Top 12 virtual-makeover SDKs for beauty brands

The beauty industry has now gone digital, and at the heart of this transformation are virtual makeover SDKs. These powerful toolkits are the invisible engines behind your favorite AR makeup try-ons, virtual hair color changers, and even skin-smoothing filters. Whether it’s testing out a lipstick shade that matches your undertone or experimenting with a crazy new hair color before the salon visit, these SDKs make it possible all in real time.

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Over the past few years, Augmented reality has evolved from an add-on feature to an essential part of beauty tech. Today’s SDKs combine AI-driven facial tracking, real-time rendering, and hyper-realistic textures, helping brands deliver a shopping experiences that feel incredibly fun and interactive.

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In this blog, we’ll explore the best virtual makeover SDKs leading the market currently, from GlamAR and Banuba to ModiFace and Artifutech. We’ll break down their features, strengths, and use cases, reveal which brands are using them, and explain how they’re reshaping beauty e-commerce across the globe.

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What are virtual makeover SDKs?

Virtual makeover SDKs are the real magic behind the beauty apps we have come to love. The ones that let you try on lipstick, eyeshadow, or a new hair color in real time. Essentially, an SDK (Software Development Kit) is a set of digital tools that developers use to add beauty try-on experiences into apps and websites.

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These SDKs basically learn your face, including every curve, every angle, every little expression, and use AR and AI to make virtual makeup look like it actually belongs there. Nothing feels pasted on or fake; it all moves with you. When you smile, the blush lifts with your cheeks. When you turn your head, the highlight catches the light just right. It’s honestly hard to tell where the tech ends and the glam begins.

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In short, these SDKs blur the line between digital and physical beauty. They allow brands and users both to experiment with makeup, find personalized looks, and make confident purchase decisions all through a screen.

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Top 12 virtual makeover SDKs 

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1. GlamAR

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GlamAR is advanced software that offers an AR, VR, and 3D-based solution for e-commerce and online store sellers to provide an immersive shopping experience for their customers. It has multiple features, such as virtual try-ons, 360-degree product views, AI skin analysis, and virtual store experience, to help online store sellers increase their product sales.

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GlamAR uses high-quality AR rendering, which results in precise facial detection. One of the most important qualities of an AR makeup SDK is its accuracy. This platform accurately allows users to test out various makeup products before making any purchase or commitment.

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They offer a wide range of product try-ons, like foundation, blush, highlighter, lipstick, lip gloss, lip liner, nail paint, eyeliner, mascara, eyeshadow, eye colors, and so much more.

Features: 

• User-friendly: While trying out GlamAR, I found that it has a user-friendly interface. The makeup product try-ons were simple to navigate and did not take a long time to buffer. There is no requirement to contact the team or pay any fees to access the try-on feature.

• Wide product range: Users are provided with multiple product try-on categories like lips, eyes, nails, face, etc., making the sifting-through process more convenient. Also, the product try-on library is vast.

• Supported makeup finishing: GlamAR delivers utmost realism in the product try-ons by paying attention to finishing, which gives users an accurate idea about the products.

• Accuracy of virtual experience: GlamAR provides its users with utmost accuracy in terms of the virtual try-ons. The makeup products are made to look lifelike with high-quality AR rendering. 360-degree view Using GlamAR, allow your customers to view products in 3D. This feature enables users to rotate products 360 degrees for improved viewing. 

• Advanced features: It also enables users to zoom in, zoom out, position, or split-screen comparison to understand them better.

• Device compatibility: The makeup try-on SDK is available for all devices equipped with a camera and an internet connection, making it accessible for a larger group of customers.

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2. Perfect Corp.

Perfect Corp. is one of the most well-known names in the AR space, especially in beauty and fashion. What makes it stand out is how natural the whole experience feels. The facial tracking it offers is super precise, and the colors adjust to lighting and skin tones so you don’t get that awkward, fake-looking effect that some try-on tools have.

