Top 10 virtual try-on API providers for beauty and fashion businesses
Nowadays, the global e-commerce industry has been using various technologies, which include augmented reality, virtual reality, artificial intelligence, and 3D modeling, to help brands and businesses provide their customers with an engaging and interactive online shopping experience. One of the most used technologies or features is virtual try-on, which will help online brands and sellers to bridge the gap between their online and offline shopping experiences.
With the increasing popularity of the virtual try-on for various e-commerce platforms, brands, and businesses, the global virtual try-on platform market is projected to grow from USD 5,902.1 million in 2025 to USD 22,101.0 million by 2035, at a CAGR of 14.1%. By integrating and implementing the virtual try-on features for websites or apps, online businesses are generating a total global revenue of approximately $357.4 billion due to e-commerce transactions, which is around 20.5% of fashion retail sales worldwide and a significant portion of global-level sales.
Since the virtual try-on market is growing at a global level, selecting and understanding which SDK or API provider will help you grow your business and generate more revenue is still a task. Therefore, in this blog, I will provide you with a list of the top 10 virtual try-on API providers along with their features and offerings, which can be used by fashion and beauty retailers or online sellers.
What is a virtual try-on API?
A virtual try-on API is an online tool that helps users explore and try different products virtually by uploading their image or using a live video with the help of advanced technologies, such as augmented reality, artificial intelligence, and computer vision. It enables users to visualize products, such as clothing, footwear, accessories, makeup, and jewelry, which will help them make more informed and confident decisions during online shopping.
With the help of this API, brands can provide their customers with an interactive and engaging shopping experience that will also help them increase their engagement, which may lead to higher sales and conversion rates. Apart from that, it also helps businesses to build stronger relationships with their customers by increasing their satisfaction during online shopping and fostering their trust by offering them a real-time and in-person-like shopping experience.
Key features of a virtual try-on API for fashion and beauty brands
Using a virtual try-on for your e-commerce platform will allow a business to provide its customers with an engaging and immersive experience, as it helps them to try different products virtually and enables them to make confident purchases. Before that, it is very important to understand its key features and how it will help online sellers to build stronger relationships with their customers.
In this section, I will tell you about the key features of a virtual try-on API that will help you to understand more about this online tool while delivering a realistic, interactive, and seamless shopping experience to your customers by using advanced technologies, such as augmented reality and artificial intelligence.
1. Real-time product visualization
It helps brands and businesses to provide their customers with a realistic visualization and shopping experience by using 3D modeling and rendering technology to help them understand how the product will look on them. It also helps them to accurately simulate how different products, such as makeup shades, fabric textures, and jewelry details, will look on them, which will help businesses to increase customer engagement and satisfaction during online shopping.
2. Realistic AR integration
It assists brands and businesses in providing their customers with an in-person-like shopping experience by using the user's device camera, such as a smartphone, tablet, or desktop webcam. It also provides customers with a real-time visualization of the product by overlaying the virtual products onto their live image or a static photo in real time, with minimal latency, to help them understand how the product will look on them.
3. Face and body mapping
It uses advanced machine learning and computer vision algorithms to track and map the facial landmarks and body movements of the users, which is crucial to help them understand the accurate placement of the product and offer them a real-time experience. It also enables users to understand the fit and look of the product by using the virtual overlay, which will help the brand to keep its customers engaged during online shopping.
4. Cross-platform compatibility
It helps businesses to provide their customers with a similar online shopping experience by enabling them to integrate the virtual try-on API across various devices or platforms, which include smartphones, tablets, and web browsers. By using this feature, brands can provide their customers with a hassle-free experience by interacting with web browsers (WebAR) or native mobile apps (iOS and Android) without any need to download an extra application.
5. Seamless e-commerce integration
It helps brands and businesses to integrate the virtual try-on API seamlessly into various e-commerce platforms, such as Shopify and WooCommerce, which they can also integrate with backend systems for a smooth and streamlined workflow. Apart from that, it also helps businesses to provide their customers with a smooth experience by making their shopping journey easier, from virtually trying on various products to checkout.
6. Data-driven analysis
It provides businesses with some built-in tools that they can use to track user engagement and purchasing behavior, which they can use to modify their marketing and advertising strategies according to their target audience. Apart from that, it also helps businesses to increase their conversion rates and reduce product returns by making the essential changes according to the detailed data and information provided by the tool.
