Top 10 Virtual Eyeliner Try-ons for Beauty and Makeup Brands

The beauty and makeup industry is going through an immense transformation with the implementation of AI, AR, and VR technology. After the COVID-19 pandemic, the industry has seen a massive change in terms of online shopping and has provided an exclusive in-store experience. The industry has come through a global transformation, and it is expected to grow at an annual growth rate of 4.3% by 2026, which shows how technology is helping the beauty and makeup industry reach a wider audience.

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Using a virtual eyeliner try-on for your e-commerce website or app will help a brand to enhance their user experience and engagement while boosting the overall sales and conversion rates. It will help the customers to make more informed decisions and reduce the uncertainty, which further builds their trust and reduces the product return rate on the website. Therefore, using a virtual eyeliner try-on will be a win-win situation for both the businesses and customers, as it will work as a two-way solution for them.

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I have been writing and studying about augmented reality-based solutions for a long time, and in this blog, we will understand what a virtual eyeliner try-on solution is, its key features, benefits, drawbacks, real-life applications, and the 10 best solution providers. Let us get started with the blog!

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What is a virtual eyeliner try-on, and what are its key features?

A virtual eyeliner try-on is an augmented reality virtual try-on solution that e-commerce platforms use to provide an engaging and interactive online shopping experience for users. With the help of this virtual try-on solution, users will get a real-time visualization of the eyeliner on their eyes by using a live camera feed or an uploaded photo, which also adapts to their unique features and movements.

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Various brands like L'Oreal Paris, Maybelline, and Bobbi Brown use this advanced technology on their websites or apps to provide an in-store experience to their customers. It helps beauty brands to increase their overall sales and conversion rate by helping users to make more informed and satisfactory decisions during eyeliner shopping. It also helps the e-commerce platform to opt for a sustainable and economic way by reducing the product return rate.

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Key Features

• Face and eye mapping: It works on the facial recognition technology that performs precise mapping of the face and eye. It helps the users to detect hundreds of facial feature points so that they can ensure that the eyeliner is applied accurately along the lash line.

• Different try-on modes: It provides three different modes, existing models try-on, live try-on, and uploading an image. This allows the users to see the application of the eyeliner in various ways and on different faces.

• Seamless integration: It offers easy integration of the SDK into the pre-existing e-commerce platform, which enables the brand to provide a seamless user experience and enhance their session time on the website or app.

• Various shades and styles: With the help of this try-on, customers can explore different shades and styles of the eyeliner to understand which eyeliner will help them enhance their makeup and provide a better look.

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10 Best virtual eyeliner try-ons for beauty brands

Eyeliner is one of the crucial parts of makeup, which helps people elevate their entire face and look presentable. But selecting the best eyeliner during online shopping can be a challenging task, as they do not get an in-store experience and fail to select the accurate ones.

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Brands try to integrate virtual eyeliner try-on with the pre-existing e-commerce platform to help users make satisfactory decisions and build stronger relationships. It enables beauty and makeup brands to boost engagement, increase sales, and enhance customer experience by providing customers with a better online shopping experience.

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Therefore, I have spent lots of time researching several virtual eyeliner try-ons to understand their features, working, and specifications. After studying different eyeliner try-ons, I have listed the top 10 virtual eyeliner try-ons that I think will assist a beauty brand to increase its sales and conversion rate.

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1. GlamAR

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GlamAR is a 3D, AR, and VR solution provider that helps e-commerce sellers and manufacturers boost engagement rate by 94% and drive conversions by 45%. It provides various solutions, including virtual try-ons, 360-degree product viewers, 3D model creation, etc., to help businesses offer an engaging and interactive online shopping experience to their customers.

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I tried the virtual eyeliner try-on solution that helps beauty brands to help users select the accurate eyeliner, without any uncertainty, during online shopping. It provides three ways to try eyeliner, including virtual try-on, using a model, and uploading an image, which helps the customers to explore different eyeliner shades in 2 different patterns as per their choice.

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It provides various benefits to businesses by providing a real-time eyeliner application, offering a realistic representation of the product on their eyes. It helps the brands to reduce the return rate by 40% by helping their customers make informed and satisfactory decisions, which also helps brands to reduce their operational costs.

