How does the virtual try-on technology facilitate your jewelry brand?
For many years, jewelry retailers and brand owners have been using the personal touch and visual allure of their products to attract customers. But with the rapid advancement of technology, many of them want to make consumers buy jewelry items without leaving their couches. So, they have started to embrace virtual jewelry try-on technology to meet the emerging needs of their customers.
As a jewelry brand owner, you can reshape the purchasing process of your customers with the help of jewelry try-ons. They can see how the jewelry suits them, check the products from various angles, and try on different designs at the same time. In this manner, you can help them buy the jewelry products with confidence.
Therefore, virtual try-on is not just a trend now. It is now transforming the shopping experiences of your customers. A study by Grand View Research reveals that the global jewelry market size is growing at a CAGR of 5.3% from 2025 to 2033. So, you can keep up with the rise of the jewelry industry with AR shopping services.
In this blog, I am going to delve into the top benefits of virtual jewelry try-ons. I will let you know how you can pacify your customers’ purchasing reluctance with jewelry try-ons.
What is jewelry virtual try-on?
The jewelry virtual try-on is an advanced technological solution. It allows your customers to interact with your jewelry products in real time from the comfort of their homes. It is becoming a transformative tool that enables them to try on jewelry pieces. Thus, they can experience a realistic visualization of how they would look on their bodies or hands.
Using computer vision, 3D modeling, and real-time rendering, AR virtual try-on technology superimposes the virtual jewelry onto your customers’ live videos or images. It can empower consumers to make informed purchase decisions. As a result, they can reduce doubts and hesitation during the purchase process.
Benefits of jewelry virtual try-ons
Virtual try-on works as a key driver of bridging the gap between physical and digital shopping. In the jewelry business, it can alter the shopping experiences of consumers and improve conversions. Thus, it can help you generate significant sales growth. Here are the benefits of jewelry virtual try-ons in detail:
1. Increasing purchase confidence
Consumers can see how your jewelry products, such as necklaces, earrings, etc., look on them before buying. They can get realistic visual sizing and face-shape-based recommendations through virtual try-on technology. In this way, they can purchase those products with confidence and are less likely to return.
2. Personalized product recommendations
Your customers will get customized jewelry recommendations according to their requirements and preferences through virtual try-on technology. This helps strengthen customer relationships and build long-term loyalty.
3. Reducing return rates
In the case of conventional online shopping, consumers won’t touch, feel, or try on your products before making a purchase. If you stay traditional in product offerings, it would not be surprising for product return rates to increase.
So, you should not take the risk of harming your sales while your competitors are implementing the virtual try-ons in their businesses. Sometimes, customers may face complications due to return processes. Adopting virtual jewelry try-ons can help you avoid these situations, leading to enhanced conversions.
4. Improving conversions
Jewelry try-ons allow your customers to try on products in real time and make a well-informed purchasing decision. It can reduce shoppers’ hesitation with realistic visualizations of jewelry items. It can help you convert more website visitors into paying customers, potentially increasing long-term loyalty.
5. Enhancing customer engagement
You can offer your customers realistic virtual jewelry try-ons. It is a captivating experience to enhance customer engagement and satisfaction. Virtual try-on solutions have some features: 3D views, mix-and-match options, social sharing features, and unique recommendations to engage consumers for a long time on your website.
These features encourage visitors to spend more time on your website, which you can measure through analytics tools. In this way, you can transform a passive browsing experience into an interactive adventure.
6. Brand differentiation
Some advanced VTO systems can offer estimated sizing recommendations. Also, it can minimize customer service inquiries about product appearance. It helps reduce the need for physical sample displays, indirectly supporting more efficient inventory usage.
Overall, you can provide unique, interactive shopping experiences and advanced customization options for your customers. Thus, as a jewelry brand owner, you can outperform competitors with operational efficiency.
7. Cost minimization
As virtual jewelry try-ons can increase purchasing confidence and reduce return rates, they can help you decrease your business expenditure. Apart from this, you may reduce the need for large physical displays or samples, lowering associated costs. It may result in minimal waste. In this manner, AR shopping can reduce the costs of logistics, labor, and restocking involved in traditional product offerings.
8. Convenient & hygienic purchasing
Virtual jewelry try-ons can help you offer a convenient and interactive shopping experience without stepping outside. Some shoppers are willing to purchase high-priced items, like jewelry, online to maintain safety and hygiene. Introducing AR try-on solutions into your e-commerce platform, you can meet your customers’ evolving demands and make the jewelry items available at their fingertips. It allows them to try on jewelry remotely.
