 150+ unique multidimensional facial biomarkers. It is optimized for beauty brands with its accurate analysis and product recommendations. 

• Makeup try-on: It allows your customers to test different shades of lipstick, eyeliner, foundation, etc., on their faces. There are three modes available to try on makeup products: live camera, photo mode, and choosing a model. Apart from various makeup categories and finishes, you can offer your customers some custom features, such as buildable custom looks, multiproduct comparisons, makeup tutorial creation, etc.

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2. Azienda perfetta

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Perfect Corp leads beauty and fashion brands towards AI and AR innovation. As a brand owner, you can add top-tier AI APIs to your e-commerce app or website. It will give your customers instant access to advanced diagnostic tools and try-on solutions. Plus, it is an all-in-one, easy integration for your brand. For a consistent customer experience, you can introduce AI solutions across online and in-store platforms.

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If you are more focused on elevating the digital shopping experience for your customers, you can use Perfect Corp’s enterprise-grade AI tools. They are pretty useful for analyzing skin and face conditions, as well as simulating hairstyles, outfits, etc. You can offer your customers AI cloth changers and AI fabric changers with a flexible pay-per-use model, which I love the most.

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Clicking the perfect beauty agent reveals beauty and skincare AI chat, tailored for your brand. With advanced LLMs and NLP, the AI agent is trained to help your customers like an expert shopping assistant. It promotes conversational shopping and drives customer engagement. Most importantly, you can customize the AI agent’s tone according to your brand’s identity with the aid of GPT technology. 

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Caratteristiche: 

• AI face analyzer: It uses AI technology to deliver an accurate, personalized product matching. According to your customer’s unique facial features and color palettes, this tool can offer customized face analysis and product recommendations. The good news is that it can instantly detect 70+ facial traits and 5 types of personal color palettes. 

• AI skin analysis: It uses AI deep learning algorithms to detect accurate skin concerns. Also, the tool recommends personalized products from your skincare brand. Since it is verified by dermatologists, I used its live diagnostic tool to analyze my skin issues. As a result, I got to know my skin type, skin age, and 15 skin conditions. Consumers can use the photo mode for skin analysis straight from their web browsers, Android, or iOS devices.

• AR makeup: If I were a makeup brand owner, I would use this technology to offer my beauty shoppers virtual try-on experiences. The 3D AR solutions are powered by patented AgileFace® technology. It enables accurate and personalized makeup try-on experiences. Consumers can try on different makeup categories anywhere, anytime with this tool.

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3. Synthesia

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Synthesia takes the crown to simplify video creation for your business. It turns your scripts into videos in minutes. You will get studio-standard videos with AI avatars and voiceovers in 140+ languages. Let’s start making your enterprise-level video: Create your script > Customize your video > Collaborate > Share & export. Take a deep dive into Synthesia’s website to know the details. 

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You can create professional-looking marketing and customer service videos that resonate and satisfy your customers. Thus, brand owners can show their product’s capabilities with the help of AI avatars in multiple languages. Choose from 230+ AI avatars varied in age, ethnicity, and gender to make your marketing videos more inclusive. 

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One of the unique features is that you can clone your voice while turning text into high-quality voiceovers in different languages. When it comes to updating your customers on the latest product release, you can edit your present video and get an updated version within minutes. The ethical use of AI makes this platform stand out in the market. 

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Caratteristiche:

• Video platform: To streamline your business operations, you need to turn your docs and PPTs into engaging videos with AI avatars. You won’t require video editing skills to add a personalized touch to your business videos. There are no restrictions on creating as many videos as you want. 

• AI video editor: I found the AI-powered video editing software pretty useful. It can automatically generate the script, scene, and video for you. The built-in AI video-editing tools will help you scale your video production. You can use professionally designed video templates for free. The best part is that you are able to modify the video templates and refine your scripts. 

• AI screen recorder: You can create editable and high-quality screen recordings in minutes. I appreciate the accurate voiceover transcriptions and design tools. I can choose an AI avatar and pair it with my voice clone. The convenient part is: you can translate your screen recording into more than 80 languages. Finally, you are able to download it as an MP4 and share the link with anyone. 

