15 Best AR makeup SDKs (B2B software)

In recent times, our world has become increasingly digital on a daily basis. Instead of physically visiting stores for shopping, users prefer online shopping because it's quicker and more convenient. Makeup trends are rapidly spreading, and users are increasingly willing to explore new options. Augmented reality has revolutionized the online makeup shopping environment. Following the AR trend, brands have now started to provide their users with AR makeup try-ons to personalize and elevate a user’s online shopping experience.

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They allow users to virtually test their products from the comfort of their homes, providing them with real-time, accurate knowledge of how the products would look on them. E-commerce platforms use various AR makeup SDKs to provide users with such interactive experiences. Creating a virtual shopping experience for the users allows them to test out products without making a purchase or commitment. This process gives users accurate knowledge about the product, allowing them to make informed decisions.

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Let’s say if I want to buy a lipstick, before the AR revolution, I would have to visit the stores to try it on myself and choose the perfect shade. But now I get to try it virtually, which saves me time, and as a customer, increases the chances of me making a purchase. I experimented with various AR makeup SDKs available and compiled a list of the top options. Let’s explore the 15 best AR makeup SDKs and see why they are the best.

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What are AR makeup SDKs?

Augmented reality makeup software development kits are a list of tools powered by AR technology, allowing e-commerce platforms to enable users to virtually try makeup products on themselves in real time, accurately using high-quality AR rendering and precise facial detection. AR makeup SDKs provide real-time beautification to users by removing any imperfections like pores and dark spots, and the real-time virtual application of makeup products such as lipstick, blush, etc.

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E-commerce platforms use AR makeup SDKs to enhance the shopping experience of their customers by providing them with personalized recommendations. This also results in increased sales and lower return rates. 

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1. GlamAR

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GlamAR is advanced software that offers an AR, VR, and 3D-based solution for e-commerce and online store sellers to provide an immersive shopping experience for their customers. It has multiple features, such as virtual try-ons, 360-degree product views, AI skin analysis, and virtual store experience, to help online store sellers increase their product sales. GlamAR uses high-quality AR rendering, which results in precise facial detection.

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One of the most important qualities of an AR makeup SDK is its accuracy. This platform accurately allows users to test out various makeup products before making any purchase or commitment. They offer a wide range of product try-ons, like foundation, blush, highlighter, lipstick, lip gloss, lip liner, nail paint, eyeliner, mascara, eyeshadow, eye colors, and so much more.

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Features: 

• Ease of application: While trying out GlamAR, I found that it has a user-friendly interface. The makeup product try-ons were simple to navigate and did not take a long time to buffer. There is no requirement to contact the team or pay any fees to access the try-on feature.

• Wide product range: Users are provided with multiple product try-on categories like lips, eyes, nails, face, etc., making the sifting-through process more convenient. Also, the product try-on library is vast.

• Supported makeup finishing: GlamAR delivers utmost realism in the product try-ons by paying attention to makeup finishing like gloss, matte, shimmer, sheer, satin, metallic, and holographic, which gives users an accurate idea about the products.

• Accuracy of virtual experience: GlamAR provides its users with utmost accuracy in terms of the virtual try-ons. The makeup products are made to look lifelike with high-quality AR rendering.

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Advanced features:

• This platform provides users with buildable custom looks.

• Using GlamAR, allow your customers to view products in 3D. This feature enables users to rotate products 360 degrees for improved viewing. 

• With GlamAR, users can also create makeup tutorials using their makeup tutorial creation feature. 

• For the try-on feature, GlamAR provides three options: using a live camera, using a model, and uploading a picture to test the product virtually.

• It also enables users to zoom in, zoom out, position, or adjust the products to understand them better.

• Another important feature that GlamAR provides is the split-screen comparison feature. 

• Lastly, you can allow users to capture screenshots of themselves as they virtually try on products directly from the page, which they can view later or use to seek advice with this software. 

• Device compatibility: The makeup try-on SDK is available for all devices equipped with a camera and an internet connection, making it accessible for a larger group of customers.

