15 Best Hair Color Try-Ons in 2025: Everything You Need to Know

When one is in love, doing hair colors and likes to change the shade within a short period, choosing an ideal color for their hair is a daunting task. Besides, it would be harmful to apply multiple dyes to the hair repeatedly, since it can result in damage. As an individual prefers to experiment with hair dyes, it would get boring if one color stayed put for months. Here, hair color try-ons excel. 

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Virtual hair color try-on is the ultimate solution for digital buyers, through which they can apply different colors to their hair every day. Consumers can even see how well the particular color suits them. Sometimes, after permanent hair dying, it may not match their face or personality. In that case, it will be a waste of money, time, and will also disappoint your customers. 

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Now, some virtual platforms are offering hair color try-on that allows your customers to change their hairstyle and color in the blink of an eye. Most importantly, they can be stress-free while applying multiple colors at a time without any fear of hair damage. After experiencing different hair color try-on, online shoppers can decide easily which hair dye they would like to buy.

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Following this trend, many brand owners are incorporating AR-enabled hair color try-on to their e-commerce websites. As a result, they are inviting more traffic to their online platform, which will boost sales and bring more profits. In addition, it will ensure customer satisfaction and reduced return rates. 

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Interestingly, Google has been introducing AR tech into hair color try-on. In 2019, Google Partnered with L’Oréal to let its shoppers experience virtual hair color try-on, using Google Lens. I have tried and tested more than 20 platforms and picked the top 15 hair color try-ons. Here I am presenting all of those:

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15 Best Hair Color Try-On in 2025

1. GlamAR (Best for the ‘opacity’ option)
2. Modiface (Best for Multi-color hair try-on)
3. Facetune (Best for Trendy hair colors)
4. YouCam Makeup (Best for Hair color filters)
5. Hair Color Booth (Best for Color strength control)
6. Hair Try on by Ulta (Best for Personalization)
7. Fotor (Best for different age groups & genders)
8. Makeup Plus (Best for Chic color)
9. Style My Hair (Best for Selfie preview)
10. Fabby Look (Best for hair color changer)
11. Photo Director (Best for AI hairstyle)
12. My Hair [iD] (Best for Personalized color consultation)
13. ORBO AI (Best for Virtual hair salon experience)
14. Algo Face (Best for Hair color matching)
15. Tryndbuy (Best for Live session)

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What is hair color try-on?

Hair color try-on is a process of virtually experimenting with a wide range of hair colors without any real-time color change. There are AR & AI apps and online tools that overlay different hair colors on a photo or live video of the user. This beauty tech solution allows consumers to view how the hair color would look on them in real-time. 

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Users can even adjust the intensity, brightness and other aspects after virtually applying the chosen color on their hair. It will give your customers a realistic preview, following their unique skin tone and original hair color, before committing to a permanent change. As a result, they can make an informed purchasing decision and transform their look in the blink of an eye.

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15 best hair color try-on

Recently, I have tried and tested more than 20 platforms to pick the best ones for your online shoppers. Through these beauty tech solutions, they can find the perfect shade for their next hair transformation. Here I have listed the top 15 hair-color try-ons for the cosmetic brands and e-commerce business owners:

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1. GlamAR

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GalmAR offers interactive shopping experiences for the consumers of retailers and brand owners through AR and AI technology. It allows your online shoppers to try on makeup, jewellery, accessories and eyewear on its virtual platform. Its advanced virtual try-on solutions let your customers visualize a range of hair colors on themselves without any real-time change.

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You will get a user guide available on GlamAR’s website to incorporate AR solutions without any extensive development efforts. I have selected its try-on mode and experimented with different hair colors. There are three options available for virtual try-on: choose a model, upload an image, and a live camera. I have tried every option and got a realistic preview. 

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Features:

• Multi-Platform compatibility: GlamAR works on websites, Android, and iOS. Now, you can easily add its AR VTO solutions, like hair color try-on, to your existing app or platform.

