Top 11 lipstick try-on software in 2025

Consumers need to make multiple trips to retail stores to purchase lipsticks. Still, they can’t find their favorite lip color as every lipstick brand doesn't provide physical testers. Even though they offer them, some customers find it unhygienic to try lipstick like that. So, return rates are increasing with the rising number of disappointing shopping experiences. 

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This is where lipstick try-on apps come in. These augmented reality beauty apps are one of the latest innovations of makeup AR that allows you to find your perfect lip shade. They save time and offer a hygienic way of trying lip shades. Lipstick try-on apps are built on AR and AI solutions. Through them, online shoppers can see the effect of different lip makeup looks. This boosts higher conversion rates and provides accurate insights into their preferences. 

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If you seek an easy and affordable virtual try-on solution for your e-commerce, lipstick try-on apps will give your customers real-time experiment opportunities. As you might expect, AR beauty try-on is more than perfect as it is skilled at lip shape and shade matching. At the same time, they are evolving with the augmented reality makeup industry to enhance your customer engagement.

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I tested lipstick try-on platforms to find the 11 best apps. Here they are: 

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11 Best lipstick try-on apps

1. GlamAR (Best for customized product experience)
2. Perfect Corp (Best for lipstick shade finder online)
3. OrboAI (Best for product recommendation)
4. Modiface (Best for face tracking solution)
5. MirrAR (Best for personalized shopping experience)
6. Banuba (Best for easy integration)
7. DeepAR (Best for compatible features)
8. PulpoAR (Best for style-based product suggestions)
9. Webkul’s AR (Best for 3D product try-on)
10. FaceCake (Best for compatibility)
11. ObsessAR (Best for virtual store)

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Glance at the best lipstick try-on apps

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What are lipstick try-on apps?

Lipstick try-on apps are digital platforms. Here, consumers can test lip shades without a physical touch. These platforms use AI and AR technology to show how lip colors will appear on the lips. Online shoppers can experience multiple lip colors with different finishes in real time through a live camera or photo mode.

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Lipstick try-on tools are based on augmented reality makeup and let your customers experiment with various lip shades without physical application. This will save their time and reduce the risk of allergic reactions and skin irritations. So, beauty shoppers find it user-friendly and accurate while buying lipstick online. Now, they can confidently purchase without uncertainty about whether the lip shade suits their skin tone.

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Top 11 lipstick try-on software in 2025

Lipstick try-on apps exemplify ‘how is augmented reality used in beauty?’. There are dozens of online platforms for lipstick try-ons. Of course, I haven’t tested every single app. But, I have explored more or less 20 apps to find the best ones, listed below: 

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1. GlamAR

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To grow your beauty or cosmetic brand, you will need a platform to provide your customers with an interactive and real-time purchasing experience. GlamAR offers a wide range of AR beauty try-ons for e-commerce and retailers. 

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It lets your online shoppers try on makeup, accessories, hair colors, eyewear, etc., through a live camera or photo mode. In the makeup category, consumers can experiment with shades of lipstick, blush, eyeliner, eye shadow, lip liner, mascara, and eyebrows. 

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I have tried and tested its lipstick try-on solution. Single and dual-color Li-Psticks are available on this platform with three different finishes. With a slider, I compared my look after applying virtual lipstick. Interestingly, consumers can increase or decrease the intensity of the lip color according to their choice. 

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Features: 

• Lipstick and lip liner try-on: Your customers can get a personalized try-on experience of lipsticks and lip liners. They can test different lipstick finishes and colors, and then choose the one that suits them best. 

• User-friendly solution: GlamAR is available on websites and Android and iOS devices. As an e-commerce owner, you can easily add AR VTO solutions, such as lipstick try-ons, to your existing website or online platform.

• Customization: Consumers can customize their look using different lip liner textures or distinct lipstick finishes. Then, they can compare their looks and save them for future purchases. They can choose a model to try on lip shades according to their age or ethnicity. 

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2. Perfect Corp

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Perfect Corp offers a complete suite of AR and AI beauty tech solutions. It lets your customers try makeup products virtually and get a real-time experience. This platform offers different AR makeup categories: lip color, blush, foundation, highlighter, concealer, bronzer, contour, eyeliner, eyeshadow, mascara, and eyelash.