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2. Makeup AR by Perfect Corp

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Makeup AR by Perfect Corp. is one of the most renowned platforms for AR and AI technologies. With over 400 global brand partners, it has played a major role in making virtual try-on apps a widespread concept.

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Using this platform, users can try on makeup products before making a purchase or any financial commitment. This platform offers a wide range of virtual makeup try-ons and features to engage users and elevate your brand's online presence. This platform is reliable and trusted by various globally renowned brands.

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Features: 

• Wide range of products: This platform offers a variety of makeup products for its users to try on virtually before making a purchase, enabling them to make an informed decision. This platform provides try-ons for all makeup products, including lip color, lip liner, eyeshadow, eyeliner, foundation, blush, bronzer, and so much more.

• Brand trust: This platform is trusted by a lot of big names like Estée Lauder and MAC.

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Advanced Features:

• Texture and shade matching: This platform provides realistic virtual experiences for users by paying attention to details regarding the texture and color of the products.

• Skin analysis: This platform accurately detects facial features, which enables customers to enjoy a skin analysis feature.

• Realistic virtual try-ons: This platform uses augmented reality technology to enable its users to test makeup products in real time virtually.

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3. Banuba

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Banuba is one of the most prominent names in the AR industry. This platform creates realistic 3D models for users to provide them with a lifelike shopping experience. Banuba enables e-commerce platforms to allow users to try on a product virtually before purchasing.

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Banuba offers many product try-ons, from makeup to jewelry, making it accessible for everyone. Banuba allows users to elevate their online shopping experience by allowing customers to test products before buying. This increases customer confidence, resulting in higher conversion and lower return rates. 

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Features:

• Customer care service: This platform gives its users customer care service that is available in various languages, making it accessible to a larger audience.

• Vast library of product try-ons: This platform offers a wide range of makeup product try-ons, like foundation, blush, lipstick, etc.

• Trusted by global brands: Banuba is trusted by multiple famous brands like Gucci, Schwarzkopf, Ollie, etc.

• Look creation and building: Users can try on multiple products virtually at the same time and swap them out in one click.

• Easy accessibility: Banuba is compatible with all devices that have a camera and an internet connection, making it easily accessible to a large number of people.

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4. MirrAR 

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MirrAR offers advanced virtual solutions for e-commerce retailers that want to enhance customer satisfaction by allowing customers to virtually try on makeup products.

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Using mirrAR, users can elevate their online shopping environment and allow their customers to have an immersive shopping experience, bridging the gap between physical and online shopping.

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Features: 

• Realistic virtual experience: This website gives customers realistic virtual try-ons of makeup products, allowing them to test makeup products before buying. 

• Simple to install: It offers customers in-store as well as online integration and supports desktop as well as mobile web browsers.

• Multiple features: Multiple features are offered for the users of this platform, including having filters created to keep selection processes easy. The platform also assists users in testing several products at once through the "add to stack" feature.

• Social Media Integration: Users can utilize personal filters and AR try-ons through this platform and capture "Instagrammable" videos and photos and share them with their followers without the need to access another platform.

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5. DeepAR

The DeepAR SDK uses DeepAR effects composed of all 3D effects, animation, and logic to bring the AR experience to life. I have discovered its compatible web, iOS, and Android features for AR beauty and makeup. It designs photo-realistic makeup simulations for beauty brands' customers.

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They can combine beauty try-ons to create a complete makeup look. Following the live demo of beauty and makeup, I created a makeup look with its mirror-like AR try-ons. I just uploaded a selfie and got a photorealistic makeover. Let your shoppers try this platform to make a quick purchase.

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Features: 

• Accuracy: This platform uses high-quality augmented reality rendering to provide accurate virtual makeup try-ons.

• Brand trust: It is trusted by globally renowned brands like Armani, Lush, Sephora, etc.

• Product try-on range: DeepAR gives an accurate virtual try-on experience for various makeup products like lipstick, eyeshadow, eyeliner, etc.

• Advanced features: This platform allows users to test products in three different modes, including using a live camera, uploading a picture, or using a model. Also, it allows users to try on various products at once in order to create looks and make better and more informed decisions.

