Top 14 AR beauty filter SDKs leading in 2025

Augmented reality played a prominent role in the evolution and growth of the beauty industry. From AR beauty filters to makeup try-ons, it has offered several 3D and AI-based solutions for different beauty brands to increase customer satisfaction and engagement. With different innovations in virtual try-ons of makeup, hair colors, and skin care products, AR has also brought advancements in beauty filters.

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With the advancements in mirroring real-world effects, augmented reality has helped brands offer users an interactive and immersive beauty experience. One of the best innovations in the beauty industry is AR Beauty Filter SDKs, which streamlines the custom beauty filter development, allows seamless integration with e-commerce platforms, and improves the overall shopping experience.

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These beauty filter SDKs help brands increase customer engagement and reduce product return rates by offering realistic virtual try-ons, personalized product recommendations, and interactive consultations. The anticipated growth of the AR segment from 2025 to 2030 is at a CAGR of 19.9%, driven by increasing consumer demand for an interactive online shopping experience.

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I have tried and tested some of the best AR Beauty Filter SDKs to gain a deeper understanding of the concept of AR Beauty Filters. During my trial, I studied their features very closely and learned how they will help an e-commerce or online store to increase user engagement. In this blog, we will study the top 14 AR Beauty Filter SDKs and their features to help you understand how they can help you reach a wider audience.

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1. GlamAR (Virtual try-on and AI Skin Analysis)
2. DeepAR (3D Face Filters, Effects, and Masks)
3. MakeupAR by Perfect Corp (Virtual Try-on, Beauty, and Makeup Effects)
4. Banuba (Face Filters, Virtual Try-on, 3D Avatars, Hair Segmentation)
5. BytePlus (Real-time Beauty Filters, Cross-platform AR)
6. TRTC Beauty (Beauty Effects, Face Shaping, Stickers, Virtual Backgrounds)
7. Visage Technologies (Face Tracking, AR Filters, Emotion Recognition)
8. Artifutech Beauty (Beauty Filters, Face Enhancement)
9. Nable Works Corp (Beauty Filters, Face Tracking)
10. FaceUnity (Beauty Effects, Face Tracking, Virtual Try-on)
11. Face++ Filter SDK (Face Detection, Beauty Filters)
12. Augmented Faces by Google (AR Face Tracking, Masks, Effects)
13. Orbo (Beauty Filters, Skin Retouching)
14. Meishe SDK (Beauty Effects, Face Enhancement)

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What is an AR beauty filter SDK, and what are its key features?

AR Beauty Filter SDK (software development kit) is a combination of various tools, libraries, and documentation that allow developers to integrate pre-built beauty filters into applications. With pre-built AR-based beauty filter SDKs, developers can save time and effort by customizing these filters according to their app and offer a better user experience.

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A beauty filter SDK offers different features such as skin smoothing, makeup application, face modification, etc., in the augmented reality setting to provide a realistic view to the users. These SDKs can help developers implement advanced-level beauty enhancement capabilities in their applications.

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With the integration of these beauty filter SDKs, developers can reduce the development time by using pre-built features and algorithms. It will also help them to provide an interactive user experience, which can further increase user experience and satisfaction.

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Key Features

• Real-time beautification: Consumers can choose from multiple filters and observe real-time effects with these beauty filters while capturing images and videos through their devices.

• Face tracking and modification: It uses advanced algorithms to track facial features and modify them in real time. It can also bring modifications to facial features, including adjusting eye size and narrowing the nose.

• Virtual makeup: Using the SDK enables users to perform virtual try-ons of different makeup products. They can experiment with several looks without applying any product physically.

• User interface and customization: These pre-built SDKs allow brands to customize and create unique beauty filters. Using these customizations and creations, they can provide a user-friendly interface.

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1. GlamAR

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GlamAR is an advanced SDK that enables e-commerce stores or retailers to enhance the user experience during virtual shopping. Using this SDK, sellers or manufacturers can allow consumers to have a realistic preview of the item using augmented reality technology.

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It delivers several features, such as 3D model creation, 360-degree product preview, virtual try-ons, and AI facial skin analysis, which reduce the need for a physical in-store visit and keep customers engaged. An e-commerce store can increase its user engagement by 94% with the help of GlamAR's SDK, as it makes online shopping interactive, immersive, and engaging.