• Face tracking software: GlamAR uses advanced technology to track human faces and expressions. It allows your shoppers to try on makeup, jewelry, and hair colors virtually using their smartphones or any other devices. 

• Hair color try-on: When your customer try-on GlamAR’s hair color VTO, they will get an option: Opacity to increase or decrease the intensity of the applied hair color, according to their preferences. Also, they can compare the before and after effects with a tool. They can do a customized look test, based on age or skin tone.

• Social sharing: Through the ‘download’ option, your shoppers can save the image after applying virtual hair color. Then, they can share it with their friends and family, even on their social media feed.

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Drawbacks:

• Need a well-lit space to try-on

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2. Modiface

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Its VTO tools let your online shoppers try on multiple hair colors virtually without any permanent change. Modiface provides personalized try-on experiences before dyeing their hair in real-time. It supports multiple platforms, such as Android, iOS, Web, Windows, and WeChat. ModiFace partners with Garnier and L'Oréal.

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These cosmetic brands have started to use their virtual hair color try-on tools and achieved improved engagement, reduced returns, and increased conversion. Its hair VTO allows your consumers to experiment with hair color try-ons. In addition, its hair care diagnostic tool helps them to buy suitable hair care products for healthy hair. I have found this platform helpful for its flexibility to try multiple hair colors virtually, using live video and photo mode. 

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Features:

• Easy-to-set-up: Following the user guide, you can easily set up your products on its Hair Virtual Try-On within a few minutes.

• Hair color try-on: Modiface allows your customers to try a variety of hair colors in its virtual space, by combining advanced tracking and realistic shade rendering. 

• Inclusive hair tracker: It works on every hair type with strong coverage and offers real-time effects by perfect edging.

• Automatic rendering: Modiface has designed hair renderings to adapt to your exact needs. It ensures hyper realism and accuracy. 

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Drawbacks: 

• No free trial option.

• Inaccessible virtual try-on options.

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3. Facetune

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It is an all-in-one photo editing app. Facetune brings out the best self of an individual in the photo or video with its one-tap editing tools. It would be the right platform for social media influencers or content creators. On this platform, I have explored almost every tool, including the hair color simulator.

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To my surprise, it has changed my hair color from vibrant red to classic brown in just one tap. Also, I have tried its custom look option by giving text prompts and got the exact result in a moment. Straight from the app, consumers can share their transformed or enhanced look to the social media feed. It allows them to choose a suitable hair color, aligning with their personality, while making a final purchase. 

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Features:

• Hair color simulator tool: Your consumers can make their hair colorful with its AI hair color simulator tools. Through it, they can transform their look in photos.

• Look enhancer: Consumers can enhance their hair-dye look, adjusting shine, texture, and other details.

• Multi-color try on: Its hair color simulator tool helps consumers try on a wide range of colors with trendy shades and highlights.

• Customization: While experimenting with multiple hair colors, they can personalize their look with the custom prompts available on the site.

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Drawbacks:

• Only photo mode is available.

• No direct access to try-on.

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4. YouCam Makeup

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YouCam Makeup is an AI selfie editing app, introduced by Perfect Corp. This AI selfie editor offers makeup filters, photo retouching and AI hairstyle changing. Your customers can use their try-on tools through their selfie camera. I have tried YouCam Makeup’s free AI hair color changer and explored its every option, ranging from single to multi-color.

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If you are running a fashion, beauty, or e-commerce business, this app will allow your online shoppers to experiment with different looks and find the perfect style. YouCam Makeup is easy to access and hassle-free to use. Consumers can get their hair-color tried images saved and shared with anyone they want. It can enrich the digital shopping experience of your customers with its AI and AR solutions. 

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Features:

• Hair-color try-on: Consumers can virtually try on 100+ hair colors and trendy hair dye patterns like ombre, two-tone, and highlights, on their images or live camera. They can try hair colors on their photo or via a live camera and avail of manual adjustment options. 