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I have tried the ‘lipstick shades finder online’ tool and discovered many stunning shades, from bold reds and soft pinks to neutral nudes. According to their lip shapes, customers can choose from various colors across different texture options, such as sheer, matte, and other finishes.

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Its AI-powered lip shape and shade matching tool helps customers see how they would look after tinting. You can easily add this technology to your website to increase engagement and conversion rate.

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Features:

• Lip makeup try-on: Perfect Corp lets customers experience an accurate lip color and lip liner try-on. They can also explore lip plumpers with adjustable effects to get fuller-looking and softer lips.

• Lipstick color match: It has introduced Lipstick Color Virtual Try-On, which is now enhanced with AI-powered lip size features. It allows consumers to try lipstick shades in real time with a photo or live mode.

• Personalized experience: The AI tool lets you mix lip textures for a personalized match. Thus, users can check how different shades and finishes look on their lips. They can have options for adjusting the perfect lip size. 

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Drawbacks: 

• Perfect Corp’s essential plans offer limited services. They may restrict access to some features and functionalities compared to higher-tier plans.

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3. OrboAI

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ORBO has implemented AI technologies to provide a personalized experience for customers of D2C, retail, or e-commerce businesses. It offers makeup, hair color, foundation shades, skin types, and skin care solutions. It is a web-based virtual try-on and does not need a separate mobile application for the AR try-on experience. 

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Consumers can test colors simultaneously without effort and from the comfort of home. After experimentation, they can choose the perfect color cosmetics and quickly purchase without any second thought. I have experienced the lipstick try-on through my webcam. It provides limited colors and shades with no adjustment tool in the free trial compared to other apps. 

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Despite this, it can automatically apply lipstick to the lips. Using the ‘Beauty GPT’ platform, cosmetic brands can offer their customers the chance to try on a preset look and choose a product if it suits them. They can also give text prompts to customize the products and get the best recommendations according to their choice, skin tone, and type. 

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Features: 

• Compatible try-on: You can import OrboAI’s AR try-on technologies across multiple platforms. It is available on smart mirrors, digital kiosks, websites, tablets, and mobile applications.

• Lipstick try-on: OrboAI enables you to offer virtual beauty counters for your customers through the ‘virtual makeup’ platform. They can try different lip shades from anywhere and make a quick purchasing decision with minimal return tendency.

• Accurate outcome: Its calibration tool accurately extracts and identifies the shades from the entire range of the digital product catalog. So, consumers will get a real-time experience while trying on lipsticks. 

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Drawbacks: 

• No intensity adjustment tool is available on its free trial.

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4. Modiface

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Since 2007, cosmetics brands have used Modiface’s AR technology for their beauty products. It lets consumers try makeup, nail, and hair products virtually. Modiface displays how products will look on your customers’ faces. Through their try-on tools, I have explored lipsticks online through their live scan. 

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It is a very useful and quick application for testing lip shades and comparing looks using a slider. If you add it to your website, app, or virtual mirror in your offline store, customers can try lipsticks by clicking on ‘start my camera’ and get instant results that appear on their faces. 

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Modiface is available on multiple Android, iOS, Web, Windows, and WeChat platforms. In addition to lipsticks, it supports every makeup category, including eyeshadow, blush, foundation, eyeliner, highlighter, etc., across different finishes. 

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Features:

• Lipstick try-on: Like other apps, it does not offer a free web try-on option on the platform. Brand owners can display their products to let consumers try them on for free using their CMS. Consumers can experience lipstick shades and compare their looks. 

• Color-matching technology: Consumers can pick the perfect makeup shade to suit their look. They need to scan a pair of shoes, a dress, or other items with which they want to match their makeup. Then, the technology will sort out the matching color from the product catalog. 

• Face tracking solution: Modiface’s face tracking tools process your image directly on your device, maintaining data safety. They have an ultra-realistic effect, focusing on your lips and eyes. 

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Drawbacks: 

• Some beauty try-ons may not be easy to access or require additional steps, affecting the consumer's experience.

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5. MirrAR

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Now, consumers can experience virtual makeovers from your website or e-commerce platform using MirrAR’s AR makeup tools. With realistic product visualization, MirrAR has transformed traditional shopping across online and in-store channels. 

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Unlike other apps, adding its multi-platform web AR solutions allows you to reach global shoppers. With zero commitment, let your customers try on a wide range of makeup products, such as lip color, eyeliner, eyeshadow, and blush. You can offer unlimited shades for each beauty product, including lipstick. 

