Best Makeover Software
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Technologies like augmented reality and artificial intelligence have played a major role in the beauty and cosmetics industry because they enable brands to bridge the gap between online and offline shopping experiences for users. With the help of advanced technologies, brands can introduce various new methods, such as virtual try-ons, skin analysis, and a makeover feature, to help them make more informed decisions.

Using these latest methods, the projected growth of worldwide AR and VR is expected to grow at a CAGR value of 25.5% from 2022 to 2027 for the cosmetic & beauty market. Beauty tech has played a crucial role in the growth of the beauty and cosmetic industry by keeping users engaged with the help of advanced algorithms. It provides various benefits to both buyers and sellers, enabling them to build a trusted and stronger bond with each other.

In this blog, we will study the impact of using makeover software and how it helps e-commerce businesses in increasing engagement, boosting conversions, reducing returns, and improving experience. Additionally, I will also provide you with the list of the top 14 makeover software that will aid brands in providing their customers with the accessibility to explore makeup products virtually.

The best makeover software

1. GlamAR is best for virtual beauty try-ons for e-commerce and salons

2. MakeupAR by Perfect Corp offers omnichannel virtual makeup experiences for beauty brands

3. MirrAR provides high-end beauty AR for luxury retail

4. Revieve gives personalized beauty consultations with AR makeup overlay

5. AlgoFace is used for AR-based cosmetic try-ons with high-accuracy facial mapping

6. OrboAI provides virtual makeovers and beautification for mobile/web apps

7. Visage Technologies provides face analysis and cosmetic simulation for SDK integrators

8. Banuba delivers full-suite AR makeup SDKs for beauty and fashion commerce

9. Arbelle is best for a consumer-facing full makeup try-on solution

10. ModiFace is used for enterprise-grade virtual makeup for cosmetic retailers

11. DeepAR provides brands with lightweight SDKs for beauty apps with AR filters

12. Meishe is used for integrated AR makeup for video beautification and editing

13. Artifutech provides smart AR-based makeup and facial transformation

14. Auglio offers an interactive virtual try-on for makeup and fashion accessories

What is makeover software, and what are its key features?

Makeover software is an online tool that works on the advanced algorithms of augmented reality and artificial intelligence technologies. Users can use this software to virtually try different makeup products using their live camera or by uploading their photograph, enabling them to make informed purchase decisions.

It provides users with an engaging experience that bridges the gap between online and offline shopping, enabling them to explore various makeup looks and select the particular makeup product. Brands use the makeover SDK (software development kit) to integrate the tool into their pre-existing e-commerce platform that will help them boost user engagement, sales, and conversions.

Key features

  • Facial feature detection: It helps users visualize product placement by detecting and mapping facial features with advanced algorithms, providing a real-time application of makeup products on their face.
  • Virtual product application: It provides users with the advantage of selecting from a wide range of makeup products, including foundations, eyeshadows, and lipsticks, enabling them to apply products virtually in a realistic way and offering them an in-person shopping experience. 
  • Color and intensity adjustment: It allows users to adjust the color, intensity, and opacity of the makeup product during try-ons, providing them with an interactive online shopping experience and enabling them to explore various makeup products.
  • Personalized recommendation: It provides users with a personalized shopping experience by offering tailored product recommendations after conducting a thorough analysis of their face features and skin tones with the help of advanced AI and AR algorithms.

14 Best makeover software for e-commerce sellers

Integrating makeover software helps e-commerce brands and businesses to boost engagement and enhance the online shopping experience by keeping users engaged with the help of interactive virtual try-ons and personalized product recommendations. However, the market of AR and VR is growing at a faster rate, and it is expected to reach 2.59 billion USD in 2029, with some major trends of augmented reality, artificial intelligence, and metaverse integration.

With exponential growth and the introduction of new software providers, it is very overwhelming to choose an SDK with the best features. Therefore, to help you select the best makeover software for your online platform, I have been trying and testing multiple products to provide you with firsthand advice. After spending a lot of time researching, I have curated the list of the 14 best makeover software that will help online makeup brands and businesses to provide their users with the best online shopping experience.