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It also allows the brands to maintain their image and identity by offering seamless API integration, which enables them to integrate the SDK into their pre-existing e-commerce platform. Hence, using its virtual eyeliner try-on will help the brands to provide an enhanced online shopping experience to the users and build a stronger relationship.

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Features

• Seamless API integration: It enables the e-commerce seller to integrate the virtual try-on SDK smoothly into the pre-existing e-commerce platform to help them maintain their image and identity. It also provides a smooth implementation of the try-on that helps them to enhance user engagement and experience without any disruption in the existing operations.

• High-resolution graphics: It provides high-resolution and real-time representation of the eyeliner on the eyes, which enables them to select the accurate shade. It also helps the brand to enhance user experience, boost product presentation, and increase conversion rate, which establishes a strong customer relationship.

• Real-time rendering: It provides a realistic application of the eyeliner on the eyes, which helps users to make satisfactory decisions. It also adjusts according to the eye shape of the users, which enhances the realism.

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2. MirrAR

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MirrAR is an augmented reality-based solution provider that helps e-commerce sellers enhance their user engagement and online shopping experience. It offers virtual try-on solutions for different industries, including jewelry, beauty, watches, and skincare, which helps brands keep their user engaged and provides them with an interactive way to explore new products.

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I tried the virtual eyeliner try-on solution that helps users explore different eyeliner products while having an engaging and immersive online shopping experience. It enables businesses to improve their customer relationship by offering them an AI-powered eyeliner try-on to explore the perfect shade and color in different styles.

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It provides an easy-to-integrate virtual try-on SDK that brands can use on their e-commerce platform or application, which allows customers to explore different eyeliner options interactively. It uses advanced AI and AR technology to increase user engagement and experience while reducing the product return rate by 37%.

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Using this virtual eyeliner try-on will provide users with an interactive and engaging shopping experience, which will help businesses to increase their conversion rates. Therefore, this SDK will assist both e-commerce brands and customers to build a stronger relationship and opt for an economic way.

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Features

• AI-powered technology: It uses artificial intelligence technology that provides a realistic visualization of eyeliner on the users' eyes. It also helps the brand to build user trust by providing them with the facility to find the perfect colored eyeliner that enhances their eyes.

• Web-based try-on: It is a web browser-based try-on solution that offers an enhanced online shopping experience for users. It also helps them to complement their eyes and make informed decisions, while reducing the product return rate.

• Mimics in-store experience: It enables brands to provide an engaging and interactive experience to the users during eyeliner shopping. It bridges the gap between online and offline shopping by offering an interactive and engaging try-on solution.

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3. MakeupAR by Perfect Corp

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MakeupAR by Perfect Corp is an AR-based solution provider that offers multiple solutions, including makeup try-on, face diagnostics, hair try-on, and more, which enables e-commerce platforms to provide an enhanced user experience. It also helps the brands to introduce an interactive and engaging way to try different products online without making any in-store visits.

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I tried the virtual eyeliner try-on that helps the brands introduce an innovative way for its users to try eyeliners in different shades, textures, and patterns. It offers multiple try-on options, which include single, dual, and tri-color eyeliner options, which help the users to select the most suitable eyeliner shade and texture. By offering this virtual try-on technology, brands can reduce the product return rate because it helps users to make more informed and satisfactory decisions after trying multiple options.

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It is an easy-to-integrate and multiple-device compatible software that enables brands to capture a wider audience for their products and boost their overall sales. It provides different user controls, including zooming in and out, downloadable image, and before and after comparison, that will help the user to have a closer look at the eyeliner application.

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Features

• Cross-device compatibility: It shows compatibility with multiple platforms, including Android, iOS, and web browsers, which enables the e-commerce website to reach a wider audience and provide users with a better experience.
• AI-based face detection: It consists of an AI Face Shape Detector that provides a real-time visualization of the different eyeliner styles on their faces, which aids them in selecting the best eyeliner options and improves the brand's conversion rates.
• Increased sales: It helps the brand to increase its overall sales and conversion rate by providing a better and enhanced user experience. It also offers the opportunity to explore different shades and styles before making any firm decision.