• Easy to use: This platform is convenient and simple to use for new or technologically challenged users.

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6. Modiface

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Trusted by major brands like L'Oréal and Maybelline, ModiFace is widely known for its cutting-edge augmented reality technology, offering a complete suite of solutions for virtual try-ons in the beauty industry. This technology enables users to virtually try on products such as lipsticks, eyeshadows, and skincare treatments in real time, whether through live video or uploaded images.

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ModiFace makes the online shopping experience captivating by allowing users to bring their imagination to life with different looks before making a purchase. The tools are easily set up on various platforms, making the experience convenient and simple.

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Features: 

• Vast range of try-ons: Modiface offers product try-ons like lipsticks, eyeshadows, eyeliners, foundations, primers, blushes, and much more.

• Cross-platform compatibility: It supports various platforms, including Android, Web, iOS, Windows, and WeChat, making it accessible to a larger audience.

• Multiple makeup finishes: To ensure accuracy, this platform pays extra attention to the finishing of makeup products, including glitter, gloss, metallic, sheer, matte, cream, powder, dewy, glow, wet, and satin.

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Advanced features: This platform has multiple advanced features to make the online shopping experience of users effortless and efficient: 

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• Instant Prebuilt Looks

• Buildable Custom Looks

• Before and After Comparisons

• Multiproduct Comparisons

• Photo Capture + Share

• Product Page Integration

• Standalone Experiences

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7. Webkul

Webkul offers AR and VTO-based solutions for your e-commerce platform. Using Webkul, you can allow your customers to view and try on 3D AR makeup products online, anywhere, at any time. Webkul provides cross-platform accessibility for beauty product try-ons. 

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It allows your customers to try on various makeup products, such as lipstick, eyeshadow, and more, virtually through their devices. They will obtain a personalized shopping experience, following individual facial features and preferences. It helps users make informed purchasing decisions, resulting in increased sales and lower return rates.

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Features: 

• Client base: Webkul has a vast client base and is trusted by major brands like BMW, Canon, HTC, etc. 

• Virtual makeup try-ons: You can let your users virtually try on any makeup products, including but not limited to lipstick, foundation, mascara, blush, and more. 

• Cross-device accessibility: Consumers can access it on smartphones, tablets, laptops, and desktops with cameras. Webkul ensures uniform value across multiple devices.

• Real-time face trial: It allows customers to try makeup and beauty products in real time with a 3D view. They can take a free trial of the products they want to get a clear view.

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8. Orbo AI

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Orbo AI is a platform that provides virtual try-on solutions. It has embraced AI technologies to provide a personalized experience for customers of D2C, retail, or e-commerce businesses. Orbo AI blends technology and creativity to bring brands closer to their consumers with an impactful user experience. It provides virtual experiences for makeup, hair color, skin types, and skin care.

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It is a web-based platform that needs no separate mobile application for the VTO experience. I have tried makeup in real time through my device’s camera. After choosing the product, it automatically applied the shade to my face and recommended similar products. 

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Features: 

• Accuracy of makeup try-ons: Orbo AI is known for its accurate virtual experiences. Their calibration tool extracts shades from the entire product range. Their solution is trained on over 700,000 images with the detection capability of six different skin types and ethnicities.

• Easy setup process: This platform has an easy setup process. Also, it can be integrated using a web browser and cross-platform integration, eliminating the need to download the app.

• Wide range of products: This platform offers a variety of makeup products for its users to try on virtually before making a purchase, enabling them to make an informed decision. The offering includes try-ons for lip color, lip liner, eyeshadow, eyeliner, foundation, blush, bronzer, and so much more.

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9. Auglio

Auglio is a site that enables e-commerce websites to enable their customers to virtually try products without commitment. Cosmetics, jewelry, and glasses are some of the many options available on Auglio.

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This aspect, provided by Auglio through AR technology, enhances the online shopper's experience significantly. Virtual testing of products gives customers more confidence when shopping for a particular product. This, in turn, enhances customer interaction and sales and leads to a low return rate.