1. GlamAR

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GlamAR is an AR and VR solution provider for the jewelry, beauty, eyewear, and accessories industries, helping them to boost engagement and experience through engaging solutions. It offers multiple SDKs and software, including virtual try-ons, 360-degree viewers, 3D configurators, and skin analysis, which are based on advanced AR and AI algorithms. It helps brands to opt for sustainable and cost-effective ways by reducing the unnecessary cost of sample products and streamlining operations.

I tried the virtual try-on for a complete makeup look that enables users to explore different makeup looks virtually with the help of an AR overlay. It provides users with face-tracking technology that detects and maps their facial features, including eyes, lips, and ears, offering them a precise application of the makeup products. It also offers user controls, including zoom in and out, before and after comparison, and image download, along with the complete product descriptions.

It helps the brand to provide customers with an engaging and interactive makeup shopping experience to boost engagement and experience. It helps them to make confident decisions by enabling them to try multiple products, which will reduce the product returns and assist the brand in becoming sustainable. It also provides brands with cross-device compatibility that will allow them to integrate the SDK with various platforms and devices, providing users with a similar experience regardless of device or place.

Features

  • Product visualization: It provides users with a real-time visualization of makeup products using AR overlays and 3D models, which will help them make confident decisions by selecting the appropriate shade according to their choices and preferences.
  • Realistic try-on: It also helps users to try and explore different makeup products virtually, which decreases the product mismatch uncertainty among them and helps the brand to reduce the product return rates.
  • Cross-platform integration: It provides brands with multiple device and platform compatibility that they can use to integrate the software with various platforms, providing users with a similar online shopping experience.

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2. MakeupAR by Perfect Corp

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MakeupAR by Perfect Corp is an AI-based e-commerce solution provider that helps brands and sellers boost engagement and experience on the website or app. It offers multiple solutions, such as virtual try-on and skin analysis, that brands can use to bridge the gap between online and offline shopping experiences for customers. It also helps brands to boost conversions and reduce returns by decreasing the product-mismatch uncertainty.

I tried the makeup virtual try-on solution that allows users to explore multiple makeup looks while exploring and trying various products. It enables them to try on different products, such as lipstick, foundation, eyeliner, and blush, using their device camera with one click. It provides users with lots of products and shades from which they can select the accurate shade according to their choices and preferences.

With the help of this feature, businesses can increase conversion rates by 2.5 times and offer users an engaging online shopping experience. It helps brands to increase user engagement on the website or app by keeping users engaged during virtual try-ons and skin analysis. It enables the brand to increase engagement, satisfaction rates, and add-to-cart ratio by providing customers with an engaging and interactive way to explore makeup products.

Features

  • Increase customer satisfaction: It enables the brand to increase the user satisfaction rate by providing them with an engaging and interactive online shopping experience, reducing mismatch uncertainty, and building customer trust and loyalty towards the seller.
  • Minimal coding knowledge required: It helps the brand to integrate the software seamlessly with the e-commerce platform by providing them with auto-generated code segments, which they can perform with minimal resources and basic coding knowledge.
  • Seamless integration: It helps brands to integrate the software with leading e-commerce platforms, such as Shopify, WooCommerce, and Wix, which will help them to provide users with an intuitive and simple interface.

3. MirrAR

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MirrAR helps online beauty brands and sellers to boost user experience and engagement by providing them with advanced AR-based solutions. It offers virtual try-on solutions for the jewelry, beauty, skincare, and watch industries, enabling them to keep users engaged while exploring products. It also helps brands to make stronger relationships with customers by enabling them to make easier and definite decisions.

I tried the makeup AR that helps users explore various makeup products and try different makeup looks according to their choices and preferences. It helps customers to discover makeup products simultaneously and provides them with the ability to visualize and create the complete makeup look. It also provides them with a real-time online shopping experience by using advanced AR and AI features that allow them to try on dozens of shades hassle-free.

