Ways to boost sales for beauty brands by using AR makeup try-on
Using an AR try-on helps makeup businesses and brands to boost their sales and conversions by offering them several benefits, such as higher engagement rates, enhanced experience, and personalized recommendations. It also helps businesses to provide their customers with engaging features, such as face tracking, 3D models, and more, which will keep them coming back while fostering their trust and loyalty.
In this era of technological advancements, augmented reality technology has been playing a crucial role in several industries, including beauty and makeup, as it helps businesses to provide their customers with an engaging experience while helping them to make more informed and confident purchase decisions. With the help of AR makeup try-on, beauty and makeup businesses are experiencing a positive impact on their sales and conversions because it provides their customers with the ability to explore products and reduces uncertainty.
AR try-on also helps makeup and beauty businesses to enhance their bonds with their customers by helping them select the best products according to their skin tone and facial features. In this blog, I will tell you about the benefits of using an AR try-on for a beauty and makeup brand and how it helps them to increase their sales while strengthening their bonds with their customers.
What is an AR makeup try-on, and what are its key features?
An AR-based makeup try-on is an online tool that helps businesses to provide their customers with a realistic experience by using augmented reality technology to help them try on different makeup products, including lipstick, eyeshadow, eyeliner, blush, and lip liner, during virtual shopping. It provides them with a realistic and interactive shopping experience by applying makeup shades directly onto their face in real-time by using a smartphone or computer camera, which will bridge the gap between their online and offline shopping journeys.
It overlays the AR of digital products onto the user’s live video feed to provide them with a realistic preview before buying, which will allow them to explore products realistically and help them make more confident purchase decisions during online shopping. It helps businesses to provide their customers with engaging features, such as facial tracking, multiple product options, realistic finishes, and easy sharing, offering them a "try-before-you-buy" experience while boosting consumer confidence and reducing the need for physical testers.
Key features
- Real-time face tracking: It analyzes and detects the user's facial landmarks, including eyes, lips, and cheeks, which will help them to understand the placement of makeup products realistically, along with the movements of their face and head.
- Virtual product overlays: It uses virtual product overlays to help users try on several digital makeup products, including lipsticks, eyeshadows, blushes, and foundations, which can be done directly onto their live video.
- Wide shade and product range: It provides users with the ability to try and test a wider range of products available in various colors, finishes, and product types, which will help brands boost their user engagement on the website or app by increasing the session time.
- Realistic 3D rendering: It integrates advanced technology, such as 3D rendering and model creation, which will provide them with a real-time experience by simulating how makeup may appear under different lighting and skin tones.
- Multi-platform accessibility: It helps businesses to provide their customers with a similar experience across various platforms and devices by enabling them to use a single codebase or plugin for web browsers, iOS and Android mobile apps, and in-store kiosks.
- Personalized product recommendations: It provides users with a customized shopping experience by analyzing their skin tone and facial features to provide them with recommendations of suitable products and shades according to their skin and facial features.
Key ways of using AR try-on that help beauty brands boost sales
Using a virtual makeup try-on helps online sellers and businesses in various ways, including higher conversions, increased engagement, enhanced experience, and more, which helps businesses to build stronger and more trustworthy relationships with their customers.
It also helps businesses to boost their overall sales and reduce returns by helping their customers to make more informed purchase decisions, which will also foster their trust and loyalty towards the brand. In this section, I will help you understand how businesses are using an AR try-on for their makeup and cosmetic products to boost their sales while reducing their product return rates during online shopping.
1. Increased confidence and informed decisions
It helps users to make more informed and confident shopping decisions by helping them to try and explore products virtually by overlaying digital content onto their live video or image using the augmented reality technology.
It enables users to try different products, including lipstick, eyeliner, eyeshadow, and blush, which will reduce their guesswork during online shopping and reduce product-mismatch uncertainty while boosting sales for online sellers and businesses.
2. Higher conversion rates
It provides users with a realistic and interactive visualization of products by using technologies like computer vision and 3D rendering, which will help them to understand the placement, textures, and application of products appropriately by using AR overlays onto their image or live video.
It will help businesses to improve their conversion rates by helping their customers to better visualize products while sitting at home, enabling them to make more confident purchases without stepping out of their comfort zone.
3. Enhanced user engagement
It helps businesses to improve customer engagement and enhance their experience during the virtual try-on by offering them various exciting features, such as AR overlays, face tracking, 3D models, and more, which can increase the session duration on the website or app.
It also provides them with the ability to share their makeup looks with their friends or family members by offering them social sharing options, which will foster their trust by enabling them to make confident purchases and helping the brand to increase its online sales.
