11 Best AR Beauty Try-On Software in 2026

AR beauty try-on software lets shoppers see how makeup, hair color, and beauty accessories look on their own face in real time, using a phone or laptop camera instead of a physical tester. GlamAR, ModiFace, Perfect Corp, Banuba, MirrAR, Webkul's AR, DeepAR, OrboAI, FaceCake, ObsessAR, and PulpoAR are the eleven platforms worth evaluating in 2026.

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Beauty is one of the categories where the gap between "looks good in the product photo" and "looks good on me" drives the most hesitation — and the most returns. AR beauty try-on closes that gap directly on the product page, letting shoppers test shades and finishes before they buy instead of guessing. This guide breaks down what the technology does, what to look for in a platform, and how the eleven leading options compare.

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The best 11 AR beauty try-on software

1. GlamAR (Best for customization)
2. Modiface (Best for skin analysis)
3. Perfect Corp (Best for virtual makeup products ) 
4. Banuba (Best for face AR SDK)
5. MirrAR (Best for user-friendly technology)
6. Webkul’s AR (Best for 3D virtual try-on)
7. DeepAR (Best for makeup simulations)
8. OrboAI (Best for product recommendations)
9. FaceCake (Best for compatibility)
10. ObsessAR (Best for virtual store)
11. PulpoAR (Best for complete makeover)

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Glance at the best AR beauty try-on software

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What is an AR beauty try-on?

AR overlays digital elements - a shade of lipstick, an eyeshadow palette, a hair color - onto a person's face using a smartphone or tablet camera. AR beauty try-on software detects facial features in real time and renders the product on the shopper's own face, adjusting for their skin tone, facial structure, and the lighting they're standing in.

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The result is a simulation close enough to a real application that shoppers don't need a physical tester or a trip to a counter to decide if a shade works for them. They can try a product anytime, from anywhere, and compare several options before committing to one.

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Augmented reality has effectively turned the beauty shopping experience into something interactive rather than a static photo gallery, and brands have taken notice = AR features are now a standard part of how beauty and cosmetics companies compete for engagement and conversion online, not an experimental add-on.

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Why the Beauty Industry Is Moving to AR Try-On

The market data backs up what's visible anecdotally: beauty AR isn't a novelty feature anymore. Industry research values the augmented reality segment of the beauty tech market at a 19.9% CAGR through 2030, driven by rising consumer demand for interactive, immersive shopping experiences over static product photography. That builds on longer-running estimates - earlier market analysis projected the AR and VR cosmetics and beauty market growing at a CAGR of roughly 25.5% - different reports, different methodologies, but the same direction: fast, sustained growth in beauty AR adoption.

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The commercial case is direct. Shoppers who try a shade virtually before buying make a more confident decision, which shows up directly in conversion rates and return rates. On GlamAR's own platform, brands enabling AR try-on report up to a 94% increase in conversion, up to a 40% decrease in returns, and shoppers spending on average 2 minutes longer on product pages once AR try-on is available - numbers that explain why beauty brands keep adding the feature rather than treating it as a one-off marketing stunt

What to Look for in an AR Beauty Try-On Platform

Accuracy and realism. The platform needs to render shade, texture, and finish convincingly, and track the face reliably as the shopper moves - poor tracking or flat, unrealistic color rendering undermines trust fast.

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Category and product breadth. Some platforms cover makeup only; others extend to hair color, eyewear, and accessories. Match the platform's coverage to what's actually in your catalog.

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Device and platform compatibility. Confirm the tool works across the devices your customers actually use - web, iOS, Android - and whether it needs an app download or runs directly in a browser.

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Customization and intensity control. Shoppers expect to adjust opacity, compare shades side by side, and build a complete look, not just apply one static overlay.

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Data privacy. Facial scanning involves biometric data. Confirm what happens to captured images and whether anything is stored beyond the session.

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Best 11 AR beauty try-on software 

Since I have explored and experimented with more or less 20 platforms, here I am presenting the best 10 AR beauty try-on solutions:

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1. GlamAR

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GlamAR offers a full suite of AR beauty try-ons for e-commerce and retail brands, covering makeup, accessories, hair colors, and eyewear from a single platform. The Beauty try-on SDK supports face categories (blush, foundation, highlighter, primer, concealer, contour), lip and hair categories (lipstick, lip gloss, lip liner, nail paint, hair color), and eye categories (eyeliner, mascara, eyeshadow, eyebrows, lashes, eye color), across finishes including gloss, matte, shimmer, sheer, satin, metallic, and holographic.