Best jewelry try-on SDKs for brands
To arrive at these picks, I conducted my platform testing where possible and supplemented my experience. Here is my list for the best jewelry try-on SDKS:
1. GlamAR
If you are running a jewelry business, you can amplify your product range and meet the demands of diversified customers with the help of GlamAR’s jewelry try-ons. GlamAR supports major jewelry types (earrings, rings, necklaces, and bracelets). Some versions also support maang tikkas. During my exploration, I observed that GlamAR applies jewelry effects in real time on a user’s live image.
I tried its virtual jewelry try-on option and found that there are adjustment tools for placing the earring at the right piercing position or the necklace along the neckline. There are two options available on the jewelry try-on: scale and position (right & left) to adjust the selected jewelry piece to help maintain accurate alignment.
GlamAR includes features like zooming, sharing, and in some cases, comparison tools. Your customers can zoom in and out to view the result. Plus, they can use the comparison tool to check how they look after wearing different jewelry. With the download option, they can save the image for future purchases. Also, they can share it with their friends and family to get their feedback.
Features:
- Compatible solution: GlamAR works on websites, Android phones, and iPhones, making it easy to add to your existing platform. It lets customers try on jewelry in real time so they can instantly see how each piece looks on them before making a purchase.
- Face tracking: The virtual jewelry try-on uses face tracking technology. It can follow the facial movements and expressions of your customers while they are trying on jewelry.
- Interactive jewelry shopping: GlamAR’s jewelry try-on tools can help you improve purchase confidence, potentially reducing returns and improving conversions.
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2. Banuba
Banuba is an augmented reality company specializing in face tracking and virtual try-on. It has launched a virtual try-on platform: ‘TINT.’ It can help improve customer engagement and potentially boost sales. It offers your customers an interactive online shopping experience with accurate placement, adaptive lighting, and realistic movement simulation. I explored its virtual jewelry try-on solutions and listed my findings here.
I tested its virtual try-on for jewelry. It provides a precise representation of virtual earrings, ear cuffs, piercings, necklaces, chokers, pendants, and engagement rings. Its advanced face-tracking software helps place the jewelry items accurately with a realistic motion simulation. Banuba does offer hand tracking, but accuracy varies depending on device, lighting, and model complexity. As a result, consumers can move to see the products from different angles.
You can access self-service product digitization with the Admin Panel to update your products without delays. According to your selected plan for the TINT virtual tryout platform, you will get the number of items available for free digitization. Remember! Frontal photos of jewelry products need a resolution of at least 1024x1024. The good news is that Banuba provides free access to some base AR models; custom models may require separate digitization.
Features:
- Easy integration: Banuba provides an easy-to-integrate virtual try-on plugin. It supports quick integration through SDKs and available marketplace plugins, depending on the platform. Then, you need to upload your SKUs and select AR attributes like color, texture, & shape for each item.
- Customizable UI: You can get a completely customizable UI. It will match your brand identity. Plus, its multiplatform compatibility facilitates your consumers. Thus, your customers will obtain a unique shopping experience for different product categories, such as jewelry.
- Global user interface: Banuba supports multilingual interfaces for global users. The virtual try-on experience is accessible globally at any time through your platform. You can access some high-quality base AR models for free, while custom jewelry models may require additional digitization. It can give consumers a straightforward try-on solution.
3. Perfect Corp
Perfect Corp provides virtual try-on experiences. Perfect Corp allows you to use 3D models and AR VTO technology across web and mobile platforms. With the .vto file, you can convert their 3D models into AR try-on experiences through its VTO engine. It offers high-performing AR with a simplified setup process for the jewelry industry.
Consumers can experience AI-driven virtual earring, bracelet, and ring try-ons with three options available on this platform: Live Try-On, Choose a Mode, and Use Photo. I tested different jewelry designs with realistic lighting, reflections, and a dynamic motion simulation. When exploring online jewelry try-ons, I got the chance to mix and match a variety of ear accessories in real time.
Your customers can virtually try on every earring, ear piercing, bracelet, and ring straight from your website or e-commerce platform. As a jewelry brand, you can integrate an in-store smart beauty mirror for the shoppers. So, they can try on ultra-realistic 3D jewelry before making a purchase. Thus, you can enhance their jewelry shopping experiences.
Features:
- Cross-platform support: You can integrate virtual jewelry try-on solutions into major web and mobile browsers. Users can try virtual jewelry on iOS, Android, and all major web browsers.
