Virtual makeup try-on for Shopify-based brands to increase conversions
A virtual try-on tool is a combination of augmented and AI-driven technologies, which helps e-commerce brands and businesses to build stronger relationships with their customers while fostering their trust by enabling them to try different products virtually. With the help of this online tool, businesses can also bridge the gap between the online and offline shopping experiences while providing their customers with a personalized journey.
By using the virtual try-on for makeup products, beauty brands can see a positive impact on their sales, conversions, engagement, and growth, as it provides their customers with a satisfactory shopping experience while reducing their uncertainty about shade mismatch. Therefore, using the virtual makeup try-on helps businesses in multiple ways, which in the end helps them to increase their sales and conversions while building stronger customer relationships.
But have you ever wondered how these virtual try-on tools help businesses to reduce product returns and improve conversion rates while fostering customer trust and loyalty on the e-commerce platform? In this blog, I will provide you with detailed information on how a virtual makeup try-on helps beauty and cosmetic brands in increasing their conversion rates on Shopify-based e-commerce platforms.
What is a virtual makeup try-on, and what are its key features?
Virtual makeup try-on is an online tool that helps users explore and try different makeup products in various shades and textures, providing them with an engaging and immersive shopping experience. It works on AR-powered, AI-driven technology that allows them to test several cosmetic products, such as lipstick, blush, eyeliner, and eyeshadow, which will provide them with a real-time preview through smartphone cameras or webcams.
It also uses face mapping technology that detects and analyzes the facial features of users, including eyes, lips, and jawline, offering them a realistic, interactive, and personalized preview of products that will help them make better purchasing decisions without any physical application of the product on their face. Apart from that, it also helps beauty and cosmetic brands to provide their customers with a personalized and satisfying experience, which will help them to make confident purchases while improving their conversions on the e-commerce platform.
Key features
- Real-time AR simulation: It provides users with a realistic visualization of products on their face by using augmented reality technology to map and track their facial features to apply makeup products instantly on their face as the user moves, which will act like a digital mirror.
- High-precision facial mapping: It helps users to understand the placement of various makeup products on their face by using facial mapping technology that maps more than 63 unique facial landmarks, including eyes, cheeks, lips, and nose, which will help them to make sure that the placement of cosmetics is accurate.
- Hyper-realistic rendering: It helps users to simulate the features of makeup products with the help of 3D rendering technology, enabling them to understand the textures, finishes, and color accuracy on their face, and helping them understand how products will look on their skin tone.
- Instant product experimentation: It helps users to try and explore several products in different shades and textures in seconds while sitting at home, which will provide them with the accessibility to test different makeup items anytime and anywhere without making any physical store visit.
- Before-and-after comparison: It allows users to compare the before and after results by offering them split-screen views with a toggle effect, which will help them to understand the difference between their natural look and applied virtual makeup, so that they can make informed decisions with more confidence for the shade they selected during virtual shopping.
- Accessible on multiple devices: It helps users to explore different makeup products on various devices, such as mobile apps, e-commerce websites, and in-store smart beauty mirrors, which will provide them with a similar shopping experience while offering them the accessibility to explore products on any device.
- Safe and hygienic testing: It provides users with a "safe space" for makeup testing, which will also help them to eliminate the need for unsanitary in-store testers while enabling them to explore different makeup products from anywhere in the world.
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Advantages of using virtual try-on for makeup brands and businesses
Virtual makeup try-on has become an important solution for the beauty and makeup industry because it helps them to build stronger customer relationships while offering them an engaging and personalized shopping experience during virtual makeup shopping.
With the help of the virtual makeup try-on, beauty and cosmetic brands experience various benefits, such as higher conversions, boosted sales, improved engagement, and enhanced customer satisfaction, which will also help them to improve their long-term brand growth and competitive positioning in the market.
In this section, I will provide you with detailed information about the key benefits of using a virtual makeup try-on for beauty and cosmetic brands, which will also help them to improve their conversion rates and sales.
1. Improved conversions and sales
It helps businesses and brands to improve their conversion rates and sales by providing their customers with a realistic visualization of their products with the help of AR overlays and 3D models, which will help them to visualize products in the real-world environment.