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Features:

• Makeup try-on: GlamAR offers multiple makeup categories: lipstick, eyeshadow, eyeliner, mascara, eyebrows, lip liner, blush, etc. Consumers can experience makeup products with different finishes and colors through a live camera or photo mode. They can increase or decrease the intensity of the application as they wish, with the ‘Opacity’ tool.
• Live AR rendering: shoppers try on products in real time via camera or photo mode, with an opacity control to adjust intensity from subtle to bold
• Accurate color matching: color and texture are rendered consistently across sessions, reducing returns caused by shade mismatch
• Multi-product try-on: shoppers can layer multiple products into a complete look and compare options before buying
• E-commerce platform compatibility: works across web, iOS, Android, in-store tablets, in-store smart mirrors, and Unity AR
• AI-driven recommendations: suggests products based on facial features and shopping patterns
• No data retention: GlamAR does not store personal data or images from try-on sessions
• Reported results: brands using GlamAR's makeup try-on report up to a 94% increase in conversion, a 40% decrease in returns, and 2x average order value compared to storefronts without AR

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Drawbacks: 

• Face-scanning accuracy can be affected in low light or with lower-quality device cameras - a limitation shared across nearly every platform on this list, not unique to GlamAR.

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2. Modiface

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ModiFace has offered augmented reality technology for the beauty industry since 2007, covering makeup, nail, and hair try-on, plus skin diagnostic technology that tracks more than 20 facial features. Its live scan and color-matching tools let shoppers recreate a look instantly, including a virtual makeup artist feature that uses brush animations to apply shades in a realistic motion.

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Features: 

• Compatible solution: available on Android, iOS, Web, Windows, and WeChat
• Makeup try-on: digital testing of lipstick, lip liner, eyeliner, eyeshadow, mascara, and foundation with multiple finishes
• Color-matching solution: shoppers can scan an item — shoes, a dress — and get a matching makeup shade suggestion from the product catalog
• On-device face tracking: processes images directly on the shopper's device rather than a server, for data safety

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Drawbacks:

• Some try-on options require extra steps to access, which can add friction to the experience.

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3. Perfect Corp

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Perfect Corp provides AR and AI beauty tech solutions. It has introduced virtual makeup try-ons to give your customers a real-time experience. Perfect Corp helps med spas and aesthetic clinics view 27 facial simulations across six facial zones. Let your customers use their ‘live diagnostics’ tool. I clicked the ‘Try-on’ button and customized my makeup with adjustable textures, patterns, and effects.

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This AR makeup platform can help e-commerce businesses achieve customer loyalty. Apart from makeup, Perfect Corp offers AR try-on solutions for footwear, bags, clothes, scarves, hats and headbands, nails, hairstyles, rings, bracelets, watches, earrings, necklaces, and so on.

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Beauty brands and retailers can use their 3D makeup simulator to increase conversion rates and boost sales. Give your customers a virtual try-on option to do a makeover online for free without using any makeup products in real time. Since it works with major browsers across every platform, you can easily integrate it into your brand sites.

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Features:

• Makeup virtual try-on: lip color, blush, foundation, highlighter, concealer, bronzer, contour, eyeliner, eyeshadow, mascara, and eyelash, across multiple colors, textures, and patterns
• Lip makeup try-on: lip color and lip liner, plus lip plumper simulation with adjustable effects
• Eye makeup try-on: eyebrow, eyelash, eyeliner, eyeshadow, eye color, including multi-color eyeliner
• Foundation try-on: multiple shades with adjustable intensity and texture

Drawbacks: 

• The ‘Essential’ Plan offers limited services. It may restrict access to some features and functionalities compared to higher-tier plans.

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4. Banuba

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Banuba is a faBanuba started as an AI lab and now offers virtual try-on for eyewear, hats, nails, and makeup through AR, computer vision, and machine learning. Its "TINT" platform is a web-based solution that integrates directly into a brand's website, and Banuba also offers an in-store AR mirror combining physical and digital shopping.

