Top 7 Blush Virtual Try-ons for eCommerce Beauty Brands

The virtual try-on technology has brought revolution in the beauty industry because it showed a growth from USD 9.17 billion in 2023 to USD 46.42 billion by 2030, expected at a CAGR of 26.4% from 2024 to 2030. The technology has helped e-commerce and online beauty platforms to increase their sales, reduce product return rates, build customer trust, and enhance user experience.

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Different beauty brands like Sephora, elf, and more use these virtual try-ons on their website for blushes, lipsticks, foundations, etc., to provide an enriching online shopping experience to their customers. One of the most used virtual try-ons in the beauty industry is the blush virtual try-on, as it helps users to select the most suitable blushes with an in-store experience.

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I have been studying the virtual blush try-on for the past few years, and its impact on the beauty product sellers. It has helped businesses to build stronger relationships with their customers and to make more informed decisions. In this blog, I am providing you with detailed and well-researched information about the virtual blush try-on and how it will be beneficial for your business.

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After spending an ample amount of time researching various blush try-ons, I am here with the 7 best blush virtual try-ons that, in my opinion, will help you as a business to provide the best user experience and enhance website engagement.

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1. GlamAR is used for customizable and realistic AR makeup experiences
2. MakeupAR by Perfect Corp for accurate, diverse, and easy integration
3. Banuba for fast, precise, versatile, and high-conversion
4. Modiface for an ultra-realistic and scalable solution
5. DeepAR for advanced AI and real-time rendering
6. OrboAI for reliable, multi-feature, and easy deployment
7. MirrAR for engaging, seamless, and interactive AR try-on

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What is a blush virtual try-on, and what are its key features?

A virtual blush try-on is an advancement in the beauty industry that enables e-commerce platforms to provide users with an enhanced online shopping experience. With the help of this feature, brands can help users try different blush shades and placements on their face, sitting at home.

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It provides users with a realistic shopping experience by using augmented reality (AR) technology, so that they can mimic the in-store shopping experience. It also helps the brands to reduce their return rates by decreasing the product uncertainty for customers and offering them a better user experience.

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Key features

• Realistic application: It provides users with the option to perform real-time application of the blush with the help of face tracking technology and augmented reality to deliver accurate results. It analyzes the facial features, including facial structure, skin tone, and even lighting conditions, to provide a natural-looking application that moves along with the facial expressions, just like testing blush physically.

• Customization: It provides the benefit to customize the blush shade, finish, and intensity by selecting from a wide range of blushes present on the website. It enables users to tweak the blush shade and opacity, perform instant adjustments, and change the placement according to their preferences. It also enables users to try different blush looks before making any purchase decision.

• Product comparison: Users can perform a comparison of multiple blush products side-by-side to understand the best pick for them. It assists them to visualize various options on their face simultaneously to make more informed and satisfactory purchase decisions. Some blush try-ons enable users to compare at least four options at once, which reduces their time and effort during virtual shopping.

• Accessibility: It increases the accessibility to try different blush products for users, irrespective of their internet connection. It reduces the need to visit a physical store by providing them with a real-time online shopping experience using their device camera, which offers a benefit to people with disabilities or living in remote areas. Therefore, it enhances the convenience of testing, exploring, and purchasing beauty products.

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7 Best virtual blush try-ons for online beauty platforms

A virtual blush try-on helps the brand to enhance user engagement and experience on their website by providing them with real-time blush try-ons without making any physical in-store visit. But selecting the best blush try-on can be an overwhelming task, as you have to conduct detailed research and analysis of different products and SDK providers.

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To help you select the best virtual blush try-on, I have tested multiple SDKs to understand which one will be beneficial for e-commerce beauty platforms. After performing lots of research and spending time, I have listed seven of the best virtual blush try-ons that will help online sellers to improve user engagement and increase overall sales.

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1. GlamAR

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GlamAR is an advanced augmented reality solution provider that helps different industries, including makeup, eyewear, jewelry, and accessories, to increase conversion rates and boost user engagement. It provides multiple solutions, such as virtual try-ons, 360-degree product viewers, 3d model creation, AI skin analysis, and more, which are backed up by enterprise-grade security and scale.