It helps the brand to perform seamless integration of the software into different devices, including websites, apps, and social media platforms, which will provide users with a similar omnichannel shopping experience. It also helps brands in boosting user engagement, increasing overall sales, and reducing return rates, because it enables them to bridge the gap between online and offline shopping.

Features

  • Omnichannel experience: It enables the brand to perform seamless integration of the software into multiple platforms, which include websites, applications, and social media handles, that will provide users with accessibility to explore products regardless of their geographical limitations.
  • Before and after comparison: It provides users the ability to compare the before and after results that will help them to understand how the product would look on them, helping them to make confident decisions.
  • Ultra-precise tracking: It offers realistic facial detection technology that helps users understand the product placement by detecting their 300+ facial points, which will track the facial movement and lighting changes during the virtual try-on.

4. Revieve

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Revieve is an AI and AR solution provider that helps the beauty and cosmetics industries to deliver personalized and engaging shopping experiences. It offers multiple solutions, including makeup try-on, skincare advisor, and makeup advisor, that will help users select the best products without uncertainty. It helps the brand to increase conversions, reduce returns, and elevate customer loyalty by providing them with an engaging online shopping experience.

I tried the makeup virtual try-on solution that allows users to explore and try on a full face of makeup using their device camera. It provides users with various intuitive controls, including zoom in and out, before-and-after comparison, and product previews, that will help them visualize multiple makeup combinations hassle-free. It also allows users to understand the product placement with the help of face analysis and AR overlays, enabling them to create makeup looks.

It helps the brand to bridge the shopping experience gap for users by offering cross-device compatibility and omnichannel integration across mobile, desktop, and kiosk applications. It also enables brands to deliver a consistent and immersive experience regardless of the touchpoint, which will help them build trusted and stronger customer relationships.

Features

  • Personalized experience: It helps brands to increase customer trust and loyalty because it provides them with a personalized shopping experience by offering them a lifelike and intuitive AR-powered makeup visualization and application.
  • Face tracking: It offers high-performance face tracking technology that will help users to accurately detect facial landmarks and movement, providing users with a real-time and smooth try-on experience for live videos and static images.
  • Precise visualization: It allows brands to create precise and custom makeup product visualizations that will help users make confident decisions by selecting products according to their skin tone and facial features, reducing the product uncertainty.

5. AlgoFace

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AlgoFace is an AI-based solution provider that helps beauty and cosmetic brands boost user engagement and experience on their website or app. It provides multiple solutions, such as a facial landmark tracker, virtual try-on, and face redaction, which help users explore several makeup and hair products. It helps brands to build a stronger relationship with customers by enabling them to make confident decisions based on their choices and preferences.

I tried the virtual makeup try-on solution that allows users to try on different makeup products with the help of an AR overlay and provides them with an engaging online shopping experience. It helps users to explore makeup hassle-free and without any contact using the device's camera. It provides users with real-time visualization of products that enables them to understand the placement and select the accurate shade without adding any filter to the skin.

It helps brands to build a stronger customer relationship by providing them with an engaging and interactive way to explore new products. It offers seamless integration of the software into e-commerce platforms, enabling brands to provide users with a personalized virtual try-on experience. It enables e-commerce sellers to provide users with an in-store shopping experience by offering them a contactless try-on experience.

Features

  • Increase conversions: It provides users with an engaging online shopping experience that enables them to explore and try different makeup products before making a purchase, helping brands to boost overall sales and conversion rates.
  • Reduce returns: It allows users to explore makeup products before making any purchase decisions, which will enable them to make more informed and confident decisions, helping the brand to reduce product return rates due to uncertainty.
  • Contactless experience: It provides customers with a contactless online shopping experience by enabling them to try different products with the help of AR overlays, offering them an in-person-like shopping experience without any mess.