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Features:

• Broad device coverage: optimized for roughly 97% of iOS and 80% of Android devices
• No special hardware required: works without reference items or special devices
• Real-time rendering: live beautification and makeup try-on through camera apps
• Multilingual interface: available in multiple languages for global reach

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Drawbacks:

• Trying products on this platform without proper lighting conditions can be challenging for accurate results.

• There is no option for consumers to compare their looks side-by-side on this platform.

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5. MirrAR

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Now, consumers can try on virtual makeover directly on your website or e-commerce platform, using MirrAR’s AR makeup tools. With realistic product visualization, MirrAR has altered the traditional shopping experience across online and in-store channels. 

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With its multi-platform web AR solutions, you can reach global shoppers. Let your customers try on a wide range of makeup products, such as lip color, eyeliner, eyeshadow, blush, brows, contour, highlighter, etc., with zero commitment. You can offer unlimited shades for each beauty product. 

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MirrAR’s facial mapping technology provides accurate makeup trials for your customers. It can detect wide-angle facial profiles, movements, and lighting conditions. I have tried the AR beauty solutions using my device’s camera. After applying different shades of lipstick, eyeshadow, and eyeliner virtually, I selected the perfect ones for my dream makeup look. 

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Features:

• Broad accessibility: designed for consumers of different ages and ethnicities
• Eyeliner try-on: interactive tool for testing colors, shapes, and designs
• Eyeshadow try-on: shade and finish testing without guesswork
• Lipstick and lip gloss try-on: available via live camera or photo mode, web or in-store

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Drawbacks: 

• Color accuracy is low.

• No intensity adjustment tools.

• Not find the save & share option. 

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6. Webkul’s AR

Webkul offers AR and virtual try-on solutions for e-commerce, letting shoppers view and try on 3D AR products through mobile devices with cross-platform accessibility. The approach aims to replicate an in-store mirror experience online.

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Features:

• Webkul Fashion try-on: supports lipstick, bindis, sunglasses, and similar categories, with importable product catalogs
• Multi-product compatibility: lipstick, nail polish, virtual hair color, and more
• Cross-device accessibility: smartphones, tablets, laptops, and desktops with cameras
• Real-time face trial: live 3D view of makeup and beauty products

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Drawbacks: 

• No makeup adjustment tool is available on this platform.

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7. DeepAR

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DeepAR analyzes and tracks facial position and expressions in real time using machine learning, providing face filters and virtual try-on for makeup, shoes, glasses, watches, and hair color. The DeepAR SDK combines 3D effects, animation, and logic to power the AR experience across web, iOS, and Android.

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Features:

• Lip makeup try-on: matte, liner, and glossy lipstick styles, with shade-swiping
• Face makeup try-on: skin-smoothing shaders tuned to face shape, skin tone, and skin type, plus foundation, highlighter, concealer, contour, bronzer, and blush layers
• Eye makeup try-on: eyeliner, eyebrow, eyeshadow, and mascara across a wide range of shapes and colors
• Eyelash try-on: style and length options matched to eye and face shape

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Drawbacks: 

• Web-based AR try-on experience may vary due to compatibility issues with the platform. 

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8. OrboAI

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OrboAI blends AI technology with a focus on personalized recommendations for D2C, retail, and e-commerce brands, suggesting makeup, hair color, foundation shades, and skincare based on detected skin type. It's fully web-based, with no separate mobile app required, and its smart magic mirror feature can analyze skin and recommend products based on past choices.

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Features:

• Cross-device compatibility: smart mirrors, digital kiosks, websites, tablets, and mobile apps
• Foundation try-on: skin-tone analysis paired with a matched foundation shade recommendation
• Makeup try-on: real-time camera-based try-on, including preset look application
• Broad accuracy testing: tuned across six skin types and ethnicities

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Drawbacks: 

• No intensity adjustment tool is available on its VTO makeup platform. 

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9. FaceCake

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FaceCake pairs AR try-on with AVA, an AI-powered personal stylist built in partnership with Google Cloud, offering personalized style recommendations alongside the try-on experience itself. The platform is designed to embed into a product detail page with a small code snippet.

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Features:

• Cross-device access: mobile, tablet, and desktop compatibility, online and offline
• Realistic rendering: built for accurate sizing and motion responsiveness
• Try-before-buy: shoppers can compare looks and get style recommendations before purchase
• Social sharing: integrated sharing so shoppers can post looks and get feedback

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Drawbacks: 

• You can not add FaceCake’s AR try-on experience to your site without providing essential information. 