Glance at the table of the top virtual try-on API providers for fashion and beauty brands
Best virtual try-on API providers for beauty and fashion brands
With the growing technologies, brands and businesses are getting confused while selecting the best virtual try-on API for their products because comparing various software and their features is a cumbersome task. While researching for a virtual try-on provider, brands and businesses must select the best one according to their business goals, needs, and requirements.
In this section, I will provide you with a list of the top 10 virtual try-on API providers that will save time for fashion and beauty brands and help them provide their customers with an enhanced and engaging experience.
1. GlamAR
GlamAR provides online fashion and beauty brands with an AR-based SDK or API, which they can use to increase their overall revenue and sales by helping them to provide their customers with an immersive and engaging shopping experience. It offers multiple AR-based solutions, such as virtual try-ons, 3D model creators, product configurators, and 360-degree viewers, which businesses can use to bridge the gap between virtual and in-store shopping experiences for their customers.
By using the virtual try-on API, businesses can help their customers try on several makeup, eyewear, jewelry, and watches virtually while providing them with a realistic and lifelike product exploration experience. It provides users with three different modes, which include uploading an image, using the live camera, or selecting a model, enabling them to try and explore various products in different 3D environments.
It helps businesses to increase their engagement by 94% because it provides their clients with interactive try-ons that will keep them engaged for a longer time while turning their passive browsing into active interest. Apart from that, it also helps brands to drive 45% more conversions and reduce product returns by 40%, which will help them to stand out from their competitors by offering advanced features, such as 3D rendering, cross-device compatibility, customizable assets, and an easy catalog onboarding.
Features
- Easy Integration: It provides an easy-to-integrate virtual try-on that businesses can easily integrate with their pre-existing e-commerce platform. It also has a dedicated team to help developers during the integration process and make the launch a seamless process.
- Precise matching: It helps users to select the accurate blush color according to their skin tone, which reduces the uncertainty of color and shade mismatch. It helps the brands to build stronger relationships with their customers by providing them with an enhanced shopping experience.
- Cross-device compatibility: It provides users with a similar shopping experience by enabling brands to offer compatibility for different platforms, including mobile phones, tablets, and desktops, which will offer them accessibility to explore products without geographical limitations.
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2. Zakeke
Zakeke is a cloud-based solution provider for e-commerce businesses dealing in various industries such as fashion, jewelry, and sportswear. It offers multiple solutions, such as a visual product customizer, 3D DAM and AR viewer, virtual try-on, and 3D product configurator, which help brands to increase user engagement and experience. It provides users with a highly immersive experience that mimics in-store product interaction, which will help the brand to increase customer confidence and satisfaction during online shopping.
With the help of the virtual try-on tool, brands can provide their customers with the benefit of exploring products by using 3D models and 360-degree previews of different products, which will make their online shopping experience more engaging and interactive. It also provides customers with a real-time visualization by enabling them to visualize products in a realistic environment with the help of 3D models and enabling them to personalize components, including colors, textures, text, and images, according to their needs and preferences.
It also helps businesses to increase their user engagement and interaction by providing them with an engaging and interactive shopping journey. It helps businesses to seamlessly integrate the tool into major e-commerce platforms like Shopify, WooCommerce, Magento, and BigCommerce, which will ensure effortless deployment for brands. It also provides brands with detailed analytics and real-time rendering, which will help them boost conversions, reduce cart abandonment, and increase user experience.
Features
- Seamless integration: It helps businesses to perform seamless integration of the tool into various leading e-commerce platforms, which will also help them sync the VTO technology with various apps to help them streamline the workflow.
- Limitless customization options: It provides users with a personalized shopping experience by enabling them to customize by trying the product in different styles, sizes, and fits, while letting them add their personal touch according to their needs before making any final decision.
- Easy production process: It provides brands with an easy production process by providing them with a production-ready file once the customer confirms the order, which they can use to streamline the production process and reduce error chances, helping them to build customer trust and reduce return rates.
3. Wanna Fashion
Wanna Fashion is an AR-based solution provider that provides businesses with virtual try-ons and 3D viewer solutions, which can help them build better customer relationships and increase their engagement. It also helps users to explore multiple products by using the AR technology and 3D models, which will enable them to virtually try and rotate the product from different angles and perspectives.
