Experiment with the 6 best virtual lip liner try-on SDKs

Sometimes, lip liners refer to lip pencils. Beauty enthusiasts use it to define or enhance their lip shape. They consider it a key element in their makeup routines. Renowned cosmetic brands such as Max Factor, Helena Rubinstein, and Revlon helped popularize the trend of lip contouring. They brought lip liner products into the mainstream beauty market during the mid-20th century. 

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Global consumers, influenced by the film industry, have embraced lip liners. Nowadays, they buy lip liners online like other beauty products. But they are experiencing color discrepancies and unmet product expectations. This, in turn, results in increased returns. According to a study by the National Retail Federation (NRF) and Happy Returns, the average return rate for e-commerce was 16.9% in 2024. 

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Therefore, e-commerce owners like you are finding the solution to this issue: ‘expectation vs. reality’. Here, AR-powered virtual lip liner try-on SDKs excel. It allows your customers to try beauty products, such as lip liners, before purchasing. 

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So, it is essential to offer a confident shopping experience for your tech-savvy shoppers. Based on extensive testing, here is a top list of the 6 best virtual lip liner try-on software SDKs, I am presenting for e-commerce: 

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Best virtual lip liner try-on SDKs

1. GlamAR (Best for customized try-on)
2. Modiface (Best for color matching technology) 
3. MakeupAR by Perfect Corp (Best for omnichannel integration)
4. Arbelle by Visage Technologies (Best for product recommendations)
5. DeepAR (Best for AR effects)
6. AlgoFace (Best for realistic rendering)

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What is a virtual lip liner try-on SDK?

A virtual lip liner try-on SDK is an AR and AI-driven software solution for e-commerce platforms. It allows businesses to add virtual try-on technology that enables consumers to experiment with different lip liner shades and styles. The SDK requires your customer’s device camera or a pre-uploaded photo to function. Now, consumers can see the digital application of virtual lip liners on their lips in real time.

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Plus, the software uses AI to analyze your customer’s facial features and skin tones to provide an accurate and interactive experience. They will get personalized recommendations for lip liner shades. As a result, brand owners will have more satisfied shoppers and establish brand loyalty. Lip liner try-on SDKs help them reduce return rates and increase conversions. Above all, you can optimize your products and marketing strategies. 

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6 Best virtual lip liner try-on SDKs

Once you understand what virtual lip liner try-on software can do, you will start realizing it will boost your brand. So, you will have to narrow down options for your business goals. In this case, you are not alone in making this decision. I have done a series of head-to-head tests to find out the best virtual lip liner try-on SDKs and how their features stack up. Combined with the options you will get by clicking through the lists above, you should decide which software is the right option for your business. 

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1. GlamAR

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If you want to create an interactive product experience for your customers, GlamAR’s SDK and APIs let you deliver high-quality AR and AI solutions across different platforms. When it comes to enabling AR try-on for your products, you need to upload a 3D model (or effect) and link it to a SKU inside the GlamAR Console. Follow the step-by-step user guide to know in detail. 

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GlamAR’s virtual try-on allows consumers to try a variety of beauty and cosmetic products on their face using a live camera, static photo, or preset models. In this manner, they can interact with the products, such as lipstick, lip liner, and other makeup products, and make a confident buying decision. As a result, you can grow conversions and reduce return rates. 

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I have found the lip liner try-on features of GlamAR well worth it. I appreciate its personalized try-on experience that makes me experiment with lip liners of various colors and patterns. I can zoom in or zoom out to view my look in a proper way and save the try-on look for future purposes. For most e-commerce brands, GlamAR ticks all the boxes. 

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Features: 

• Lip liner try-on: According to the age, ethnicity, facial features, skin tones, and lip patterns, your customers can try on lip liners. In this way, they can find a suitable one for the final purchase. Shoppers can compare their before-and-after look and use the ‘opacity’ tool to increase or decrease the color intensity of lip liners. 

• Easy-to-use platform: GlamAR works well across Windows and mobile browsers. Consumers won’t need any additional apps to try on lip liners. As an e-commerce owner, you can add this SDK to your online business platform, and consumers will experience your products straight from your site. 

• Advanced accuracy: During live try-on, the software can adapt to your customers' lip shape to give them an accurate view. They can experience real-time color, texture, and finish that will satisfy them while shopping. 