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10. ObsessAR

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Obsess is an experiential e-commerce platform that allows brands and retailers to offer highly interactive 3D virtual experiences that drive conversion, customer engagement, and brand loyalty among consumers. It uses its virtual shopping platform and AR technology to enable business owners to build 3D 360 digital storefronts on their websites.

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You can integrate virtual try-on technology into your virtual store and let customers explore color matching and skin diagnostics through AR. It transforms consumers' online and in-store shopping experience and facilitates product discovery. 

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I visited ObessAR’s virtual store and found branded makeup and beauty products. After trying it on, I got a clear idea of what to buy. I used my personalized avatars for shopping. 

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Features: 

• Lifelike virtual shopping: Your customers can invite their friends to a live shopping session through video chat or branded avatars, making their shopping experience realistic and social.

• Product customizer: Unlike traditional e-commerce, its 3D product customization allows customers to organize your products according to their choice. This interactive way of shopping connects your brand with the consumers and drives more purchase intent. 

• Compatible solution: Obsess integrates with all major e-commerce platforms and includes virtual try-on tools for your shoppers. 

• Dynamic product details: Your virtual store can showcase dynamic product information such as pricing, sizing, colors, quantities, inventory updates, etc., just like an e-commerce website.

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Drawbacks:

• A free demo is unavailable on the website.

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11. PulpoAR

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PulpoAR is an omnichannel virtual try-on platform for beauty retail, letting shoppers try a full makeup look or a single product using AR, AI, and face recognition — through real-time try-on, a photo, or a pre-set model.

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Features:

• Makeup try-on: apply products to a live face, an uploaded photo, or a chosen model
• Customized AR makeup: intensity adjustment and comparison tools, plus full-look application
• Broad color matching: unlimited colors, shades, and textures, converted accurately from real to digital
• Easy import: quick, low-effort integration into an existing e-commerce platform

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Drawbacks: 

• The specific product try-on is not the same as that of another platform.

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Other AR beauty try-ons you can experience

Beyond the eleven platforms above, two brand-built tools are worth knowing as reference points for what a well-executed in-house AR try-on can look like.

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GLAMlab (Ulta Beauty): Ulta's own virtual beauty tool lets shoppers try thousands of makeup products - concealer, lipstick, foundation, eyeshadow, eyeliner, mascara, eyebrows - via a model, live camera, or photo mode, with real-time color, texture, and finish rendering.

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Lancôme: Lancôme's online shopping experience includes a virtual try-on tool for makeup and skincare, letting shoppers test multiple shades quickly, compare looks, and adjust coverage before adding a product to cart.

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Popular brands that use AR beauty try-ons

Almost every woman, model, and beauty professional has an uncountable love for beauty and makeup. That's why beauty brands are expanding their business and implementing new technologies to attract more consumers. AI and AR-empowered technologies create a new era for these beauty brands through virtual try-ons. Let's discuss some popular beauty brands that are using AR solutions to enhance their customer engagement: 

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1. M.A.C

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M.A.C built its virtual try-on on Perfect Corp's AI-AR technology, using a 3D model simulator and AI-driven virtual foundation shade matching to give an accurate, real-time skin-tone-based recommendation across its lip and face product range.

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2. Estée Lauder

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Estée Lauder has similarly partnered with Perfect Corp's AI and AR simulators, deploying YouCam makeup, iMatch smart lip shade matching, a shade expert tool, an AR-powered training solution, and a smart beauty mirror - a wide-reaching implementation across both the customer-facing and staff-training sides of the business.

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3. Maybelline New York

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Maybelline New York partnered with Ffface.me on a large-format AR mirror experience (43,000 square feet) for a Ukrainian audience, giving shoppers a way to try its Falsies Surreal mascara at a scale far beyond a typical in-store demo.

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4. L’oréal Garnier 

L'Oréal Garnier ran a 2023 Instagram AR filter campaign across Denmark, Finland, Sweden, and Norway, letting consumers explore its Vitamin C Glow Boost Night Serum through the brand's Vitaverse portal - part of L'Oréal's broader move into virtual consultations and expert interaction via platforms like YouCam.

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Who is using AR beauty try-on?