By using the virtual try-on feature, clothing brands help their customers try multiple fashion products by using the device’s camera, enabling them to make more informed decisions without any uncertainty. It also provides users with the feature to rotate the product from different angles and perspectives, along with the zoom in and out feature, providing them with a closer look at the clothing item.
It helps the brand to increase user engagement by keeping its customers engaged with the help of a 3D viewer and virtual try-on on the website or app. It offers the real-time virtual try-on feature for mobile users, while they can also try products on the web browser by uploading their image. It is an iOS-based application that works best for Apple users and allows them to explore and try different clothing items virtually.
Features
- 3D viewer: It provides users with a high-quality 3D model of the product that they can rotate to explore it from different angles and perspectives, while bridging the gap between online and offline shopping experiences.
- Increase conversions: It helps the brand to increase conversion rates by 9% because it helps their customers to make more informed and confident purchase decisions by reducing the product uncertainty due to size and color.
- Personalized experience: It also helps users to pair the brand’s outfits with their pre-existing clothes while sitting at home, providing them with a personalized online shopping experience without any geographical limitations.
4. Fashn API
Fashn API is an AI-based solution provider for fashion brands and retailers that helps them build a stronger relationship with their customers and provide them with a better online shopping experience. It provides brands with several AI-based tools, such as try-ons, model creation, and more, that will help them to increase user engagement, boost conversion rates, and reduce return rates.
By using the clothing virtual try-on, businesses can provide their customers with an engaging experience by enabling them to try different clothes using the device’s camera virtually and help them make more informed decisions. It also provides them with a realistic visualization of the product, along with using AR overlay technology on the user’s images or videos.
It helps the e-commerce platform to reach a wider audience by enabling them to try different products online without any geographical limitations. It also reduces the product return rates and helps the brand to streamline operations by enabling users to make a satisfactory decision. Therefore, it helps the brand to generate more leads and increase its revenue with the help of the latest AR and AI technologies.
Features
- Seamless integration: It offers a ready-to-use SDK that helps the brand perform seamless integration of the software into the pre-existing e-commerce platform, enabling them to generate high-quality results with the help of a single image in 20 seconds.
- Identical models: It provides brands with a replica of the original product that will help the user to understand the detailing and texture, enabling them to make confident decisions and reducing the product return rates.
- Natural visualization: It provides users with a natural visualization of the products on the user's body to help them understand the clothing fitting and size, helping them to understand the natural properties of the product.
5. ModiFace
ModiFace is an AI-based virtual try-on solution provider that helps beauty and makeup brands to provide their customers with an enriching online shopping experience, enabling them to try various makeup products using their device's camera. It is an advanced solution provider that enables users to try on a wide range of cosmetic products, including lipstick, foundation, blush, eyeshadow, and more, with stunning visual accuracy.
With the help of its virtual makeup try-on, brands can provide their customers with a seamless virtual try-on experience by helping them capture the fine facial details, adjusting lighting conditions, and providing accurate product overlay on different face shapes and skin tones. It provides the benefit of customization and integration for the brand, which makes it easier to integrate the software into the pre-existing e-commerce platform while maintaining its image and identity.
It provides customers with various features, like live scan, color match, and interactive tutorials for users, which will offer them an engaging and immersive way to explore and purchase makeup products. It also helps the brand to reduce returns by helping their customers to make confident decisions and build their confidence by mimicking the in-store shopping experience. Hence, it offers several features such as accessibility, customization, and integration that will help the brand to stand out in the market and offer better services.
Features
- Personalized experience: It helps businesses to provide their customers with a personalized shopping experience by helping them select the accurate shade and texture of the makeup product according to their skin conditions and facial features.
- Cross-device compatibility: It provides brands with the ability to integrate the tool with multiple platforms, including iOS, Android, and web browsers, which will enable them to reach a wider audience and make virtual shopping more accessible, irrespective of their geographical location or time zone.
- Realistic application: It helps users to understand the application of makeup products on their face by using the device camera, which will provide them with the application of the product, along with the adaptability to different lighting and skin tones, to help them make more informed decisions.
6. DeepAR
DeepAR offers AR-based virtual try-on solutions that allow businesses to improve the virtual shopping experience of customers by providing the facility to try different products virtually before purchasing. It provides their customers with hyper-realistic virtual try-on 3D models of their products, which are uploaded by the brand, so that they can bridge the gap between online and offline shopping while offering them an interactive in-store experience.