• Color picker tool: Using its color picker tool, they can choose any color from the color scale or an existing color from their photo to get the accurate color they want.

• Easy-to-use: For your business, you can incorporate this app to showcase your hair color products to online customers. Its ready-to-use code makes you access its low-cost AI editing tools. 

• Compatibility: Your customers can avail of the AR shopping advantage from their devices no matter if it is a smartphone or a desktop. Free sign-up is available. 

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Cons:

• Limited hair color try-on per day

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5. Hair Color Booth

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Hair color booth is an entertainment app that allows your customers to digitally dye their hair. They can try a huge variety of hair colors and adjust the intensity, according to their choice. This way, it helps them create a desired look. While experimenting with its bold and bright colors, I found that its filters work well on light and dark hair.

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It is feasible to create every combination here with its hair-color try-on. I have even added multiple streaks to my hair to test my different looks. Hair color booth provides a social media sharing option after users have created a unique look. From blonde to brunette, they can play a creative game with their hair on this platform. 

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Features:

• Hair color try-on: Consumers can try 45+ hair colors in a photo or video mood with a sliding tab selector. Then, they can adjust the intensity of hair color filters and apply a skin-smoothing filter to their face for a polished look.

• Accessible solution: Consumers who use iOS devices can access it.

• Accurate results: Its zooming control features ensure total accuracy and provide realistic results to the consumers.

• Color strength control technology: Consumers can control their hair color strength, including smoothing and transparency.

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Cons:

• Lower accuracy level in auto hair detection.

• Some hair colors are limited in the premium version.

• Single platform accessibility.

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6. Hair Try on by Ulta

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This platform has an online product store of cosmetics. Also, it offers salon facilities and provides AI and AR solutions for digital beauty innovations. Your customers will try different hair styles and colors, using their free try-on tools. Consumers will get a personalized hair try-on experience with meaningful and customized suggestions.

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Ulta provides in-store and online virtual try-on with a real-time result. It lets your shoppers take a photo and apply hair colors according to their choice. The sharing option is also available on their site. I have uploaded an image from my gallery and tried its hair color try-on. It truly gives a real-time outcome with ‘volume’ customization option.

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Features:

• Compatible solution: It is accessible from the web and app versions. Consumers can install the app or try it on the web for virtual hair colors.

• Hair color try-on: Using photo mode, consumers can try on numerous hair color options. They can increase or decrease the hair volume when experimenting with hair colors. It will help them choose an ideal color for their volume.

• Hair Tips: Before proceeding to try-on application, consumers will get some useful tips for healthy and growing hair.

• Advanced tracking: Using AI and AR, it can track human faces and features accurately and give satisfactory, true-to-life effects. 

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Drawbacks:

• Video mode is unavailable.

• Can’t find before-and-after effects.

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7. Fotor

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Fotor is a perfect selfie solution that can easily transform selfies and portraits using its beauty filters. Its AI-driven tools turn the ordinary portraits into stunning ones within seconds. Fotor’s beauty filters can enhance facial features to discover the best self of every user. It is an online editing tool, also provides an AI hairstyle changer. I have uploaded a selfie to test its hair color try-on.

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Its simulator tool has allowed me to experience different hair colors within seconds, using AI detection technology. When your customers are hesitant to buy any hair color, Fotor will help you make a quick purchase with its free hair color filters. Before dyeing their hair, consumers can explore multiple shades on their hair and buy their ideal ones. 

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Features: 

• Easy-to-use: Following its user guide, your customers can easily access their try-on tools to experiment with its hair color filter before final purchase. 

• Hair color changer app: Fotor’s user-friendly hair color app allows your customers to try on multiple hair colors directly from their mobile device. 

• Hair color filters: Using a hair color simulator, consumers can virtually try on different shades of hair colors on their own photo. The hair color filters help them choose the best complementary color for their hair.

• Hair color tester: There are numerous hair colors available on Fotor’s hair color tester. Your customers can modify the depth of the chosen hair color by adjusting the intensity slider. 