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2. Modiface

Since 2007, cosmetics brands have been widely using Modiface’s AR technology for their beauty and cosmetic products. The software allows consumers to try on makeup, nail, and hair products in real-time. It showcases how products will look on your customers’ faces. As a brand owner, you can add this SDK to your online and in-store platforms. 

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Now, your customers can try lip liners by clicking on ‘start my camera’ and see their live try-on video on screen. As soon as they click on different lip liners, they will instantly see those that appear on their face. Personally, I think Modiface SDK is a smart and user-friendly choice for e-commerce owners. It packs multiple AR try-on features into one software. 

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Modiface offers advanced solutions: instant prebuilt looks, buildable custom looks, multi-product comparisons, product page integration, standalone experiences, etc. The software is available on multiple Android, iOS, Web, Windows, and WeChat platforms. Explore its ‘Getting Started’ guide to learn more about how to integrate the software into your e-commerce platform. 

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Features: 

• Lip liner try-on: Like GlamAR, it does not offer a free web try-on option straight from their platform. You can display your products to enable consumers to try them on for free using your CMS. They can experience lip liners and compare their try-on looks. Plus, your customers can capture and share their experiences with others. 

• Color-matching technology: Your customers can select the perfect makeup shade to suit their look. They need to scan a pair of shoes, a dress, or other items with which they want to match their makeup products, such as lipstick, lip liner, eyeshadow, etc. Then, the renderings will sort out the matching color from the product catalog. It automatically adapts to different lighting and skin tone. This ensures real-time simulations for quality finishes. 

• Face tracker: Modiface’s face tracking tools process your image directly on your device to maintain data safety. The face tracker of Modiface focuses on your lips and eyes. I found it ideal for the web. Its speed, efficiency, and simple tracking steal the show. 

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3. MakeupAR by Perfect Corp

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MakeupAR is introduced by Perfect Corp. It offers tailor-made AR and AI beauty tech solutions for enterprise businesses. Unlike Modiface, the software provides three modes for trying on makeup products, like lip liners, straight from the website: live camera, photo mode, and choosing a model. Add it to your e-commerce platform and give your customers the perfect lip look. 

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The lip liner try-on tool allows your customers to try on hundreds of colors and shapes and get highly accurate results with no commitment. The best part is that consumers can find the most suitable lip pencil for them at any time, anywhere, with the help of this tool. E-commerce owners can offer web-based solutions and in-store experiences for their shoppers. 

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I have tried and tested this platform. I can adjust the color intensity of lip liner shades and download the try-on look for future purposes. Six types of lip liner patterns are available to try on: Large & full, small, larger upper, larger lower, wider, shorter. Fortunately, it is one of the best solutions for virtual lip liner try-on for your e-commerce. 

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Features: 

• Lip liner try-on: The technology follows your customer’s lip outline in an accurate way and provides a realistic effect. It enables consumers to try on a wide range of lip liner colors and shapes without stepping into a physical store.

• In-store solution: It lets you try on lip liners in real-time with an in-store smart beauty mirror. If I were a brand owner, I would incorporate this safe alternative in my offline store. This will help you offer convenience and hygiene for your shoppers.

• Inclusive platform: The software is designed and optimized for all genders, ethnicities, skin tones, textures, and ages. Thus, you can reach global consumers. Most importantly, it uses AgileFace® Tracking technology to create highly realistic AR shopping experiences across every web and mobile browser. Its flexible pricing options cover the needs of beauty brands of all sizes.

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4. Arbelle by Visage Technologies

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Arbelle is a solid option for beauty AI and AR solutions. It is a full-featured software SDK for cosmetics brands. To transform the way of online shopping, Visage Technologies has developed its exclusive beauty tech brand, Arbelle. Combining advanced face tracking and analysis technology with lifelike AR makeup experiences, the software takes the discovery, trial, and purchase of beauty products to a new level. 

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Arbelle allows cosmetic brand owners to display their products across channels. If you want to offer your customers an interactive and personalized makeup experience, it will help you get an authentic solution. Consumers will obtain a mirror-like product exploration opportunity through virtual try-on technology. 