- Dynamic try-ons: Perfect Corp’s AI can generate realistic try-ons from 2D images, reducing the need for complex 3D modeling.
- Physically based rendering: Perfect Corp uses PBR (Physically Based Rendering) for realistic reflections, lighting, and material textures. Thus, you can offer realistic looks for various jewelry items in your customers’ live images. It can ensure ambient lighting simulations, realistic material reflections, advanced light scattering, and detailed surface textures.
4. MirrAR
MirrAR offers AR jewelry software. It enhances both online and in-store jewelry shopping experiences. Your customers can try on an extensive range of jewelry designs directly on your website or e-commerce platform. They can experience realistic product visualization.
I was surprised to see the real-time jewelry models from different angles while exploring their virtual jewelry try-on platform. Also, I had fun creating images and videos of myself wearing virtual earrings, necklaces, rings, and bracelets with my smartphone camera. Also, I shared them on my Instagram feed.
You can connect with global shoppers with MirrAR’s multi-platform web AR solutions. With no installation of your company’s app, consumers can access its virtual try-on tools to experiment with how the jewelry pieces would look on them in real time.
Features:
- Compatible interface: MirrAR provides broad compatibility across desktops, tablets, and mobile devices on major browsers. Your customers can try on hyper-realistic jewelry designs without going to retail stores with its virtual try-on solutions.
- Accurate outcome: MirrAR has AR-powered jewelry software. It can detect the anatomical features of the particular body part. Thus, it can generate accurate jewelry placement with a realistic result. It supports motion simulation and occlusion handling for natural-looking jewelry movement. In this way, it can make sure your 3D jewelry designs look and move naturally on your branded app.
- In-store smart mirror: Introducing the in-store smart beauty mirror, you can showcase the jewelry pieces that will suit your customers. It can capture live video to detect facial landmarks for accurate virtual try-on of 3D jewelry in real time.
5. Kivisense
Kivisense has an AI-powered AR try-on engine. Kivisense’s AR engine supports omnichannel retail experiences. They can get a personalized jewelry try-on experience using their phone or webcam. Based on their unique preferences, they can make a confident purchasing decision.
With a simple tap, I explored a range of earrings, pendants, bracelets, and rings with various styles and colors. Then, I captured my best try-on experience and shared it on social media. The best part is that your customers can get an instant and actual positioning of jewelry with its AI-driven AR solutions, even if they move and adjust camera angles.
Kivisense works across most modern camera-enabled devices, including desktops, smartphones, and tablets. Integrating its AR try-on tools, you can strengthen your brand’s digital presence. In this way, you can strengthen your competitiveness and improve customer engagement.
Features:
- Realistic 3D rendering: It provides advanced 3D rendering for jewelry and other categories. It can generate a true-to-life experience, replicating real-world lighting, material reflections, and intricate details of every gem.
- Accurate AR Tracking: Kivisense features responsive motion tracking for smooth and stable virtual try-on. It enables consumers to engage in interactive shopping. Therefore, it can set a standard in virtual jewelry shopping with real-time face and hand tracking.
- AR mirror: You can elevate your in-store presence with AR virtual try-on mirrors. The magic mirror can detect facial or hand landmarks to place jewelry accurately. Plus, it allows you to display a diverse range of jewelry designs without stuffing your inventory. It helps reduce customer disappointment from limited in-store stock.
Popular brands that are using jewelry try-ons to get the benefits
Nowadays, many consumers prefer to visit stores to purchase jewelry. So, jewelry brand owners are keen to invest in virtual try-on tools to transform shopping experiences. Here, I am going to discuss some renowned jewelry brands and how they benefit from virtual jewelry try-on experiences:
1. Tanishq
Tanishq adopted AR solutions (hybrid reality campaigns) at Delhi and Bengaluru airports in 2019 to engage and interact with a large audience. Tanishq allows online customers to virtually try on selected collections, including bridal and Polki jewelry.
Vossale’s 3D virtual try-on tool aims to provide accurate jewelry visualization and estimated fit. From necklaces to earrings, Tanishq has chosen the web-based AR solutions to provide its consumers with an enhanced user experience. They can use models or their live videos to try on different jewelry items in real time. Also, they can capture and save their try-on experience.
2. Reliance Jewels
Reliance Jewels offers its online consumers an easy-to-navigate virtual jewelry try-on, powered by Plushvie. They aim to build trust with potential shoppers with their ‘Try Now’ option. It provides them with additional insight about what they will buy and whether it will suit them well in real time. I used my face to try on the virtual earrings instead of selecting a model and achieved a satisfactory result.