6. OrboAI

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OrboAI offers several try-on solutions to help beauty and hair brands increase engagement and enhance the online shopping experience. It helps e-commerce sellers and brands to boost overall sales and conversion rates by providing users with a "try-before-you-buy" facility. It also helps the brand to reduce its product return rates by 12% as it allows users to make more informed decisions.

I tried the virtual makeup try-on that enables users to explore several makeup products through the device camera without any physical store visit. It provides them with a personalized shopping experience by offering them tailored makeup product recommendations. It offers users a real-time experience by helping them to understand the product placement using face detection technology to detect facial features.

It helps brands to increase user engagement by providing users with an engaging way to explore and try on multiple makeup products. It also reduces the sampling cost and product returns for brands, which will help them to opt for sustainable and streamlined operations. It also helps the brand to avoid dead stock by providing them with a digital catalog for product listing.

Features

  • Cross-platform integration: It helps brands to provide users with a similar shopping experience by performing cross-platform integration on different devices, such as a website, tablet, mobile application, smart mirror, and digital kiosk.
  • Product recommendations: It provides users with a personalized shopping experience by collecting their data points and providing them with tailored product recommendations based on their choices and preferences.
  • Real-time experience: It provides users with a realistic makeup try-on experience that will help them select the best products according to their skin tone and facial features, which will also bridge the gap between online and offline shopping.

7. Visage Technologies

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Visage Technologies provides e-commerce sellers with various AR-based solutions that they can use to provide users with a personalized shopping experience. It offers several solutions, including virtual makeup try-on, face analysis, face tracking, and face recognition, enabling users to try various makeup products. It helps the brand to build a stronger relationship with customers by providing them with a true-to-life virtual makeup experience.

I tried the virtual makeup try-on that offers a convenient makeup try-on experience for users by virtually replicating the products. It helps users boost confidence by helping them make more informed decisions during online shopping and drive more sales for brands. It provides users with FaceTrack technology that performs fast and accurate face tracking using more than 100 facial points in a realistic way.

It allows brands to customize the try-on according to their image and identity, providing users with a similar shopping experience throughout their user journey. It provides them with the convenience of using any device camera as a virtual mirror, which will help the brand to increase user engagement and experience. It provides users with a real-time virtual representation of the makeup products that will help brands reduce return rates due to uncertainty.

Features

  • Cross-device compatibility: It offers brands a seamless integration of the SDK into various e-commerce platforms, enabling them to provide users with a similar shopping experience and helping the brand boost business results.
  • Customization options: It allows brands to customize the try-on SDK according to their image and identity, which will help them to build trust among users to reach their expectations and assist the business in achieving its goals.
  • Real-time experience: It provides users with an ultra-realistic makeup try-on experience by offering them the exact replica of makeup products, which they can use during virtual try-on, and which helps them make more informed and confident decisions.

8. Banuba

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Banuba is an AR-based SDK provider for e-commerce sellers and brands that helps them boost overall sales and conversions. It offers virtual try-on solutions for the makeup, jewelry, eyewear, headwear, and beauty industries that will help users explore multiple products. It helps brands to increase sales, boost conversions, and reduce return rates, while enabling them to build a stronger customer relationship.

I tried the makeup AR SDK that allows users to explore different makeup products in an engaging way using the device camera as a virtual mirror. It provides users with a real-time shopping experience by offering unparalleled realism with the help of advanced artificial intelligence technology. It helps users select the best cosmetics by providing them with a realistic interaction of the product on their natural skin tone.

It helps the brand to increase its customer reach by providing users with the accessibility to explore products anytime, anywhere, with the help of both Android and iOS devices. It also helps brands to increase user experience and engagement on the website or app, providing them with regular updates and upgrades for the SDK. Therefore, it helps the brand to boost conversions and sales by assisting users in making confident decisions.