4. Wider product exploration
It helps businesses to provide their customers with the ability to explore a wider range of products by offering them makeup products in different shades and finishes, while enabling them to create different looks virtually with the help of AR overlays.
It can help the brand to increase its sales by enabling its customers to understand which products will suit them more according to their facial features and skin tone, encouraging them to make more purchases during virtual shopping journeys.
How does a virtual try-on work for an e-commerce makeup brand?
Using a virtual try-on helps users select makeup products interactively by using their device's camera to map their facial features, such as eyes, lips, and skin tone, using technologies such as augmented reality and artificial intelligence. It also helps businesses and brands to provide their customers with some engaging features, such as rotation, spinning, and zoom, which will enable them to explore products from different angles and perspectives while helping the brand to increase its sales and conversions.
But have you ever wondered how these virtual try-ons work for an e-commerce brand, what the technologies behind them are, and how they help businesses to drive more sales via their e-commerce websites and apps? In this section, I will provide you with detailed information on the core technologies that are associated with the working of a virtual try-on and how it will help the e-commerce makeup industry to boost sales.
1. Face mapping
One of the most important features that helps businesses to increase their sales and conversions is face mapping, which allows them to provide their customers with a realistic shopping experience while bridging the gap between online and offline shopping experiences.
To perform face mapping for the virtual try-on, it uses core technologies, such as computer vision and 3D mapping, which allow the system to scan the user’s face to identify the key points and then create a 3D digital representation of their face while understanding their contours and dimensions. It will help users select the most suitable makeup products by exploring them from different angles and perspectives with the help of face mapping technology, which will help the makeup brand boost its sales.
2. AR overlay and rendering
After completing the face mapping, it’s time to use the augmented reality and 3D rendering technologies, which will help the brand to provide its customers with a lifelike shopping experience by creating a 3D representation of their products virtually.
It will help users to understand the placement of products available in different shades and textures by using the AR overlay onto their live video or image upload, which they can also use to create an entire makeup look without even touching the makeup product while sitting at home. Apart from that, it also provides users with real-time adjustments by moving the makeup along with their head movements, which makes it an in-person-like shopping experience for users.
3. Artificial intelligence and machine learning
With the help of the virtual try-on tool, businesses can provide users with a personalized and engaging shopping experience by using advanced algorithms of artificial intelligence and machine learning that analyze their skin tone and current lighting to help them simulate how the makeup will look on their face in reality.
It will also provide them with an estimation of how different colors will look on their face by offering them a real-time simulation of virtual makeup on their face, which will help them select the most suitable makeup shade according to their skin tone. In addition to that, it also uses machine learning techniques that allow users to interact with different makeup products realistically with their skin, which will help them make more informed and confident decisions while helping the brand boost its sales.
GlamAR virtual makeup try-on SDK for beauty and cosmetics brands
GlamAR is an AR and VR solution provider for the jewelry, beauty, eyewear, and accessories industries, which helps businesses and brands to boost engagement and experience through engaging solutions. It offers multiple SDKs and software, including virtual try-ons, 360-degree viewers, 3D configurators, and skin analysis, which are based on advanced AR and AI algorithms. It also helps online sellers and businesses to opt for sustainable and cost-effective ways by reducing the unnecessary cost of sample products and streamlining operations.
With the help of its virtual makeup try-on, businesses can provide their customers with an engaging experience to create a complete makeup look by using the virtual try-on, which enables them to explore different makeup products in various shades and textures virtually by overlaying digital content onto their live video or image. It also provides users with face-tracking technology that detects and maps their facial features, including eyes, lips, and ears, offering them a precise application of the makeup products. It also offers user controls, including zoom in and out, before and after comparison, and image download, along with the complete product descriptions.
It also helps beauty and cosmetics businesses to provide customers with an engaging and interactive makeup shopping experience, which will help them boost user engagement and experience on the e-commerce platform. It helps them to make confident decisions by enabling them to try multiple products, which will reduce the product returns and assist the brand in becoming sustainable. It also provides brands with cross-device compatibility that will allow them to integrate the SDK with various platforms and devices, providing users with a similar experience regardless of device or place.
Key features
- Easy Integration: It is an easy-to-integrate SDK that helps makeup businesses to integrate the SDK easily with their pre-existing e-commerce platform to provide their customers with an engaging experience. It also has a dedicated team to help developers during the integration process and make the launch a seamless process while offering them detailed documentation for their assistance.
- Precise matching: It helps users select the accurate shade and texture of makeup products according to their skin tone and facial features, which will reduce their uncertainty of color and shade mismatch. It also helps makeup businesses and brands to build stronger relationships with their customers by providing them with an enhanced shopping experience.
