Top 7 AR watch try-on software & apps in 2025

Fashion and accessories require a try-on before every purchase, and AR (augmented reality) transforms the online shopping experience in this domain. The integration of AR in the fashion industry has improved the customer experience while enhancing the company’s revenue. In particular, the use of AR in online watch shopping has seen immense growth over the past few years. By 2028, it is predicted to reach USD 11.6 billion from USD 3.4 billion in 2023 at a CAGR of 28.0% for the forecast period.

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Earlier, online businesses or e-commerce platforms used to showcase their products using high-quality images and descriptions, but the introduction of augmented reality has made the shopping experience more fascinating and interactive. With AR technology, consumers can perform a virtual "try-on" of different watches according to their preferences. Integrating virtual try-ons in online stores improves the customers' shopping experience by giving them the advantage of trying products before purchasing. 

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In this article, I have tested multiple AR watch try-on apps and software to determine which offer a smooth user experience and innovative AR capabilities. I have also spent ample time researching these apps and software. Out of all the watch try-on solutions I've tried, these are the top 7 that, in my opinion, may significantly enhance the online store or e-commerce seller's client experience:

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1. GlamAR (best for tracking and realistic wrist preview)
2. DeepAR (best for tracking and rendering in real time)
3. Perfect Corp (greatest for hand tracking and light simulation)
4. AR watches (greatest for accurate wrist tracking and 360-degree views)
5. KiXR (best AR/VR watch try-on device)
6. MirrAR (best AR try-on option for multiple products)
7. Tangiblee (best for engaging and customized AR experience)

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A glance at the seven best AR watch try-on solutions in 2025

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What are AR watch try-on solutions?

For any e-commerce or online store, augmented reality has greatly improved the customers' buying experience. Using AR watch try-on solutions allows sellers to upload a 3D model of different products instead of high-definition images and offer buyers an enhanced experience.

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With virtual watch try-on solutions, users can try on products virtually on their wrist in real-time, providing an exact simulation of how a watch will look on their hand. This provides consumers with an in-store experience as they can instantly explore different models, colors, and sizes. With virtual watch try-on, customers get personalized recommendations according to style and choice, which enhances engagement.

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Additionally, it aligns customer expectations with reality by providing them with exact fit and size, eventually reducing the return rate. Hence, using AR watch try-on solutions attracts and retains tech-savvy consumers while increasing the conversion rate, driving more sales, and building customer loyalty.

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7 Best AR watch try-on solutions in 2025

To get my hands on top watch try-on solutions, I have tested almost 20 AR watch try-on solutions to understand their working criteria and how they enhance user experience. 

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After spending ample time testing these try-on solutions, here are the seven best AR watch try-on solutions I found very useful for different brands:

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1. GlamAR

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GlamAR is an advanced platform offering 3D, VR, and AR solutions for e-commerce and online stores to improve customer experience and engagement. It provides high-quality virtual try-on solutions for the fashion, accessories, and beauty industries. Integrating this software with an online store helps sellers create different in-store experiences, including virtual stores, 360-degree models, virtual try-ons, and more, which provides a better understanding of products and boosts conversions.

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To understand more about this software, you can refer to their user guide on the website to obtain multiple AR solutions with a seamless procedure. While researching GlamAR’s watch try-on, I learned about its real-time implementation for a better user experience and engagement. I tried their virtual watch try-on feature, which offers an adequate and appropriate 360-degree design of wrist watches.

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There are various features available, including position and scale, that allow the user to adjust the watch position according to hand placement. With GlamAR, you get some amazing features such as zoom in and out, and downloadable try-on images. These features give the advantage of getting a 360-degree view of the particular watch product, helping to look after every small detail and offering a virtual in-store experience.

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Features:

• 3D watch modelling: It offers 3D high-resolution watch models, helping users pay attention to every detail by representing products interactively and engagingly.

• Compatible solution: It is cross-device compatible, allowing users maximum accessibility across devices, including smartphones, tablets, and desktops.

• Precise adjustments: This feature will allow you to offer precise size and fitting solutions, enhancing the customer experience and reducing return rates.

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2. DeepAR

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DeepAR offers AR-based wrist try-on solutions that allow businesses to improve the virtual shopping experience of customers by providing the facility to try different products virtually before purchasing. It shows hyper-realistic virtual try-on 3D models, uploaded by the brand, for different wrist accessories, like watches, bracelets, and bangles, to provide users with an interactive in-store experience.

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I tried the wrist try-on option for the watch, which converted the in-store experience into a virtual try-on pattern. This option converted the physical products into interactive AR experiences that boost sales and increase customer retention rates. It also offers multiple device logins from different devices or browsers, which broadens the cross-device compatibility.