It also helps users to make more confident purchasing decisions by increasing their confidence and reducing shade-mismatch uncertainty, which will lead to higher conversion rates and sales on the e-commerce platform.
2. Reduced product return rates
With the help of the virtual makeup try-on, customers can make informed purchase decisions because it helps them explore and try different products in various shades and textures, which will help them eliminate buyer’s remorse.
Apart from this, it also helps businesses to reduce the unnecessary logistical costs by reducing their return rates due to shade mismatch, as the virtual try-on technology helps users to select the products according to their skin tone while saving their cost, time, and energy.
3. Increased confidence and engagement
With the help of the virtual makeup try-on, businesses can increase customer confidence and foster their trust in them by making them comfortable during virtual makeup shopping using AR overlays and 3D models.
It provides them with realistic previews of products by enabling them to experiment and explore with multiple products by creating various looks virtually and allowing them to share with their friends, which will result in higher average order value and conversion rate.
4. Enhanced personalized experience
It helps businesses to provide their customers with a personalized and engaging shopping journey by allowing them to explore and try products according to their needs and preferences throughout the e-commerce store while sitting at home.
Apart from that, some of the virtual try-ons also provide customers with AI-powered product recommendations based on their previous browsing and purchase history, which will foster their loyalty towards the brand while increasing their experience and engagement during virtual shopping.
5. Improved hygiene and convenience
Another advantage of using a virtual makeup try-on on beauty sites or apps is reducing the hygiene risks for customers by enabling them to explore and try different products virtually, which helps businesses to provide their customers with a faster and more convenient shopping experience.
It also helps businesses to eliminate the need for physical testers and samples while helping brands to reduce the unnecessary costs of packing and delivering physical products, which also helps businesses to become more sustainable and environmentally friendly.
6. Increased session time on site
With the help of the virtual try-on, beauty and cosmetic brands can improve their session time on the website or app by offering their customers engaging features, such as before and after comparisons, save and share images, and zoom in and out.
Due to these interactive and engaging features, brands can keep their customers engaged on their website or app for a longer time while helping them to make more informed and confident purchase decisions with higher conversion rates.
How does a virtual makeup try-on work for a Shopify platform?
With the help of the virtual try-on, makeup brands and businesses can provide their customers with an engaging yet personalized shopping experience on their Shopify-based e-commerce platform. It uses several technologies and techniques, such as facial mapping, augmented reality, 3D rendering, and artificial intelligence, which help them to provide their customers with a lifelike and realistic visualization of products in real-world environments.
In this section, I will provide you with detailed information on how a virtual makeup try-on works for a Shopify-based e-commerce brand while improving their conversion rates so that they can build more trusted and stronger relationships with customers.
1. Facial mapping and tracking
It uses augmented reality and artificial intelligence technologies to map and track the facial features of users to provide them with a realistic visualization of product applications on their face by detecting their lips, eyes, and cheeks. Apart from that, it will also help users to understand the product placement on their face while keeping it on their face during movements, which will provide them with an in-person-like shopping experience.
2. AR overlay and 3D rendering
The virtual try-on uses AR overlays and 3D rendering to help users understand products more profoundly and precisely by enabling them to explore and try different products from multiple facial angles and perspectives.
It also allows users to apply makeup products virtually on their face with the help of AR overlays by rendering a 3D digital version of products that they can digitally simulate on the mapped facial areas, along with enhanced realism, which is adjusted according to their skin tone, color, and texture.
3. Shopify integration and compatibility
Another technology that helps businesses use the virtual try-on on their e-commerce platform is integration and compatibility, which allows them to provide their customers with a seamless and similar shopping experience.
Apart from that, it also helps businesses to provide their customers with an engaging shopping experience across various devices and platforms, including web browsers, mobile phones, and tablets, which will allow them to explore makeup products anytime and anywhere.
4. Product customization
Along with the virtual try-on, businesses get several customization features that they can use to tailor the tool according to their brand’s image and identity so that they can provide their customers with a similar experience throughout the e-commerce website or app.