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Its facial mapping technology delivers accurate results for your customers. It can track wide-angle facial profiles, movements, and lighting conditions. I have experimented with its lipstick try-on through my device’s camera. After applying different lipstick shades virtually, I selected the perfect one for my desired look. Unlike the apps I have used before, it is less time-consuming. 

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Features: 

• Lipstick try-on: On this platform, your customers can try on different lipsticks and lip glosses from anywhere. It makes shopping easier and more fun for them.

• Personalized shopping experience: MirrAR gives your customers flexible, personalized options. They can find their perfect lip color by trying different shades using a live camera or photo mode.

• In-store and web-based solution: By adding it to your website or app, your customers can try out a wide range of lipsticks. They can try different shades and find their ideal ones. Moreover, consumers can get a real-time experience through your in-store virtual try-on technology. 

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 Drawbacks: 

• No intensity adjustment tools are available on this platform.

• Couldn’t find the save & share option. 

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6. Banuba

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Banuba is a face software company. It uses AR, computer vision, and machine learning to provide online store customers with virtual try-ons for eyewear, hats, nails, and makeup. Thus, it boosts conversions, minimizes returns, and interacts with customers. 

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Banuba’s ‘TINT’ platform offers AR try-ons, allowing consumers to test cosmetics. It delivers web-based and app-based solutions for your e-commerce businesses, while others only provide app-oriented try-ons. Partnering with Banuba will help you obtain free updates and software enhancements. 

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I have experimented with TINT’s lipstick try-on. It provides easy purchasing solutions direct from the try-on platform and decreases cart abandonment. Banuba designs its AI makeup tool for every skin tone and supports inclusivity. Its multilingual user interface will help you reach global consumers. 

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Features:

• Compatible solution: Add the virtual try-on platform to the websites, mobile apps, and in-store screens. Customers don’t need any special device or reference items to use it.

• Real-time experience: Your consumers will see real-time effects during makeup try-ons. They can get suitable recommendations for products like lipstick, eyeliner, etc. 

• Lipstick try-on tool: Your customers can try on lip colors using a live camera or a photo mode. They will receive product suggestions based on their unique appearance and seasonal color analysis.

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Drawbacks:

• Product try-on on this platform without proper lighting conditions can be challenging. It may not provide accurate results in low lighting.

• Consumers will not find any option to compare their looks side-by-side on this platform.

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7. DeepAR

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DeepAR provides face filters and virtual try-on features for makeup, shoes, glasses, watches, and hair color. The DeepAR SDK uses DeepAR effects composed of all 3D effects, animation, and logic to bring the AR solutions into effect. 

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It's compatible with web, iOS, and Android features for AR beauty and makeup, offering photo-realistic makeup simulations for beauty brands' customers. It detects and analyzes facial features such as position and expressions in real time. DeepAR provides the tools for brands/apps to allow users to create full makeup looks.

DeepAR powers apps that may break lip makeup into lip gloss, lip liner, and color categories. Customers can try different lip shades across various finishes and get further information about their favorite lipstick. 

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Features: 

• Lip color try-on: Consumers can apply lip colors with various finishes, such as matte, liner, or glossy. They can check the shades to try them on. DeepAR Beauty is easy to use and offers multiple shades of one lip color. 

• Compatibility: It has web, iOS, and Android features for AR makeup try-ons. 

• 3D AR shopping: Using the DeepAR SDK, e-commerce platforms can offer consumers a 3D product view and try-on solutions. 

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Drawbacks: 

• Web-based AR try-on experience may vary due to compatibility issues with the platform. 

• A time-limited version of the API is available for download on DeepAR’s website.

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8. PulpoAR

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PulpoAR is an omnichannel virtual try-on solution that offers AR shopping solutions for beauty brand consumers. With AR, AI, and face recognition technologies, consumers can try a complete makeup look or a single product across various cosmetics items.

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They can experiment with makeup products from ‘Real-time try-on’, ‘Take a photo’, and ‘Choose a model’. Consumers can choose their makeup looks and apply them before purchasing, according to the special occasions. I have experienced a live try-on for lipsticks and discovered that the technology can follow facial movements. 

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Digital shoppers can find diverse makeup solutions for the eyes, lips, and skin on this platform. They can test and try every makeup product in any mode, from BB cream to eyeliner and lipstick. As a brand owner, you can easily import it into your e-commerce platform and let your customers explore it from any device.

