Virtual jewelry try-on solutions: selecting the best one for your brand
It is a common story: a jewelry brand owner is trying to improve sales, but consumers are reluctant to purchase, as they don’t know if those jewelry items will suit them. So, you can find it a major challenge for your jewelry business. Implementing virtual try-on solutions into your sales strategy may help you solve this issue.
It can offer the combination of traditional in-store shopping with the convenience of online browsing. Now, your customers can try jewelry in real time using their camera before they buy. This technology can help customers make more confident decisions and may reduce returns. Plus, they are able to try on and buy jewelry pieces without leaving their home.
According to DATA INTELO’s market research, the jewelry AR try-on market is projected to grow significantly, with an estimated CAGR of around 17% from 2025 to 2033. It shows the enhanced trend of AR adoption by jewelry retailers and brand owners. To stay ahead of this competition, you need to choose the right virtual try-on solution for your jewelry brand.
In this blog, I am going to discuss the best SDKs for jewelry try-ons and how to select the best one for your business:
Best 5 jewelry try-on SDKs
- GlamAR (Best for easy & customizable integration)
- Banuba (Best for multilingual interface)
- Perfect Corp (Best for 3D try-ons)
- MirrAR (Best for compatibility)
- Kivisense (Best for in-store smart mirror)
Glance at the table of the best jewelry try-on SDKs
What is a virtual try-on solution for a jewelry brand?
The jewelry virtual try-on is an advanced AR solution. It allows your customers to see and interact with your jewelry products in real time from anywhere. It is becoming a transformative tool for customers’ shopping experiences. It enables them to try on jewelry pieces. They can get a realistic visualization of how the jewelry would look on their face, neck, hands, or body.
Using computer vision, 3D modeling, and real-time rendering, the virtual try-on technology overlays the virtual jewelry onto your customers’ live videos or images. It can help consumers make well-informed purchase decisions. As a result, customers often experience reduced hesitation and more confidence during the purchase process.
Best jewelry try-on solutions
I considered more than 10 virtual jewelry try-on platforms. After extensive testing, I have settled on my top 5 picks:
1. GlamAR
If I were a jewelry brand owner, I could enhance my customer experience and engagement using GlamAR’s jewelry try-ons. GlamAR provides virtual try-on solutions for major jewelry types (earrings, rings, necklaces, and bracelets). Some of its versions also offer maang tikka try-ons.
While I was exploring this platform, I observed that GlamAR overlays virtual jewelry in real time on a customer’s live camera feed or uploaded image. It also offers live try-ons for images, and I can use models to see the realistic presentations of jewelry items.
I tried and tested GlamAR’s virtual jewelry try-on option. Here, I found adjustment tools for placing the earring at the right piercing position or the necklace along the neckline. There are two options available on the jewelry try-on platform: scale and position (right & left). I really found the options convenient for adjusting the desired jewelry pieces while maintaining accurate alignment.
GlamAR offers features like zooming, sharing, etc. In some cases, it has comparison tools that allow consumers to compare different jewelry looks. It enables your customers to zoom in and out to view the results. With the download option, they can save their try-on experiences, which can help them in future purchases. Plus, they can share it with others to get their feedback.
Features:
- Compatibility: GlamAR works on websites, Android phones, and iPhones. So, you can find it easy to add GlamAR SDK to your existing platform. It allows your customers to try on jewelry in real time and see how each piece looks on them before buying.
- Face tracking: The virtual jewelry try-on uses face tracking technology. It can help the virtual jewelry items follow your customers' facial movements and expressions during their try-on session.
- Interactive shopping experience: GlamAR’s jewelry try-on tools can help improve your customers’ purchase confidence. As a result, you can reduce returns and increase conversion rates.
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2. Banuba
‘TINT’ is a virtual try-on platform launched by Banuba. It has virtual jewelry try-on software. Integrating it, you can deliver your customers an interactive online experience with accurate jewelry placement, lighting adaptation, and realistic motion behavior. I experimented with its 3D virtual try-on for jewelry.
Banuba supports most jewelry types, including earrings, piercings, necklaces, chokers, and rings. It uses advanced face-tracking software. It helps place the jewelry items accurately, along with a realistic motion simulation. Using this platform, you can create and display high-resolution, hyper-realistic product models with the rendering engine. It transfers natural colors, textures, and lighting to create real-world object physics.