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Using this feature, e-commerce stores can remove uncertainty among users by providing them with a virtual in-store experience and the option of “try-before-you-buy” using AR technology. This AR solution maps the wrist size to fit the AR object effortlessly on the wrist.

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Features:

• Ultra-realistic visualization: It provides 3D modelling to map the wrist size from different angles to get the appropriate look and fit of the watch.

• Developer-Centric SDK: It offers easy-to-use, quick, and powerful SDKs to help developers integrate them seamlessly on any platform.

• Broad compatibility: This app is compatible with various devices, including phones, tablets, and desktops. It gives various options for logging in to web browsers, such as iOS, Android, HTML5, macOS, and Windows.

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3. MakeupAR by Perfect Corp

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MakeupAR by Perfect Corp is an advanced AI and AR technology software that offers virtual try-on software in the fashion and beauty industry. It offers a better approach for users by providing them an in-store experience through their device screen.

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This app lets users virtually try makeup, glasses, watches, and more. It also provides complete skin analysis to help its users buy personalized products. I tried the AR watch try-on solution that has AgileHand technology to recognize hand gestures and track wrist movement to offer product personalization and enhance realism.

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It offers 2D and 3D watch try-ons with a watch sizer tool to get an accurate watch according to wrist size. It provides multiple browsers and devices with the latest versions to broaden customer compatibility and usage. It also offers the advantage of downloading the try-on image and sharing it with your loved ones to make informed decisions on your purchase.

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Features:

• Virtual Wrist Sizer Tool: It allows users to detect the appropriate wrist size, including the watch dial, strap, and buckle, by looking at multiple angles during virtual try-on.

• AglieHand technology enables perfect watch mapping with complete hand gestures and wrist movements that support skin tone, hand size, and finger shape.

• Multi-browser compatibility: It offers multiple device and browser compatibility making this software workable for both iOS and Android users with the latest web browsers.

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4. AR Watches

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AR Watches aid e-commerce stores in improving the customer experience by providing 360-degree models of watches. They create 360-degree models from high-definition images to increase the customer engagement and reduce return rates. I tested the AR marker, which helped me create a 3D model of the watch with a virtual try-on solution.

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They had a dedicated mobile app that helped me create the 3D models by applying the downloadable AR marker to my wrist. Apart from creating 3D models, they also host 3D models of watches, which you can opt for by uploading the images of your watch to the cloud.

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Features:

• 3D modelling: Offers high-quality 3D modelling with realistic models that exactly replicate the original watches with their looks, sizes, and proportions.

• Detailed analytics: It offers a detailed analysis of the number of times users perform try-ons of the watches from your brand to understand the user behaviour.

• 3D watch hosting: It also provides 3D watch model hosting, which will help brands store their 3D models on the cloud and let users access them through the app before buying.

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5. KiXR

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KiXR offers virtual try-on solutions for different fashion accessories, like watches, shoes, and eyewear, for e-commerce and online sellers to create immersive 3D experiences for customers. It helps businesses create high-quality 3D models by converting 3-4 SKU images using its licensed technology.

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Among various try-ons, I tried the virtual watch try-on solution, which gave me a real depiction of watch models and an unparalleled online shopping experience. It provided two methods, a virtual try-on and a 3D model, to help me understand the watch model and specifications.

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Users can upload 3D models to their cloud for quality and product representation approval. Accurate representation and high quality can increase engagement rate by 250% and the brand's conversion rate by 65%.

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Features:

• Watch try-on plug-in: It creates a watch try-on plug-in for web, iOS, and Android apps that align with the brand's UI and UX.

• Real watch depiction: It depicts the real watch model with accurate time and date, to provide better brand representation.

• Enhances decision making: It helps users to make informed decisions with interactive and engaging 3D watch models.

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6. MirrAR

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MirrAR is a virtual try-on solution that helps users improve their shopping experience by allowing them to try on fashion accessories virtually. Using its solution, e-commerce and online store sellers can reduce the online fashion industry's return rate by 37%.

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I checked MirrAR's watch AR try-on solution, which offers three options: virtual try-on, 3D model, and studio view. It shows a 360-degree view with a real-time AR experience and gives an additional option of hand selection. It also offers an average idea of the watch's appearance on the hand.

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It offers omnichannel integration on various platforms, including websites, apps, in-store, and social media. It has a zoom option under the model and studio view section to check the details of the watch. It gives easy-to-integrate software with hand mapping and tracking to check the placement of the watch on the wrist.

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Features:

• Omni-channel Integration: With its seamless integration, brands can add virtual try-ons on websites, apps, and social media platforms for a wider audience.

