Best virtual try-on tools
Gen-Z shoppers have been said to prefer online shopping due to convenience and personalization. But the main issue is that your customers might not be assured of how a product would appear to them if you show them only static product images. Such issues tend to create indecisiveness, abandonment of the cart, and unnecessary returns. But the virtual try-on (VTO) tools are transforming the game at this point.
Virtual try-on tools will enable your customers to digitally test products in AR, with the use of AI-guided tracking and 3D visualization on a live camera feed or a photo upload. Rather than speculating if a lipstick shade will be in line with their skin color, whether a pair of glasses will fit their facial features, or how earrings will fit their ears, your buyers can have an immediate preview of these products in real time. This improves the shopping experience and lessens the friction of decision-making.
According to a market forecast conducted by Future Market Insights, the global virtual try-on market is estimated to be USD 5,902.1 million in 2025, and is estimated to be USD 22,101 million in 2035, with a CAGR rate of 14.1% between 2025 and 2035. This increase is a distinct move as shoppers are becoming more and more demanding of an interactive shopping experience. And any brand providing it will be in a better position to gain attention, conversions, and loyalty.
Interestingly, many studies like Focal have highlighted the fact that virtual tryouts can help improve the marketing performance of e-commerce stores, emphasizing that they can positively influence the growth of the conversion rate and decrease the rate of returns due to their ability to provide realistic rendering and accurate tracking for users.
In this blog, I'll explain virtual try-ons and how to choose one for your business.
What are virtual try-on tools for e-commerce?
A virtual try-on tool is a computer-generated application that allows customers to see products on themselves with the help of augmented reality (AR), computer vision, artificial intelligence (AI), and (often) 3D resources. It operates by identifying major points (face, eyes, lips, ears, hands, feet, or body spots) and superimposing an actual product image (lipstick, glasses, earrings, hats, or shoes) onto a live image on the camera or a photo uploaded on the internet.
With the virtual try-on, your customers can test products on themselves before purchasing, and this helps in increasing confidence and decision-making rate. VTO also makes shopping interactive; your user can try variants (colors, styles, shades), compare alternatives, and even request feedback on their try-on results. This moves e-commerce to more of an experience, and this enhances engagement and purchase intent.
Key features
The four most important features of most e-commerce VTO tools include:
- Live tracker: This feature ensures that your products are tracked to move with the face/body of your customer.
- Realism: Many VTO tools tend to provide lighting simulation and shadows, as well as product textures, that are presented in a realistic manner for your customers to engage with naturally.
- Variant testing: Your customers have an opportunity to change the color, style, and size and to compare them in real time.
- E-commerce preparedness: The tool will be embedded on the product pages so that your customers will be able to make a decision, product trial, and order without breaking the shopping process.
The most effective tools will be multi-device (with both a web and a mobile suite), quick-loading, and have a clean interface, because the VTO experience should not seem complex to the user, like an intricate filter.
10 best virtual try-on tools for e-commerce
Here I will be sharing with you the 10 virtual try-ons that I have tested and experimented with. Let's get started.
1. GlamAR's virtual try-on
This is one of the fastest-rising virtual try-on solution providers globally. It uses augmented reality technology to provide the virtual try-on experience for e-commerce and retailers. The virtual try-on experience is available for furniture/home decor, fashion, eyewear, and beauty e-commerce. Integrating this virtual try-on solution enables you to expose your customers to a realistic product engagement and preview.
Key features
- Product customization: Customers can manipulate 3D models in real-time (rotate, zoom, move) depending on the setup. Experimenting with GlamAR's furniture virtual try-on demo, I was able to try out how the 3D sofa-chair will fit into my real-time space. I also get to adjust the 3D product, like zooming and rotating in 360° views in real-time. With this experience, I was able to confirm the fitness of the sofa arm in my real-time space.
- 3D product: The virtual try-on solution was built to help showcase your products in 3D product models, which can be created from product scans or design files. The 3D product helps me engage with the sofa-chair as though it were a real product.
- Web-based platform: GlamAR's virtual try-on experience is available to be accessed directly from the mobile browser without the need to download or install any app. Hence, you can integrate the tool into your e-commerce site, and customers can easily access it through their browser in real time.
- Compatible with popular e-commerce platforms: The tool can be integrated into popular e-commerce platforms like Shopify, WooCommerce, and Magento. But it might require some developer support. You will be provided with a snippet of code or other custom integration option for seamless integration.
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2. Banuba virtual try-on
Banuba has an AI-based virtual try-on experience, which is suitable for the fashion and beauty industries. Through the camera feed, I get to experiment with its virtual try-on demo option to apply the makeup elements to my real-time facial appearance.