Features

  • API integration enables brands to seamlessly integrate the software into their existing e-commerce platforms via an API, providing the benefit of accessing virtual products anytime, anywhere, rather than relying on physical samples.
  • Unparalleled realism: It uses artificial intelligence technology to provide users with an accurate and real-time application of makeup products, enabling them to interact realistically with their natural skin tone and providing them with an in-store-like shopping experience.
  • Cross-device accessibility: It allows brands to integrate the software with multiple platforms such as desktops, mobiles, tablets, and smart mirrors, providing users with the accessibility to explore products without any geographical limitations.

9. Arbelle (powered by Visage Technologies)

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Arbelle is an AI-based solution provider for e-commerce brands and businesses that helps them boost their user engagement and experience during online shopping. It is powered by Visage Technologies, which allows brands to increase their sales with the help of AI and AR solutions across different channels. It allows brands to provide users with engaging and interactive try-on features, which they can use to explore multiple products.

I tried the makeup AR solution that allows customers to explore and select the best makeup products according to their skin tone and facial features. It helps brands to showcase their products with the help of virtual try-ons to increase sales across different channels and platforms. With the help of virtual try-ons, it attracts 59% more consumers to buy makeup products from the brand website or app.

It allows users to make more confident and satisfactory decisions by providing them with a replica of physical products during the virtual try-on. It provides users with the accessibility to explore products in a realistic way, regardless of time and location. Therefore, it helps the brand to provide users with an in-store-like shopping experience through the device camera.

Features

  • Tailored recommendations: It provides users with personalized product recommendations based on their skin tone and facial features, which will help them reduce uncertainty and minimize the product return rate.
  • Multi-channel compatibility: It allows brands to boost their sales and conversion rates across different channels and platforms, providing them with data-driven insights and helping them reach a wider audience with leading business strategies.
  • Accurate product application: It helps users to visualize the product application because it provides them with an in-person experience by applying makeup accurately and offers them a mirror-like experience with the help of the device's camera.

10. ModiFace

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ModiFace is a leading solution provider in beauty tech that helps brands by providing advanced AI and AR solutions tailored for the cosmetics, skincare, and haircare industries. It helps various global beauty brands to enhance customer experience by providing them with highly realistic, interactive digital solutions. It provides brands with virtual try-on technology that helps them keep users engaged and boost their confidence to drive seamless product discovery and conversion across multiple platforms.

I tried the makeup virtual try-on solution that helps users explore a wide range of makeup products, including foundation, lipstick, eyeshadow, and eyeliner, by using the device's camera. It uses facial tracking technology that maps over 70 facial landmarks in a realistic manner and provides users with a precise application of products that align perfectly with their unique facial features.

It provides omnichannel integration that will help the brand to offer virtual try-ons on different platforms, including web, mobile apps, in-store displays, and social media platforms. It provides users with consistent and immersive experiences for both online and in-store shopping, allowing brands to maintain a unified digital presence.

Features

  • Live scan: It provides users with a live scan feature that they can use to replicate the makeup look with the help of their mobile phone’s camera, and lets them try new makeup looks and advanced lip effects.
  • Color match: It helps users to find the exact color of the makeup products according to their shoes or dress, which will provide them with a personalized shopping experience and keep them engaged on the website or app.
  • Interactive tutorials: It provides users with interactive and engaging tutorials that they can use to understand the precise product application with the help of AR overlays and brush animations provided in the tutorials.

11. DeepAR

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DeepAR is a leading AR-based solution provider that provides brands with advanced SDKs to help them boost engagement and improve experience. It offers several technologies and solutions, including face tracking, 3D effects, virtual try-ons, and real-time rendering. It helps different industries, such as beauty, retail, entertainment, and social media, to provide users with an engaging and immersive user experience.

I tried the beauty and makeup try-on solution that allows users to create a full face of makeup with the help of virtual replicas of products in a realistic manner. It enables users to explore and select multiple cosmetic products, such as foundation, blush, lipstick, eyeliner, and eyeshadow, and provides them with ultra-realistic results using face-tracking technology.