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Features: 

• Lipstick try-on: Following a preferred style, consumers will get options for makeup products, including lip shades. Also, through a live camera, they can try on branded lipsticks across numerous shades and finishes. 

• Custom makeup look: On PulpoAR, consumers will find different tools for lip makeup, intensity adjustments, and comparisons. They will also get suggestions for personalized products according to their skin tone and texture.

• Color-matching technology: PulpoAR offers multiple lipstick colors, shades, and textures for trying on. This gives your customers unlimited options to create unique makeup looks. Color-changing technology can show accurate color effects. 

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Drawbacks: 

• There are no save and share options available on this platform.

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9. Webkul’s AR

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Webkul offers AR and VTO-based solutions for your e-commerce platform. Let your customers view and try on 3D AR products online through their mobile devices. Webkul provides cross-platform accessibility for beauty products try-ons. 

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Its virtual try-on solutions have eliminated ‘uncertainty’ from the online shopping sector and offer a similar experience to in-store shopping. AR makeup try-ons will give your customers a mirror-like effect while exploring beauty and cosmetics products online. I have tried its virtual lipstick try-on and found that it is easy to use and gives a real-time outcome. 

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With cameras, consumers can access them on smartphones, tablets, laptops, and desktops. They will obtain a personalized shopping experience, following individual facial features and preferences. Due to mismatched expectations about product appearance, it helps them make informed purchasing decisions with minimal return tendency.

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Features:

• Webkul Fashion try-on: Webkul has introduced this app to let your customers visualize themselves wearing lipsticks, bindis, sunglasses, etc. You can import products in this app and enable the ‘try-on’ feature for different categories. Now, shoppers can check the products virtually and make a confident purchase. 

• Multi-product compatibility: Webkul’s AR platform can support a variety of makeup products and accessories, including lipstick, nail polish, virtual hair color, and more, according to your customers' preferences.

• Real-time face trial: It allows customers to try makeup and beauty products in real time with a 3D view. They can take a face trial of their products to get a clear view. 

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Drawbacks: 

• No makeup adjustment tool is available on this platform.

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10. FaceCake

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FaceCake recreates shopping and search experiences with AVA, an AI and AR-powered personal stylist partnering with Google Cloud. With FaceCake’s AR try-on, AVA (AI Virtual Advisor) offers personalized style recommendations. 

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On this platform, consumers will get interactive access to relevant search results in a user-friendly format. Thus, they can quickly find what they want. I tested its virtual makeup try-on platform through a live video option and got style advice. 

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You can easily merge this AR shopping platform into your website by copying a small snippet. Your customers can view products in an AR environment from your e-commerce website’s product detail page. Fashion retailers and cosmetic brands can use this platform to improve customer engagement and facilitate the purchasing process.

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Features: 

• Easy-to-use platform: Consumers can easily obtain a smooth product interaction and build in links to buy their favorites. Its online and offline solutions are compatible across various devices, such as mobile phones, tablets, desktops, etc. So, your shoppers can access their lipstick try-on from anywhere.

• Accurate outcome: It is built for realistic effect while ensuring exact sizing and motion responsiveness to your customer’s movements. 

• Lipstick try-on: Facecake’s platform for cosmetics such as lipsticks enables your shoppers to try before they buy. They can also compare their looks, receive style recommendations, and make an informed purchase. Consumers can take selfies, share them on their social media feeds, and get feedback from their family and friends.

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Drawbacks: 

• You can not add FaceCake’s AR try-on experience to your site without providing essential information. 

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11. ObsessAR

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Obsess is an experiential e-commerce platform that allows brands and retailers to offer highly interactive 3D virtual experiences that drive conversion, customer engagement, and brand loyalty among consumers. It uses its virtual shopping platform and AR technology to enable business owners to build 3D 360 digital storefronts on their websites.

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You can use its virtual try-on technology in your virtual store. Thus, you can let customers discover its color matching and skin diagnostics through AR. It transforms consumers' online and in-store shopping experience and facilitates product discovery.

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I visited ObessAR’s virtual store and found branded makeup and beauty products. I was looking for lipsticks and experienced the try-on option. After trying it on, I got a clear idea of what to buy. I used my personalized avatars for shopping.