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4. MirrAR

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It has an AI-powered CRM for converting your first-time buyers into loyal customers. This AI jewelry CRM is designed for modern jewelers. To grow your repeat sales with less effort, it will help you with automated reminders, personalized offers, and easy follow-ups. Apart from this, I love its AI- and AR-enabled features for virtual beauty shopping experiences. 

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It allows your customers to get instant access to its virtual makeover software. The software lets them try on different shades of eyeliners, lipsticks, eyebrows, etc., without any commitment. I found this shopper-friendly AR solution easy to use for consumers regardless of their ages and ethnicities. So, it is time to build your virtual SKUs and activate ‘makeup try-on’ across channels. 

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The software will enable your customers to compare their looks side by side on the same virtual try-on window. Now, they can preview all beauty products on images or videos in real time. In this manner, they can find their best product and add it to the cart directly. Plus, it has an AI skin scanner that gives your shoppers detailed skin analysis insights and recommends customized products. You can add these technologies to your e-commerce website, apps, and in-store smart mirrors.

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Caratteristiche: 

• AI-driven CRM:  It enables you to send reminders for festive offers, pending payments, etc., through WhatsApp, SMS, email, or AI-powered voice calls. Also, you will be able to improve your customer journey with centralized communication and appointment management. In this way, the CRM allows you to capture leads from online forms, Instagram DMs, WhatsApp campaigns, and store visits. Using real-time CRM data, you can automate personalized follow-ups across multiple channels. You can integrate it into your existing tools: e-commerce website, showroom tablet, POS system, etc.

• AI beauty diagnostics: This technology is verified by skincare professionals and built using images to develop AI deep learning algorithms. It eliminates traditional online surveys and can detect multiple skin concerns in seconds. Plus, the AI engine helps consumers visualize and track the progress of their skin treatments with before/after simulations on their face. 

• Facial mapping: For accurate makeup trials, MirrAR has facial detection technology. It can detect wide-angle facial profiles, facial movements, and changes in light, with 300+ facial points. I can move my head, blink my eyes, etc., and your beauty product will follow my movements in real time. 

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5. PulpoAR

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PulpoAR takes a unique approach to generative AI beauty solutions. It uses a generative AI tool to help brands optimize user experience and get detailed insights into consumer behavior. Using this powerful analytics tool, brand owners can develop their marketing strategies and personalize the shopping experiences of their customers. 

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Many platforms tend to do it in a traditional way. But PulpoAR enhances the online shopping journey with virtual try-on technology. It helps reduce uncertainty about product suitability and appearance in online shopping. It analyzes your customer’s facial features from an uploaded photo with sophisticated AI algorithms. 

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Then, it enables the accurate application of your beauty products straight onto the consumer’s image. As a result, your shoppers will experience a realistic preview of how the products would look on them. It will help them find their best products for purchasing. On this platform, all tools are easy to use. I tried the AI skin diagnostic tool and received my skin analysis result, based on my uploaded image. 

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Caratteristiche: 

• Virtual makeup: From single product try-on to a complete virtual makeup, the combination of advanced AR, AI, and facial recognition technologies delivers realistic results. Consumers can try on makeup looks or specific makeup products within three different options: live camera, photo mode, or choose a model. Apart from this, they will get personalized product suggestions with the AI tool.

• AI skin diagnostic: The tool provides instant skin analysis with the help of accurate face mapping and algorithmic measurements. It can detect 6 skin parameters, including wrinkles, moisture, oiliness, acne, and dark circles. Also, consumers can get skincare product recommendations according to their skin issues. For a good reason: the technology will allow them to track their skin progress by using the products.

• User-friendly dashboard: It enables beauty brands to obtain impactful insights from their customers. Thus, it helps your marketing teams decide on future productions and marketing campaigns. Most importantly, you can customize the dashboard based on the most actionable metrics and monitor the traffic in real time. 

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6. Orbo AI

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While other platforms are living with their technological innovations, Orbo AI combines them with creativity. It has introduced a full suite of virtual try-on tools for beauty brands. As a beauty brand owner, you can integrate the software across websites, mobile apps, digital kiosks, and smart mirrors. Thus, you can enhance your customer base and drive sales. 

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Orbo AI provides an accurate and AI-based facial tracking tool. With advanced convolutional neural networks, it enables full-face segmentation. Unlike others, the tool can adapt to varying lighting conditions and skin tones.  As a result, your customers will get realistic experiences. 