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This platform is also a one-stop solution. It covers nail polish, hair colors, sunglasses, jewelry, and even apparel. Brands are so fond of it because it’s easy to integrate into websites, mobile apps, and even social media campaigns, so shoppers get to play around with it wherever they’re browsing.

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What really keeps Perfect Corp. ahead of the game is how often they update and expand their features. This is why it is trusted by so many big names like Estée Lauder and MAC.

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Features: 

• Texture and shade matching: This platform provides realistic virtual experiences for users by paying attention to details regarding the texture and color of the products.

• Realistic virtual try-ons: This platform uses augmented reality technology to enable its users to test products in real time virtually.

• Wide range of products: This platform offers a variety of products for its users to try on virtually before making a purchase, enabling them to make an informed decision.

• Skin analysis: This platform accurately detects facial features, which enables customers to enjoy a skin analysis feature.

• Brand trust: This platform is trusted by a lot of big names like Estée Lauder and MAC.

• Customer confidence: Since customers get to see their products before purchasing, it increases customer confidence.

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3. Banuba

Banuba is one of the most prominent names in the AR industry. This platform creates realistic 3D models for users to provide them with a lifelike shopping experience. Banuba enables e-commerce platforms to allow users to try on a product virtually before purchasing. What really makes Banuba stand out is how real its results actually are.

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Instead of that flat, overly-filtered look most apps give, Banuba keeps things real. Skin still looks like skin, not a blur, and the makeup actually has depth and texture. Its AI is smart enough to notice the little things, like how blush melts into different skin tones or how a lipstick shade changes slightly under warm versus cool light. Everything moves and catches light so naturally that it feels less like a filter and more like real makeup on your face.

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Another major plus is that Banuba isn’t limited to just makeup. It lets users try on everything from lipstick to jewelry, all in the same simple but fun experience. It gives shoppers that little boost of confidence they need before hitting buy, because they can actually see how a product looks on them first. And for brands, that confidence turns into real results with more conversions and fewer returns.

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Features:

• Customer care service: This platform gives its users customer care service.

• Trusted by global brands: Banuba is trusted by multiple famous brands like Gucci, Schwarzkopf, Ollie, etc.

• Look creation and building: Users can try on multiple products virtually at the same time and swap them out in one click.

• Easy accessibility: Banuba is compatible with all devices that have a camera and an internet connection, making it easily accessible to a large number of people.

• Vast library of product try-ons: This platform offers a wide range of product try-ons, like makeup, jewelry, accessories, etc.

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4. MirrAR 

MirrAR has quietly become one of the go-to names whenever people talk about virtual try-ons. It’s easy to see why the platform makes the whole experience feel natural and almost effortless. You don’t need to download an app or do anything complicated. You just open it, look into your camera, and suddenly, it’s like standing in front of a mirror that can show you any look you want to try.

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What’s impressive about MirrAR is how real everything looks. The lipstick actually shines, the jewelry catches the light, and the makeup blends with your skin instead of sitting on top of it. It adjusts with you as you move, tilting your head, smiling, changing angles, everything stays in place. It doesn’t feel like a filter; it feels like trying something on in real life.

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For brands, that realism means trust. People are way more likely to buy when they can see exactly how a product will look on them. MirrAR bridges that gap between seeing and believing, helping shoppers feel sure about their choices, while giving businesses a tool that’s both powerful and easy to integrate. It’s beauty tech that feels less like technology and more like a genuine experience.

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Features: 

• Realistic virtual experience: This website gives customers realistic virtual try-ons of products, allowing them to test them out before buying. 

• Simple to install: It offers customers in-store as well as online integration and supports desktop as well as mobile web browsers.

• Variety of features: Multiple features are offered for the users of this platform, including having filters created to keep selection processes easy. The platform also assists users in testing several products at once through the "add to stack" feature.

• Social media integration: Users can utilize personal filters and AR try-ons through this platform, capture "Instagrammable" videos and photos, and share them with their followers without the need to access another platform.

• Multi-product support: Try on makeup, jewelry, and accessories within the same interface.