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Features: 

• Live shopping experience: Your customers can invite their friends to a live shopping session using video chat or fun avatars that match your brand. This makes shopping feel more social and happens in real-time.

• 3D Product customization: With 3D product customization, customers can arrange and personalize their products however they like, unlike regular online shopping. Use this interactive way of shopping to connect your brand with consumers and drive sales.

• Dynamic product details: Your virtual store can display dynamic product information such as pricing, sizing, colors, quantities, inventory updates, etc., just like an e-commerce website.

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Drawbacks:

• ObessAR’s virtual store offers a different try-on option. It may be difficult for some consumers to understand. 

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Popular brands that offer lipstick try-ons

The rising trend of virtual try-ons has compelled renowned beauty and cosmetics brands to opt for it. Considering its benefits, if you want to facilitate your customers with a distinct shopping experience online, you can introduce AR beauty try-ons on your platform. Here, I am presenting some beauty brands offering lipstick try-on solutions:

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1. Maybelline

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Maybelline adds virtual try-on tools for experiencing lip shades before final purchase. I opted for its makeup categories and selected lipsticks to try on. After experimenting with different shades and styles, I picked my favorite one. Collaborating with Microsoft Teams, Maybelline New York has launched a beauty app that helps customers prepare for video calls with virtual makeup. 

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“Maybelline's mission is to give everyone the self-confidence to express their beauty. Whether you are working in-person or virtually, feeling good about yourself can help put your best foot forward,” said Trisha Ayyagari, global brand president of Maybelline New York. “That's why we partnered with Microsoft Teams to develop virtual makeup looks – now, even on the busiest day, you can put makeup on with just a click. We hope we make people's lives a little easier.”

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2. L'Oréal Paris

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In collaboration with Modiface, L'Oréal Paris has introduced a realistic makeup simulator, the L’Oréal Paris Makeup Virtual Try-On tool. It allows consumers to find their ideal product using a try-on option before investing in it. I encountered a range of lipsticks in various tones and shades. When exploring this platform, it would be best to use Chrome on Android and Safari on iOS devices to get accurate results.

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“If I just take what I call the services, so like the virtual try-ons of our products, which we do through our ModiFace start-up in Canada, we’ve had over 100 million sessions of digital try-ons in 2023 versus 40 in ’22,” L’Oréal CEO Nicolas Hieronimus said. “So, it’s augmenting. It’s becoming part of consumers’ habit.”

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3. Charlotte Tilbury

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Charlotte Tilbury offers a variety of lipsticks and lip care products with a try-on option. Charlotte’s Magic Mirror is the world’s first augmented reality magic mirror that allows consumers to try on 10 of Charlotte Tilbury’s infamous makeup instantly, virtually.

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Thus, it eliminates the hassle of applying and removing makeup and saves time. Launching two original Charlotte's Magic Mirrors in London in 2016 has encountered success. It has inspired them to launch 11 global deployments in London, Kuwait, Hong Kong, Dubai, Doha, and Abu Dhabi.

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4. Lakmē India

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Partnering with Perfect Corp, Lakmē has introduced an AR and AI-powered virtual tool: DefineU. It offers interactive tutorials and virtual makeup. This innovative tool provides personalized and realistic virtual makeover experiences for customers using the MultiSlayer Sticks. Every lipstick has a try-on option on its virtual try-on platform that lets consumers try before buying products online. 

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5. Lancôme

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Lancôme’s virtual makeup try-on tool allows consumers to experiment with multiple shades of lipsticks. Your customers don’t need to push lipstick to the corner of their beauty drawers. On this platform, online shoppers can take a selfie or choose a model to try on lipsticks.

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Then, they can discover the best ones that will suit them well. I have played around with its lip products through virtual try-on. I needed to maintain some conditions like minimal makeup, hair tied behind, and good lighting. Finally, I got an amazing result that made me buy my favorite lip shade. 

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Benefits of lipstick try-on apps

AR-empowered technologies with machine learning programs open a new era of virtual try-on apps. Beauty and skincare brands inspire their consumers by giving them the feel of practical experiences through virtual try-ons. 

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If we talk about lipstick try-on apps, it's facing some challenging situations that we can discuss later. But for now, there are many prospects for adding a lipstick try-on to your business. Let's find out the opportunities:

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1. Minimize return rates

Consumers can feel at ease before purchasing any lipstick shades. Virtual lipstick try-ons allow them to try before buying any product. Most importantly, the user-friendly interface of try-ons allows them to apply the lip colors through webcams or static images. This process automatically reduces product return rates.