It also helps makeup brands and businesses to sync their product catalog with the virtual try-on, which will help them to make sure that the tool aligns with their brand’s UI theme and design guidelines to provide their customers with a smooth experience.
Tips to select the best virtual try-on for Shopify-based makeup brands
Selecting the best virtual makeup try-on is an overwhelming task for a brand or business because they have to look at various factors, including pricing, features, and more. However, while selecting the best virtual try-on tool for your e-commerce website or app, you have to keep some tips in mind, which will help you to narrow down the options and understand which is the best virtual try-on tool that will help you to achieve your business goals and needs.
In this section, I will provide you with a list of a few tips that you can consider while selecting the best virtual makeup try-on for your brand, which will help you build stronger customer relationships and improve your conversion rates throughout the website.
1. Prioritize realism and accuracy
To provide your customers with realistic and accurate results, always look for a virtual try-on tool that offers real-time, high-accuracy rendering of different shades of makeup products according to the unique facial features and skin tone. It will help you to provide your customers with a lifelike and realistic shopping experience while helping them to make more confident purchase decisions, which will help you to improve your conversions.
2. Realistic live try-on
You can select a tool that provides your customers with real-time augmented reality try-on solutions with the help of a device camera, while others work with uploaded photos. It will help you to offer your customers an engaging experience by using real-time AR try-ons, which provide an interactive and dynamic experience and enable them to see how different makeup products respond to different lighting and angles.
3. Shade and product range
You can opt for tools that allow your customers to experiment with a wide variety of makeup products available in different shades and finishes while enabling them to create different makeup looks with the help of a wide range of shades and products. It will help you to improve your engagement rate on the website or app while allowing your customers to compare multiple products and shades side by side for better decision-making practices.
4. Performance and user experience
You can also select a makeup virtual try-on that provides your customers with a better and hassle-free user experience, which will help them to opt for the application that offers smooth and lag-free performance while enabling accurate face tracking and minimal jitter.
It will also help the e-commerce brand to enhance its performance and user experience on the website or app while keeping its customers engaged in trying and exploring new products anytime and anywhere.
Introducing GlamAR’s virtual makeup try-on SDK for beauty sellers
GlamAR is an AR and 3D solution provider that allows e-commerce manufacturers and retailers to showcase their products using 3D models with the help of the latest augmented reality and artificial intelligence technology. It offers various solutions, including virtual try-ons, 3D product configurators, 360-degree product viewers, and virtual stores, which help brands enhance the user's online shopping experience.
With the help of its virtual makeup try-on SDK, businesses and brands can provide their customers with an engaging experience by using AR overlays and 3D models, which will help their customers visualize different makeup products in various shades and textures on their faces in the real-world environment. It allows users to make more informed decisions during online shopping by exploring multiple products in different shades and textures, which they can use to create multiple makeup looks through the device screen.
It provides users with multiple controls, including before-and-after comparison, download, and zoom, which helps beauty brands to provide their customers with an in-store shopping experience and reduces their uncertainty during online shopping. Therefore, brands that use the virtual try-on technology can enhance their user engagement, reduce return rates, and boost conversion rates while building stronger and more trusted relationships with their customers.
Key features
- Real-time rendering: It provides customers with a lifelike application of makeup on their faces with instant adjustments, which will help the brand boost engagement and the conversion rate of the makeup products while reducing uncertainty during online shopping.
- Realistic shade matching: It allows businesses to provide their customers with real-time visualization of different makeup colors and finishes in a broader spectrum, which will help beauty brands attract a wider audience and boost their engagement on the website while helping them to make satisfactory decisions.
- Seamless integration: It offers beauty brands seamless and easy integration of the software into e-commerce platforms through SDK or API, which enables them to provide quick virtual try-ons of makeup products, which will help them to improve user experience on the website and boost conversion rates.
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Benefits of using GlamAR SDK for makeup brands and sellers
Using any software or SDK on your website or app provides multiple benefits, which help a brand attract more customers and reach the targeted audience. With the help of the virtual makeup try-on, beauty brands and businesses can improve their relationships with their customers while helping them to drive more conversions, boost overall sales, reduce return rates, and offer data-driven insights.