Beauty brands and retailers use AR technologies to expand the cosmetics and beauty industry. They attract customers who love makeup, fun experiments, and sharing their looks on social media platforms.

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It can help them grow their business globally and drive sales. Technologies like beauty or makeup try-on tools have turned the tables 360° for the beauty brands that want to update their customers’ shopping experiences. Let’s discuss the types of consumers using AR beauty try-on solutions:

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1. Beauty and makeup lovers use face and makeup APIs to enhance facial features, experiment with new styles, and see real, personalized results before buying — without a trip to a counter.

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2. Social media influencers and content creators use the same underlying video and photo editing SDKs to make content more presentable, applying beauty filters and skin-smoothing features during live streaming or post-production.

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3. Fashion enthusiasts, including models and stylists, use AR try-on to test hairstyles and full makeovers, and in some cases to preview the visual effect of cosmetic treatments like lip fillers or smoother skin — a purely visual preview meant to inform a decision, not simulate an actual procedure outcome.

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Problems and prospects of AR beauty try-on

Augmented reality in the beauty industry is advancing rapidly, providing customers instant means to experiment with makeup and skincare products. AR in the beauty industry signifies that we are entering a new era of beauty consumption, compelling brands to rethink how they engage with customers digitally. Read on to discover its benefits:

• Engaging shopping experience: shoppers spend meaningfully more time interacting with a brand when they can experiment with looks rather than scroll static photos
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• Higher conversion rates: shoppers who've already seen a product on their own face buy with more confidence
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• Reduced product returns: trying a shade virtually reduces the mismatch between expectation and reality that drives returns
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• Data-driven personalization: AR tools generate face-mapping and preference data brands can use to refine recommendations
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• Increased access: shoppers can try products anytime, without visiting a physical counter

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Challenges:

Despite the recent development of AR beauty try-ons, ‘How is AR used in the beauty industry?’ is still being updated. The biggest issue is shade, particularly with foundation and concealers.

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The variations in lighting, screen resolution, and skin detection technology can render misleading examples. Thus, augmented reality technology for the beauty industry is encountering challenges: 

• Inaccurate results: lighting variability and differences in screen resolution can distort how a shade actually renders
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• Device dependency: shoppers without high-quality cameras get a less reliable experience, limiting inclusivity
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• Data safety concerns: biometric scanning raises legitimate privacy questions - one 2022 survey found 62% of consumers worried about data safety while using AR solutions
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• Unrealistic beauty standards: heavily idealized try-on results can contribute to body image concerns if not handled responsibly
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• Uneven skin tone representation: many platforms still under-represent marginalized skin tones in their rendering accuracy, which limits how inclusive the technology actually is in practice

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How to select the best AR beauty try-on?

With AI's help, augmented reality technologies create a robust presence in the virtual beauty sector. Brands are implementing AR and AI technologies to change their business strategies for better economic growth.

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But choosing the right software, AR solutions, and beauty simulators is more important than anything to lift your business. Let's see which parameters you can use to choose the best AR beauty try-on for your brand.

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1. Accuracy and authenticity 

A platform is only as useful as its ability to render an accurate, true-to-life preview - test with your own product shades and real customer lighting conditions, not just a polished demo.

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2. Easy-to-access interface

The lower the friction to try a product - no app download, no extra steps - the more shoppers will actually use the feature.

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3. Range of products

A wide selection of shades, finishes, and categories gives shoppers more reason to keep exploring, which extends engagement and increases the odds of a matched purchase.

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4. Platform and device coverage

Confirm the tool works everywhere your customers actually shop - web, app, and in-store, if relevant.

5. Data handling

Ask directly what happens to captured images and facial data, and whether anything is retained beyond the session.

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Conclusion

AR beauty try-on has moved from a novelty feature to a baseline expectation - shoppers increasingly assume they'll be able to preview a shade before buying, not just read a product description. The eleven platforms compared here range from full commerce suites to narrow, developer-focused SDKs, and the right one depends on how much of the stack a brand wants managed for them versus built in-house.

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GlamAR's AR beauty try-on combines real-time rendering, multi-product try-on, and AI-driven recommendations with the rest of GlamAR's 3D commerce platform, so beauty brands aren't stitching together separate tools for try-on, 3D content, and analytics.

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Explore the beauty demo store or talk to the GlamAR team about adding AR try-on to your storefront.

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