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Drawbacks:

• Live video mode unavailable.

• Premium features are confined to its pro level.

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8. Makeup Plus

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Meitu has introduced Makeup Plus to instantly try on makeup without any hassle and with so much fun. It offers a virtual beauty counter to experiment with foundation shades, lip colors, hair colors, and face contouring. Shoppers can try on the popular beauty products with just one tap and go to their e-commerce website if they feel like purchasing that particular product.

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They can download the app and install it on their devices to experience the most chic hair colors. For young shoppers, it is an ideal platform for a complete makeover and selfie editing. They can use Makeup Plus, take a selfie, and share on their social media feed. 

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Features: 

• Virtual hair color try-on: With its hair dye tool, your customers can test different shades of hair color from natural tones to bold fashion shades. They can virtually apply top-branded hair colors, using AR technology.

• Customizable options: Consumers can create custom looks with this photography app. They will get complete control over your appearance with its live filters for selfies and videos. 

• Device accessibility: Makeup Plus is available on Android and iOS devices. 

• Convenient solution: It provides virtual product testing facilities for your customers. After testing, they can directly go to the online product store to buy the chosen product.

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Drawbacks:

• Difficulty in experiencing AR solutions on some devices.

• Subscription is required for premium tools.

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9. Style My Hair

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It is a professional 3D style makeover app, introduced by L’Oreal Professional. It allows your customers to try on a large selection of hair colors and gives real-time results. This app is partnered with hair salons worldwide. So, consumers will get a chance to visit their nearest salon to get their favourite hair color. I have used their filters to create my inspiration moodboard with daily hair trend news.

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Here, I have filled out my hair profile and saved my salon visits. Users can also add their content for tailor-made inspiration boards. As a hairdresser or salon owner, you can use ‘Style My Hair Pro’ to make your clients instantly try on different hair colors. In this manner, they can easily choose the color that will suit them the best, and they will apply that shade without any second thought.

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Features: 

• Color consultation: ‘Style My Hair Pro’ helps hair stylists digitize color consultation with their clients. 

• 3D Hair color try-on: Style My Hair provides the hair color try-on solutions to consumers. It assists them in selecting their dream color before booking a salon appointment. They can even add effects like ombré, sombré etc, and apply the split screen to see their hair before and after.

• Moodboards: It is established to inspire you and your clients with the latest trends. Moodboards are sorted out by categories, product launches, trends, artists, and events.

• AR technology: It uses Modiface virtual try-on. Its face tracking technology detects the user's hair and applies color to that area. In Spite of moving their heads around, the color will follow their hair in real-time. 

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Drawbacks:

• No direct access to the hair try-on from the website.

• Accessible to limited devices.

• App navigation is not intuitive.

• Hair color filters can work well on light hair.

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10. Fabby Look 

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Fabby Look is an app that offers hair color changer and style effects. With just a single click, your consumers can view how they would look after trying a hair color. Through this app, they can experience different colors on their hair and pick the best one for them to apply in real time. It includes a diverse range of hair colors, even the daring ones, such as green, blue, purple, etc.

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When exploring Fabby Look, I have taken a photo and applied colors from the bottom of the screen to find out which would match my face and personality. Consumers can even snap pictures and capture videos with the fun colour overlay. Also, they can share those online on Facebook, Instagram, Snapchat, etc. 

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Features: 

• Compatibility: Fabby Look is available only on Android versions. Consumers can install it from the Google Play Store or the App Store. 

• Social sharing option: After taking a snap or capturing a video, your customers can share it on their social media feed.

• Dual mode option: Photo and video mode available to try on hair color virtually.

• Easy-to-use solution: Consumers just need to install the app and click a selfie to apply the hair color effects. Then, they can save it for future use. 

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Drawbacks:

• No direct website access.