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GlamAR also provides virtual in-store experiences for different industries, including makeup, eyewear, accessories, and jewelry, to help shoppers make informed and confident decisions. Using this SDK on an e-commerce store or website can reduce return rates by 40% and boost conversions up to 45%.

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Features

• Customizable options: To provide a better and similar experience, GlamAR offers various customizable features and options to e-commerce sellers. Using these options, they can customize the SDK according to their app or website to align with the brand's image and vision.

• Cross-platform compatibility: it is an easy-to-integrate SDK that offers multiple platform compatibility, including iOS, Android, and web applications. It also offers seamless integration for mobile phones, tablets, and in-store displays, enabling users to sync across various devices and make informed choices.

• Realistic preview: It works on advanced AR and AI technology that provides a 360-degree preview of different products. With its virtual try-on technology, brands offer high-quality online try-ons of various items, including makeup, accessories, and eyewear, in a realistic background to help customers select the accurate product and increase the satisfaction rate.

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2. DeepAR

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DeepAR is also an AR-based SDK provider that deals in different industries, including shoes, eyewear, and makeup. It offers a multi-platform SDK that allows brands to provide an interactive and immersive virtual shopping experience and reach a wider audience.

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It also provides a face filter SDK that helps a brand to integrate pre-built 3D face filters, effects, and masks to any app or website, aligning it with their image and vision. With these pre-built face filters, developers can integrate a high-performance, full-stack, and AR-based SDK to increase user engagement on the website or app.

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It offers more than 100 face filters and effects that you will get with this SDK (with 40 included for free), including different creatures, animals, and celebrity masks. It also provides mobile-friendly special FX effects like vomit, breathing fire, tears, and laser eyes that users can easily use on their cell phones.

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Features

• 3D Models and objects: It provides the facility to track and animate all kinds of rigid 3D objects, including bunny ears, flower crowns, and NFL helmets. These 3D models of different objects create real-time face filters and effects that users can use on their devices for images and videos.

• User-generated AR: It allows users to perform realistic drawings and paintings on their faces through the device screen. It enables them to maintain their facial features and provide user-generated content with real-time results.

• Photo filters: it offers an infinite range of filters, including greyscale, vintage video, and sepia, that users can apply to their images and videos. It will help them to generate realistic photos and videos on different social media apps like Instagram, Snapchat, etc.

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3. MakeupAR by Perfect Corp

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MakeupAR by Perfect Corp offers an AR-based, customizable mobile SDK to help brands create their own virtual makeup filter for mobile devices. It provides several features such as virtual makeup, shade finder, and skin analysis based on advanced augmented reality and artificial intelligence technology.

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Perfect Corp's Mobile SDK offers various facilities, such as shade finder, virtual makeup and hair try-on, skin analysis, and a 1-on-1 beauty advisor. All these features will keep users engaged on your mobile application and help them select the best product according to their requirements.

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This mobile SDK will help the brand to upgrade its mobile application and provide customers with a better shopping experience. With its advanced AR technology and customizable features, sellers can allow users to explore multiple products virtually without making any in-store appearance.

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Features

• Customizable SDK: It provides various customizable features, such as virtual makeup, shade finder, and skin analysis, to maintain the brand's image and identity. With these customizable options, you can provide your customers with a tailored experience with advanced-level AI and AR technology.

• Increases user session time: It aids the brand to increase the user engagement time by integrating different products and allowing users to explore multiple products, which will keep them engaged on the mobile app and increase engagement.

• Upgrade your mobile application: It provides high-level artificial intelligence and augmented reality technology that you can integrate into your mobile app to provide your customers with an elevated shopping experience. Hence, it will help you to improve your mobile application with YouCam's advanced module.

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4. Banuba

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Banuba is an AR-based platform that provides various SDKs, including face AR and video editor, for e-commerce sellers or retailers. It offers different options, such as background remover API, web AR, and avatar SDK, to aid e-commerce sellers in increasing the online shopping experience.

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I tried the face filter SDK, in which I explored various 3D masks and face filters, including makeup, hair color, face morphing, and more, with different customization options. I can provide a tailor-made experience to my customers by integrating these filters and masks on my website, which can increase user engagement.