With the help of the virtual makeup try-on solution, beauty brands can provide their customers with an engaging and immersive shopping experience by enabling them to explore various makeup products virtually, which will help them to turn the in-store experience into a virtual try-on pattern. It helps brands convert physical products into interactive AR experiences, which will help them boost sales and increase customer retention rates. It also provides users with the ability to perform multiple device logins from different devices or browsers, which broadens the cross-device compatibility.
Using this feature, e-commerce stores can reduce uncertainty among users by helping them to make more informed and confident decisions, which will make the virtual shopping more interesting while offering them an in-store-like experience and the facility of “try-before-you-buy” using AR technology. Therefore, using the AR solution will help the brands to increase their sales and conversions while building stronger relationships with their customers.
Features
- Ultra-realistic visualization: It provides users with a real-time visualization of the products, which will help them explore and try on various products from different angles, enabling them to make more informed and confident decisions.
- Developer-Centric SDK: It provides online brands and sellers with easy-to-use, quick, and powerful SDKs, which will help developers to integrate the tool seamlessly with the pre-existing e-commerce platform while offering their users a similar interface.
- Broad compatibility: It provides brands with cross-device compatibility with multiple devices, including phones, tablets, and desktops, which will enable users to perform multiple device logins into several web browsers, such as iOS, Android, HTML5, macOS, and Windows.
7. MirrAR
MirrAR is an augmented reality-based solution provider that helps e-commerce sellers and businesses to increase their sales, conversion rates, and user engagement by offering their customers an interactive way to explore various products. It provides brands with a virtual try-on solution for jewelry, beauty, watches, and skincare products, which will help them keep their users engaged and provide them with an interactive way to explore new products.
I tried the virtual makeup and jewelry try-on solution that helps users explore several jewelry and makeup products by enabling them to try on items by using the device’s camera, offering them an engaging and immersive online shopping experience. It also helps businesses to improve their customer relationships by offering their customers an AI-powered virtual try-on, helping them to make more informed and confident decisions by selecting the products according to their needs.
It provides an easy-to-integrate virtual try-on SDK that brands can use on their e-commerce platform or application, which allows customers to explore different options interactively. It uses advanced AI and AR technology to increase user engagement and experience while reducing the product return rate by 37%. With the help of this virtual try-on, brands can provide their customers with an interactive and engaging shopping experience, which will help businesses increase their conversion rates.
Features
- AI-powered technology: It uses artificial intelligence technology that provides a realistic visualization of makeup and jewelry products, which will help the brand build user trust by providing them with the facility to find the perfect products according to their needs and requirements.
- Web-based try-on: It is a web browser-based try-on solution that offers an enhanced online shopping experience for users, which will help them to complement their energy and overall appearance by helping them make informed decisions, while reducing the product return rate.
- Mimics in-store experience: It enables brands to provide an engaging and interactive experience to users during makeup and jewelry shopping by bridging the gap between online and offline shopping, offering an interactive and engaging try-on solution.
8. Banuba
Banuba is a high-quality virtual try-on SDK that offers multiple augmented reality-based solutions for e-commerce platforms, including makeup, video editor, face, and beauty AR. It helps brands enhance their sales and build stronger customer relationships by providing users with the facility to try different makeup products virtually before making a purchase.
By using this virtual try-on SDK, brands can provide their customers with an improved online shopping experience by helping them select the accurate shade and texture of makeup products according to their needs and preferences. It is an easy-to-integrate SDK that helps businesses provide their clients with a seamless user experience by integrating the SDK smoothly with the pre-existing e-commerce platform.
It provides a real-time makeup try-on experience for users with the help of artificial intelligence and augmented reality technology to help them create a realistic makeup look through their device camera. It also provides users with ultra-precise AI face tracking technology that helps users check the makeup placement on their face, as it tracks the face by identifying their facial characteristics represented as face morphs.
Features
- Cross-platform compatibility: This feature allows brands to integrate the SDK with various Android and iOS devices and browsers, ensuring a seamless user experience for both online and in-store shopping.
- Look creation: It also helps users apply multiple AR products simultaneously on their faces to create different looks, allowing them to select which products will enable them to achieve various makeup styles.
- 3D face tracking: It provides customers with the advanced face tracking technology that enables them to try various makeup products on their face while offering them different facial expressions and face positions during the try-on.