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11. Photo Director

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PhotoDirector is an intuitive, AI-powered photo editor to enhance, stylize, and animate images, launched by Cyberlink Corp. It offers particular tools for turning an imagination into life: AI Expand, AI Hairstyle, and AI Removal. A single click can produce a picture-perfect look for consumers with an ideal combination of photo retouching edits. It is one of the best quality image generators with brand-new features that will drive your sales.

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Photo Director’s AI Hairstyle lets your consumers try out new hairstyles before committing to a change. Through AI Hairstyle, consumers can easily visualize and experiment with diverse hairstyles and multiple hair colors. Hair stylists can collaborate with their clients to suggest something unique with the help of this hairstyle try-on tool.

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Features:

• Easy-to-use: It is extremely easy to use. Consumers just need to follow its video tutorial, available on its website.

• Accessible solution: Photo Director is free to download for Android and iOS devices.

• Multiple look try-on: No matter what kind of look a consumer wants, it offers fun, bold, and classic looks to your customers with suitable hair colors, including trendy ones.

• Adjustment options: While applying a hair color, consumers can change its intensity, according to their choice, and get a professional-quality effect.

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Drawbacks:

• No direct access to use the tool from the website.

• Manual overlaying & adjustments.

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12. My Hair [iD] 

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It is a professional color app for hairstylists and salon owners. My Hair [iD] offers a perfect hair color service to your clients. Your customers will get personalized color consultation with the use of virtual try-on. The app enhances the hair color experience at the salon. Through the color consultation, you can grow a strong connection with your clients.

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It will assist you in hair diagnosis and the ideal shade combination for your clients. It is an ultimate professional tool for hairdressers with which they can recommend to their customers a suitable hair color product before selecting any on their own. I have recently tried its selfie video and photo mode of virtual hair color try-on.

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Features:

• Easy-to-access: You can download it for your Android and iOS devices, available on the App Store and Google Play Store.

• Professional color consultation: Through this app, you can offer your clients a professional in-salon color consultation. Your customers can experience unique inspiration, virtual try-on, professional diagnosis and product recommendation.

• Hair assessment: You can elevate your global hair assessment with it. During the assessment, you can show them your franchise’s recommendations before selecting their color preferences.

• Personalized color experience: Its swatch book showcases all L’Oreal Professionnel’s color shades. Your customer will get advice on future tailor-made colors, using virtual hair-color try-on.

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Drawbacks:

• Limited color shades.

• Can’t produce an accurate outcome.

• No color adjustment tool.

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13. ORBO AI

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ORBO AI is an innovative AI startup in the beauty tech industry. As a progressive company, ORBO has used AI technologies to offer an exclusive experience for the customers of D2C, Retail, or E-Commerce businesses. ORBO AI combines technology with creativity to bring the brands closer to their consumers with an impactful and interactive user experience. On this platform, your consumers can try multiple hairstyles and choose the right one for them.

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Its easy-to-use interface will allow your consumers to customize hairstyles based on geographic recommendations. While trying it, I have found that the automated positioning and sizing tools ensure accuracy and originality while applying hairdos and colors to your natural hair. Now, your customers are getting encouraged to test different hairstyles with trendy hair colors, including celebrity ones.

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Features:

• Compatibility: Its virtual try-on tool is easily accessible through websites, mobile apps, retail kiosks, and chatbots. Now, your consumers can try on a wide range of hair colors without visiting a salon or physically applying them.

• Realistic impact: It captures and segments every hair strand of your consumer. Thus, it allows them to get the most realistic, virtual hair color try-on. Its beauty AI can match their original hair color with their skin undertone.

• Right recommendation: Orbo AI ensures personalized product recommendations for your customers. Using this tool, customers get suggestions for the perfect hair colors and make a quick purchase.

• In-store AI magic mirror: This AI mirror can analyze your customers' hair and come up with the results of their past choices. It provides personalized guidance and gives importance to your customers' preferences.

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Drawbacks:

• Applies hair color to the whole image area, not only to the hair

• No automatic or manual adjustment tool available.