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4. TINT by Banuba

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TINT by Banuba is an augmented reality-based virtual try-on SDK that helps makeup brands increase their user experience and engagement on the e-commerce website or app. It offers various SDKs for the makeup and beauty industries, which help them to provide a real-time visualization of the makeup products on the users' faces during online shopping.

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I tried its virtual eyeliner try-on, which enables the brand to enhance its user engagement by allowing them to try different eyeliner shades and colors on their face. It helps the brands to enhance the add-to-cart rate up to 1000% by offering users an engaging and exciting way of trying different eyeliners, which makes the online shopping experience interactive.

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It helps the brands to increase the conversion rate up to 94% by enhancing user trust in the products and helping them explore new makeup products. It is an easy-to-integrate SDK that allows easy integration of the software into their pre-existing e-commerce platform, offering a seamless user experience without making any downloads. It helps businesses to reduce their return rate by 60%, as it decreases the product mismatch uncertainty among the customers and increases their satisfaction rate.

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Features

• Fast digitization: It provides the benefit of adding new makeup products in a couple of days, reducing the need for physical items, which helps the brand opt for a sustainable and economical approach.

• Different textures: It offers two different textures, matte and satin, to offer a realistic experience to the users. It also increases the user engagement on the brand website or app by providing them with multiple eyeliner shades.

• Developer resources: It provides complete support from the development team along with detailed documentation and community discussions, which help the brands to integrate the SDK and resolve complex problems in the minimum time.

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5. OrboAI

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OrboAI offers various virtual try-ons that provide a personalized shopping experience to customers and help brands to increase their user experience. It provides virtual try-on makeup solutions for different products, including eyeliner, lipstick, eye shadow, and more, which enables the beauty brands to offer a real-time virtual makeup experience to their customers.

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I tried its virtual eyeliner try-on solution that offers the application of eyeliner in different shades and two different styles, providing an in-store experience to the users. It offers a jitter-free virtual makeup capability to provide customers with a realistic experience, which keeps them engaged on the website. It has advanced detection capability, which can detect six different skin types and ethnicities to provide better eyeliner application.

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It provides various benefits for brands, which include the reduction of sampling cost, avoiding dead stock, and collecting customer data points. With the help of these features, businesses can understand consumer behaviour and provide them with personalized recommendations. It also provides the accessibility to the users to try different makeup products virtually, without making any in-store visit.

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Features

• API integration: It provides an easy-to-integrate API that businesses can use on different platforms, including smart mirrors, digital kiosks, mobile phones, tablets, and desktops. It helps the brand to offer virtual makeup try-on through multiple devices with simple integration on the pre-existing platform.

• Digital catalog: It reduces the cost of dead or outdated stock by introducing a digital catalog for beauty brands. It enables the business to reduce operational costs by decreasing the need for physical sampling products or testers.

• Accurate application: It offers accurate application of the eyeliner on the eyes by identifying the six different skin tones and ethnicities. It also creates a realistic user experience by providing a jitter-free virtual eyeliner try-on.

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6. Visage Technologies

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Visage Technologies is an augmented reality solution provider that allows beauty brands to enhance their user experience and boost engagement during online shopping. It offers multiple features such as makeup SDK, face tracking, face analysis, and face recognition, for beauty brands and e-commerce platforms.

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I tried the virtual eyeliner try-on to understand how it will help customers select the perfect eyeliner shade and style according to their preferences. It provides various user controls, including before-and-after comparison and opacity, which they can use to select the best eyeliner. It enables the beauty brand to offer an enhanced user experience to help them explore multiple products in various shades, styles, and textures.

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It is an easy-to-use SDK that converts the device camera into a virtual mirror and helps users explore different makeup products in real-time. It is a customizable SDK that truly fits the brand's image and identity, while helping them to achieve their business goals from a better reach and sales to relevant data and actionable insights.

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Features

• Realistic visualization: It provides a real-time visualization of the eyeliner application and offers an enhanced online shopping experience to the users. It offers accurate color, texture, and finish across different platforms to assist users in selecting the right order and reduce uncertainty.

• Before-and-after comparison: It offers a before-and-after comparison of the product application to help users understand the application and the effect of the makeup on their face.

• Customizable SDK: It helps the brand to maintain its image and identity by offering them various customizable options. It allows the e-commerce platform to offer a similar experience to the users, which will increase sales and provide relevant data insights.