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It also provides pre-built and customizable face filters that developers can use to perform easy integration of the SDK into their website or app for high-quality filters. With the help of these pre-built filters and masks, developers can reduce the website or application development time. 

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Features

• Multiple platform compatibility: It is a multi-platform compatible SDK for iOS, Android, Windows, and macOS users, making it a versatile option for different brands to reach a broader audience.

• Supports graphic technology: It supports different graphic technologies, such as animation billboards, 3D modelling and animation, and video textures, which enables sellers to provide real-time face filters to customers.

• Real-time outcomes: It provides real-time images and videos with high-quality filters, making it better than various social media apps like Snapchat, Instagram, and Tiktok. It also provides minimal battery consumption, due to which around 97% of Apple users and 80% of Android users use it specifically.

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5. BytePlus

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BytePlus is another AR-based platform that offers a beauty face filter SDK for e-commerce sellers and retailers. It provides multiple 3D face filters and effects that brands can use to add creativity and increase engagement in their application.

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It has several filters, which include makeup, face and body shaping, virtual background, and more, that increase the user session time. It provides compatibility for both iOS and Android users, which offers them various stickers, including 2D and 3D, complex AI games, and beauty.

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It also offers some advanced features like gesture detection, portrait, beauty, and more, to keep users engaged and enable them to explore more. Along with the SDK, you get a detailed media creativity kit brochure to help you understand its operation.

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Features

• Real-time enhancements: It offers realistic image enhancements with its live AI technology that provides a preview of real-time photo upgradation and reduces the need for photo editing.

• Seamless integration: It provides advanced technical support and environmental testing, which makes it an easy-to-integrate and robust SDK. It enables brands to perform seamless integration of the SDK into their app or website with Life4cuts' store environments.

• Scalable solution: It provides scalable solutions that meet the demands of various projects irrespective of their size, from small campaigns to large-scale implementations.

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6. TRTC Beauty

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Tencent RTC or TRTC also has its AR-based beauty face filter SDK that offers high-quality face filters and masks for e-commerce stores and retailers. This SDK offers multiple features, including stickers, makeup, beauty, filters, background, and more, that will help users enable real-time natural beautification in their images and videos.

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The beauty AR SDK offers a professional AR creation platform that brands use to create or customize filters to maintain the brand's identity. It provides multiple face recognition features that can recognize up to 5 faces simultaneously with a minimal processing time of 1.2 ms.

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It is an easy-to-use SDK that provides multiple platform compatibility, including macOS, iOS, Android, web, Flutter, and more. Apart from that, it also offers advanced AI recognition technology that offers the facility to recognize 300+ full-body points and 40+ facial detail adjustments to beautify every body part.

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Features

• Abundant effects stickers: It offers more than 100 stickers, effects, and filters for face and body that users can access directly to style their photos using their devices. With these numerous filters and effects, users become more engaged with the business and increase its user engagement.

• Customized makeup: It enables users to conduct a virtual try-on of different makeup looks by adjusting features such as eye shadow, eyebrows, eyelashes, blush, lipsticks, and more. Users can also select the accurate shade and makeup look with the help of this tool according to their facial features.

• Professional material creation tools: This provides a professional AR creation platform that enables users to combine all effects and create realistic images and videos. It also enables businesses to customize the interface, making it more interactive, simple, and user-friendly.

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7. Visage Technologies

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Visage Technologies provides a Makeup SDK that enables brands and developers to create personalized, ultra-realistic virtual makeup experiences for their users. It is a cross-platform SDK that is compatible with different platforms, including iOS, Android, and HTML5.

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The SDK allows users to try on makeup products in real time and see lifelike representations of color, texture, and finish, which increases their engagement with the website. It also has advanced face tracking technology (FaceTrack), which accurately tracks more than 100 facial points to ensure a perfect and realistic application and fit for users.

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The SDK is designed for flexibility and ease of integration, which makes it suitable for a wide range of applications, including makeup apps and e-commerce websites, to work as smart mirrors in retail stores. It empowers businesses to build virtual try-on solutions that align with their brand identity and business objectives, helping to improve customer reach, drive sales, and gather actionable insights through analytics integration.

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Features

• Real-time representations: It creates realistic virtual makeup try-ons to help users get the accurate color, texture, and finish of real products and provide them with a true-to-life preview of various products on their face.