It provides brands with cross-platform integration that will help them implement a virtual try-on feature across web apps, mobile platforms, and desktop interfaces using a single SDK. It is a lightweight SDK that offers performance-optimized rendering, making it ideal for brands that are looking for seamless user experiences without compromising speed or visual quality. Therefore, it helps the brand to provide an engaging visualization of makeup looks to users to boost engagement, streamline the shopping experience, and reduce return rates. 

Features

  • Cross-platform compatibility: It is a web-based SDK that is compatible with various browsers, including iOS, Android, Windows, and macOS, which increases user accessibility for device usage.
  • Scalability: It provides scalability to brands that they can use to provide a better online shopping experience. It will help the brand to maintain its website or app performance by providing a seamless and quick online shopping experience.
  • Multiple-product try-on: It allows customers to try different makeup products in a single use so that they can create various makeup looks. It will help the brand to increase its engagement rate by increasing user engagement time on the website.

12. Meishe

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Meishe is an AR-based solution provider that provides brands with video and AR solutions along with customizable SDKs and APIs to perform video editing, create special effects, and provide real-time augmented reality applications. Brands can use their AR beauty and face effects to provide users with an interactive way to explore and select new products through the device's camera.

I tried the face VR solution that allows users to explore makeup products virtually with the help of advanced face recognition and tracking algorithms. It also helps users to understand the product application by identifying and mapping facial features and lighting conditions. It offers custom makeup effects, texture simulation, and multi-layer blending, providing users with a seamless and visually convincing try-on experience.

It offers a lightweight, scalable, and highly responsive AR makeup try-on experience, which will help brands increase engagement, reduce product trial costs, and enhance decision-making confidence among users. It also offers some advanced options for custom branding and user interface flexibility, which makes it ideal for apps, retail kiosks, and virtual beauty platforms.

Features

  • Natural & high-end results: It gives natural-looking effects to avoid the artificial or exaggerated appearance. It also allows users to customize their look and makes professional-level beauty accessible to everyone.
  • Face attribution detection: It provides users with the AI face detection and attribute analysis that brands can use to detect faces and return the face box location by locating 106 facial landmarks, such as eye, mouth, and nose contours, and other facial attributes.
  • Gesture interaction: It provides users with an interactive way to explore new products by detecting their hand gestures during the virtual try-ons, enabling them to add engaging gameplay, like triggering and controlling, with the help of AR stickers.

13. Artifutech

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Artifutech is an advanced AR and AI-based solution provider that helps the beauty, fashion, and e-commerce industries to build better customer relationships. It provides users with immersive online shopping experiences that will help the brand increase customer engagement on the website or app. It also provides brands with highly customizable SDKs that offer real-time facial analysis, virtual makeup try-ons, and dynamic product simulations.

I tried the beauty AR solution that allows users to perform the virtual makeup try-on on their complete face with the help of augmented reality technology. It helps users to simultaneously try different makeup products, including lipstick, blush, eyeliner, eyeshadow, foundation, and highlighter, which will help them to build different makeup looks in real time with exceptional accuracy.

It provides users with cross-platform compatibility that supports mobile apps, web browsers, and desktop systems, offering them flexible integration options for e-commerce sellers and businesses. It is a lightweight SDK that offers optimization for smooth performance for both high-end and low-end devices, which provides users with broad accessibility to explore and select products.

Features

  • Customization & support: It helps the brand to maintain its image and identity by enabling it to customize the software according to its theme and colors, which will provide users with a similar user interface to foster their trust.
  • Face tracking: It helps users to understand the makeup application by performing real-time tracking of facial movements and expressions, which will enable them to maintain the natural look and feel of the virtual makeup look.
  • Realistic makeup try-on: It allows users to explore and try on different makeup products for eyes, lips, eyebrows, cheeks, ears, and hair with the help of the device's camera, helping them find the most flattering looks before making a purchase.