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Among its multiple AR solutions, I tried their virtual blush try-on that provides high-resolution visuals, realistic AR simulation, advanced shade matching, and seamless integration with online makeup brands. It offers multiple ways, such as live camera try-on, using a model, and uploading your image, to enable customers to try multiple blush shades with two different placement options.

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It provides the user control of changing opacity, zooming in and out, comparing before and after, and downloading images, which helps them to make satisfactory decisions while shopping online. It is a browser-compatible SDK that allows your customers to virtually try different blush options, which reduces the need for an app download.

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Features

• Seamless integration: It allows the brands to integrate the SDK into their pre-existing e-commerce platform, so that users can try the blush virtually on their browsers. It also provides multiple-browser compatibility for all Android and web browsers to enable users to have a more personalized shopping experience.

• Precise matching: It helps users to select the accurate blush color according to their skin tone, which reduces the uncertainty of color and shade mismatch. It helps the brands to build stronger relationships with their customers by providing them with an enhanced shopping experience.

• Live try-on experience: It provides a real-time blush try-on experience by AR overlay into the real-time background, which helps the users to mimic the in-store experience. It also builds their trust and confidence in the brand by making online shopping engaging and exciting.

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2. MakeupAR by Perfect Corp

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MakeupAR by Perfect Corp is an e-commerce AR and AI solution provider that deals in makeup, hair, nail, and skin detection, to enable businesses to enhance their user engagement and experience. It offers multiple virtual try-ons for blush, foundation, lip products, and eye shadows, which enables businesses to provide a better online shopping experience.

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I tried their virtual blush try-on that delivers hyper-realistic and customizable experiences to help users try single, dual, and tri-color blushes available in matte, shimmer, and satin textures. You can try the blushes in three ways, using live try-on, model, and image, by using five different placement options.

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It shows compatibility with different browsers and devices, making it a cross-device compatible software, which provides the benefit for brands to target a wider audience through multiple web browsers and mobile devices. It also provides 140+ different blush patterns to enable beauty enthusiasts to explore more products and enhance brands' user engagement rate.

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Features

• Multi-tone blush try-on: It provides a wide range of blush try-ons available in different shades, patterns, and textures, offering users the opportunity to have a personalized palette and a complete virtual makeover.

• Adjustment and opacity: It offers various blush placement options to give the advantage of experimenting with blush placements. It also helps them to select the accurate blush color without any uncertainty and indecisiveness.

• Face analysis and 3D rendering: It provides flawless and natural-looking results with the help of AgileFace® face analysis and 3D rendering technology. It will enable the brand to enhance its customer relationships in selecting the correct makeup products.

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3. Banuba

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Banuba is a high-quality virtual try-on SDK that offers multiple augmented reality-based solutions for e-commerce platforms, including makeup, video editor, face, and beauty AR. It helps brands enhance their sales and build stronger customer relationships by providing users with the facility to try different makeup products virtually before making a purchase.

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I tried its virtual blush try-on SDK, which enables brands to provide their customer with an improved online shopping experience by helping them select the accurate blush shade that matches their skin tone. It is an easy-to-integrate SDK that allows brands to provide a seamless user experience by integrating the SDK smoothly with the pre-existing e-commerce platform.

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It provides a real-time blush try-on experience to the users with the help of artificial intelligence and augmented reality, to deliver a realistic makeup look through their device camera. It also has ultra-precise AI face tracking that helps users to check the blush placement on their face, as it tracks the face by identifying 36 characteristics represented as face morphs.

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Features

• Cross-platform compatibility: It shows compatibility towards different Android and iOS devices and browsers, which allows them to provide a seamless user experience irrespective of online or in-store shopping.

• Look creation: It enables the users to apply multiple AR products simultaneously to create different looks using multiple products. It helps them to select which products will provide them with multiple makeup looks.

• 3D Face tracking: It uses the advanced face tracking technology that enables users to try blush on their face, along with different facial expressions and face positions during the try-on.

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4. Modiface

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Modiface is an augmented reality solution provider that offers virtual makeup try-on and enables brands to provide a seamless shopping experience to their users. It offers virtual try-on technology for different makeup categories, including blush, foundation, lip liner, highlighter, and more, which increases user engagement on their website.