• Built-in face tracker: It is integrated with FaceTrack, which is a highly advanced face tracking technology that detects and tracks over 100 facial points in real time. To provide a seamless and natural-looking application of makeup effects, it dynamically adapts the facial movements and expressions that help users get a precise idea of different makeup products.

• Customization options: It gives customization flexibility, which allows developers to tailor the virtual makeup experience according to their brand’s needs. It also offers different features, including the creation of custom user interfaces, developing new functionalities, and integrating analytics, to ensure that the SDK can adapt to various business goals and technical requirements.

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8. Artifutech Beauty

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Artifutech Beauty offers a real-time augmented reality SDK solution for e-commerce businesses to offer realistic virtual makeup experiences to their customers. It has advanced AR and AI technologies, which allow users to try on various beauty filters and makeup styles directly through their devices, enhancing both engagement and purchasing confidence.

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It is an easy-to-integrate SDK that supports the environment of both Android and iOS devices. It enables a live product try-on feature for online beauty retailers to provide their customers with an in-store experience virtually, which increases user satisfaction and reduces product returns.

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Features

• Live face movement tracking: It provides real-time tracking of facial movements and expressions, which maintains the natural look and feel of virtual makeup aligned with the user's movements.

• Ultra-fast facial detection: It provides a quick and accurate facial landmark detection to ensure that the makeup filters are applied precisely and seamlessly adapted to the face movements.

• Realistic makeup try-on: With this beauty SDK, users can try virtual makeup for eyes, lips, eyebrows, cheeks, ears, and hair in a realistic manner, which will help them find the most flattering looks before making a purchase.

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9. Nabla Works Corp

Nablaworks offers a precise augmented reality beauty SDK designed to deliver natural and sophisticated AR effects, particularly for beauty applications. It provides an advanced-level image recognition facility, which enables developers to create realistic AR filters and beautification features across a wide range of devices and platforms.

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It is compatible with various platforms, including iOS, Android, macOS, Windows, and web browsers, to help businesses increase their target audience. It enables developers to provide AR beauty solutions across various devices, including mobile apps, desktop software, and browser-based applications, to enhance their overall user experiences.

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It also offers a range of partial skin adjustments, including skin whitening, acne and blemish correction, and complexion correction, which allow users to enhance their appearance. It helps online beauty and makeup platforms by providing virtual try-on and real-time beautification, which will enhance online shopping by allowing customers to visualize beauty products.

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Features

• Advanced image recognition technology: It provides a precise detection of facial features, which allows the brands to adapt an individual's facial features and movements for highly accurate and natural placement of AR effects and filters.

• Demo license availability: It offers a one-month demo license to allow developers to evaluate the SDK’s usability, source code, and API before committing to full integration.

• Social media & communication: It gives engaging AR filters and beautification tools to enable users to beautify their photos and videos and share them on different social media platforms like Instagram, Snapchat, and Tiktok.

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10. FaceUnity

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FaceUnity SDK provides a real-time enhancement feature for users along with advanced beautification and augmented reality effects. It offers various features, including real-time skin smoothing, facial reshaping, and a wide range of virtual makeup options, which increase user engagement and experience. It offers advanced features such as facial tracking and rendering facilities to make sure that these effects stay realistic and react according to the user's motions.

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It is a high-performance face filter SDK that ensures to provide low latency and systematic processing to improve customer experience. It also supports different AR assets, which include animated stickers and 3D props, allowing developers to switch or customize effects in real-time.

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Features

• Real-time beautification: It applies skin smoothing, facial reshaping, and virtual makeup effects instantly and naturally adapts to the user’s facial movements during live video.

• AR stickers and 3d effects: It offers a library of animated stickers, props, and 3D effects that track facial expressions and gestures, enhancing interactivity and fun in video sessions.

• Seamless integration and performance: It provides easy integration with Agora’s SDK for Android, providing efficient, low-latency processing and dynamic effect management for a smooth user experience.

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11. Face++ Filter SDK

Face++ offers Image Beautify SDK with multiple technologies, including face detection, face landmarks, face tracking, and face attributes, which enhances user engagement for beauty e-commerce platforms. It applies a range of beautification effects, such as skin smoothing, face slimming, eye enlargement, and other cosmetic adjustments, to enhance photos and videos.