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5. DeepAR

DeepAR has become a go-to SDK for brands that want their virtual makeup experiences to feel genuinely realistic. What makes it special is how it tracks every little movement of your face, be it a smile, a tilt of the head, or even a raised eyebrow, and adjusts the makeup or filter in real time. It doesn’t feel like a static overlay; it feels like the products are really sitting on your skin, moving naturally with you.

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The major plus of DeepAR is how it handles detail. Lipsticks have a subtle shine, blush blends gently across the cheeks, and highlights catch the light just right. It’s not too fake; everything is carefully rendered to look believable.

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Using this platform, a simple online try-on stops feeling digital and starts feeling personal, almost like stepping into a store mirror and trying things on for real, except you can do it anywhere, anytime.

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Features: 

• Accuracy: This platform uses high-quality augmented reality rendering to provide accurate virtual try-ons.

• Brand trust: It is trusted by globally renowned brands like Armani, Lush, Sephora, etc.

• Product try-on range: DeepAR gives an accurate virtual try-on experience for various product categories, including makeup and jewelry, making it perfect for a virtual makeover.

• Advanced features: This platform allows users to test products in three different modes, including using a live camera, uploading a picture, or using a model. Also, it allows users to try on various products at once in order to create looks and make better and more informed decisions.

• Easy to use: This platform is convenient and simple to use for new or technologically challenged users.

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6. Modiface

Trusted by major brands like L'Oréal and Maybelline, ModiFace is widely known for its cutting-edge augmented reality technology, offering a complete suite of solutions for virtual try-ons in the beauty industry.

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This technology enables users to virtually try on products such as makeup, hair color, and skincare treatments in real time, whether through live video or uploaded images, which is what makes it so perfect for a virtual makeover.

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ModiFace makes the online shopping experience captivating by allowing users to bring their imagination to life with different looks before making a purchase. The tools are very easily set up on various platforms, making the experience convenient and simple.

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Features: 

• Complete virtual makeover: From makeup and accessories to hair color and jewelry, ModiFace lets users try an entire look anywhere without the headache of going somewhere.

• Skin enhancement and realism: Foundation, highlighter, and even subtle glow or smoothing effects adjust naturally to each person’s skin tone, making the look feel authentic.

• Lighting and movement aware: The makeup, hair, and accessories adjust with light changes and facial movement, giving a true-to-life, dynamic experience.

• Cross-platform flexibility: Whether it’s on iOS, Android, or the web, ModiFace works smoothly, so users can try full makeovers anywhere, anytime.

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7. Artifutech

Artifutech is an AR SDK that changes the way users experience beauty products. The technology allows brands to create fully immersive, photorealistic try-and-buy experiences where the customer can virtually try on makeup, hair colors, and accessories with an unprecedented level of accuracy. Enterprises can use the Artifutech SDK to improve customer communication and satisfaction, combining digital with physical beauty experiences.

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Users can try a variety of products, such as lipsticks, eyeliners, eye shadows, blushes, foundations, and hair colors, using the app, as well as jewelry pieces. A truly tailored and realistic virtual makeover in the palm of your hand, as it adjusts to your skin tone and lighting conditions.

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Through a virtual try-on, brands can minimize doubt, gain trust, and inspire purchase. The technology can also be easily integrated with social sharing capabilities, so individuals are encouraged to take photos of and then share their virtual makeovers on social media, bringing the brand and its products to life in more places than ever.

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Features: 

• All-inclusive makeup categories: This platform offers product try-ons for all makeup categories, including but not limited to lipsticks, eyeshadows, eyeliners, foundations, primers, blushes, etc.

• Social media sharing: Artifutech allows users to directly share images and videos on social media. This not only enhances the customer experience but also acts as a free marketing technique.

• Accurate try-ons: This platform provides users with accurate virtual try-ons for makeup products by tracking facial movement and landmarks with precision.

• Jewelry: Apart from makeup, Artifutech also offers virtual try-ons for jewelry products.

• Hair color: This platform also offers hair color try-ons.