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Features:

• Easy integration: It is easy and convenient to integrate with e-commerce sites. Virtual try-ons are well prepared using the color codes or hues of the products. No requirement to physically send the products to attain the most accurate results.

• Low return rates: Retailers experience a reduction in return rates between 10% to 50%, reports Auglio.

• A diverse collection of products: This site has a diverse collection of makeup products that its users can try virtually prior to buying, which allows them to make an informed choice. Some of these products include try-ons for lip color, lip line, eyeshadow, eyeliner, foundation, blush, and bronzer, among others.

• Social media: Customers can invite their friends to join their try-on sessions, and therefore, the activity is made social while shopping. This contributes to increased customer engagement and can attract more customers through the referral process.

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10. ObsessAR

ObsessAR is a platform that allows brands and retailers to offer highly interactive 3D virtual experiences that drive conversion, customer engagement, and brand loyalty among consumers. It uses its virtual shopping platform and AR technology to enable business owners to build 3D 360 digital storefronts on their websites.

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I visited ObessAR’s virtual store and found branded makeup and beauty products. After trying it on, I got a clear idea of what to buy. I used my personalized avatars for shopping. It transforms consumers' online and in-store shopping experiences. 

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Features: 

• Interactive virtual experience: Using ObsessAR, you can allow your customers to invite their friends to a live shopping session through video chat or branded avatars, making their shopping experience realistic and social.

• Boost customer confidence: By allowing customers to try on makeup products virtually, this platform increases customer confidence and results in higher conversion rates.

• Product customizer: Unlike traditional e-commerce, its 3D product customization allows customers to organize products according to their choice. 

• Cross-platform compatibility: ObsessAR integrates with all major e-commerce platforms. The integration process is simple and can be done on any device. 

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11. Reveive 

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Revieve is an AI and AR-powered platform that provides VTO solutions to brands and retailers, allowing them to strengthen their relationship with customers. This platform focuses on finding out the personal and individual needs of every customer and providing solutions accordingly.

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This platform offers virtual solutions for makeup, skincare, haircare, nutrition, as well as suncare. Receive focuses on community building and pays utmost attention to customer trust. It focuses on a three-step procedure: 1) Hear the customer, 2) See the customer, and 3) Empower the customer. 

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Features: 

• Accuracy: Revieve provides users with accurate virtual try-ons for makeup products using its multi-hundred-point face tracking

• Wide range of try-ons: Revieve offers a wide range of makeup product try-ons, such as foundation, blush, primer, lipstick, and much more.

• Omnichannel brand experience: Allows you to personalize your brand experience for customers, be it online or in-store.

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12. Pulpo AR

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Pulpo AR is an omnichannel virtual try-on providing AR shopping for beauty retail. Your customers will discover beauty tools here for a full virtual try-on experience. With the support of AR, AI, and facial recognition technology, consumers can try a full makeup look or even one product on multiple cosmetic products.

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Internet buyers can see different makeup solutions for the eyes, lips, and skin. Buyers can try out makeup and beauty products using 'Real-time try-on,' 'Take a photo,' and 'Select a model.' All makeup products, such as an eyeliner or a lipstick, can utilize any mode. Buyers can select their makeup style and apply it prior to buying.

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Features:

• Personalized AR try-ons of makeup: Through this system, individuals are trying products at the same time, hence it is easy to choose and compare. Apart from individual products, they are able to choose complete preset makeup looks.

• Color matching and blending: You can make your fantasies come alive and allow them to experiment with matching and blending colors and layering products to create looks.

• Simple compatibility: Import it easily into your online store and let users use it across any device.

• Virtual try-on: You can enable customers to virtually try makeup products without purchase with Pulpo AR. Users, apart from that, can try makeup products by utilizing a live camera, uploading an image, or using a model.

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13. BytePlus 

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BytePlus is a platform that bridges the gap between the virtual and real world by offering virtual try-on experiences. BytePlus AR makeup SDK allows retailers to enable their customers to test out makeup products in real-time with utter accuracy. 

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This increases brand recognition and elevates brand presence. Providing such experiences to the customers also helps attract and retain them. 