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2. Global reach

Color cosmetics brands and retailers can use augmented beauty services to reach global shoppers. As a result, consumers can easily access virtual try-ons from anywhere in the world. They can even choose different lip shades without going to the offline store.

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3. Customize the shopping experience.

Lipstick try-on apps let consumers explore customized shopping with real-time effects. Accurate face detection technology enhances customer satisfaction by showing previous shopping experiences.

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4. Creating brand awareness

As a business owner, you should opt for highly technical lipstick try-ons to boost your brand’s reputation and position. This will take care of your customers' needs and provide clear communication.

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5. Expand the conversion rate

Lipstick try-ons build trust in businesses, as interested consumers buy the products. This ensures customer loyalty. 

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Challenges of lipstick try-on apps

Though lipstick try-on apps are giving prospects to your business, they face some technical difficulties or defaults due to the emerging trends of AR. As technology expands, there should be more places to fix these issues and get a successful result. Read on to know the challenges of virtual lipstick try-ons:

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1. Data security

As AI and AR have emerged, securing consumers' private information, photos, and videos is essential. When consumers use their phone cameras for practical experiences, their captured photos or videos will be stored in a cloud backup. For data safety, you need to increase cloud backup security.

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2. Insufficient physical touch

Though VTO technology is expanding daily and the way it satisfies consumers, there's no alternative for outdoor shopping. With lipstick try-on technologies, physical touch, and trying out more intense things are impossible.

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3. Technical constraint

Users who are still using older versions of smartphones or desktops cannot access all the features of lipstick try-on apps. Potential software and hardware are needed to support its features as it develops.

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4. Customer's satisfaction

AR VTO technologies are constantly evolving. Now, entrepreneurs need to consider their consumers' trust and satisfaction. Never-ending scrolling for perfect shades, colors, and accuracy may exhaust your consumers. You need to make the process easier for them, like adding a 20-30-second slideshow of shades or a short video that can explain the whole thing.

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5. Balance of the ecosystem

Expanding the ecosystem wider is important, as it boosts sales by converting your consumers into buyers. It will happen when you have a much more trustworthy application for your VTO. 

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For instance, what if your consumers can scan the same photo for different purposes, to see real-time effects and the accuracy of product shades? Then, they will automatically want to purchase the product. Establishing a strong ecosystem will take time, but it is convenient for your business.

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How do you select the best lipstick try-on apps?

Fashion or makeup is imperfect without applying lipstick. So, the augmented reality makeup industry has introduced lipstick try-on apps. Makeup lovers explore these try-on apps to witness different shades of lipstick, lip liner, and other types of lip makeup. 

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Consumers are enjoying the real-time effect of different lipstick shades. However, choosing the perfect try-on apps can be tough to get a satisfactory result. Let's see how you can select the best lipstick try-ons:

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Study features & feasibility

It is important to check a virtual try-on app's beauty features, which should work with reputation and imply advanced technologies. AI and AR-driven apps provide an accurate and real-time experience with lipstick applications. Also, these features are easily accessible, allowing consumers to try this convenient solution from anywhere, anytime. 

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Check the reviews of users

Any application is verified by its customer feedback and recommendations. Only consumers can ensure the reliable functions of virtual try-on platforms, their products, color matching technology, and more. Recommendations ensure how well those platforms are accessible to digital shoppers. 

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Research before selecting platforms 

Research properly before choosing the right lipstick try-on app. A renowned brand provides real-time lip shade try-on experiences using augmented reality makeup. For instance, GlamAR offers user-friendly AR beauty try-on platforms for online beauty and cosmetic retailers. These platforms allow customers to test a wide range of lipsticks. 

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Conclusion

Beauty and color cosmetic brands combine technology and creativity to offer their customers a new digital shopping experience. Consumers can test and try different makeup products, like lipsticks, across multiple shades and finishes on their platforms. Are you looking for a tech platform to enhance your brand’s relevance? 

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GlamAR would be the best option for presenting your shoppers with virtual try-on tools. It allows them to apply products such as lipstick before making a final purchase. GlamAR’s lipstick try-on tool is accessible from anywhere, anytime. Talk to us directly for detailed information.