Its technology gives room for you to showcase your products, such as makeup, jewelry, hair dye, eyewear, and others. And in return, users can equally virtually try them in real-time, which will help them make an informed decision.
Key features
- Seamless integration: The tool offers flexible integration options for websites, apps, and in-store stores. It is also compatible with multiple platforms, including popular browsers, smartphones, tablets, PCs, and other modern devices.
- Customizable experience: While using the tool, users can adjust shades, styles, and product options depending on what you made available in your store. This will generate a personalized experience for your customers.
- Virtual try-on solution for major e-commerce: The tool is designed to enable major e-commerce retailers to display products, including glasses, make-up, hats, jewelry, and hair color. This is to help build their trust through the presentation of personalized and realistic visuals.
3. Modiface
Since its inception in 2007, Modiface has provided virtual try-on technology experiences for the beauty industry. I can try on makeup, hair colors, and nail shades in real-time, either through the device’s camera or uploaded photos.
Another amazing feature of the virtual tryout is that it helps recreate the look that the user sees in real time, depending on whether the integration process supports this. To get this experience, users will need to place the source of the look they want to replicate close to their live device's camera feed, while the tool helps extract the look and apply it to their real-time facial appearance. More importantly, this tool is accessible via Android, iOS, and modern desktop devices.
Key features
- Virtual try-on for makeup: The tool has a display interface for showcasing your various makeup products to customers. Engaging with the demo, I preview and experiment with all the colors of the lipstick to get my desired result via my device’s camera feed.
- Option to change hair color: This enables users to try on and experiment with your available hair colors. It has the option of making your users compare their current hair color with the available hair colors on the tool.
- Live scan: This is an amazing feature of their virtual try-on experience. This will enable your customers to recreate the makeup experience they love. These might be makeup looks gotten from a friend, a celebrity, or magazines. The technology will extract the look from the source and match it to your product catalog, and then apply it to the user's facial appearance. Hence, it helps to replicate the supposed look on your user's face.
- Compatibility: It has a customizable SDK that can be integrated into your e-commerce platform, website, and mobile apps. And it is compatible with web and smartphone devices.
4. Orbo
Looking for a subtle means of engaging your customers in your salon? Orbo uses advanced AR, AI, and deep learning to give interactive virtual try-ons. I experimented with the Orbo virtual try-on, and it is a tool that can provide a realistic AR preview suitable for makeup and hair salons.
I tried engaging with the makeup virtual try-on using my device camera to see the effect. The tool automatically applies each of the selected makeup elements to my face in real time. It can be adapted by both online and in-store retailers for product visualization.
Key features
- Personalized experiences: Engaging with the tool, I was able to personalize each makeup element in a way that suits my desire. The interface of the tool is flexible for easy customization and mixing of the makeup elements to enable me to get the desired results.
- API & SDK integration: You can integrate the virtual try-on solution into your kiosks, in-store, website, tablet, and mobile application (iOS & Android), which can be accessed across different modern devices, e.g, modern smartphones, tablets, and browsers.
- Personalized recommendations: Based on the user's facial structure, the technology will suggest a suitable hairstyle from over 1000+ extensive databases of hairstyles available on the tool.
5. Perfect crop
This is one of the most widely adopted AR virtual try-on solutions for beauty brands. Using the demo version, I tested the makeup AR virtual try-on to try out the different categories, including lip color, blush, foundation, eyeliner, eyeshadow, and mascara. Before applying each of the makeup categories, the tool gave me the option to use any of the mediums, such as a live camera option via my device’s camera, upload my picture, or choose a model to experiment with the makeup kits.
Also, I tested different wristwatches to select my preferred choice, and afterward, I saved the final effect in my gallery. The tool functions through the combination of advanced AI and AR technologies, which enable businesses to display and sell their products to their customers in a more realistic and engaging way.
Key features
- Standard 3D models: The tool presented the wristwatch in a standardized 3D model format, which enabled me to view the watch on my wrist with AR-based rotation following my wrist movement.
- Seamless integration with major e-commerce platforms: The tool has a ready-to-use plugin option for popular e-commerce platforms such as Shopify. It offers SDKs/APIs for integration with platforms like WooCommerce, Wix, and Squarespace.
- Multi-channel compatibility: You can integrate the solution into your e-commerce platform, in-store, apps, or websites. Also, it can work effectively across mobile and desktop platforms without affecting its functionality.
6. Reactive reality: Pictofit (Best for AI virtual clothing styling try-on)
This is a leading virtual try-on for fashion brands. It is well known as a realistic and scalable virtual try-on tool for clothing and fashion e-commerce. Testing out the tool, I realized that it is designed to engage your customers while they try your 2D garment draping on the 3D avatars. It is a suitable tool for the virtual styling of different outfits to help users check compatibility before making a purchase.