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14. Algo Face

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AlgoFace introduced ‘Identity-Free Biometrics’ to detect unique attributes about our face without determining our identity. Its FLT(Facial Landmark Tracker) delivers exact face tracking information even in low light or weak connectivity. If you have a retail shopping app or e-commerce website, AlgoFace will provide your customers with an accurate digital try-on experience without adding filters.

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So, your consumers can make an informed purchasing decision with ultimate accuracy. Initially, I was hesitant to make changes to my hair. After exploring its hair color matching, I became confident to apply trendy colors to my hair. Now, I don’t have to guess what color suits me well.

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Features:

• Color-matching technology: Using AI, Algo Face allows your customers to virtually try on hair colors and make them confident when they apply it in real-time. 

• Accurate recommendation: Its color matching technology will analyze your customer’s hair and let you suggest to them some complementary shades.

• Easy & confident purchase: Among the recommendations, your customer can choose between 2-3 colors. It will save their time and make them buy the hair color confidently. 

• Reduced return rates: Since consumers can select their perfect shade after virtually trying on, there is less tendency to return those products. 

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Drawbacks:

• Unavailability of direct access from the web try-on. 

• No free trial.

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15. Tryndbuy

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Tryndbuy provides consumers with a realistic virtual trial room. It lets your consumers try on apparel, jewelry, and makeup before buying, replicating their real-life trial room experience. Most importantly, it allows them to try multiple products at a time until they find the perfect match. Using this, as a fashion or beauty brand owner, you can provide an interactive and engaging online shopping experience to your customers.

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Also, it increases customer engagement and decreases the number of returned products. I have tried and tested its hair color try-on recently and found my dream hair color here. I have already created my selfie look with that shade and shared it with my friends. 

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Features: 

• Virtual body model: Tryndbuy creates realistic 3D body models. After submitting selfies and entering body measurements, it generates a virtual body model of your customers. So, they can try products on their virtual body model while shopping online. 

• Live session: Consumers can try on multiple range of hair color products in its live session and get a glamorous look.

• User guide: With its easy-to-follow user guide, your customers can try on hair colors without any difficulty. Only three simple steps are there to get a virtual hair makeover.

• Ensure accuracy: Adding it to your e-commerce site, you can offer your customers to obtain accurate and real-time results. It leads them to make a confident purchase. 

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Drawbacks:

• No try-on button is available.

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Other platforms you can explore for hair color try-on

Apart from these listed platforms, there are so many available in the market. I have done experimentation with some of them. Let’s have a look at the two other platforms:

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1. DeepAR.ai: It is easily accessible from any of your devices. Using advanced technology, consumers can try on hair colors on live video. I have tried its try-on solution and dynamically changed my hair color. It works on every hair type and color. 

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2. Live virtual try on: It is an easy-to-use online tool where your consumers can try on as many hair colors as they want. Here, I have found unlimited hair color options with different ranges.

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Consumers can also find out how much permanency those colors can provide. Also, they will get suggestions on how to color their hair. I have selected cosmic blue and applied it virtually to my hair to check the effect. 

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How to execute hair color try-on for your business

Nowadays, virtual try-ons like hair color try-ons are making a flourishing place for fashion lovers. If you are a beauty brand entrepreneur and want to grow your business by implementing hair color try-ons in your online platform, you should know the process. Let's find out how you can integrate AR solutions into your business:

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Prioritize your goals & audience 

Before implementing AR technologies and machine learning algorithms, it is important to emphasize your business goals and find your target audience. It will help you increase the conversion rate for your business. For instance, L’oréal Paris adopted AR technologies by introducing Makeup Genius in 2014 to boost sales.

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Choose the right partner 

You need to ensure your technical partnership with others to expand your business in the digital field. Only the right partner can help you select a trendy technology for your brand. Just see a real-life example. L’oréal Paris partnered with ModiFace in 2018 to acquire its virtual try-on technology, which gives their brand a new wing.