3. Tiffany & Co
Tiffany & Co. has integrated 3D display and AR try-on features on WeChat MP and JD PDP pages. It aims to impress their online consumers to add jewelry items to their carts and improve conversions through the use of 3D display and AR try-on technologies. Using high-precision 3D rendering techniques, they invite customers to explore the exquisite details of stunning diamond rings.
It can perfectly replicate the highly realistic representation of diamonds and gold. Most importantly, AR static and dynamic try-on experiences guide consumers to visualize the real-life effects of wearing Tiffany’s jewelry products.
4. Kalyan Jewellers
Candere, an online jewelry platform owned by Kalyan Jewellers, offers virtual try-on features. It allows customers to get a virtual trial of jewelry. Online buyers can explore its various suites of collections and choose the best one for them with its ‘TRY ON’ features. Thus, they will get a scope to try before buying with its AR solutions. They can save and share their virtual jewelry try-on experiences.
5. Cartier
Cartier offers virtual try-on solutions for bracelets, rings, earrings, necklaces, wedding bands, etc. Customers can select different designs and variations while trying them on. They can compare different pieces of jewelry to select the right one for themselves with the help of AR technology. Snapchat users can now explore Cartier’s Trinity Collection as Cartier and Snapchat collaborate with each other to incorporate personalized AR try-on experiences.
How to choose the best virtual try-on SDK for your jewelry brand?
All the tools in this list are solid. But you need to discover: which one fits your jewelry brand and your goals. The best virtual jewelry try-on tool is the one that makes you focus on your future business goals instead of the mechanics. Have a look at how I would recommend making that selection:
When choosing a virtual jewelry try-on platform for your brand, you should consider some factors. They include: realism & rendering quality, jewelry type support (rings, earrings, necklaces, etc.), accuracy of face/hand tracking, ease of integration (SDK, plugins, APIs), multiplatform support (web, iOS, Android), cost and licensing, backend tools/analytics, 3D model support & digitization, customization options, and customer support.
GlamAR can provide your customers with customizable jewelry try-on solutions with its easy-to-integrate SDK and cross-platform support. Apart from it, you can try other platforms or go for their demos to transform your jewelry shopping experiences.
Conclusion
In the world of the continuously evolving jewelry market, you should implement the virtual try-on technology to reshape your customer experience. It allows you to offer interactive and personalized shopping experiences with this AR innovation. Therefore, jewelry try-ons help transform how shoppers choose products and reduce uncertainty about how items will look or fit.
Are you considering virtual jewelry try-on tools for your brand? AR try-on software can help you with its jewelry try-on solutions and make your brand stand out. It can prepare your brand for a future where online and physical retail experiences will come together. If a platform, like GlamAR, matches your business goals, you can explore its demos. Also, you can talk to their sales team directly to discuss your needs.
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For the best virtual try-on results, consumers should use good lighting, keep their face clear and bright, and sit or stand straight in front of the camera. They should pull their hair back when trying on earrings and use helpful features like 3D zoom and lighting adjustments to make the jewelry look more real. Also, they can share the look with their friends for feedback. Thus, they can check the fit, size, and style before buying. Most importantly, it can reduce the chances of returns.
The future of virtual try-on in jewelry is growing fast as AI and AR make it realistic, personalized, and essential. It can help your jewelry brand boost sales, reduce returns, reach more customers, connect better on social platforms, and offer smooth online and in-store experiences. Plus, it can support advanced 3D customization. In this manner, you can create an interactive way for consumers to shop for jewelry.
Many jewelers offer virtual try-on with AR and AI. It allows your customers to see realistic 3D jewelry on their hands through a phone or computer camera. It can help them check the fit and look in real time, customize styles, feel confident, and get an engaging online shopping experience.
Virtual try-on can increase online jewelry sales. It can help your customers see how items look on them in real time and make them confident. It can give shoppers an interactive experience similar to trying on jewelry in-store. Thus, you can reduce their purchasing doubts, enhance customer engagement, decrease returns, and drive conversions. As a result, you can lead to revenue growth.
Jewelry virtual try-ons can save shoppers time. It may remove the need for store visits, let them instantly try many styles from home, speed up decisions, and increase confidence. Also, it can help them make faster, more informed purchases with fewer returns.
Yes, consumers can use virtual jewelry try-on from anywhere, as it lets them instantly preview many styles from home without visiting a store. It can speed up their decision-making, build confidence, reduce uncertainty, and help them make informed purchases with fewer returns.
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