The try-on widget can integrate with your e-commerce platform, which then displays product details such as price or stock level. Pictofit is a virtual try-on using AI and AR technologies to turn 2D product photos into photorealistic 3D models, which can help to create a personalized and convenient online clothing shopping experience for your users.
Key features
- Realistic product customization: The tool enables me to combine and realistically adjust the selected outfits to suit my preferences in real time. For instance, I mix and match tops and bottoms and preview them realistically on a 3D avatar.
- Personalized 2D & 3D avatars: The tool enables me to create a personalized avatar after inserting some personal measurement details, like my height, age, weight, and other related details. I got a personalized avatar in which I can place all my selected outfits and see how each outfit would look on me.
- Add to cart option: The try-on interface integrates with the retailer’s e-commerce system so users can add items directly to their cart. This option will help fashion businesses to get more sales conversions, as customers don't just get to know all the needed information about the product, but they can make purchase decisions on the spot.
7. MirrAR
MirrAR is a well-established AR virtual try-on provider for retail brands. It uses a blend of artificial intelligence and computer vision to overlay a 3D model into your users’ real-time environment.
Through their demo option, I was able to try on the makeup elements on my uploaded photo. MirrAR virtual try-on is available to be integrated into your e-commerce site, app, or in-store platform using their custom integration options.
Key features
- Real-time customization: Users can try on products in real-time via camera or uploaded photos, depending on the product type. While engaging with the makeup elements, I was able to upload a photo of the appropriate item that would complement each aspect of my facial appearance in a realistic way. I did all the makeovers without leaving the page and still got my result.
- Available for most e-commerce: Whether you are into skincare, beauty, fashion, or the lifestyle industry. You can equally display your jewelry, makeup elements, watches, and eyewear products using the MirrAR virtual try-on.
- View from every angle: Products will be represented in 3D visuals, which will enable the audience to interact, visualize, and preview the details of the selected product from every angle. Engaging with the product in 360° views will enable users to preview products in a more realistic manner.
8. Zakeke
This is another B2B solution that offers 3D visualization, product configuration, AR viewing, and limited virtual try-on capabilities depending on product type. It is a web-based AR solution that allows customers to visualize 3D products in their real environment.
It can help accessories, lifestyle, and fashion brands to display their products to audiences in realistic 3D models. And in return, customers get to virtually try these product categories, like eyewear, in real-time via their phone camera or webcam before making a purchase.
Key features
- 3D models: They help to create realistic and customizable 3D models for e-commerce to present or display their products in real-time to the audience.
- Web-based: It can be accessed via the user's browser. There is no need to download or install an app before they can access it. It can be integrated using any of their custom integration options, such as QR codes, links, or iframes, for a smooth Integration experience.
- Adaptable for popular e-commerce: The tool can work and be integrated into most popular e-commerce platforms, such as Shopify and WooCommerce.
9. DeepAR.ai
DeepAR helps to create augmented reality solutions for various e-commerce sectors. It offers cross-platform SDKs for scalable and optimized virtual try-on implementation. The virtual try-on is useful for the fashion, beauty, and cosmetic sectors.
DeepAR can support try-ons for eyewear, makeup, and certain accessories. Additional use cases like jewelry or watches require custom development, and shoe try-on is not a standard capability. Their tool employs a deep learning machine and 3D models to ensure an accurate result for the user’s operations.
Key features
- 3D assets: The tool supports 3D AR product visualization. It uses and places the 3D models of the product into the user's real-time space, helping users to see how the product will fit.
- Customization option: The tool gives users the opportunity to personalize their experience. After checking through their demo for makeup's virtual try-on, I change and alternate between colors to suit my preferences in real time. Besides, customers can customize the color as well as the shade to pick the right choice for their real-time preferences.
10. Tryndbuy (Best for virtual apparel try-on)
This is a virtual apparel try-on solution that uses AI to help users preview garments digitally. TryndBuy uses AI-driven virtual try-on technology that lets users view how clothing may appear on them through a phone or desktop camera.
Key features
- Suitable for fashion e-commerce: The TryndBuy uses AI technology to enable your user to see how a particular garment will look on them in real-time via their phone or desktop camera. There are personalized virtual fit recommendations for users based on their personal body measurements, shapes, and preferences.
- 3D models: The tool is powered by computer vision and neural networks to build scalable and interactive product models. Hence, users can interact with the 3D product of your products for effectiveness.
