3D product viewer for furniture retailers

Can you imagine having a tool that allows your customers to understand your product offering without you having to explain it manually? That is what a 3D product viewer does. It is the right answer to enabling your users to visualize the details of your product in a realistic 3D visualization rendering experience.

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In the furniture industry, retailers who tend to embrace this experience to market their products are most likely to get more customers' attention than those who solely rely on static product images or videos. Industry data suggests that up to 95% of users prefer interactive 3D product views over traditional videos when given a choice. Some case studies report up to 40% lifts in conversion when 3D product visuals are used compared to traditional images/videos. Hence, the 3D product viewer is a sustainable and scalable digital solution to be embraced by modern furniture retailers.

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Besides the engagement and conversion advantages, integrating the 3D product viewer solution can serve as an innovative and thriving means of staying ahead of the competitive market as a furniture retailer. The global 3D visualization and rendering software market is projected to grow significantly, with estimates in the tens of billions of USD by the early 2030s, at compound annual growth rates ranging from 18% to 30% depending on scope and source. 

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Given market growth trends and adoption by leading retailers, 3D product visualization tools are increasingly recognized as valuable for improving engagement and conversions. In this blog, I will be explaining what a 3D product viewer really means, how to select the right 3D product viewer for your furniture business, and the best 3D product viewer suitable for marketing your furniture business. Let's dig deeper.

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What is a 3D product viewer for furniture retailers?

A 3D product viewer is an interactive tool that uses photorealistic 3D rendering and may incorporate technologies such as AI or AR to help users engage with products in a personalized way. In other words, a 3D product viewer is a digital tool with the option for your customers to explore, spin, zoom, and rotate the 3D model of your products from every angle in a more realistic manner.

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Also, it is a technology solution designed to enhance the online shopping experience of online buyers, as it allows them to visualize your product offering in a more immersive and engaging way. Without the need to visit your physical store or have physical contact, both new and existing customers can explore and gain a comprehensive understanding of your product’s features via their smart devices.

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Key features of the 3D product viewer 

• AR integration: You can enable your customers to view furniture within their real-world spaces. With this feature, users can overlay the furniture piece into their real-time environment to check for compatibility. Such an experience will help boost buyers’ confidence before making a purchase.

• 360° product exploration: This implies that your users can explore product features in a 360° view. They get to visualize, zoom, rotate, and spin the furniture piece from every angle to check out the intricate details, materials, and finishes.

• Product customization: Many 3D product viewers support displaying multiple colors, textures, sizes, and design variants.  Hence, your customers get to configure and interact with these features in a more personalized way.

• Higher customer engagement: The 3D product viewer helps to get your customers engaged longer with your furniture pieces by ensuring that they get to preview and configure your product to suit their preferences in real time.

• Commerce integration: This depends on the provider of this tool. The GlamAR's 3D product viewer can support integration with platforms such as Shopify, Magento, and WooCommerce. You can embed it into your product pages with the given custom integration options.

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How to choose a 3D product viewer as a furniture retailer

In this section, I will be showing you the five basic tips to look out for before choosing a 3D product viewer for your furniture business. 

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• Provision of high-quality 3D model rendering: One of the important criteria you must look out for is the ability of the tool to render 3D models to represent your physical products realistically. This allows your customers to have a clear and comprehensive understanding of how your furniture will look from different angles and perspectives in an interactive, real-time 3D environment. Choose a 3D viewer that supports high-resolution textures, accurate lighting, shadows, and physically based rendering (PBR).

• Availability of AR integration: The augmented reality technology will enable your customers to overlay the furniture in their real-time environment. The 3D viewer embedded with the AR mode enables users to visualize and scale your furniture into their real-time spaces. If room visualization is important to your buyers, it is advisable to choose a 3D product viewer with AR capabilities.

• Compatibility: Ensure the tool can work with mobile devices such as laptops, tablets, and smartphones. And it can be accessible on mobile browsers, apps, and kiosks if possible. 

• Scalability: As a furniture retailer, ensure you consider the long-term aspect when you are deliberating on the right 3D product viewer to choose. Ensure the viewer can handle a larger number of variations (SKUs) of your products and adopt necessary features depending on your business needs, without affecting the quality of your users' experience.

• Security and privacy: If the 3D product viewer collects user data (such as AR camera access or analytics), ensure it includes appropriate security measures such as data encryption and privacy compliance.

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10 best 3D product viewers for furniture retailers

 Based on my research and evaluation of available solutions, the following providers stand out as notable 3D product viewer options for furniture retailers. 

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1. GlamAR

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Are you looking for a subtle way to advertise your furniture items engagingly? GlamAR offers a 3D product viewer designed to help furniture retailers showcase products in an engaging and interactive way. Its 3D product viewer is a commerce tool embedded with high-quality and rotatable 3D visuals to help customers better understand furniture details before purchase.