Consumers can try on AR jewelry in any browser, as Banuba SDK supports web, iOS, Android, Mac, and Unity. For this, they need to use minimum OS versions, such as iOS 10/Android 6 with a 1280x720 camera. As a jewelry brand owner, you can access some high-quality base AR models for free, depending on your selected plan. On the other hand, custom jewelry models may require additional digitization.
According to your selected plan for the TINT virtual tryout platform, you will get the number of items available for free digitization. Banuba recommends using high-resolution frontal photos of your jewelry products (minimum ~1024×1024) to offer your customers the best results. Apart from this, Banuba supports multilingual interfaces for global users. So, consumers can get a virtual jewelry try-on experience at any time from anywhere.
Features:
- Easy-to-integrate SDK: Banuba provides a user-friendly virtual try-on plugin. It can facilitate you with quick integration through SDKs and available marketplace plugins, depending on the platform. First, you need to upload your SKUs. Then, you can select AR attributes like color, texture, & shape for each item.
- Customizable UI: Banuba offers you a completely customizable UI. It can match your brand identity. Plus, it has multiplatform compatibility that can facilitate your consumers. Now, your customers can obtain a unique shopping experience for different jewelry items.
- Realistic tracking: Banuba’s face tracking algorithms can detect a face and its features: mouth, eyes, nose, hair, neck, etc. Then, the AR technology allows real-time virtual try-on of jewelry. Real-time 3D hand tracking enables accurate placement of AR rings, bracelets, etc. As a result, consumers can move to see the products from different angles.
3. Perfect Corp
Perfect Corp uses a proprietary VTO 3D asset format for virtual try-on across modern web browsers and mobile devices. The .vto file format defines various body parts, such as the head, hand, ear, neck, face, and wrist, for virtual try-ons. So, you can create displays of 3D jewelry models, such as bracelets, earrings, etc., and enable virtual try-ons for consumers.
Perfect Corp offers AR rings, bracelets, earrings, and necklaces, virtual try-on solutions for every jewelry brand, regardless of its size. If your customers are confused about whether the engagement ring fits their finger, the online ring sizer tool can give them an accurate fit experience. Thus, you can solve the pain points of online jewelry shopping.
Plus, they can mix and match with other rings, bracelets, earrings, etc., and try on rings on multiple fingers from the same try-on window. Thus, they can create a personalized look before purchasing. Consumers just need to enable their camera on their mobile devices or desktops and ‘try on’ jewelry items in real time. You can introduce a smart beauty mirror to allow consumers to try on jewelry in-store.
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Features:
- Necklace try-ons: Perfect Corp gives you the flexibility to create necklace try-on experiences from 2D images or 3D product models. Perfect Corp uses accurate, real-time AI neck and clavicle tracking. It will provide shoppers with a hyper-realistic AR try-on experience. They will get the options for necklace try-ons across several positions on the neck. I tried the AR necklace feature and downloaded my try-on experience. Also, I can compare my looks wearing different necklaces on this platform.
- Earring placement and piercing: Perfect Corp’s virtual ear piercing planner can support earlobe and outer ear placements. So, your customers can virtually test a range of earrings and pendants across 13 distinct piercing placements. In this way, they can preview their ear piercing placement and look in real time.
- PBR technology: Physically Based Rendering (PBR) of Perfect Corp allows your customers to experience ambient lighting simulations, realistic material reflections, advanced light scattering, and detailed surface textures. It can generate realistic appearances for various jewelry items in your customers’ live images.
4. MirrAR
MirrAR helps brands shift part of the offline experience online. Your customers can try on highly realistic jewelry designs in real time. MirrAR works on modern devices and browsers that support WebAR. AR jewelry software of MirrAR can showcase high-resolution textures and material reflections of your jewelry items while consumers are trying them on.
Consumers can use the virtual jewelry try-on tool without installing your company’s app (and all the annoying push notifications). Using a webcam, they can see a virtual representation of jewelry pieces straight from your website or e-commerce platform.
Apart from website integrations, you can offer AR jewelry apps for your customers. So, consumers can capture photos/videos and share them on social media. Thus, you can create a fun and fluid shopping experience for your customers.
Features:
- Photorealistic outcome: MirrAR simulates natural jewelry movement and uses occlusion for realism. The AR jewelry software can detect the anatomical features of a particular body part to ensure accurate jewelry placement. Also, your customers can move to see your jewelry models from multiple angles.