9. MakeupAR by Perfect Corp
MakeupAR by Perfect Corp is an AR-based solution provider that assists e-commerce businesses and brands in increasing user engagement and experience on their website or app. It provides various solutions, such as virtual try-on, skin analyzer, skin shade finder, and more for different industries, enabling brands to boost their conversions and sales while offering their customers an interactive experience.
With the help of the virtual try-on, brands can provide their customers with the ability to explore different makeup and fashion products in multiple styles and colors so that they can make more informed decisions during online shopping. It provides various user controls, including zoom, download, and multiple style comparison, which offers an in-store-like experience. It will also help users select the best wig by uploading an image or choosing a model in a realistic environment.
It provides users with various features, such as omnichannel integration, cross-platform compatibility, and AgileHand technology, that they can use to provide users with an enhanced user experience. Therefore, it offers brands various benefits, such as increasing engagement, boosting overall sales, enhancing experience, and reducing returns, allowing them to build a stronger customer relationship.
Features
- Several user controls: It provides customers with engaging and interactive controls, including zoom in and out, multiple style comparison, and an image downloader, helping them to explore different makeup products by uploading their image or selecting any of the models.
- Boost conversion rates: It provides customers with an engaging and interactive way to try multiple products with the help of virtual try-ons, which helps brands to build a stronger relationship with them and boost their conversion rate and overall sales globally.
- Multiple product try-ons: It allows users to explore various makeup products, including eyeliner, blush, and lipstick, along with the comparison of various styles and looks, so that they can select the best products according to their choices, helping them to make more informed decisions.
10. FFFace
FFFace is an AR-based solution provider that allows fashion retailers to increase user engagement and provide their customers with a personalized and enhanced online shopping experience. It offers brands multiple features, such as Instagram and TikTok filters, AR mirrors, and virtual try-ons, which they can use to create brand awareness and reach a wider audience.
With the help of its semi-digital clothing and virtual try-on, brands can help their customers perform realistic trials of clothing and beauty products. With the help of this feature, users can get an in-store-like shopping experience using the device’s camera, which is accessible anytime and anywhere. It will also help the brand to bridge the gap between online and offline shopping experiences by helping users try different products hassle-free.
It helps the brand to increase its brand awareness by providing users with a cost-effective and sustainable way to explore new products, regardless of any geographical location. It also enables the brand to increase its revenue and conversion rates by helping users make more purchases with the help of virtual try-on technology.
Features
- Semi-digital clothing: It allows users to activate various digital elements on physical clothing products with the help of Instagram and TikTok filters by adding AI and AR to motivate users to create tailored branded content.
- AR-based try-on: It provides users with the ability to try on different clothing items virtually before making any purchase decisions, enabling the brand to generate more revenue and providing them with detailed analytics.
- AR mirror: It helps fashion brands and retailers to increase their user engagement by installing AR-based mirrors in their retail stores, which will help them select different products by using augmented reality animation.
Comparison table of virtual try-on providers based on their use cases for fashion and beauty brands
Apart from that, I am also providing you with a quick interpretation of different virtual try-on SDK or API providers, based on their use cases, which you can consider while selecting the API according to your business needs, products, and goals:
- Fashion and clothing brands can contact GlamAR, Zakeke, Wanna Fashion, and Fashn API to get an SDK or API for their products.
- Beauty and cosmetics brands can use GlamAR, ModiFace, MakeupAR by Perfect Corp, Banuba, and DeepAR to display their makeup and beauty products on their website or app.
- Accessories and jewelry brands can use the GlamAR and MirrAR SDK or API to provide their customers with an engaging and similar experience.
If brands want an all-in-one solution for multiple products, such as clothing, makeup, eyewear, footwear, and more, then they can use the GlamAR virtual try-on SDK or API for their e-commerce website or app. They can use this multi-purpose SDK to provide their customers with an engaging and interactive shopping experience by integrating it seamlessly into their e-commerce platform, offering them various exciting features, such as cross-device compatibility, 3D models, 360-degree viewers, and more.
Benefits of using a virtual try-on for brands and businesses
By using a virtual try-on, businesses will get multiple advantages, such as increased sales, reduced product returns, and increased customer satisfaction by offering them immersive and personalized online shopping experiences. It also helps businesses to build their brand engagement, provides them with valuable data, enhances convenience, and drives sustainability, which they can achieve by reducing shipping and offering them a competitive edge.