- Cross-device compatibility: It helps businesses to provide their customers with a similar shopping experience by using the SDK for various devices and platforms, including iOS, Android, mobile phones, tablets, and desktops. It also helps businesses to reach a wider audience by offering them an engaging shopping journey, irrespective of the device or the platform on which they are exploring products.
Benefits of using GlamAR virtual makeup try-on SDK for brands to increase sales
GlamAR is an AR-based SDK provider that helps online sellers and businesses improve their sales and conversions by providing them with try-on solutions for different categories, including beauty, footwear, jewelry, and watches. It can help businesses in various ways, such as enhanced personalization, seamless integration, cross-platform compatibility, and more, which will enable them to provide their customers with an engaging and immersive shopping experience.
In this section, I will help you understand how using the GlamAR makeup try-on provides businesses with various advantages and how it helps them to increase their sales while creating bonds with their customers virtually.
1. Increased conversion rates
It helps brands or businesses in increasing their overall sales and conversion rates by offering their customers unmatched realism and accuracy. It allows customers to explore new products and helps them make more informed purchasing decisions by enabling them to use virtual try-on and augmented reality technology while exploring products before buying.
2. Enhanced personalized experience
It helps businesses to provide their customers with a personalized and real-time online shopping experience by allowing them to customize products according to their needs and preferences. It also enables them to explore new products and try them before buying by using AR overlays, which will help the brand to bridge the gap between online and offline shopping experiences.
3. Reduced product returns
With the help of this online tool and advanced technology, customers can try products online before making any purchasing decisions, which will help them make more informed buying decisions and reduce uncertainty due to color mismatch. Therefore, it will help the brand to reduce the product return rate and enable it to increase customer satisfaction and trust in the business.
4. Seamless integration
It provides businesses with the ability to perform seamless integration of the virtual try-on into the e-commerce platform by using an SDK or API, which will reduce the need for an experienced developer during the integration process. It also provides businesses with detailed documentation of the try-on SDK, which they can use to understand the integration process and fix bugs in a timely manner using the tutorials or seeking assistance from experts.
Different applications of virtual try-on for makeup and beauty brands
Virtual try-on can be used for various purposes by makeup or beauty brands, as it is a combination of various technologies that will help them to provide their customers with an engaging and interactive shopping experience. When it comes to understanding the different applications for beauty brands, some of their use cases are product visualization, personalized recommendations, realistic experience, enhanced engagement, and detailed marketing insights.
Apart from that, it can also help businesses to boost their sales by providing their customers with a lifelike experience to explore and try on different makeup products while sitting at home with the help of AR overlays and computer vision. In this section, I will provide you with detailed information on the different applications or use cases of the virtual try-on tool for a beauty or makeup brand.
1. Realistic product visualization
- Interactive try-on feature: With the help of the virtual try-on, businesses can allow their customers to try on different products virtually by using AR overlays and computer vision technologies. It will help them to make more informed and confident purchase decisions by offering them real-time visualization of products on their live video or the images uploaded by them in real-world environments.
- Compare options: It also helps users to compare different shades or products side-by-side, which will help them to understand which product will suit them more on their face and reduce their uncertainty about the shade mismatch. It also provides users with a slider option that will help them to understand the before-and-after comparison of the product application, which will help them to select the perfect shade of products while helping the brand boost its sales.
2. Personalized recommendations
- AI-powered product suggestions: It helps users select the appropriate makeup and beauty products that align with their skin tone and textures, as it uses advanced AI algorithms to analyze and detect their facial features. Apart from that, it also provides users with personalized product recommendations that depend on multiple factors, such as previous purchase history, facial features, and skin conditions, which will also help them select the products with more confidence.
- Custom looks: It helps users to create custom makeup looks by suggesting them products according to their facial features and skin tone, enabling them to select the most suitable products that complement their unique features. It will also help the brand to improve its beauty sales and conversions because it helps them to make more confident virtual shopping decisions.
3. Enhanced shopping experience
- Increased confidence: It helps users to make more confident purchase decisions by helping them to select the products according to their skin tone and facial features, which will enhance their shopping experience by offering them AI-based product recommendations. It will also reduce the uncertainty among customers about online purchases, which will also help them make more informed decisions with higher satisfaction.
- Decreased returns: It can help businesses to reduce their product return rate while improving the online sales, as it helps their customers to choose the accurate products according to their skin tone and facial features. Apart from that, it also helps businesses to bridge the gap between in-store and online shopping experiences by enabling them to integrate the virtual try-on feature into apps, websites, and even smart mirrors in physical stores.