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It provides facial recognition and analysis technology that enables the detection of facial features and the application of natural-looking enhancements. It is an easy-to-integrate SDK for various platforms, usable in mobile apps, web services, and desktop applications. With flexible pricing and a range of placement options tailored to the business's needs, it provides a comprehensive solution for both consumer and enterprise applications.

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Features

• Beautification effects: It has various real-time skin beautifying features, including skin smoothing, face slimming, and eye enlargement, to detect facial features accurately and provide users with natural-looking results across different lighting conditions and facial expressions.

• Multi-platform support: It shows compatibility with different platforms, including mobile, web, and desktop environments, which makes it a suitable option for social media, live streaming, photo editing, and online beauty services.

• Customization options: It offers customization options that enable developers to tailor the intensity and type of beautification effects to specific user preferences or application requirements.
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12. Augmented Faces by Google

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Google provides the ARCore Augmented Faces API, which helps developers create high-quality AR experiences for users without requiring specialized hardware. It offers real-time face detection and tracking, and generates a detailed 468-point 3D structure to understand the mapping of facial contours. It covers both 2D textures and 3D models to follow the user's facial movements and expressions naturally.

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It also identifies key facial regions through different anchor points to precisely position virtual objects and maintain proper alignment according to facial movement. The 3D face structure ensures that textures and effects adjust to real-time facial contours, creating convincing AR experiences, such as virtual glasses that sit naturally on the bridge of the nose.

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Features

• Cross-platform compatibility: It is accessible across multiple platforms, such as Android and iOS, which allows developers to create similar experiences across various devices and operating systems.

• Region poses: It provides specific models for different sections of your face, such as the head, forehead, and tip of the nose, which users can further use for anchor points and render virtual objects.

• Realistic interaction: It offers mesh and region poses to make sure that the virtual assets conform to the user's face contours and movements, providing a realistic AR experience.

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13. Orbo

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Orbo offers a beauty AI and AR solution, a comprehensive AI-powered platform designed specifically for beauty brands to revolutionize product discovery and customer engagement. It provides advanced computer vision, generative AI, and augmented reality, which enables brands to deliver highly personalized beauty recommendations, virtual try-on experiences, and AI-driven skin analysis.

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It is an easy-to-integrate SDK  with a variety of digital touchpoints, including websites, mobile apps, kiosks, smart mirrors, and tablets, which ensures a seamless and familiar user experience across different channels. It offers a holistic approach that allows the brand to generate precise customer profiles and deliver tailored product recommendations that align with individual preferences.

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By using this AR solution, brands can increase their customer engagement, improve conversion rates, and educate users through auto-generated blogs and tutorials, all while maintaining data privacy and compliance with regulations like GDPR.

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Features

• Personalized AI recommendations: It gives tailored product suggestions based on a detailed analysis of facial features, skin conditions, and user data, to enhance the online shopping experience for users.

• AR virtual makeup try-on: It enables users to virtually try on makeup products and simulate different hair colors in real time, increasing confidence in purchase decisions and reducing product returns.

• Generative AI beauty consultation: It also includes a conversational AI layer that acts as a virtual beauty consultant, answering questions, offering tutorials, and guiding users through personalized beauty routines and product matching.

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14. Meishe SDK

Meishe offers AR Face Effects Solution to e-commerce stores and retailers to help them increase user engagement and provide users with a range of interactive special effects. It has an in-built facial recognition and tracking system that detects and analyzes users' facial features, such as eyes, mouth, and nose contour, accurately.

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It enables the application of beauty effects, such as skin smoothing, whitening, face slimming, and eye enlargement, to help users create natural-looking enhancements for photos and videos. It also provides a wide variety of filter effects and sticker props to keep them engaged and increase their session time.

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It is a compatible solution for various platforms, including iOS and Android mobile phones, web, and PC platforms, which makes it easier for brands to reach the targeted audience. It is accessible for different applications, from social media to live streaming and digital marketing. It is a versatile and reliable choice for e-commerce and online stores that want to increase their user experience through high-quality, customizable face beautification and AR effects.