- In-store AR: In-store smart beauty mirrors allow shoppers to try on 3D jewelry in real time. Smart mirrors use AR software to capture videos or images. Smart mirrors estimate facial landmarks to position jewelry accurately. So, you can roll out diverse jewelry designs without physically stocking all the inventory in-store. It can eliminate customers’ frustrations due to long lines and product shortages.
- Social AR: MirrAR allows you to create digital product catalogs and suitable AR filters for your jewelry brand. Then, you can add them to your social media handles. It allows consumers to try your products virtually on their social media platforms.
5. Kivisense
Do you want to transform the online jewelry shopping experience of your customers? Kivisense offers an AI-powered AR try-on engine. It allows your customers to virtually try on accurate earrings, pendants, bracelets, rings, etc., in real time through their phone or webcam. They can experiment with your huge jewelry collections in 3D.
Then, they capture their virtual jewelry flair through photos or videos and instantly share them on social media. Thus, integrating the AR try-on tools, you can strengthen your brand’s digital presence and improve customer engagement. Based on your customers’ preferences, you can provide personalized jewelry try-on experiences for them.
The good news is that you can offer virtual jewelry try-on experiences via your brand’s website, e-commerce site, mobile app, and in-store fitting mirror. The omnichannel integration facilities can enhance your customer engagement and give you a competitive advantage.
Features:
- 3D rendering engine: Kivisense has an advanced 3D rendering engine. It can create a realistic experience, replicating real-world lighting, material reflections, and intricate details of every gem. With its physics engine, your AR jewelry try-on adapts in real time to the consumer’s every move. In this manner, you can provide your shoppers with a true-to-life jewelry try-on experience.
- AR jewelry placement: With the help of an advanced facial feature and wrist tracking engine and AI, your customers can experience instant and lifelike jewelry placement in AR. They can move and adjust camera angles while trying on jewelry items. Therefore, you can give them an interactive jewelry shopping convenience in real time.
- AR magic mirror: The magic mirror estimates key landmarks to match jewelry proportionately. It may ensure that they can see the perfect jewelry match. It enables you to display a diverse range of jewelry designs without crowding your inventory. This, in turn, results in no customer frustrations over product shortages.
Popular brands that are using jewelry try-ons
Those days are gone when consumers had to rely on product images while buying jewelry online. Today, a growing number of jewelry retailers have started to invest in AR to elevate shoppers’ purchasing confidence. Here, I am going to discuss some renowned jewelry brands and how they choose and use the right virtual jewelry try-ons:
1. Berganza
Having an extensive collection of ancient, antique, and vintage jewelry, Berganza offers AR solutions for its online shoppers. They have recently added a 2D virtual ring try-on experience to their website.
E-commerce consumers can try on their huge ring collections before making a final purchase, using the CTA button “View on hand.” Then, consumers can get a prompt to take a picture of their hand with the back-facing camera of their mobile phone. Also, they can change finger position or ring size during the try-on session.
2. H. Samuel
H. Samuel has introduced 2D jewelry try-ons on their website. Now, customers can try on earrings, bracelets, rings, necklaces, etc., straight from its website. They just need to click the ‘Try On Me’ button. Then, they have to scan the QR code with their phone camera to see how the jewelry would look on them in real time. It can help them purchase with confidence.
3. De Beers
De Beers is promoting its Forevermark diamond brand with the virtual jewelry try-on solutions. Consumers can go to the “My Forevermark Fitting” website, see a demonstration of how it works, and then download the software.
They are able to experience rings, earrings, and pendants from the new Forevermark Millemoi collection in a live, 3D setting. Therefore, shoppers will get a mirror-like try-on experience on this platform.
“Not only does the experience reflect all the beauty of a Forevermark diamond; it is also a remarkable digital achievement to have jewelry moving with the wearer in real time,” says Stephen Lussier, Forevermark CEO.
4. Gucci
Gucci launched AR jewelry try-on at its official flagship store on Alibaba’s Tmall. It aimed to help consumers choose perfect rings and bracelets faster. On Cyber Valentine’s Day in 2023, Gucci introduced a personalized AR ring try-on tool. At the official flagship store on Alibaba’s Tmall and WeChat Mini-program, consumers can virtually try on rings and see how the jewelry looks on them.