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8. PulpoAR

PulpoAR is built to make virtual makeovers feel a lot more personal and engaging. Unlike simple filter apps, it focuses on giving users a realistic preview of makeup, hairstyles, and even accessories, all in one seamless experience. Every glance, smile, or tilt of the head is tracked so that the look adjusts naturally, just like in real life.

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It’s not simply about playing with looks; it’s also about confidence. With PulpoAR, users can see their full look beforehand, helping them be totally sure about what they choose. No more guesswork or confusion is involved in online shopping.

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For brands, PulpoAR improves the usual online shopping experience into something personal shoppers would not easily forget. What used to be a quick scroll past products becomes an interactive session where users actually engage with their choices. It’s almost like stepping into a salon or a store, trying things on, but all from your phone or laptop.

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Features: 

• Personalized AR try-ons: Through this platform, users get to try on products before any commitment, so it is easy to choose and compare.

• Color matching and blending: You can make your imagination come alive and experiment with matching and blending colors and layering products to create looks.

• Simple compatibility: Users can import it easily into online stores and let shoppers use the features across any device.

• Modes: Shoppers can try on products by using a live camera, uploading an image, or using a model.

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9. Webkul

When it comes to virtual makeovers, Webkul takes a refreshingly practical route. It’s built for brands that want to make online shopping more personal, without overcomplicating things. Instead of just showing product photos, Webkul’s AR makeover tools let customers see how a shade of lipstick, a pair of earrings, or even a foundation finish would look on their own face right from the website, no extra app needed.

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What makes it stand out is how natural the experience feels. The colors shift realistically as lighting changes, the textures look true to life, and movements are tracked with subtle precision so nothing feels “stuck on.” It’s the kind of tech that makes you forget you’re looking at a screen, which is exactly what you want from a virtual try-on.

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For beauty and fashion brands, Webkul offers more than just cool tech; it’s a conversion tool in disguise. When customers can see themselves in a look, they buy with confidence, and that means fewer returns, stronger trust, and a shopping experience that actually feels enjoyable. It’s simple, seamless, and human at its core, everything an AR tool should be.

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Features:

• Browser try-on: Dive right into experimenting with looks without downloading anything.

• Realistic color and texture rendering: Lipsticks, blush, and accessories respond to light and skin naturally, so what you see on screen feels just like it would in real life.

• Smart facial tracking: The AR really “follows” you, every smile, head tilt, or little expression is captured perfectly, so your virtual makeover moves with you naturally, like looking in a real mirror.

• All-in-one makeover support: From trying daring hair colors to other accessories, you can see the full look come together in a way that feels real and fun.

• Personalization: The whole UI can be tailored to a brand’s style, so the experience doesn’t feel like just another brand, making users feel more connected and engaged.

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10. Orbo AI

Orbo AI is basically a complete game-changer for anyone who loves experimenting with their look. Instead of buying random things and messing them up with makeup samples or worrying if a hair color will actually suit you, you can try everything right from your phone or laptop. Lipsticks, blush, and hairstyles, you can play with them all and see them on your own face in real time. It’s the kind of tech that makes online shopping feel a lot more like being in a store, but without the crowds or waiting in line.

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You can tilt your head, smile, or blink, and everything just flows the way it would in real life. Trying out a bold new lip color or a bright hair highlight becomes kind of addictive; it’s just fun to see yourself in different styles instantly.

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For brands, it’s pure gold.  It’s one of those rare situations where everyone wins: customers have fun experimenting and walk away feeling confident, and brands get to build a connection that feels real, personal, and genuinely thoughtful.

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Features: 

• Easy compatibility: You can just import it into your brand site and let your customers use it from any device.

• Web-based virtual try-on: Users can try on products directly in their browser. 

• Accurate tracking: This platform maintains super high accuracy, even during head tilts, smiles, or lighting changes. 

• Cross-platform compatibility: This platform integrates with all major e-commerce platforms. The integration process is simple and can be done on any device. 