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If you have a skincare brand, you can offer AI skin analysis solutions to your customers. They can participate in the analysis process with their mobile devices. Then, the technology produces detailed skin analysis reports. Integrating frequency localization, transformers, and a recommendation system, the skin diagnostic software even processes and analyzes complex skin data. 

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Caratteristiche: 

• Face tracking: Orbo AI’s facial model detects and tracks 209 landmarks on the face. It can extract a consumer’s facial data, recognize skin tone or texture, and enable accurate facial detection. It doesn’t require an internet connection or sufficient lighting to track any face. 

• Beauty recommendation engine: The AI-driven beauty recommendation engine allows you to offer your customers personalized product suggestions. For this, it uses machine learning algorithms and thorough data analysis. Also, it considers individual preferences, skin tones, and facial features for recommendations. On this platform, consumers will get expert guidance to achieve their desired looks.

• Virtual makeup try-on: You can integrate the AI-powered virtual makeup try-on tool into your e-commerce website. Thus, your customers will get a realistic makeup experience without any mobile applications. It can extract and identify all the shades from your product catalog. The tool is able to work on six different skin types and ethnicities. 

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7. Haut.AI

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I spent a lot of time testing the AI capabilities of Haut.AI. It provides beauty brands with AI and generative AI SaaS solutions. You can deliver personalized skincare experiences to your customers, using those AI functionalities. Also, it helps you scale product innovations. Haut.AI uses science-backed AI that drives business growth. 

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It offers an AI skin analysis tool. You can enhance customer engagement and boost conversions with the help of this clinically tested tool. It can analyze 15+ skin health and beauty metrics, still dermatologist-verified. Plus, it ensures diagnostic accuracy across diverse skin types. For highly realistic skin simulations: Haut.AI provides generative AI tools. 

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Best of all, you can enhance customer loyalty and engagement with scientific and visual skincare insights. Creating virtual skincare try-ons, you can bring your product claims to life. Also, you will be able to demonstrate the impact of key ingredients visually. No matter if your business is small or medium, I found Haut.AI’s plug-and-play SaaS solutions useful for your brand.

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Caratteristiche: 

• Scientific skin analysis: On this AI-driven platform, beauty brand owners can offer their customers interactive skin assessments, paired with personalized product recommendations. It is a no-code, customizable solution for the beauty industry. You need to install its skin analysis app on your e-commerce website or offer in-store experiences for your customers. 

• Skincare recommendations: It has an AI-powered recommendation engine that will suggest ideal skincare products for consumers. According to their skin metrics, they will get personalized products to achieve the perfect skin. 

• SkinGPT: It uses GenAI to deliver realistic skin simulations. Backed by real scientific data, SkinGPT ensures credible and transparent outcomes. It is feature-packed with capabilities, such as aging progression simulation, environmental factor simulation, and product or treatment effects over time. Most importantly, your customers can experience virtual skincare product try-ons through this tool. Therefore, it can transform the way you display, develop, and market the skincare products of your brand. 

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Other platforms that you can explore

There are many generative AI beauty tools I tested and tried that didn’t make the final cut. They also have great functionalities, but I focused on the tools that are designed for beauty and fashion brands. Here, I am presenting a few of my favorites: 

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• DALL-E: It is a 12 billion parameter version of GPT-3 and takes its position for AI image generation. For good reason, it is easy to use. You need to give prompts, and it will produce visuals for your project. You can access it from OpenAI. It will help you generate your product images with accuracy and high-quality resolution. If you are a beauty or fashion brand owner, you can use this AI-powered platform to create images from text descriptions. 

• DeepArt: DeepArt allows you to turn your ideas into images with generative AI technology. To transform images into works of art, you need to use DeepArt effects and impress your customers. I found the integration process simple through SDKs for Java, Android, iOS, .NET, PHP, and JavaScript. Plus, add it to your ordering process for expanding your product range. Now, you can offer new possibilities in your product designs and make your customers creators. It has an AI style transfer API for your application, software, website, online shop, etc. 

• Meta: For promoting your fashion or beauty brand, you can log in to business tools, like Meta Business Suite, Business Manager, and Ads Manager, from Meta. So, create a business account on Facebook or Instagram and connect with your potential customers. The business tools can save you time when it comes to accessing everything at once. Now, you can manage your business across Facebook, Instagram, and Messenger all in one place. Plus, you can track the performance insights of your business with the help of Meta technologies. 