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7. Jane Iredale

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Jane Iredale offers a virtual try-on tool that allows users to experiment with a wide range of makeup products, including lipsticks, eye shadows, blush, and eyeliners, with the help of augmented reality technology. It enables users to have access to the tool through its website and select the best option among live camera mode, uploading a photo, or selecting a model with similar features to themselves.

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I tried the virtual eyeliner try-on that assists beauty brands in providing an enhanced try-on experience to their customers and provides them with a realistic product representation. It enables customers to explore various eyeliner products available in different shades, styles, and textures with detailed information and provides them with a better online shopping experience.

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It uses the virtual try-on technology that is powered by AR technology to offer a real-time preview of selected makeup products. To help users select the best products, they can also combine multiple products in a single look and receive a list of the products that they can further use for easy shopping. Hence, using this try-on will help the brand to improve user experience and boost overall sales.

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Features

• Multiple shades and textures: It offers various shades and textures to allow users to explore multiple products during online shopping. It allows customers to try these shades and textures with various user controls, including comparison, zoom, and save, which will help them to make more informed decisions.

• Different try-on modes: It provides three different modes to try eyeliner, including live try-on, using a model, and uploading an image, which will help the users to have a precise understanding of eyeliner application in different backgrounds.

• Real-time visualization: It works on augmented reality technology that enables the users to have a realistic visualization of the eyeliner on their eyes in a real-time background. It will help them to have precise knowledge about the makeup application and select the accurate one.

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8. Arbelle

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Arbelle is a virtual try-on platform, powered by Visage Technologies, which uses AI-powered augmented reality technology to offer real-time online shopping experiences to users. It offers advanced solutions in virtual makeup and shade finder, which helps brands to keep their customers engaged in exploring multiple products during online shopping.

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I tried the virtual eyeliner try-on that helps the brands to increase their conversion rates by 59% with the help of augmented reality technology. It replicates the color, texture, and finish of the eyeliner to provide users with an interactive online shopping experience and help them make more satisfactory decisions. It will help businesses to enhance their audience reach and reduce the product return rate.

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It provides cross-device compatibility, which helps brands to reach a wider audience through various domains and platforms, providing them with valuable insights and leading to better strategies. Hence, using this virtual eyeliner try-on will help beauty brands to explore multiple makeup products according to their skin tone and facial features, which will make them feel confident about their purchase decision.

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Features

• Increases sales: It helps the brands to provide an interactive and engaging shopping experience to their customers, which will further enhance their trust in the brand and drive sales and boost conversion rates.

• Cross-device integration: It helps businesses to reach a wider audience by providing them with a seamless integration into different platforms, including website, app, and in-store setup. It will provide their customers with the benefit of accessibility and customization while sitting at home.

• Personalized experience: It provides a personalized shopping experience to the customers by offering them personalized product recommendations and helping them select the accurate makeup shade according to their facial features.

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9. AlgoFace

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AlgoFace is a virtual try-on solution provider that helps brands increase their sales and boost conversion rates by allowing their customers to explore makeup products during online shopping. It helps the e-commerce platforms to reach a wider audience with cross-device compatibility and provides them with advanced digital shopping experiences.

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I tried the virtual eyeliner try-on, which helps customers explore different eyeliner products in multiple shades and styles. It provides a contactless shopping experience to the users by enabling them to try different products online while sitting in their blankets. It also reduces the cost of sample products, which helps the brand to opt for a sustainable and economic way.

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It uses the accurate and realistic rendering of makeup products to mimic the in-store experience, which will help customers select the perfect makeup shade without any shade mismatch uncertainty. It is an easy-to-integrate software that allows brands to increase their conversion by providing a web browser-based virtual try-on technology.

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Features

• Contactless experience: It provides an in-store experience to the customers, which is accessible to them while sitting at home. It helps the brand to reach a wider audience who live in remote areas or are unable to pay for a physical in-store visit.

• Realistic rendering: It offers high-quality and accurate rendering of the makeup products into the users' images or videos, which will provide them with a realistic shopping experience without adding any filter on their skin.

• Lower return rates: It helps the customers to make more informed and satisfactory decisions during online shopping, which will reduce their uncertainty of shade mismatch, leading to a decrease in the product return rates.