14. Auglio

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Auglio is an AI-based solutions provider that helps brands from different industries, including eyewear, headwear, jewelry, and cosmetics, enhance customer experience. It uses AR technology that helps brands deliver an engaging and personalized shopping experience for their customers. It helps businesses to improve conversions, reduce returns, and opt for sustainable sales strategies with the help of immersive virtual tools.

I tried the cosmetics virtual try-on solution that allows customers to discover multiple makeup products, such as lipstick, eyeshadow, and eyeliner, enabling them to make confident decisions. It offers precise face-mapping and tracking algorithms that help users understand the makeup application by detecting facial features and applying virtual products in a realistic manner.

It provides brands with a seamless and engaging way to help users visualize makeup products before buying, helping them to foster user trust and loyalty towards the seller. It also helps the brand increase user engagement, minimize returns, and foster sustainability by eliminating excess sampling costs. It also provides brands with white-label integration, customization options, and data-driven insights, which will help them to provide users with a user-friendly experience.

Features

  • Enhanced experience: It provides users with an enhanced shopping experience with the help of virtual try-ons and 360-degree product previews, which will increase their satisfaction rate towards the brand.
  • Informed decision-making: It helps users to make more informed and confident decisions by helping them explore and select the best products with the help of visualization and virtual try-ons, boosting their confidence and increasing conversion rates.
  • Seamless integration: It provides brands with seamless integration of the software with the pre-existing e-commerce platforms, which will be assisted by their IT team for a straightforward integration process.

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Tips to remember while selecting the best makeover software

Makeover software helps a beauty and cosmetic brand to increase user engagement and conversion rate on the website or app. However, selecting the best makeover software is not an easy task because brands have to look after various factors.

In this section, I will provide you with some expert tips that a brand should remember while selecting the makeover software for their website. With the help of these pointers, businesses can choose the best makeover SDK that aligns with their goals and future plans.

1. Business needs and goals

While selecting the makeover software, always select the one that aligns with your business needs and goals. Before finalizing the SDK, always study its technical requirements, offerings, and price plans because it will help you select the best software. Always select an SDK that offers maximum features at a reasonable price value, which will help the brand to opt for a scalable option.

2. Key features

Always opt for makeover software that provides you with maximum key features, which you can use to build a better community and provide users with an enhanced experience. Make sure that the software offers an intuitive user interface, cross-device compatibility, and fast performance. With all these features, you will be able to provide users with an interactive and engaging online shopping experience.

3. Customizable solutions

While selecting the makeover software for your e-commerce business, always choose the one that offers customization options. With the help of this feature, you can provide users with a similar online shopping experience throughout the website or app. It will also help you to maintain the brand's image and identity, which will help you to increase customer trust and loyalty towards the product.

4. Support team

Always choose an SDK provider that offers a dedicated support team and detailed documentation related to the software. With the help of these two things, you can easily integrate the SDK into the pre-existing e-commerce platform. It will also help you to regularly update the software and provide users with the latest options, which will enable the brand to bridge the gap between online and offline shopping.

Brands that are using makeover software

To provide users with the best online shopping experience, various leading beauty brands are using makeover software on their website or app. These brands will provide users with an engaging way to explore more products and enable them to get tailored product recommendations according to their choices and preferences.

In this section, we will study more about these brands and how they are using makeover software to provide their customers with a better and enhanced way to explore beauty products.

1. Maybelline

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Maybelline is a leading beauty and cosmetics brand that helps its users enhance their natural beauty with the help of good-quality makeup and beauty products. To provide its users with a better and enhanced online shopping experience, it provides them with a virtual beauty studio that they can use to explore and try on several makeup products.

It enables them to explore and create complete makeup looks using different products, which they can compare to understand the placement and the before-and-after effect. It also provides users with the benefit of comparing up to 4 products and allows them to select the desirable item accordingly.

2. Sephora

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Sephora is a globally recognized beauty brand that provides its customers with an interactive online shopping experience with the help of its virtual artist. It provides users with online try-on options that they can use to browse and select makeup products according to their choices and preferences.