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Invest in a fair way

When it comes to investing in VTOs, an entrepreneur or business owner needs to think deeply about it. A good 3D model for face recognition and high-resolution picture tools can make a difference in your virtual hair color try-on. With these aids, your consumers can able to experience and explore various shades of hair colors before purchasing. So, it is worth for investment. 

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Optimize technologies as user-friendly 

Virtual hair color try-ons should follow easy-to-use optimization to satisfy your online shoppers. If the updated technologies are difficult to use for your customers and don't provide accurate results, it will bring a real disaster to your business. Keep them user-friendly so that customers can use them straight from your website or e-commerce platform. 

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Types of consumers using hair color try-on

Companies such as Garnier and L'Oreal Paris have integrated hair colour try-on tools that provide real-time results. With the help of AI-powered AR, consumers can visualize more than 55 hair shades in real time. Now, let’s get to know the potential users of this emerging technology:

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1. New users:

Newbies or beginners are always so hesitant to commit, especially if they happen to put their first foot wrong. Hair dye try-on tools are the perfect solution as users can boast with confidence if they wish to change their style.

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2. Fashion enthusiasts:

They are the ones who love experimenting with different hair shades and styles. AR VTOs allow users to test a wide variety of colors, including pastel. At the same time, they may not otherwise be willing to buy in bulk. 

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3. Those who are seeking a natural look:

This category includes people who prefer changing hair colors that are close to their natural hair tone. Try-ons are perfect to compare their favorite tones with subtle variants of certain highlights, which will match their clothing choices.

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4. People dealing with grey hair:

The fight with grey hairs is the most common issue individuals face at a certain stage of their lives. Many want to get rid of the grey hairs as naturally as possible. With the help of hair color try-on tools, you can ensure there is nearly perfect coverage.

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5. Those who change hairstyles before a function:

This change rings true for almost every function. From parties, weddings, or photoshoots, many go through templates for a look, matching the vibe of the event. AR try-ons help them in experimenting with occasional look changes. 

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Popular Brands (Examples) using hair color try-on solutions

The beauty industry has been transformed with the emergence of virtual hair color try-on tools. Through augmented reality and artificial intelligence, consumers will get realistic hairstyle previews that facilitate easier decision-making. These technologies help leading brands to improve their customer experience and brand engagement. Here I have mentioned some real-life examples: 

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1. L'Oréal Paris

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L’Oreal Paris has always set the bar high. The company has introduced no less than 200 shades that you can explore in real time using their virtual tool for Hair Color Try-On. In 2023, the company announced that more than 100 million people globally used their digital try-on tools, up from 40 million in 2022. So, within one year, customer engagement has increased by 150%.

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2. Garnier 

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A Google subsidiary of L’Oreal, Garnier amplified its virtual try-on integration with Google Lens, allowing online shoppers to try on shades instantly via mobile. This online-offline shopping revolution has enhanced consumers’ purchasing confidence.

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Back in 2020, virtual tools coupled with influencer marketing unexpectedly burst the hair-dye sales balloon, with Garnier claiming a 9.4% surge in sales. It showed AR could work as a propellant in the hair care aisle.

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3. Matrix 

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Another L’Oreal property, Matrix, has extended its reach with an in-house virtual try-on that features an extensive array of shades, including some bold, fashion-forward options.

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Although Matrix has not publicly released its year-over-year sales data, adding AR features was done for a reason. It is a part of L’Oreal’s digital-first transformation, and as the evidence shows, personalization increases consumer satisfaction. 

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4. Aveda 

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Aveda partnered with Perfect Corp in 2021 to create an interactive tool. It allows consumers to virtually try on hair colors, consisting of 90 shades. Thus, Aveda combines nature with technology. It has resulted in an impressive 220% increase in web traffic and enhanced the average time consumers spent on the pages.

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5. Redken

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Redken’s virtual try-on platform allows consumers to visualise different shades by uploading selfies or using a real-time camera. Although no concrete sales data has been disclosed, the tool reflects a broader shift in consumer expectations: they want customization, speed, and confidence before making a purchase.