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I tried their virtual blush try-on that enables users to select the correct blush tone and shade according to their skin tone. With the help of this try-on, users can make informed decisions that help the brands to enhance their relationships with them and reduce the product return rate. It also offers cross-platform compatibility for different platforms, including Android, iOS, and web platforms.

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Apart from that, it provides multiple features such as pre-built looks, before and after comparisons, multiple product comparisons, and customizable looks, that enhance the user engagement on the website. Hence, using this virtual blush try-on will help the brands to enhance their user engagement rate by providing interactive and immersive try-ons.

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Features

• Live face scan: It offers an interactive feature of trying new makeup looks by pointing your phone screen at your friend, celebrity, or a magazine picture, which extracts the makeup look to let you try these looks on your face.

• Color match: It helps the customers to select the accurate color shade from the catalogue with the help of ModiFace technology. It improves the customer satisfaction rate by helping them in selecting the correct makeup shade and reducing mismatch uncertainty.

• Interactive tutorial: It offers interactive makeup tutorials to help users select the best makeup products and shades, along with a rich experience of brush animations that help users understand the exact motion to use products correctly.

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5. DeepAR

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DeepAR is an augmented reality-based solution provider for e-commerce platforms that helps brands to enhance their user engagement and experience by providing them with virtual try-on technology. It offers multiple features such as AR face filter, beauty and makeup SDK, and virtual try-ons. It enables businesses to provide their users with an enhanced shopping experience by keeping them engaged with interactive try-on features.

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I tried the AR Beauty and Makeup feature, which allows brands to provide an engaging virtual try-on experience for users to test different makeup products. It is a web browser-based platform that helps users try different products through the web browser, reducing the need to download anything. It offers multiple features during the blush try-on, including application area and intensity, which allow users to create custom looks.

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It provides the facility to try different beauty products in one go, so that users can create a custom look and experience a real-time makeup application. Apart from that, it is an easy-to-use and integrate SDK that helps e-commerce beauty platforms to provide an improved online shopping experience to their customers.

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Features

• Cross-platform compatible: It is a web-based SDK that is compatible with various browsers, including iOS, Android, Windows, and macOS, which increases the user accessibility for device usage.

• Easy to integrate: It is an easy-to-integrate SDK that allows developers to provide a seamless and smooth experience to users. It also provides the benefit of quick integration into the pre-existing e-commerce platform to align it with the brand's identity.

• Multiple-product try-on: It allows customers to try different makeup products in a single use, so that they can create various makeup looks. It will help the brand to increase its engagement rate by increasing user engagement time on the website.

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6. OrboAI

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OrboAI is an AI-powered platform that assists e-commerce platforms in providing a better online shopping experience to their users. It offers multiple virtual try-on solutions for makeup, hair color and style, skin analysis, and foundation shade finder, which enables the beauty brands to boost their sales and build a stronger customer relationship.

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I tried the virtual blush try-on that provides a real-time blush application for users using their device camera. It offers the benefit of trying a blush on their face without making any physical contact, and increasing their online shopping experience. With the help of this try-on, brands can allow users to try multiple blush shades on their face while enhancing their engagement on the website.

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It allows the beauty brands to offer an immersive and interactive beauty experience to the users, which further builds their trust and helps the brand build a stronger relationship with them. It helps the brand to understand the customer behaviour and reduce the product costing, which makes them more sustainable and cost-effective.

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Features

• Seamless integration: It is an easy-to-integrate API or SDK tool that offers cross-platform compatibility. It helps the brand to use virtual try-on in different ways, including a smart mirror, a digital kiosk, and a mobile application.

• Personalized recommendations: It enables the brand to collect the customer data points to provide them with a tailor-made experience and assist them in selecting the accurate beauty products accordingly.

• Increased user experience: It helps the e-commerce platform to understand the consumer behavior and trends with the help of the data and insights, which they can use to improve their marketing strategies and offer a better experience.

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7. MirrAR

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MirrAR is an AR solution provider for e-commerce brands and websites that helps them increase their sales and boost user engagement. It offers virtual try-on for different industries, including eyewear, watches, makeup, jewelry, and apparel. It allows businesses to provide a virtual interactive shopping experience to users by enabling them to experiment with various makeup products virtually.