It allows them to try different shades and colors on their face with the help of their mobile camera, without making a physical store visit. With the help of this feature, Sephora provides its users with the chance to create makeup looks with step-by-step tutorials custom-made as per their needs.

3. L'Oréal Paris

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L'Oréal Paris provides its users with an interactive virtual try-on in collaboration with ModiFace, enabling them to virtually explore and select the best products without any uncertainty. It allows them to try on products using three different modes, which are uploading a selfie, selecting a model, or using the live camera.

Users can explore different makeup items, including lipsticks, blushes, and foundations, to create makeup looks. It also provides users with a split-screen option that they can use to compare the before and after application of makeup products.

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Benefits of using makeover software for beauty brands

Makeover software is a blend of both virtual try-on and AI-powered solutions that help businesses in various ways. It helps the brand to reach a wider audience and helps it build a trusted relationship with its customers.

However, it also helps them to boost conversions and reduce returns by helping users make more confident decisions. Therefore, in this section, I will provide you with some advantages of using makeover software that beauty brands experience.

1. Enhanced customer experience

It helps the brand to build a better customer relationship by providing users with an interactive and engaging online shopping experience. It allows users to explore multiple products and create various looks with the help of virtual try-ons, without creating any mess or making a store visit. With the help of this software, brands bridge the gap between online and offline shopping for users by providing them with a personalized experience.

2. Reduced return rates

It helps users to make confident and satisfactory purchase decisions by enabling them to try different products before buying. It enables them to select the accurate makeup shades and textures according to their choices and preferences.

With the help of this feature, brands become more sustainable and cost-effective because it reduces the mismatch uncertainty among users. Therefore, it will help the brand in reducing product return rates and streamlining orders for its customers.

3. Competitive advantage

It helps the brand to build its identity in the market by introducing users to advanced technologies, including virtual try-on, face tracking, and tailored recommendations. With the help of these features, businesses can foster customer loyalty by providing them with a tailored shopping experience.

It also helps them to attract a wider audience globally and beat their competitors with the help of AR and AI technologies. It also helps the brand to improve its marketing strategies and reach a wider audience by generating more user-friendly products.

4. Data-driven insights

It provides brands with detailed insights about the customer preferences and choices related to products, shades, and features, enabling them to customize their product development.

With the help of these insights, brands can build more user-specific analyses that they can use to enhance their marketing strategies and provide users with more specific products. It can also help the brands to generate personalized data based on the analysis and offer users a better experience.

Conclusion

Makeover software can help beauty brands in several ways, including user engagement, experience, return rates, conversions, and sales. It helps the online seller to build a powerful yet trusted customer relationship with the help of advanced AI-powered virtual try-on solutions and user-friendly makeover apps.

It also helps the brand to bridge the gap for users between virtual and in-person shopping experiences by providing them with an engaging and interactive shopping experience. Therefore, using makeover software will be beneficial for both businesses and customers because it plays a crucial role in maintaining technological advancements and user preferences.

FAQ'S

Yes, the software can provide tailored product recommendations because it uses artificial intelligence to offer personalized recommendations to users based on their preferences and facial features, making their online shopping more tailored and effective.

Various software offers cross-device compatibility, which means that it provides support for several platforms like iOS, Android, and web browsers, enabling brands to integrate the software with in-store smart mirrors and ensuring accessibility across devices.

Brands can integrate the software with the help of APIs, SDKs, or web plugins, providing them with a seamless embedding of the solution into websites and mobile apps, along with minimal technical work.

Yes, brands can use this software to provide users with in-store experiences by enabling them to explore and try multiple products using mobile phones, desktops, tablets, kiosks, or smart mirrors, without any geographical limitations.

Yes, makeover software can help brands to reduce product returns by helping users to make more informed and confident decisions, which decreases the uncertainty about the product mismatch and builds their trust.

Brands can customize the virtual makeover software according to their image and identity because it offers multiple customization options, enabling businesses to match the interface, features, and a digital product catalogue to their unique style and needs.

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