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Redken’s AR interface is also used by hair stylists in salons, helping bridge the gap between at-home browsing and professional application. It minimizes post-color regret and product returns.

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How to choose an ideal hair color try-on?

All-in-one virtual hair color try-on tools are built with an easy-to-navigate interface. These AR try-ons have a variety of features to ensure a positive and trustworthy experience. Based on those features, consumers can choose their ideal hair color try-on solutions. Let’s have a look at the factors influencing their choice:

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1. Accurate real-time visualization:

Those who love to change their hair color recommend choosing a tool. It allows for a real-time sneak peek by using a live camera or uploading.

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2. Custom shades:

A realistic tool should fulfill two basic requirements: extension of diverse shades and adjustable highlights for off-note skin colors. It is necessary to match everyone’s skin colors and preferences.

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3. User-friendly solution:

The Virtual try-on tool should be easy to use, with clear instructions and automatic controls. It must ensure a hassle-free experience for the consumers.

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4. Precise & realistic character:

Partnering with AR and AI shows clear differences between real life and the image being mirrored, giving you relaxed choices.

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5. Other features:

With changing technology and aspiring to modern customer requirements, the try-on app should have options like after/ before looks, which supports the positive turn, like sorting favourite looks and colors.

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Following these aspects, consumers can choose a virtual hair color try-on tool that best suits their needs, ensuring a satisfying and accurate preview of their potential new look.

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Merits & demerits of hair color try-on

Selecting the perfect hair color demands precision and thought, as it's a commitment that lasts for months. According to the expense and potential harm of frequent dye applications, experimenting with multiple shades is not feasible.

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Don't worry! A virtual hair color try-on can fix this issue. This tool lets your shoppers digitally experience various shades. It also allows them to envision how each color will enhance their features before they buy it.

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How hair color try-on facilitates the Customers:

• Buyers can develop confidence before purchasing a hair color as they can check how it looks on them.

• AR try-on solutions reduce the return rates of hair color products since they provide preview results to the shoppers.  

• Shoppers can experiment with multiple shades without spending money or risking the health of their hair at home.

• Consumers can discover a variety of trendy colors and shades that might suit them well and make a quick purchase. 

• AR try-ons save your customers’ valuable time. They can check their perfect shade within just a minute.

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How hair color try-on facilitates the Brands:

• Virtual hair color try-on allows your shoppers to try before they buy. Using these AR solutions, cosmetics and beauty brands can reduce the return rates of their products and associated costs. 

• VTO technology helps brands get data on customer purchasing patterns. So, they can decide if they need to change their market strategies to boost sales. 

• Through these interactive AR solutions, business owners can ensure high customer loyalty and satisfaction. It will lead to an increase in their sales. 

• If your brand is offering hair color try-on to the online shoppers, it will gain a competitive advantage over other companies in the market.

• If I were a cosmetic brand of hair colors, I would incorporate virtual try-on for its cost-effectiveness. It requires no physical samples or product displays. 

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Demerits: 

• Sometimes the color displayed on a screen may not match the real color since different lighting conditions and screen resolution can create inaccuracies. 

• Virtual try-on tools don't provide a way to physically test the color on your hair. So, you cannot feel or view its realistic result. 

• Current hair color simulation tools often use nuance to exactly predict results across different hair types, textures, and color histories.

• Consumers may find that the tool is limited to hair color try-on. It does not offer the variety they would get at a salon or when shopping for hair dye.

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Conclusion

Nonetheless, AR try-on solutions have transformed the way of digital shopping. It also facilitates e-commerce owners with the provision of interactive customer engagement.

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When you are looking for a virtual hair color try-on platform to inspire and engage your customers with your online shopping site, the list of the best 15 hair color try-on in 2025 will help you a lot. Among them, GlamAR stands out for its user-friendly interface and utmost accuracy while providing real-time results. Stay in touch with us and book your demo.