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Features

• Multi-dimensional face beautification: It gives advanced multi-dimensional beauty enhancements, such as skin smoothing, whitening, and adjusting 11 facial parameters, which enables users to conduct personalized facial contouring.

• Natural & high-end results: It gives natural-looking effects to avoid the artificial or exaggerated appearance. It also allows users to customize their look and makes professional-level beauty accessible to everyone.

• User-friendly & inclusive: It lowers the approach for achieving beauty effects and makes it easy for anyone to use. It is highly suitable for a variety of applications, including social media, live streaming, video conferencing, and more.

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Some tips on how to choose the best AR beauty filter SDK

Whenever we integrate any augmented reality (AR) beauty filters into our mobile or web application, it is very crucial to select the right SDK, as it can influence both user experience and business growth. There are plenty of AR beauty filter SDKs available in the industry, and selecting one from them can be a hectic task.

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In this section, we will study some tips on how to choose the best AR beauty filter SDK that will provide you with a seamless and impactful user experience. We will study some crucial factors, such as functionality, technical compatibility, ease of integration, and commercial considerations, that you can consider while looking for the best beauty face filter SDK.

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1. Real-time performance

The SDK should deliver real-time, lag-free processing to ensure filters apply instantly as users move or interact, maintaining high video frame rates for video calls or live streaming. To ensure low resource consumption, make sure that the SDK is optimized for low runtime cost, so your app remains responsive even on lower-end devices.

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2. Easy integration

Always select an easy-to-integrate SDK that aligns with your brand's configuration to make an easy-to-use website or application. It reduces the development time, makes it cost-effective, and minimizes technical hurdles.

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3. Customizable effects

Always try to opt for an SDK that gives you the ability to create or modify filters so that it can match your brand’s style or user preferences for differentiation and user engagement. Make sure to opt for pre-built and ready-to-use filters, stickers, and beauty enhancements to attract and retain users.

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4. Advanced features

Consider SDKs that offer high-level features, like 3D animation, virtual makeup try-ons, facial expression tracking, and background replacement, which enable advanced characteristics on a website or app. You can also opt for advanced SDKs that offer AI technology and perform accurate face tracking, beautification, and realistic effects.

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5. Cross-platform compatibility

To increase the audience reach, it is very crucial that your application or website works on different platforms. Therefore, while selecting an SDK, always ensure that it supports all target platforms, including iOS, Android, and web browsers. Always ask for cloud and offline support for flexibility or offline capabilities for privacy and performance.

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Brands that are using an AR beauty filter SDK

In the above section, we have studied 14 different beauty AR filter SDKs that allow e-commerce stores and retailers to increase their user engagement and provide users with a better online shopping experience.

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This section will lead you to some of the leading beauty brands that are using AR beauty filter SDKs on their websites or applications to enhance customer engagement, enable virtual try-on experiences, and drive sales. Let us get started!

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1. Sephora

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Sephora is a leading beauty and cosmetic brand that is using AR beauty face filters extensively through its Virtual Artist feature to provide users with an elevated online shopping experience. With the help of this feature, the brand allows its customers to virtually try on different shades of lipstick, eyeshadow, false lashes, and other makeup products directly on their faces with the help of their device's camera.

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It also has face tracking technology that provides realistic facial features and enables consumers to see how products look on them with every movement. To provide users with a better understanding of products, it also offers interactive and detailed beauty tutorials by using different products and shades. It is designed to make online and in-store shopping more interactive and personalized while helping customers find the right products and shades.

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2. MAC Cosmetics

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MAC Cosmetics offers a robust AR beauty face filter experience called Virtual Try-On, which allows users to try on hundreds of makeup products and shades virtually, either live via their device’s camera or by uploading a photo. Using this face filter, users can scroll through swatches and instantly see how each shade or product looks on their face.

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The tool also helps users to avoid the uncertainty of online shopping by letting them see how products will look on their own faces before purchasing. Its virtual try-on has seen a significant boost in customer engagement and sales.

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3. Maybelline

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Maybelline’s AR beauty face filter is a sophisticated virtual try-on tool that enables users to experiment with a wide variety of makeup products in a realistic manner with the use of their device’s camera or by uploading a photo. It covers all major makeup categories, including lips, eyes, and face products, which will let users compare up to four shades or products at once, using a before-and-after slider to visualize changes instantly.