• Markerless technology offers seamless virtual watch try-on solutions on the bare wrist without additional marking.

• Customer-centric approach: It integrates with the store's marketing funnel to maximize ROI and enhance customer experience.

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7. Tangiblee

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Tangiblee is a web-based AR technology that offers various try-on solutions for different fashion accessories, including watches, jewelry, handbags, and more. It aids e-commerce sellers in increasing revenue and reducing returns by building trust among consumers by offering a try-before-you-buy option.

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To try their virtual try-ons, you must schedule a demo with their team, which compares similar items from the catalog. It also creates a sync between my desktop and mobile with an auto-generated QR code.

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Features:

• Multiple SKU presentation: Depending on the size of the enterprise, it can process the catalog for up to 100,000 SKUs.

• Comparison and interactivity: It offers the advantage of comparing different models side-by-side with some interactive features, including zoom, swap, and share.

• Wrist measurement: It provides wrist measurement during virtual try-on to get an exact width measurement and understand which model will suit you best.

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Tips on how to select the best watch try-on solution

Virtual watch try-on solutions helped the watch industry upgrade its online shopping experience for customers by providing them with virtual assistance of a try-before-you-buy policy.

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This technology gives users a better buying experience, builds customer loyalty, reduces uncertainty, and boosts customer satisfaction. Here are some tips that you can use before considering any watch try-on solution for your e-commerce business:

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• Realism and accuracy: It offers hyper-realistic rendering to obtain matching colors, materials, reflections, and proportions. It also helps map the watch size and fit on the wrist from different angles and lighting conditions.

• User experience and interactivity: This feature provides a seamless, intuitive experience to keep users engaged and increase their chances of product purchase. With virtual try-on solutions, you can use various features such as rotate, zoom, and move to check the watch from every angle.

• Device compatibility: Try-on solutions offer broad device compatibility for different devices, including mobile phones, tablets, and desktops, which allows the brand to reach wider audiences. It also supports iOS, Android, and web browsers.

• Customization and product range: Displaying customized products helps the brand showcase its identity when customers try different models, straps, and dials to find the perfect match for themselves. With virtual try-ons, customers can customize and style their watches with different straps, dials, and colors.

• Integration and scalability: Virtual try-ons provide easy-to-integrate APIs or plugins to e-commerce and online store sellers on platforms like Shopify, WooCommerce, and Wix. They also ensure a smooth customer journey and future scalability for business growth.

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Brands using the AR watch try-on apps.

In this section, we will have a look at some top brands or businesses that are already using this option and understand how they have increased their sales through AR virtual try-on solutions. With this AR technology, brands offer customers the facility of "try-before-you-buy," which enhances their online shopping experience.

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It also aids them in increasing customer satisfaction and reducing return rates, which will enhance customer loyalty and business revenue. In this section, we will examine some of the top brands using AR watch try-on solutions to grow their businesses.

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1. Bvlgari

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Bvlgari is a luxurious watch brand that offers a virtual watch try-on option to help customers make an informed decision. The option allows customers to try on watches via mobile phones by generating a QR code and provides a 3D model to get a realistic view of the watch.

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With the virtual try-on feature, you can try on a watch precisely on your bare wrist and visualize the details. It also offers some features, such as zooming in and out, to help you understand the details of the watch before making any final decision.

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2. Cartier

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Cartier also offers virtual try-on feature to bring in-store experience for customers during online watch shopping. It offers high-quality 2D images and virtual try-on to help users understand the fit and visualize a bare wrist.

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To perform virtual try-on, users have to scan the QR codes using their cell phones and get a realistic experience of watch on bare wrist. It also offers a zooming feature to closely examine the watch features and details. It doesn't offer a 3D model but multiple images showcasing every angle of the watch for better understanding.

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3. Fossil

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Fossil uses virtual watch try-on powered by Tangiblee to provide a better user experience. It provides users with three different ways to get a realistic view of a watch, including model, try-on, and comparison. These different types of virtual display features offer multiple angles of watches to provide a 360-degree view of the product.

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They also allow customers to stack watches with different wrist accessories to get an in-store experience. Fossil has been using these try-on facilities for watches for the past few years, which has improved their customer satisfaction rate and engagement. 

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Conclusion

Virtual watch try-on has helped online platforms improve customer engagement and experience by offering them a 360-degree view and customization. In this blog, I have explored the seven best watch try-on software and apps that help users make informed decisions with customization.

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With AR watch try-on technology, businesses gain many benefits, including improved engagement, reduced returns, and boosted conversion rates. Hence, these try-on solutions for e-commerce or online stores help sellers and customers choose better products.