They can choose the one they like and click on the “AR Try-on” button. They need to place their hands within the wireframe for better virtual try-on effects. During the try-on session, they can change jewelry styles to find the right one for themselves. The best part is: they can directly purchase the ring after trying it on or share try-on photos with friends for feedback.
5. Pandora
Pandora has partnered with Tangiblee to offer their customers virtual try-on features. Shoppers can tap the ‘TRY IT ON’ button on each product page while browsing with their mobile device and ‘try on’ a piece of jewelry on their hands, fingers, necklines, or earlobes.
Also, they can experience ring stacking with virtual try-on or stacking multiple rings on a model's hand. They are able to compare the jewelry items side by side to select the right one for themselves.
How to choose the right virtual try-on solution for your jewelry brand?
Honestly, virtual jewelry try-on tools are a dime a dozen. And a lot of them will advertise "free" plans that aren't really free. It means that you can't actually get the services without upgrading. Once you find a tool that feels right, go for it. But you need to discover which one fits your jewelry brand and your goals.
The best virtual jewelry try-on tool is the one that makes you focus on your future business goals instead of the mechanics. As your needs change, it will support you with more robust features at higher tiers. Have a look at how I would recommend making that selection:
When choosing a virtual jewelry try-on platform for your brand, you should consider some factors. They include realisminclude: realism & rendering quality, jewelry type support (rings, earrings, necklaces, etc.), accuracy of face/hand tracking, ease of integration (SDK, plugins, APIs), multiplatform support (web, iOS, and Android), cost and licensing, backend tools/analytics, 3D model support & digitization, customization options, and customer support.
I have placed GlamAR in the first position on my list. GlamAR provides an easy-to-integrate SDK and cross-platform support. It can offer your customers customizable jewelry try-on solutions. Also, you can try other platforms on my list or go for their demos.
Conclusion
In today’s jewelry market, photos are not enough for consumers to make a final purchase. Shoppers are more likely to click “buy now” when they feel confident about how the jewelry item looks on them. Integrating virtual try-ons can help jewelry retailers and brand owners fulfill evolving expectations of their customers. Therefore, investing in virtual jewelry try-on solutions will lead the way in retail innovation.
Embracing it is becoming increasingly essential to keep pace with market trends. It is becoming a key driver for long-term growth and competitive advantage. Therefore, you should choose the right virtual try-on solution for your jewelry brand. If a virtual try-on provider, like GlamAR, can align with your business goals, you can see its demos. Also, you can talk to their sales team to discuss your needs.
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A virtual jewelry try-on lets you see how jewelry will look on consumers without wearing it. It uses AR technology to place digital versions of jewelry on your customers’ live videos or photos. They can try on different styles, sizes, and colors. Also, they can share their look with others. It helps them choose jewelry with confidence before making a purchase.
The virtual jewelry try-on uses AI and AR. It will show realistic previews of jewelry on your customers’ live videos or photos. They can see how it fits, how it looks with their style, and how metals or stones match their skin tone. It helps them shop with confidence and can reduce returns. The only thing it can’t do is let them feel the jewelry in real life.
Shoppers can’t physically try on every jewelry piece, especially when buying online or looking through huge collections or custom designs. But with new technology, your customers can try on any jewelry piece that has an available 3D or AR-compatible model.
Virtual jewelry try-on helps shoppers see how jewelry will look on them, simply and realistically. It makes buying decisions easier, reduces returns, and lets people try different styles and themes from home. For retailers, it increases sales, reaches more customers, reduces return costs, and improves brand engagement because shoppers can share their looks online.
Implementing virtual jewelry try-ons can be challenging for brands. It requires advanced technology, high-quality 3D models, and accurate tracking capability to make the jewelry look real to your customers. Also, virtual jewelry try-ons can be expensive to develop since they need strong website or app performance. It should work well on different devices. You need to ensure the security of user data and camera access. Above all, maintaining and updating the system requires time and continuous technical support.
Customer data safety relies on security features and clear privacy policies of the virtual try-on platforms. They need to align with laws like GDPR or India’s IT Act. Apart from this, the process of usage and storage of photos, videos, and face data can determine customer data safety. To stay safe, you need to choose platforms that prioritize data security. The jewelry try-on platforms should use data encryption and ask for clear consent for privacy.
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