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Popular brands that are using generative AI beauty tools

Nowadays, well-known brands are introducing generative AI tools in the beauty industry. Since generative AI can redefine product development, customer experiences, and service encounters, many skincare and cosmetic brands are using these tools to outpace their competition. It allows them to personalize their user experiences. Let’s discuss in detail how they are adopting and using generative AI tools for their beauty and fashion brands: 

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1. Estée Lauder

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Generative AI is one of the core foundation areas of innovation that Estée Lauder is actively focusing on and investing in. Estée Lauder is using Microsoft AI tools to set up their AI Innovation Lab in 2024. It is dedicated to product innovation and campaigns, paired with marketing execution workflows. Thus, they strategically develop innovation and creativity in partnership with Microsoft.

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2. Sephora

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Sephora has incorporated generative AI across many customer-facing operations and functions. Their systems integrate generative AI-driven personalized recommendations, virtual try-on, AI-powered guided assistance (through an augmented reality experience), etc. With a partnership with ModiFace (now part of L'Oréal), it makes it possible for their app users to upload a selfie and find foundation shades, index makeup looks, etc., that match their skin tone and texture. 

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Sephora is also using AI-driven generation of marketing content, campaign testing, and predictive analytics capabilities to maximize ROI. Generative AI is an element of their strategic vision and digital transformation roadmap.

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3. L’Oréal Paris

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L’Oréal Paris is leading the charge with things like ‘Skin Genius’ and ‘Beauty Genius,’ which use AI to scan a selfie and provide offers for skincare regimens based on the specific skin conditions.

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In mid-2025, L’Oréal partnered with NVIDIA to deploy generative AI for content creation, product recommendation engines, and formulation design supported by Accenture. At VivaTech 2025, L’Oréal exposed Bioprint technology and AI tools for acne users as well as personalized hair and skin advice.

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4. Neutrogena

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Neutrogena is harnessing the capabilities of AI for complete diagnostics of the skin. The Skin360 app, which uses the NAIA AI program, identifies moisture levels, fine lines, clarity, and other measures. The app also allows for progress to be marked over time, as well as personalized product matching. In this way, consumers can best define their skincare journeys.

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5. Cetaphil

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Cetaphil implemented AI-enabled personalized recommendation systems primarily for sensitive skin. Using MySkin by Cetaphil, consumers can send selfies and receive personalized instructions within minutes based on their skin metrics, like hydration level, acne, and skin sensitivity analysis. This additional feature not only builds consumer trust but also educates consumers with sensitive skin. 

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How to choose the best generative AI beauty tool?

Not all generative AI beauty tools are equally powerful. Some tools excel at specific tasks. At the same time, others offer a wide range of capabilities. I have gained insights from my personal experiences and tested the key features that define generative AI tools. It helped me in selecting the best tools for your fashion and beauty brands. 

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The most useful generative AI tools, such as GlamAR, have a range of functionalities. They will allow you to handle diverse creative challenges. No matter if you want to create marketing copy or generate innovative product experiences, you can use any of the top AI tools that are designed for that particular purpose. Also, look for the tools that deliver high-quality output results, such as realistic images and videos.

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I considered user-friendly generative AI while building the list of best tools. The tool should be intuitive and easy to use, even if you don’t have any extensive technical expertise. We know the automation power of AI tools. But still, you need control over their functions and want the flexibility to customize them. I selected the tools that would enable you to personalize or modify the creative processes and outputs. Lastly, you need to understand the technology behind these AI tools to know their capabilities and limitations. 

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Conclusione

Nevertheless, the world of generative AI beauty extends well beyond the tools I have listed here. But I didn’t include every tool in my list since my core attention was on beauty and fashion brands. I am admitting that the rapid growth of generative AI is going to introduce something great in the beauty and fashion industry. 

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But most AI tools have limitations in accuracy. So, their long-term effects are yet to be observed. Basic AI chatbots have now turned into an integration for every aspect of business. From marketing to customer experiences, the best generative AI beauty tools, such as GlamAR, can serve your beauty or fashion brands. Talk to them directly.