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10. PulpoAR

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PulpoAR is a B2B SDK that provides augmented reality-based solutions to help brands increase their sales and boost conversion rates. It offers multiple solutions in facial makeup, nail polish, hair color, and skin diagnostics to help different beauty and cosmetic brands keep their customers engaged during online shopping.

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I tried the virtual eyeliner try-on that offers a high-quality virtual try-on with the help of face recognition and artificial intelligence technology. It allows users to select and explore multiple makeup products available on the website or app to understand which product will look best on their face and help them make a better and informed decision.

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It helps the brands to increase their engagement rates by allowing their users to explore multiple products, which will result in an elongated session time. It provides three different modes to try makeup products to help users understand the eyeliner application in different backgrounds. Therefore, using the virtual eyeliner try-on will help the brand increase its customer reach and provide them with a better online shopping experience.

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Features

• Multiple user controls: It allows customers to try various makeup products with the help of different makeup controls, which helps them to compare, save, and zoom the image during the try-on. It helps the brands to mimic the in-store experience during virtual shopping.

• Face recognition technology: It offers face recognition technology that uses precise 3D facial micro-feature tracking to identify facial features at high speed and provide users with an advanced online shopping experience.

• Increased conversion rates: It helps users to make informed decisions without any uncertainty, which further helps brands to increase their conversion rate by building user trust and creating a stronger customer relationship.

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Tips to consider while selecting the virtual eyeliner try-on

In the previous section, we studied different virtual eyeliner try-on SDKs that help brands to enhance their user experience and engagement. However, selecting a virtual try-on is not an easy task, as you have to look at various features and pricing models.

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In this section, I have curated some tips and points that will help you, as a business or brand, understand some essential points to look at in a virtual eyeliner try-on. Having these features will help you to provide an enhanced user experience and boost overall sales on your website or app.

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1. Accurate results

While selecting the virtual eyeliner try-on, always look for the facial recognition and mapping technology because it helps you to provide accurate application of the makeup product, which leaves a good impression on the customers with a realistic and accurate eyeliner application.

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Also, consider the working of the software in different lighting conditions and skin tones, as it can affect the eyeliner's appearance on the face.

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2. Brand considerations

Always look for an SDK that goes with your brand's image and identity. It will help you to create a similar environment on the entire website or app, which builds a uniform and trusted experience for users.

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Also, look for accessibility and cross-device compatibility because it will provide quick access on different devices and platforms, making it easier for users and providing them with a tailored experience.

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3. Wide range of shades and styles

To provide an in-store experience, it is essential for brands to opt for a wide range of eyeliner shades, styles, and textures. Therefore, always consider an SDK that can help users create different looks using a variety of eyeliner types, shades, textures, and styles.

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Providing a lot of variety will help the brand to increase user engagement and build their trust in the website by providing users with multiple options to explore.

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4. User experience

Always look for an SDK that provides ease of use for both business and customer, as it will enhance the user experience with an intuitive and easy-to-navigate interface. When you select the virtual try-on SDK, always consider the one that offers real-time visualization of the eyeliner.

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Also, look for the software that gives the advantage to create various looks using multiple products simultaneously to help users visualize the entire look at once.

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5 Leading brands that are using eyeliner try-on

Using a virtual try-on for the beauty website or app will help a brand to increase its user engagement and provide users with a seamless experience. There are various beauty brands that are using virtual eyeliner try-on technology to build a stronger relationship with their clients and offer better services.

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In this section, I have curated a list of the top 5 leading beauty brands that are using virtual try-ons to sell eyeliners and increase their conversion rate. Let us study more about these brands.

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1. Maybelline

Maybelline is one of the top cosmetic brands that helps its customers choose the best products by providing them with virtual try-on technology.  It makes use of virtual try-on technology for a variety of makeup items, such as blushes, lipsticks, eyeliners, and foundation, to assist customers in making better judgments. 

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It enables their customers to put on eyeliner in a variety of ways, such as live try-on, model use, and image uploading, which aids in their comprehension of how to apply eyeliner.  It helps customers choose the right eyeliner and lessens anxiety by letting them try on several items in various colors and styles.