There are multiple benefits or advantages that a brand or business can get by integrating or implementing the virtual try-on API on their e-commerce website or app, and studying them will help you to understand how using a VTO will help you to increase your customer base and accelerate your business growth. In this section, I will tell you about the advantages of using a virtual try-on API that fashion and beauty brands experience on their e-commerce platform.
1. Increased sales and conversions
It helps businesses to increase their overall sales and conversion rate by helping their customers to make more informed and confident purchase decisions during online shopping. It helps brands to reduce the uncertainty among their customers by enabling them to virtually try on various products in different colors, styles, and sizes, which will help them make confident purchases while increasing sales and conversion rates.
2. Reduced product return rates
It helps businesses to reduce the product return rates by providing their customers with a realistic visualization and an in-person-like shopping experience, enabling them to try products in different styles, colors, and sizes according to their needs and preferences. It will also help brands to reduce shipping costs and opt for sustainable practices by providing their customers with the ability to select products with a better fit and style.
3. Enhanced customer experience
With the help of a virtual try-on API, businesses can provide their customers with an immersive and engaging shopping experience by enabling them to try on products anytime, anywhere, regardless of their geographical location and time zone. It helps brands to increase their customer experience during online shopping by offering them realistic visualizations of products along with engaging and interactive features.
4. Increased engagement and loyalty
It helps businesses to increase their engagement rate on the e-commerce website or app by offering their customers the opportunity to create memorable and fun experiences during online shopping of fashion and beauty products. It also helps brands to foster customer trust and loyalty by enabling them to share images or videos on social media, which will strengthen the customer-brand bonds and let customers make repeat purchases with loyalty.
5. Sustainable and cost-effective
It helps brands to opt for more sustainable and cost-effective practices by helping them reduce the need for physical sampling by replacing it with 3D models or 360-degree viewers of the products. Apart from that, it also helps businesses to reduce the unnecessary costs of shipping and logistics by helping their customers to make more confident purchases, which will also reduce their product return rates.
6. Competitive advantage
It provides businesses with a competitive advantage of standing out from their competitors in the market by offering their customers innovative and interesting products with the help of the latest and most advanced technologies. It also helps businesses to enhance and modify their marketing strategies by offering them data-driven analytics, which they can use to understand customer behavior.
Brands that are using a virtual try-on API on their e-commerce website or app
Several fashion and beauty brands are using the virtual try-on technology on their e-commerce website or app to provide their customers with engaging and interactive shopping experiences. Businesses can use this technology for multiple products, such as makeup, eyewear, apparel, footwear, and accessories, which will also help their customers to see products on themselves before buying.
With the help of this technology or feature, brands can boost their customer confidence and reduce product returns because it will help users to explore products from different angles and perspectives, which will enable them to make purchase decisions with increased confidence and satisfaction. In this section, I will help you understand how different brands are using the virtual try-on technology on their e-commerce platforms to provide their customers with a realistic and in-store-like shopping experience.
1. L'Oréal Paris
L'Oréal Paris is a beauty and makeup brand that provides its customers with good-quality products, including hair color, foundation, lipstick, eyeliner, and more, helping them to enhance their natural skin tone and texture by using the accurate products. To provide their clients with an engaging and immersive experience, it offers virtual try-on technology that they can use for various makeup and hair color products, which will help them select the appropriate shades according to their skin tone and preferences.
It allows users to experiment with different products available in different shades and textures, which will help them invest in the accurate products with increased satisfaction and trust. Hence, using the virtual try-on will help their customers to make more informed decisions in selecting the exact shade of products during online shopping while reducing the need to visit stores.
2. H&M
H&M is a leading clothing and fashion brand that provides its customers with the ability to try the latest products in fashion, footwear, and accessories by using the Snapchat filters. With the help of these filters, their customers can select the best products according to their needs and requirements. It allows its customers to explore and try different products, enabling them to share the experience with their friends for a second opinion.
By performing this collaboration with Snapchat filters, the brand has also increased the user session time, as it enables users to try on different styles and helps them make better decisions, while reducing the product return rates.