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11. Auglio

Auglio is making virtual makeovers feel super easy and fun, giving users a chance to experiment with makeup, hair, and accessories without setting foot in a store.  From subtle touches to bold transformations, Auglio gives you the freedom to play with your look safely and instantly.

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What sets Auglio apart is how natural everything feels. The makeup, hair colors, and accessories adjust realistically to your lighting and movements, so it never looks like a digital overlay. Tilt your head, smile, or move around, and everything stays in place just like it would in real life. That sense of realism makes trying out new looks exciting instead of stressful.

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For brands, Auglio isn’t just any tool; it’s a super simple way to really connect with their audience. Due to the fact that the customers can test the products virtually, the platform builds confidence in the customer towards the product. It results in higher conversion and lower return rate.

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Features: 

• Virtual try-on: Users can see exactly how makeup, hair, and accessories look on them right away, making shopping super quick and fun.

• Realistic textures and colors: Every shade, shimmer, and highlight behaves naturally under different lighting, so virtual makeovers feel believable, not fake.

• Omnichannel brand experience: Allows you to personalize your brand experience for customers, be it online or in-store.

• Smart facial tracking: The makeover follows every smile, tilt, or expression perfectly, giving users a mirror-like experience that feels real.

• Complete look support: From hair and makeup to earrings and glasses, users can mix and match elements to see a full transformation in one place.

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12. BytePlus 

Ever wish you could try on makeup or a new hairstyle without worrying it’ll look weird or buying the wrong thing? That’s exactly what BytePlus does. It’s like a tiny personal stylist living in your phone. No mess, no stress, just pure fun.

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What’s cool is how realistic it feels. Tilt your head, smile, laugh, everything moves naturally. Lipstick doesn’t float awkwardly, hair colors blend like they would in real life, and the lighting even adjusts so it all feels believable. It’s that little thrill of trying something new, without any commitment, right at your fingertips.

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For brands, it’s a major plus as well. They get to know what people really like, so they can use the information and connect with their audience in a way that feels real. Everyone wins; shoppers have a blast, and businesses build trust while boosting sales.

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Features: 

• Trusted by brands: It is trusted by various brands like TellerNovel, Yamada, Tokopedia, etc.

• Deep learning: Using this feature, you can provide your customers with more personalized recommendations.

• Wide range of products: This platform offers a variety of products.

• Easy compatibility: You can simply import it into your e-commerce platform and let your customers use it from any device.

• Accuracy: BytePlus provides users with accurate virtual try-ons for makeup products using its multi-hundred-point face tracking.

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How I selected the best AR makeup SDKs

To get the most accurate results, I decided to test all the platforms firsthand. Firstly, I started by noting down all important features for an AR makeup SDK. I went through the official sites of all the SDKs I tested to gather information about how they work and their features.

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Then, I performed in-depth testing on all of the shortlisted platforms. I tested out the virtual try-ons available for products across all platforms to be able to assess accuracy. I also evaluated the features available on all platforms individually and compared performance based on the commonly available ones.

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Once I had completed the testing process, I selected the best 12 platforms and noted my observations, highlighting the key features of each. I aim to show you what to expect with these platforms and make the choosing process easier for you.

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Top brands using these SDKs

1. MAC Cosmetics

 MAC is a globally renowned makeup brand known for its high-quality makeup products. It has always been a favorite among makeup artists, influencers, and anyone in the makeup industry. It is one of the most talked-about brands for cosmetics. Following the AR trend, MAC uses Modiface’s makeup SDK to provide virtual try-on experiences to its customers online. 

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2. Estée Lauder

Estée Lauder is one of the most loved luxury makeup brands across the globe. It is known for the elegance it shows in its products. The products offered by this brand are usually on the expensive side. Hence, to ease confusion and hesitation amongst customers, Estée Lauder also allows customers to try on the products virtually before making any commitment. This brand often uses Perfect Corp. to facilitate virtual product trials.

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3. Dior

Dior is one of the most famous luxury fashion and beauty brands. It offers high-end makeup and skincare, among many other things. Its main focus remains on elegance and couture. Dior uses Perfect Corp’s makeup AR SDK to provide virtual solutions to its consumers. 