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2. NYX

NYX Cosmetics is a globally recognised cosmetic brand that offers high-quality virtual try-on technology for different products. It allows customers to try eyeliners on their face with a live try-on or by uploading an image before making any purchase decision. It provides a before-and-after comparison that helps users understand the eyeliner application. 

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Apart from that, it also offers different shades and styles of eyeliners from which users can select the suitable one according to their preferences. With the help of this virtual try-on, it has improved its customer relationship by providing an enhanced online shopping experience to users.

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3. MAC Cosmetics

MAC Cosmetics offers a virtual eyeliner try-on experience for different shades and styles, allowing users to explore and experiment with different products during online shopping. It helps customers to visualize the appearance of different eyeliner styles, which makes it easier for users to select the perfect shade and style for their needs. 

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It reduces the need for in-store visits because it helps users to explore multiple products with the help of virtual try-ons and select the best products. Therefore, it enhances customer bonds and trust with the brands through virtual try-ons.

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4. Lancome

Lancôme is a globally recognized beauty brand that offers virtual try-on technology for its users to help them select the best makeup products online. It provides the freedom to explore multiple shades and styles of the eyeliner, so that users can understand which item will be the best fit for their facial features and skin tone.

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It provides a before-and-after comparison of the eyeliner, which helps customers understand the difference between the two looks and make an informed decision. By using this virtual try-on technology, the brand has built a stronger and trusted relationship with its customers while providing them with an enhanced shopping experience.

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5. L’Oreal Paris

L’Oreal Paris offers an interactive and engaging way to provide an enhanced online shopping experience to its customers. It provides virtual try-on technology that allows users to virtually try different makeup products before making any final decision to understand their texture and reduce the shade mismatch uncertainty.

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Users can use this technology to explore various eyeliners in different shades along with a before-and-after comparison, while increasing their engagement on the website. With the help of this try-on feature, users get the chance to comprehend the products and explore new shades and styles, mimicking the in-store shopping experience.

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Benefits of using a virtual eyeliner try-on for businesses

Using any software or SDK on your website or app provides multiple benefits, which help a brand attract more customers and reach the targeted audience. A virtual eyeliner try-on will help the brand to drive more conversions, boost overall sales, reduce return rates, and offer data-driven insights.

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In this section, I have listed some benefits of using a virtual eyeliner try-on SDK for a brand and how it helps them to build stronger customer relationships and enhance customer engagement.

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1. Increased sales and conversion rates

It helps the brand to increase sales and conversion rates by reducing the purchase uncertainty. It helps users to explore multiple products and select the best one according to their use and preferences, making their online shopping more engaging and interesting. It will help the brand to boost customer confidence and trust, which further helps them to increase their overall sales and conversion rates.

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2. Reduced return rates

It helps the business to provide a real-time preview of different eyeliner styles, which minimizes the chances of product mismatch that doesn't meet customer expectations. It helps users to make more informed decisions by providing the chance to experiment with various eyeliner shades and textures, which reduces the product return rates. Therefore, using a virtual eyeliner try-on will aid the brand to reduce the return rates by providing multiple preview options before purchasing.

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3. Enhanced user experience

It provides accessibility to the users to try different eyeliner styles and shades without making a physical in-store visit. It provides a personalized shopping experience to the users virtually by offering the chance to try multiple products with a virtual try-on in an interactive and engaging way. It helps the brands to provide a better user experience and increase brand loyalty by fostering a stronger bond with their customers.

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4. Data-driven insights

It helps the brands to get detailed data-driven insights about customer behaviour and engagement. It aids the brand to understand the customer preferences, popular styles, and product performance, which they can use to produce more customer-friendly content for better reach. It will also assist the brand to optimize marketing strategies, product development, and inventory management.

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Conclusion

Brands that are using virtual eyeliner try-on tools provide a transforming way for users to experience online makeup and beauty shopping. It makes the virtual shopping experience easier and more accessible, as users can explore multiple products while sitting at home or working from the office. It is an augmented reality-based technology that delivers realistic results, which allows users to compare different looks, find their perfect match, and avoid costly mistakes before making any purchase decision.

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It also offers various features like live camera previews, before-and-after comparisons, and the ability to test multiple products at once, which helps the brand to create better customer relationships. Therefore, using this technology helps the brands enhance their user experience, boost engagement, drive more sales, and reduce the return rate.