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Features: 

• Trusted by brands: It is trusted by various brands like WeBuy, Genflix, Tokopedia, etc.

• Deep learning: Using this feature, you can provide your customers with more personalized recommendations.

• Wide range of products: This platform offers a variety of makeup products, including try-ons for lip color, eyeshadow, eyeliner, foundation, and much more.

• Easy compatibility: You can simply import it into your e-commerce platform and let your customers use it from any device.

• Accuracy: BytePlus provides users with accurate virtual try-ons for makeup products using its multi-hundred-point face tracking

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14. Arbelle

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Arbelle is a service powered by AI and AR where customers can virtually experience the product before buying it. 59% of the customers, as of the case studies done by Arbelle, would buy if VTO is involved.

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Due to the fact that the customers can test the products virtually, the platform builds confidence in the customer towards the product. It results in higher conversion and lower return rate.

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Features:

• High-quality AR rendering: High-quality AR rendering is used by this platform to offer users actual colors and fits of makeup products on the face.

• Realism: Arbelle portrays maximum precision and sheer realism in its virtual experience by reflecting the finish of products like matte, gloss, dewy, shimmer, etc.

• Variety of products: The website provides customers with a range of makeup products to try out virtually before they buy, and hence allows them to make a well-informed choice. The range includes lip color try-ons, lip liner try-ons, eyeshadow try-ons, eyeliner try-ons, foundation try-ons, blush try-ons, bronzer try-ons, and many more.

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15. Artifutech

Artifutech is a platform that offers realistic virtual try-on experiences to users. You can simply integrate Artifutech AR makeup SDK into your business to allow your customers to try on makeup products before making a purchase.

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By allowing customers to test products online without having to make a purchase, this platform helps boost customer engagement and sales. 

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Features: 

• All-inclusive makeup categories: This platform offers product try-ons for all makeup categories, including but not limited to lipsticks, eyeshadows, eyeliners, foundations, primers, blushes, etc. 

• Social media sharing: Artifutech allows users to directly share images and videos on social media. This not only enhances the customer experience but also acts as a free marketing technique. 

• Accurate try-ons: This platform provides users with accurate virtual try-ons for makeup products by tracking facial movement and landmarks with precision. 

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How I selected the best AR makeup SDKs

To get the most accurate results, I decided to test all the platforms firsthand. Firstly, I started by noting down all important features for an AR makeup SDK. I went through client lists, statistical data of client performance, and reviews for this.

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Then, I performed in-depth testing on all of the shortlisted platforms. I tested out the virtual try-ons available for products across all platforms to be able to assess accuracy. I also evaluated the features available on all platforms individually and compared performance based on the commonly available ones.

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Once I had completed the testing process, I selected the best 15 platforms and noted my observations, highlighting the key features of each. I aim to show you what to expect with these platforms and make the choosing process easier for you.

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Top brands using AR makeup SDKs

1. MAC Cosmetics

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MAC is a globally renowned makeup brand known for its high-quality makeup products. It has always been a favorite among makeup artists, influencers, and anyone in the makeup industry. It is one of the most talked-about brands for cosmetics. Following the AR trend, MAC uses Modiface’s makeup SDK to provide virtual try-on experiences to its customers online. 

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2. Estée Lauder

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Estée Lauder is one of the most loved luxury makeup brands across the globe. It is known for the elegance it shows in its products. The products offered by this brand are usually on the expensive side. Hence, to ease confusion and hesitation amongst customers, Estée Lauder also allows customers to try on the products virtually before making any commitment. This brand often uses Perfect Corp. to facilitate virtual product trials.

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3. Maybelline

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‍Falling under the L’Oréal group, Maybelline has made a name for itself. It is widely known for its affordable yet high-quality products. Like the other brands under the L'Oréal group of brands, Maybelline also uses Modiface’s AR makeup SDK to elevate its customer experience. 

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4. Sephora

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‍Sephora is always the trendsetter in the makeup industry. It is one of the biggest names when it comes to makeup. People often use Sephora as a synonym for makeup. Following the AR trend, Sephora also enables its customers to try on products virtually without having to physically visit the store. It has partnered with Modiface to power its “Virtual Artist” feature. 