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I tried their virtual blush try-on that helps users select the accurate blush shade and product according to their skin tone and preference. It increases the user's online shopping experience by allowing them to see the product application on their face before making any purchase decision. It also helps the e-commerce brand to reduce its product return rate by reducing the shade mismatch uncertainty among the customers.

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It offers a feasible way for users to try different makeup shades during online shopping without any hygiene concerns, and reduces the need for a physical in-store visit. Hence, using its virtual makeup try-on helps the brands to provide a better and seamless shopping experience, which builds their trust and relationships with the users.

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Features

• Multi-platform interface: It allows brands to increase their audience reach by providing them with a cross-device interface, which shows compatibility with different web browsers, mobile applications, and smart mirrors, helping the brands to reach a wider audience.

• Face tracking technology: It allows users to have real-time adjustments and placements of the blush products during the virtual try-ons with the help of its cutting-edge face tracking technology.

• Seamless integration: It provides easy-to-integrate software with the e-commerce platform, which offers a seamless virtual try-on experience for customers with an interactive and engaging shopping experience.

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Brands that are using blush virtual try-on

Various leading beauty brands have been using virtual blush try-ons to bridge the gap between customer and seller relationships. It helps the brand to boost its overall sales and user engagement by providing them with a realistic online shopping experience.

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Therefore, using a virtual blush try-on will help a brand to build a stronger relationship, boost sales and conversion rates, and reduce return rates. In this section, I have mentioned the top beauty brands that are using blush virtual try-ons to provide their customers with an enhanced shopping experience.

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1. NARS

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NARS Cosmetics is a leading beauty and makeup brand that provides high-quality makeup products, including foundation, blush, lipsticks, and more. It also offers real-time virtual try-on technology that enables customers to enhance their online shopping experience. It enables users to select the right blush shade with the help of virtual try-ons by using augmented reality technology.

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It also offers some user controls such as zooming in and out, before and after comparison, and downloadable images for future reference. It helps users to make more informed and satisfactory decisions, which reduces the uncertainty of shade mismatch.

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2. MAC

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MAC Cosmetics offers advanced virtual try-on for different makeup products such as foundations, blush, eyeliner, and more. It provides their customers with the advantage of trying different makeup products virtually before making any final purchase decision. It helps them reduce the product uncertainty and reduces the product return rate, which helps the brand to opt for sustainable and economical options.

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It also provides users with a before-and-after comparison feature to help them understand the difference after applying blush to their face. Hence, using the virtual try-on for blush helped the brand and its users to build a stronger relationship.

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3. Maybelline

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Maybelline is another beauty brand that provides top-quality products and is famous among beauty enthusiasts. It also offers virtual try-on technology that helps its users to make informed decisions and reduces the uncertainty of shade mismatch. With the help of this virtual try-on technology, users can try different shades and products of blush without making any physical in-store visit.

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It helps the brand to increase its overall sales, reduce product return rates, and provides sustainability to them, which makes them accessible and reachable to a wider audience. It reduces the need for physical store visits while making online shopping more engaging and interactive.

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4. NYX

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NYX Cosmetics also provides a virtual try-on (VTO) platform on their website to build a stronger, more personalized relationship with customers. It allows them to experiment with different shades and styles, which gives them the benefit of mirroring the creativity of a professional makeup artist, but from the comfort of home.

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It provides accessibility of trying different products available online and works across devices, which makes it easier to reach a wider audience regardless of location or device preferences. Apart from that, it offers a platform that encourages customers to spend more time exploring and discovering new products, which increases engagement and brand affinity.

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5. Lakme

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Lakme also provides a virtual try-on platform to provide a personalized shopping experience to its users by performing real-time product trials. It uses advanced AR and AI technology, which scans the user’s face and provides them with a virtual try-on feature before making any purchase decision. Users can use this feature to try different products, including foundation, blush, highlighter, and contour, which makes it easier for them to find the perfect shades and styles.

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This immersive and interactive experience boosts user confidence, reduces returns, and encourages them to explore new products. With the help of this seamless technology, it fosters deeper engagement, satisfaction, and long-term loyalty among its customers.