4. Marketing and data-driven insights
- Hyper-personalized ad: It helps businesses to improve their marketing strategies by enabling them to create targeted marketing campaigns based on user preferences and virtual try-on history. Apart from that, businesses can also use this tool to send personalized messages and emails to their customers based on the data provided by the virtual try-on, which will help them retain their customers and foster their trust in the brand.
- Social sharing: It allows users to perform social sharing of the looks that they create while using virtual try-on, which will help the brand reach a wider audience via their social media platforms. It will also help them to drive more sales and organic marketing traffic by building their trust in the brand with the help of their social sharing feature, which will help them to reach a wider audience globally and help them to explore new products while sitting at home.
Future trends of using the virtual try-on for e-commerce brands
The future of virtual try-on (VTO) in e-commerce is being shaped by advanced AI integration, hyper-personalization, and immersive digital experiences that help businesses to bridge the gap between online and offline shopping experiences. With the help of this tool, businesses can provide their customers with real-time product visualizations of makeup and beauty products by using the 3D models to transform the display of products from static 2D images to interactive 3D models.
When it comes to understanding the future opportunities and trends related to the virtual try-on, the makeup industry is expected to grow at a CAGR of 26.4% from 2024 to 2030, which shows how AR and AI technologies will help the industry to build stronger relationships with its customers. It also helps the makeup and beauty industry to enhance user experience, boost engagement, increase sales, and drive more conversions by helping them to provide their customers with a lifelike shopping experience on their website or app while bridging the gap between online and offline experiences.
It also helps businesses to reduce their product return rates by helping their customers to make more informed and confident purchases, which can be done by enabling them to explore and try products virtually with the help of advanced technologies, such as augmented reality and computer vision. Apart from that, it also allows users to perform social sharing of the makeup looks created by them on different platforms, such as Instagram or Snapchat, which will help the brand to drive more sales by helping them to reach a wider audience through their social media platforms.
Conclusion
AR try-on is one of the most effective tools that businesses can use to boost their online sales and conversion rates because it helps them to build stronger relationships with their customers by offering them engaging experiences. By using GlamAR’s virtual makeup try-on SDK, beauty brands and sellers can provide their customers with the ability to virtually try on different makeup products without trying any physical samples while sitting at home.
It provides businesses with multiple benefits, such as enhanced experience, increased engagement, seamless integration, and cross-platform compatibility, enabling them to provide their customers with a seamless online experience. Apart from that, it also helps businesses to bridge the gap between online and offline shopping journeys by helping them to select accurate products according to their skin tone and facial features.
Businesses can use the virtual try-on SDK for various categories, including fashion items like clothing and shoes; beauty products such as makeup (lipstick, eyeshadow, and foundation); eyewear (glasses and lenses); jewelry (rings, necklaces, and earrings); and accessories, including bags and helmets, helping them to use AR to overlay realistic 3D models on users’s live video or image via smartphone cameras, which will help them to enhance e-commerce engagement across categories.
Businesses can integrate the virtual try-on into their e-commerce platform by using an SDK or API, which will enable them to seamlessly embed it into e-commerce sites, apps, and websites. While integrating the SDK, developers need to follow some steps, including adding the library, configuring permissions, and linking product catalogs, without using any heavy coding needed for SaaS options, and offering them robust documentation aiding quick setup.
Businesses can use the virtual try-on for various devices and browsers, including modern smartphones (iOS from 6S+, 80% Android), tablets, and desktops/laptops with cameras. There are various web browsers, including Chrome, Safari, Firefox, and Edge, which are supported by the virtual try-on SDK and enable users to experience WebAR/WebXR without downloading any app.
Virtual try-on can help businesses to boost their sales with higher conversions and engagement uplift by helping their customers to make confident purchases, which will also help them to reduce product returns by providing their customers with accurate fit previews, which will also help the businesses to increase their ROI in 6-12 months by reducing mismatches in fashion, beauty, and eyewear.
Yes, businesses access dashboards tracking try-on sessions, popular products, engagement time, conversion rates, drop-offs, and ROI impacts. It will also help beauty brands to understand various metrics, like interactions and shares, which will enable them to optimize inventory or marketing strategies by having real-time insights into user behavior.
With the help of rendering, businesses can achieve high realism with AI facial/body tracking (±2mm for eyewear and ±5cm for clothing), matching skin tones, lighting, and movements via 3D models and computer vision, which can be optimized for smooth performance across devices, minimizing errors for lifelike previews in makeup, jewelry, and fashion.
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