In this section, I have listed some benefits that beauty brands and businesses can experience by using GlamAR’s virtual makeup try-on SDK and how it helps them to build stronger customer relationships and improve conversion rates on the website or app.
1. Increased sales and conversion rates
It helps the brand to increase sales and conversion rates by reducing the purchase uncertainty. It helps users to explore multiple products and select the best one according to their use and preferences, making their online shopping more engaging and interesting. It will help the brand to boost customer confidence and trust, which further helps them to increase their overall sales and conversion rates.
2. Reduced return rates
It helps the business to provide a real-time preview of different makeup styles, which minimizes the chances of a product mismatch that doesn't meet customer expectations. It helps users to make more informed decisions by providing the chance to experiment with various makeup products in different shades and textures, which reduces the product return rates. Therefore, using a virtual makeup try-on will aid the brand in reducing the return rates by providing multiple preview options before purchasing.
3. Enhanced user experience
It provides accessibility to the users to try different makeup products in multiple shades and looks without making a physical in-store visit. It provides a personalized shopping experience to the users virtually by offering the chance to try multiple products with a virtual try-on in an interactive and engaging way. It also helps cosmetic brands to provide their customers with an engaging and immersive shopping experience while increasing brand loyalty by fostering a stronger bond with the help of the virtual try-on.
4. Data-driven insights
It helps beauty businesses and brands to get detailed, data-driven insights about customer behavior and engagement. It also helps beauty businesses in understanding the customer preferences, popular styles, and product performance, which will help them to improve their products by generating more customer-friendly content for better reach. It will also assist the brand to optimize marketing strategies, product development, and inventory management.
Conclusion
With the help of the virtual try-on for makeup products, beauty brands and businesses can improve and enhance their conversion rates because it helps them to build stronger relationships with their customers while offering them a realistic visualization. By using GlamAR’s virtual makeup try-on SDK, businesses can provide their customers with a seamless and engaging shopping experience while offering them AR overlays and 3D models to explore and try different makeup products.
It will also help them to try on different makeup products in various shades and textures while creating various makeup looks, which will help them to understand which product will suit them the best with their skin tone and facial features. Therefore, it will also help beauty brands to eliminate buyers’ remorse while helping them to make more informed and confident purchase decisions, while fostering their trust and loyalty.
Yes, the virtual makeup try-on allows customers to apply multiple makeup products simultaneously, such as foundation, lipstick, eyeshadow, blush, and eyeliner, which will allow them to create a complete look. It also allows them to layer and adjust products in real time, which will help shoppers visualize combinations accurately and make more confident purchase decisions.
Absolutely, customers can save their virtual makeup looks as images or videos and share them via social media, messaging apps, or email. It will help beauty and makeup brands to boost user engagement, encourage social proof, and allow shoppers to seek feedback from their friends and families before purchasing, which will help the business to improve their conversion rates and reduce hesitation among their customers.
Yes, the virtual try-on platform typically offers a before-and-after comparison feature, which will enable users to view their natural look alongside the applied makeup, along with the side-by-side or toggle view that helps customers clearly understand product impact, enhances transparency, and builds trust by showing realistic, visual results.
Yes, most of the virtual try-on tools support both live camera mode and photo upload mode. Customers can upload a selfie and apply makeup virtually at their convenience, which will also provide flexibility and improve accessibility for users with limited bandwidth or privacy concerns while still delivering accurate and personalized try-on results.
Yes, brands can store the customer data, which depends on the platform configuration because most of the enterprise-grade virtual try-on solutions are privacy-first, processing images in real time without storing them unless explicitly permitted. It will also allow brands to comply with GDPR and other regulations so that they can use the customer data by making sure that the user images and data remain secure and under the brand’s control.
Yes, the virtual try-on experience can be fully customized to align with the brand identity, including UI design, colors, fonts, product naming, and workflows, which will help the brand to provide its customers with a seamless and on-brand experience within the e-commerce platform, maintaining consistency while enhancing customer engagement and trust.
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