Future trends and growth of the virtual try-on technology for fashion and beauty brands
Virtual try-on technology is a trend nowadays because it helps businesses to build stronger and more trusted relationships with their customers by enabling them to use advanced technologies, such as artificial intelligence, machine learning, 3D modeling, and more. With the help of these technologies, the e-commerce industry has been experiencing lots of benefits, such as hyper-personalization, higher confidence, lower returns, and increased sales in fashion & beauty, enabling brands to increase their overall revenue and reach a wider audience.
Along with the virtual try-on technology, the e-commerce industry is also getting along with various future trends that focus on deeper social integration, VR experiences, smart mirror tech, and data-driven sustainability, transforming retail by merging online convenience with realistic previews and data-rich insights. In this section, I will help you understand more about these future trends and how they will help brands and businesses to cope with the rapidly growing market and hit a higher number in sales and conversions, which will show a core retail evolution in the entire industry.
1. Market expansion
With the help of the virtual try-on technology, the e-commerce industry will experience an expansion in the market because it helps businesses to reach a wider audience by enabling them to try and explore products anytime and anywhere. Apart from that, it also helps businesses to increase their market share and overall revenue by increasing their sales, conversions, and engagement while reducing the product return rate by enabling their customers to make more informed decisions.
2. Enhanced realism
It helps businesses to provide their customers with a real-time and in-person-like shopping experience by enabling them to try different makeup and fashion products virtually with the help of 3D models and 360-degree viewers. It also provides users with enhanced realism by using advanced 3D modeling and rendering technologies, which will make digital assets indistinguishable from reality.
3. Voice and AI assistance
Another future trend that the e-commerce industry will experience is the voice and AI assistance that will provide users with an in-person-like and personalized experience by assisting them in selecting suitable products during online shopping. It will also provide users with fashion and beauty product recommendations according to their needs and preferences by analyzing their purchasing preferences with the help of advanced AI algorithms.
4. Hyper-personalization
With the help of the virtual try-on technology, brands and businesses can provide their customers with a customized shopping experience by understanding their body types, skin tones, and preferences, which will help them move beyond basic overlays to provide them with truly customized suggestions. It will also help businesses to provide their customers with an enhanced and engaging shopping experience, which will increase their engagement rate on the website or app.
Conclusion
A virtual try-on can be used for various purposes, and one of its major use cases is for the beauty and fashion industry, because it helps the e-commerce industry to grow and generate higher revenue by enabling its customers to explore and try multiple products while sitting at home. In this blog, I have provided you with a list of the 10 best virtual try-ons that a fashion and beauty brand can consider to provide their customers with an interactive shopping experience.
Among all these virtual try-ons, GlamAR is the only solution provider that offers a dedicated SDK or API for different beauty and fashion products, along with some interactive features, such as cross-device compatibility, seamless integration, 3D asset management, and more. Therefore, using the GlamAR virtual try-on SDK or API will help the e-commerce brand to opt for a single solution for multiple products, which will save their money and help them to make their site quicker by not integrating multiple APIs for different products.
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With the help of the virtual try-on solution, businesses can use advanced technologies, such as AR, AI, and computer vision, which will help them to scan the user's face or body with the help of the device’s camera, overlaying 3D product models like makeup or clothing to provide them a real-time experience and previews on smartphones or webcams.
By integrating and implementing the virtual try-on, fashion and beauty brands will get multiple benefits, such as higher conversion rates, reduced product return rates, increased customer confidence, and enhanced engagement by offering their customers personalized experiences, which will also help the brand boost sales and customer loyalty in fashion and beauty.
There are various challenges that brands experience after the usage of the virtual try-on, which include high development costs, technical issues like inaccurate rendering or device compatibility, lack of tactile feedback, and limited product catalogs, potentially harming reputation if poorly executed.
Some of the common applications of a virtual try-on are testing the makeup shade, checking the fitting of eyewear products, mixing and matching the apparel outfit to visualize styles, opting for the visualization of jewelry items, and building skincare routines, which will also help users to make more confident and informed decisions across beauty, fashion, and accessories.
There are various key technologies that are associated with the working of a virtual try-on, which include augmented reality for overlays, artificial intelligence or machine learning for feature detection and personalization, computer vision for body scanning, and 3D modeling for realistic product rendering.
With the integration of the virtual try-on, customers will get multiple advantages, such as immersive, convenient trials from home; confident purchases reducing regret; personalized recommendations; and lower return hassles, making online fashion and beauty shopping as engaging as in-store.
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