Tips for choosing the right virtual try-on tool for e-commerce
Below are the steps to consider before selecting the right virtual try-on tool for your e-commerce platform:
1. Choose based on what you sell
Ensure that you know the essential features that are useful for your business. For instance, different product categories require different tracking: face tracking for beauty or eyewear, wrist or hand tracking for jewelry and watches, and body segmentation or 3D draping for apparel.
This will help users to trust the brand because they are being presented with a realistic view of what they are about to purchase. Hence, choose the tool that is essential to what you sell or the service you provide as a brand.
2. Focus on the truthfulness and reality
When the tracking goes off or the rendering is unrealistic, then the customer’s trust might soon be lost. Ensure you select a tool with high-precision landmark detection and adaptive overlays that adjust naturally to movement.
3. Check compatibility and integration
Make sure that the tool fits perfectly with your e-commerce store (Shopify, WooCommerce, or custom stacks). A good SDK/API is a good factor to consider.
4. Concentrate on user-friendliness and speed
You should focus on VTO, which allows users to engage with your products through an interface that is easy to navigate with one tap and is both quick and user-friendly.
5. Ensure standards of privacy and data security
Choose a VTO tool that handles camera access and photo uploads securely and smoothly. This is of utmost importance. Ensure the tool complies with privacy regulations (GDPR, CCPA), securely handles user images, and does not retain sensitive data unnecessarily.
Benefits of the virtual try-on tool to e-commerce
1. Effectiveness
Virtual try-on enhances the effectiveness of e-commerce because it helps to decrease doubts and build confidence among customers. When your customers have an opportunity to see products such as cosmetic shades, glasses frames, earrings, and shoes on themselves, they can make a faster purchase decision especially when the product category is supported by the VTO platform.
2. Reduce return rate
VTO also assists in the reduction of returns because it allows the development of expectations with reality prior to the purchase, particularly when realistic rendering and proper scaling of the experience are involved.
3. Product engagement
In addition to the conversions, the virtual try-on is used to extend the time of engagement. Your client can use, interact with, and compare several variations (colors, styles, and tints) of your products in real time through their smart devices.
4. Better brand perception
VTO helps to improve the shopping experience of users and make them perceive your brand as a modern and innovative brand.
5. Analytics advantage
Analytics is also often provided by many VTO providers to assist brands in gauging impact (try-on usage, add-to-cart lift, and popular product variants). This will help you use the data to step up your marketing and product inventory for more possible sales.
Example of a virtual try-on tool for e-commerce
Virtual try-on can be used across different e-commerce platforms:
1. Virtual try-on makeup
This allows your customers to virtually apply the makeup products, such as lipstick, blush, foundation, or eyeliner, on their live camera feed or an uploaded photo.
2. Virtual try-on jewelry
This implies that the virtual tryout technology can be used to display your jewelry, including rings, earrings, necklaces, bracelets, and watches, more realistically and engagingly. And in return, your audience gets to preview them in AR superimposition.
3. Virtual try-on glasses
VTO enables your buyers to put on the glasses with face-tracking and realistic placements on their faces. Via their smart devices' camera, they will be able to see how the eyeglasses would look on them in real time.
4. Virtual try-on shoes
Some VTO tools enable visualization of footwear through AR foot tracking, allowing users to preview shoes before purchase.
Conclusion
Virtual try-on technology is being adopted as it is becoming increasingly important among e-commerce brands of appearance-driven products. As the market is expected to increase at a 14.1% CAGR from $5,902.1 million (2025) to $22,101 million (2035), it will keep on increasing at a rapid pace in the beauty, eyewear, jewelry, footwear, and fashion industries.
With virtual try-on technology, brands might be able to engage their customers more, get more conversions, and reduce returns as their customers get to preview products in a realistic manner before purchasing. Moreover, the virtual try-on can be a quantifiable volume driver, rather than a feature. Choose a VTO tool that aligns with your product category, integrates well with your e-commerce stack, and provides a fast, seamless user experience.
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A virtual try-on tool allows shoppers to preview how a product would look on them using AR overlays, AI-powered tracking, and sometimes 3D modeling.
The majority of the providers have SDKs, APIs, or e-commerce-friendly integration opportunities (particularly with Shopify) to integrate VTO into product pages.
Yes, Many VTO solutions can be embedded into websites and mobile apps, and most providers offer support for integrating the tool into existing e-commerce platforms.
Virtual try-on is generally precise when it comes to visual presentation, but the fit can still be different, particularly with eyewear and footwear. Also, the lighting state and camera quality of the user's device can affect the accuracy of the result that the user might get.
The most preferred ones are the ones that have a one-tap activation, quick loading, and a few steps to follow to ensure a pleasant time of browsing.
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