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Benefits of using a virtual blush try-on

Virtual blush try-on tools offer a lot of benefits for both consumers and businesses, which bridges the gap and creates a stronger relationship between them. It allows customers to experiment with different shades and find the perfect match for their skin tone and preferences, without making any physical in-store visit.

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With this enhanced online shopping experience, businesses get several benefits, including increased customer satisfaction, reduced return rates, and ultimately, higher sales. In this section, we will look at some of the benefits of using a virtual blush try-on for businesses.

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1. Enhanced shopping experience

The blush virtual try-on allows users to visualize different blush shades on their face with the help of augmented reality. It helps the brands to offer an interactive, personalized, and enjoyable shopping experience for users during online purchases. It reduces the gap between online and in-store shopping experiences by allowing consumers to experiment with multiple shades, without making any physical contact.

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It also offers a realistic product preview that increases customer engagement, encourages longer browsing sessions, and boosts brand loyalty because users return to the website to experiment with new looks.

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2. Reduced return rates

Using the blush virtual try-on technology helps the brands to provide an accurate and real-time preview of blush on users' faces. It provides them with an accurate visualization of the blush shade according to their skin tone and facial features.

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It increases the confidence of users in their purchase decisions, which reduces the uncertainty leading to cart abandonment or product returns. It also helps them to avoid the shade mismatch scenario and reduces the product return rate, helping the brands to lower operational costs.

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3. Convenience and accessibility

Using a virtual blush try-on provides convenience and accessibility to users, so that they can perform online shopping from any device with a camera. It allows customers to test different products anytime and anywhere, irrespective of their time and location, without any need to visit a physical store or use disposable testers.

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It also provides hygienic and contactless experiences for users without creating any mess or reducing the need for physical testers. It also helps the brands to reach a wider audience, including those who live in remote areas, with perfection and accuracy.

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4. Boosts conversion rate

Various e-commerce platforms opt for virtual blush try-on and experience higher conversion rates, increased order values, and multi-item purchases. It enables users to feel confident and inspired while buying complementary products, which also reduces the uncertainty of shade mismatch.

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It provides a fun and shareable experience to the users, which encourages them to opt for social sharing and community engagement, further increasing the brand's reach and sales potential.

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Tips for choosing the blush virtual try-on

A blush virtual try-on provides that brand with multiple benefits, such as enhanced customer experience, boosts overall sales, reduces return rate, and increases conversion rate. 

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But selecting the best blush virtual try-on can be an overwhelming task, as you have to look at various factors, including pricing, features, and more. In this section, I have listed a few tips that you can consider while selecting the blush virtual try-on for your brand to strengthen your customer relationship.

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1. Prioritize realism and accuracy

To offer realistic and accurate results, always look for platforms that offer highly real-time rendering of blush shades according to the unique facial features and skin tone. Various platforms like Facetune and Banuba offer realistic results and accurate makeup fitting, which helps users to make confident decisions.

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2. Realistic live try-on

You can select a tool that allows real-time augmented reality try-on solutions with the help of a device camera, while others work with uploaded photos. Offering these real-time AR try-ons provides an interactive and dynamic experience, which enables users to see how blush responds to different lighting and angles.

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3. Shade and product range

You can opt for tools that let you experiment with a broad variety of blush shades and finishes, offering a wide range of shades and products. Some platforms, like Maybelline’s and MAC’s virtual try-ons, allow users to compare multiple products and shades side by side for better decision-making practices.

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4. Performance and user experience

To provide a better and hassle-free user experience, opt for the application that offers smooth and lag-free performance, while enabling accurate face tracking and minimal jitter. It will help the e-commerce platform to enhance its performance and user experience.

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Conclusion

In conclusion, using a blush virtual try-on tool helps brands transform the way users explore and select makeup. By using the advanced AR and AI technology, various e-commerce platforms allow users to experiment with a wide range of blush shades and finishes in real time. Using these try-ons provides a personalized and confident shopping experience to users, which enables the brands to build a stronger relationship with their customers.

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It reduces the guesswork or the need for in-store testers for users, which enables beauty enthusiasts to find their perfect blush match while sitting at home. Therefore, using the virtual try-on technology makes the makeup discovery more accessible, hygienic, and enjoyable than ever before.