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5. L'Oréal

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L'Oréal is one of the biggest companies in the world. It owns a group of brands and is a renowned name in the beauty industry. L'Oréal always prioritizes customer satisfaction and hence partnered with Modiface to provide virtual try-on experiences to its customers.

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6. Dior

‍Dior is one of the most famous luxury fashion and beauty brands. It offers high-end makeup and skincare, among many other things. Its main focus remains on elegance and couture. Dior uses Perfect Corp’s makeup AR SDK to provide virtual solutions to its consumers. 

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7. Charlotte Tilbury

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This luxury makeup brand was founded by the sensational celebrity makeup artist Charlotte Tilbury and soon became a revolutionary point for the makeup industry. This brand also partnered with Perfect Corp. to provide customers with accurate and real-time virtual try-on experiences.

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8. YSL Beauty

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YSL Beauty (Yves Saint Laurent) is a French luxury beauty brand owned by the L'Oréal Group. So, like the other L'Oréal Group brands, YSL Beauty also uses Modiface's AR technology. Allowing users to test products online before buying helps the brand upgrade its online brand presence and boost sales.

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Benefits of AR makeup SDKs for e-commerce

1. Increases customer engagement

AR makeup SDKs allow users to test products virtually from anywhere at any time before buying them. This makes the online shopping experience more captivating and innovative, which helps increase customer engagement. For example, Sephora’s AR try-on feature helps customers better interact with the brand. Thus, it blurs the lines between the physical and digital shopping platforms.

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2. Personalized solutions 

Using AR technology, your customers will be satisfied with tailored product recommendations. AR technology in the makeup and beauty market revolutionizes how customers shop for makeup. 

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3. Decreased return rates

Minimal uncertainty through visualizations helps boost the customer's confidence in making a purchase, subsequently lowering the number of returns. Studies show that AR will strengthen the bottom line with increased sales and reduced product returns.

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4. Better conversion rates 

An interactive and captivating visual experience helps customers understand it better. As a result, conversion rates are improving. A recent study shows a 94% higher conversion rate using AR technology.

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5. Setting apart from the crowd

Adopting AR technology helps brands be branded as advanced, setting them apart from businesses that do not use it. Banuba shows how AR-driven applications allow consumers to create their own branded content, which enhances brand loyalty and awareness.

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What makes an AR makeup SDK the best? 

With the rising growth of the AR industry, brands and retailers now have a pool of AR makeup SDKs to choose from. Here is a list of features and checkpoints you should consider before choosing software for your business: 

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• Accuracy: High-quality AR rendering, which results in accurate virtual try-ons, is a must. If a consumer uses the virtual try-ons offered by you and is not satisfied with the results, it fails the purpose and negatively impacts customer satisfaction. Apart from that, it also results in a waste of time and resources. 

• Simple integration: Such platforms need to be easy to integrate for you to be able to effortlessly set up and integrate them in your business. It is also vital to ensure that an AR SDK does not hamper any existing tools or data. 

• Personalization and customization: AR makeup SDKs need to be completely customizable depending on each client’s preferences. Brands run on unique selling propositions, and therefore, no two brands can be the same. The software you decide to integrate for your brand should match your brand aesthetics and online presence. 

• Data and feedback: Before deciding on any platform, you should go through the data for existing client performances and also go through the reviews and feedback given by the clients to get a better idea.

• Performance: By performance, I am referring to the speed and functioning of the platform. Ensuring that there are no glitches and the platform runs optimally is essential.

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Conclusion

AR makeup SDKs have significantly transformed the makeup industry. All the renowned beauty brands have incorporated this technology to make sure they don't lag. I have tested all the AR makeup SDKs so that you don't have to. 

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Although all 15 platforms mentioned above have their pros, GlamAR stood out to me. It showed utmost realism in the virtual experiences. It also had a wide range of product try-ons, a seamless integration process, and great performance numbers, making it an ideal AR makeup SDK for your business.