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4. L’Oréal

L'Oréal is one of the biggest companies in the world. It owns a group of brands and is a renowned name in the beauty industry. L'Oréal always prioritizes customer satisfaction and, hence, partnered with Modiface to provide virtual try-on experiences to its customers.

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5. Sephora

Sephora is always the trendsetter in the makeup industry. It is one of the biggest names when it comes to makeup. People often use Sephora as a synonym for makeup. Following the AR trend, Sephora also enables its customers to try on products virtually without having to physically visit the store. It has partnered with Modiface to power its “Virtual Artist” feature. 

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6. Maybelline

Falling under the L’Oréal group, Maybelline has made a name for itself. It is widely known for its affordable yet high-quality products. Like the other brands under the L'Oréal group of brands, Maybelline also uses Modiface’s AR makeup SDK to elevate its customer experience. 

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Benefits of AR makeup SDKs for e-commerce

1. Boosts engagement: AR SDKs allow users to test products virtually from anywhere at any time before having to buy them. This makes the whole shopping experience more captivating and innovative, which helps increase customer engagement. For example, Sephora’s AR try-on feature helps customers better interact with the brand. Thus, it blurs the lines between the physical and digital shopping platforms.

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2. Personalized solutions: With AR tech, you can give your customers an experience that is curated just for them. This helps customers feel a lot more connected to the brand and builds trust.

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3. Decreased return rates: Minimal uncertainty through visualizations helps boost the customer's confidence in making a purchase, subsequently lowering the number of returns. Studies show that AR will strengthen the bottom line with increased sales and reduced product returns.

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4. Better conversion rates: An interactive and captivating visual experience helps customers understand it better. As a result, conversion rates are improving. A recent study shows a 94% higher conversion rate using AR technology.

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5. Setting apart from the crowd: Adopting AR technology helps brands be branded as advanced, setting them apart from businesses that do not use it. These platforms show how to allow consumers to create their own branded content, which enhances brand loyalty and awareness.

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What makes an AR makeup SDK the best? 

With the rising growth of the AR industry, brands and retailers now have a pool of AR SDKs to choose from. Here is a list of features and checkpoints you should consider before choosing software for your business: 

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• Accuracy: High-quality AR rendering, which results in accurate virtual try-ons, is a must. If a consumer uses the virtual try-ons offered by you and is not satisfied with the results, it fails the purpose and negatively impacts customer satisfaction. Apart from that, it also results in a waste of time and resources. 

• Simple integration: Such platforms need to be easy to integrate for you to be able to effortlessly set up and integrate them in your business. It is also vital to ensure that an AR SDK does not hamper any existing tools or data. 

• Personalization and customization: AR SDKs need to be completely customizable depending on each client’s preferences. Brands run on unique selling propositions, and therefore, no two brands can be the same. The software you decide to integrate for your brand should match your brand aesthetics and online presence. 

• Data and feedback: Before deciding on any platform, you should go through the data for existing client performances and also go through the reviews and feedback given by the clients to get a better idea.

• Performance: By performance, I am referring to the speed and functioning of the platform. Ensuring that there are no glitches and that the platform runs optimally is essential.

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Conclusion

Virtual makeover SDKs have completely changed how we play with beauty. Instead of wondering if a lipstick or hair color will suit you, you can try it instantly, see what works, and just have fun experimenting. It’s a lot less stressful than the old trial-and-error approach, and honestly, it makes shopping feel a little more exciting.

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For brands, this technology is a very big opportunity. Shoppers can explore a lot of different looks, find what suits them the best out of all, and feel confident in their choices. At the same time, brands that integrate analytics with their AR SDKs get to see what people are actually fond of.

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At the end of the day, AR makeovers are about more than just technology; they’re about giving people the freedom to experiment and express themselves while letting brands build relationships that feel genuine. Everyone enjoys the benefit: shoppers enjoy a fun, interactive experience, and brands get loyal, happy customers.

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