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As of the latest available data, Arbelle does not provide preset lip liner pattern shapes (e.g., wider, fuller, upper-lower emphasis) like Perfect Corp. In my experience, it offers two realistic finishes: Satin and matte. I can experiment with lip liners of various colors and compare my look to make a final commitment. 

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Features: 

• Virtual try-on: Your shoppers will have two options to try on lip liners and other cosmetic products: Live camera and photo mode. Apart from trying on different lip liners, they can customize the color intensity of lip liners through a tool. Then they can choose their ideal one and share their try-on experiences with friends and family. 

• Product recommendations: There is a good chance you will get the scope to recommend suitable products of your brand. During the personalized virtual try-on, consumers will receive product suggestions according to their facial features and preferences. Then, they can add the product to the cart straight from your e-commerce platform. 

• Accuracy: The face tracking technology can simulate real-time makeup experiences. It will follow the outline of the lips of your customers and apply digital lip liner on their lips. Consumers will need a well-lit space and the right camera position to experience an accurate and mirror-like virtual lip liner try-on. 

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5. DeepAR

For starters, DeepAR SDK is easy to use. It offers virtual try-on features for makeup, shoes, glasses, watches, and hair color. Now, your customers can have an AR experience inside your website or app. Need to turn your 3D files into AR assets? The software uses DeepAR effects composed of all 3D effects, animation, and logic to bring the AR solutions into effect.

DeepAR Studio manages assets, but it does not offer a full CMS like Perfect Corp’s back-end dashboard. However, developers can organize and share AR effects within the Studio. Plus, the virtual try-on experiences are optimized for ages, genders, and ethnicities. I appreciate its ‘pay as you go’ offer with no enterprise pricing and contracts. Learn more about how to create AR experiences for mobile, web, and desktop. 

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DeepAR Beauty plugin enables beautification and makeup adjustments through a simple API. It provides the tools for brands/apps to allow consumers to create full makeup looks. DeepAR SDK powers apps that may divide lip makeup into gloss, liner, and color categories. Customers can try different lip liner shades in various finishes and learn more about their favorite one. 

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Features: 

• Compatible SDK: I ended up finding the compatible nature of the DeepAR SDK. It has web, macOS, iOS, and Android features for AR makeup try-on experiences. Consumers can try lip makeup in an app, like Beauty 3000 iOS app. 

• Live video streaming: DeepAR SDK builds face filters, virtual try-on features, hair and background segmentation, and emotion detection into one project. Integrate it into video calls and streaming platforms. It will enable you to bring AR-driven interactivity to video communications. 

• Personalized virtual makeup: It allows a personalized beauty experience for your customers that they can enjoy straight from their device. As a result, you can gain an enhanced ROI. E-commerce brands can connect with their consumers through live streaming, video content, or social media with AR effects. 

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6. AlgoFace

AlgoFace is one of the most impressive 2D and 3D face AI software SDKs on this list. Honestly, I was amazed at all the features to enhance digital experiences. When it comes to building a retail shopping app for empowering an in-store smart mirror or optimizing your e-commerce website, its virtual try-on technology ensures accuracy. 

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It allows your shoppers to see virtually how they will look in your color cosmetics, like lipstick, lip liner, etc, in-store or at home. The software eliminates the need for unboxing or physical testers. Customize the VTO and display your products in an accurate way on your website. I also love AlgoFace’s Face AI features: 2D facial landmark tracker, 3D face mesh, and 3D redaction. 

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Consumers can choose their favorite lip liners and try them on before purchasing. Thus, you can provide your shoppers with a contactless try-on experience in real-time. The SDK applies virtual lip liner and renders it in 3D to offer your customers an interactive and engaging AR try-on experience. 

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Features: 

• Realistic rendering: The virtual try-on technology provides accurate digital rendering for your physical products. It does not add filters or skin smoothing. As a result, your customers can see how they will look in real-time. 

• Facial tracking solution: The 3D face tracker can capture detailed facial geometry and expressions with accuracy. Interestingly, it can track and map the edges of lips. Also, the analysis of facial attributes recommends consumer products. 

• 2D facial landmarking: AlgoFace SDK detects and tracks 2D facial landmarks. It provides edge-enabled analysis in videos and images across multiple platforms. 