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Maybelline’s Foundation Finder uses advanced AI to perform a detailed analysis of skin tone and provide a recommendation about the perfect foundation match, eliminating guesswork and improving user confidence in product selection.

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4. Fenty Beauty

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Fenty Beauty uses AR beauty face filters to offer virtual try-on experiences for its customers and enable them to experiment with over 400 shades across complexion, cheek, eye, and lip categories directly on their own faces using their device’s camera or by uploading a selfie.

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This face filter helps customers to explore different makeup products and select the ideal shade according to their facial features. With the help of these beauty filters, users get an interactive and immersive shopping experience that also increases their satisfaction rate.

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5. Estee Lauder

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Estée Lauder uses AR beauty face filter technology that allows customers to use a wide range of makeup products and shades from the comfort of their own home. Users can virtually try makeup products by simply scanning a QR code with a mobile device. It provides both makeup try-on and detailed skincare analysis, which help users to select the makeup product and understand the skin condition, respectively. 

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The technology helps users to get a virtual product application for different shades in the real-time, according to their skin tone and preferences, which helps them to choose the accurate product shade. It delivers a seamless, interactive, and highly personalized shopping experience, which empowers customers to make informed beauty decisions before making any online purchase.

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6. NARS

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NARS offers virtual try-on experiences for its customers by allowing them to try a wide range of makeup products directly on their own face using their device’s camera. With the help of this virtual try-on, they can position their face in the camera to see realistic results, compare before-and-after looks, and even download images of their favorite virtual makeovers.

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It provides customized shade recommendations for customers according to their skin tone, which will further help them to select the accurate products and shade. It also gives accurate and inclusive results to help users feel more confident while making online shopping convenient.

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7. Charlotte Tilbury

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Charlotte Tilbury uses AR beauty face filters, named "Magic Mirror Makeup Online Try On" tool, which offer customers a virtual try-on experience. It allows users to experiment with a wide range of makeup products, such as eyeshadows, eyeliners, lipsticks, blushers, and highlighters, directly on their own faces with the help of their device’s camera.

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The technology uses advanced AR and AI to provide users with accurate and realistic makeup visualization that will help them make informed purchase decisions. It also provides virtual consultations and personalized beauty advice, which makes the digital shopping experience interactive and tailored to individual preferences.

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Pros and cons of AR beauty filter SDK

Implementing AR beauty filter SDK helps businesses to enhance their user database, but it also provides some issues, such as technical challenges or quality limitations. In this section, we will look at some pros and cons of using an AR Beauty Filter SDK, based on industry insights and user experiences:

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Pros

• Enhanced user engagement and experience: With the help of AR beauty filters, brands can improve the online shopping experience, which will keep users engaged and increase their session time.

• Easy integration: It gives a simple and well-documented integration process to allow developers to quickly integrate the AR features into the website or application.

• Customizable and scalable: it provides you the benefit of creating and customizing filters that are relevant to the brand identity and user preferences. It also supports scalability for brands to reach larger user bases.

• Cross-platform compatibility: It allows cross-platform compatibility, including iOS, Android, Web, Unity, and more, to help brands increase their audience reach.

• Advanced features: It offers different qualities, such as real-time face tracking, virtual makeup, and background replacement, which provide a rich and diverse environment for users.

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Cons

• Potential privacy concerns: Using AR beauty filters can cause potential privacy concerns as it processes facial data, raising privacy and data security issues, especially if not handled transparently.

• Technical challenges: Sometimes, SDKs require calibration or fine-tuning for consistent performance across different lighting conditions or device types, which can lead to technical challenges.

• Quality limitations: While using the SDK, you may encounter that image or video quality is not perfect, and certain advanced features (like background replacement or multi-hand gesture tracking) may have limitations.

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Conclusion

To increase user engagement and the business's overall success, a beauty brand needs to select an accurate AR face filter SDK. In this blog, we have studied the 14 best AR beauty face filter SDKs and how they have brought a revolution in the beauty industry.

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Each SDK has its unique features, such as high-precision filters, rapid processing, and developer-friendly tools, which make them different from one another. Before choosing any beauty face filter for your business, always ensure to look after your needs and select the best product that will provide you with multiple features such as platform compatibility, performance, customization options, and budget.