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Popular brands that are using virtual lip liner try-on SDKs 

AI and AR featured try-ons transform the way we shop. So, leading beauty and cosmetics brands integrate these try-on SDKs into their e-commerce platforms. It will help their customers interact with their products in real time and make a satisfactory purchase with fewer returns. Let's explore how they are implementing the virtual lip liner try-on SDK: 

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1. Maybelline 

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In the makeup industry, Maybelline is a trendsetter. Its virtual try-ons for makeup products have a huge impact on consumers. Consumers can access VTO from their official website. Maybelline lists multiple lip liner types (e.g., Lifter Liner and Color Sensational) and offer at least two main lip liner lines in the VTO tool. 

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Maybelline's lip liner VTO is user-friendly. Your customers need to upload a selfie or choose a demo model or live camera to access the try-on. This VTO offers a comparable option for experiencing the after and before effects of lip liner shades and styles.

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2. L’oréal Paris 

After collaborating with ModiFace, L’oréal Paris extended its VTO worldwide. Consumers can easily access ModiFace's VTO technology and experience the real-time effects of lip liners. The VTO features are extremely user-friendly. Consumers can upload selfies or use the phone's front camera and choose different shades to style. 

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They can save those try-on images on your device and compare looks before buying products. Browsers like Safari and Chrome are accessible accordingly on iOS and Android phones. Consumers can access L’oréal's ModiFace on e-commerce platforms like Amazon. 

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3. NYX

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NYX, a leading makeup brand in America, partnered with Snapchat in the recent year 2023. The new AI and AR featured try-on is NYX's first-of-its-kind VTO, named as Beauty Bestie. It lets consumers try on lip liners and other makeup products in real-time. Consumers can play around with a range of colors and finishes. They can also adjust the coverage of lip liners and finally find their best match. It promotes inclusivity through its virtual try-on experiences and connects with global consumers.

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NYX's new Beauty Bestie VTO filter offers daily base look creations and personalized solutions for consumers before committing. Also, Snapchat’s marketing strategy of making the new filter into a product marketing tool encourages retailers, brands, and customers to try it for online shopping.

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4. Charlotte Tilbury

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A new virtual magic mirror is introduced by Charlotte Tilbury. It works like a marketing tool that offers consumers a real-time online makeup try-on. Using their mobile devices, consumers can try on lip liners from the comfort of their homes. They can compare your 10 customized looks under 40 seconds in-store before buying. Unfortunately, Charlotte Tilbury limits their try on options to some particular countries. 

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5. Colorbar

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Colorbar is an Indian cosmetic brand that sets a new dimension in the makeup industry. The bespoke service of Colorbar: ‘Make your own lipstick’, personalized engraving and so on. When it comes to try-on, the Virtual Magic Studio of Colorbar offers a wide range of natural shades based on the skin tones of consumers. After launching the Colorbar website, the e-commerce sales revenue skyrocketed by 21.41%. It's because of their investments in AI technology and the implementation of virtual try-on.

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How to choose the best virtual lip liner try-on SDK?

Virtual lip liner try-on SDKs should do more than just offer your customers an interactive shopping experience. It should function as fully-featured AR and AI-powered software that lets you take care of your e-commerce platform in the context of business. Some of them are providing free demos, like GlamAR. So, it’s worth taking a few of them for a spin to see which one improves your sales. 

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Therefore, I would recommend first trying the free demo to know their offerings and user experience. It won’t have all the features, but you will soon understand if it would be ideal for your e-commerce. Then, when you have narrowed down the technology, subscribe to its premium or enterprise plans. 

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For now, I would continue using the GlamAR SDK if I were an e-commerce owner. I am familiar with its virtual try-on features, accuracy, compatibility, and customized solutions that will be feasible for consumers. 

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Conclusion

Therefore, virtual lip liner try-on SDKs fill the gap in your e-commerce platform. If a customer can get to see how lip liners will look on them in real life, it would be pretty satisfactory. So, they search for something impressive in every beauty and cosmetic brand. It helps them in the consideration stage of their shopping journey. 

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Do you want to offer your customers a confident and informed purchasing experience? GlamAR would be your best software solution to take your brand to its maximum. Add it to your e-commerce platform and enhance your brand awareness among consumers. Its virtual try-on technology is something worth looking into for your brand. Talk to them directly.