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With the GlamAR's 3D product viewer, I can intentionally zoom, rotate, spin, and explore the furniture from any angle to check for details. If AR functionality is enabled, customers can overlay furniture into their real-world spaces to check for compatibility and other details for making an informed decision.

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Integrating the tool starts with having suitable 3D models for your products. GlamAR offers 3D model creation services if you do not already have 3D assets. Customization options may be available depending on project requirements. Then, expect to receive custom integration options to embed into your platform so as to launch the tool.

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Key features of GlamAR's 3D product viewer

• 3D model creation: GlamAR offers 3D model creation services designed to represent physical products digitally. You will get a well-detailed and high-quality 3D model to represent your physical products. GlamAR can help to turn 2D designs into rotatable and scalable 3D models that customers can relate to.

• 3D product configurator: GlamAR may support 3D product configuration, allowing customers to customize attributes such as color, texture, or size to suit their preferences in real-time.

• 3D virtual photography: As a furniture retailer, GlamAR can help to create high-resolution and realistic product 3D visuals, which can reduce reliance on traditional product photography in some cases. With the 3D visuals, it can help increase on-page engagement.

• Multi-device compatibility: The tool is compatible with modern devices such as smartphones, desktops, tablets, and other mobile devices. This is to make the 3D product viewer accessible for your customers regardless of their choice of smart devices.

• SDK integration: According to GlamAR, their 3D product viewer offers SDK-based integration options for e-commerce platforms.

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2. Zakeke

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Zakeke’s 3D product viewer tends to provide an interactive alternative that can complement normal static product images or videos. You can transform your 2D furniture catalog into an engaging and interactive experience by integrating Zakeke's 3D product viewer. 

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To integrate the 3D product viewer, retailers can upload their own 3D models or optionally work with Zakeke or third-party services for model creation and optimization. Zakeke supports deployment through e-commerce platforms and integrations and may also provide QR codes for AR-based viewing experiences. 

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Key features of Zakeke's 3D product viewer 

• 360° views: The 3D product viewer comes with the ability to view, zoom, and rotate in a 360° experience. With this feature, your users will be able to explore your furniture from every angle to have a proper understanding of its details.

• 3D rendering experience: The 3D product viewer helps users better understand product appearance and design details. Zakeke supports optimized low-poly and photorealistic 3D models suitable for fast web performance.

• E-commerce integration: For integrating Zakeke's 3D product viewer, you don't necessarily need to have coding or 3D rendering skills. Zakeke offers e-commerce platform integrations and may also provide QR codes for AR-based access.

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3. Zolak

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Do you want to enhance your customers' shopping experience as a furniture retailer? Zolak is a well-known solution used by online furniture retailers to enhance digital shopping experiences. They leverage certain AI and AR technologies to help businesses showcase their products to their customers in a more realistic way. 

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Zolak's 3D product viewer tends to use advanced artificial intelligence and computer vision to display your furniture in highly realistic 3D visuals with customizable configuration options available for users. Also, it can help to empower your digital showrooms and static product pages with new technologies that can help you stay ahead in the competitive furniture market.

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Lastly, I found out that the Zolak 3D product viewer will help you present your products in an interactive way where your users can zoom, rotate, view the furniture from every angle, and overlay it either in the virtual showroom environment or their real-time environment.

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Key features of Zolak’s 3D product viewer

• Hyper-realistic and dynamic 3D visuals: The Zolak 3D product viewer helps users engage with 3D visuals of your products. They help to develop custom, realistic 3D models to represent your products, built with interactive modules that will enable your users to rotate and spin every available detail of the furniture.

• Built-in 3D configurator: One of the notable features of Zolak’s 3D product viewer is its built-in configurator. It helps to put your customers in control of how they should perceive your product. It enables them to configure available attributes such as size, color, and design, depending on the product setup.

• Try-on before buy solution: The Zolak 3D product viewer will help your customers capture their room using images or spatial data to visualize furniture placement. Also, they can explore and alternate among the available designs of furniture.

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4. Threedium

Threedium is a well-known provider of interactive 3D product visualization experiences. It works by helping to optimize your 3D models for an interactive experience, which can help increase user engagement and support conversion efforts. As a SaaS platform, Threeduim works with existing 3D assets and optimizes them for interactive and web-based visualization.

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Also, the 3D viewer can enable users to rotate, zoom, and configure the selected product in 3D assets. It allows users to switch between available variants such as colors, sizes, or designs, depending on how the product is configured. I found the tool usable on the browser option because it has the WebGL rendering, which makes it possible for users to view products on their mobile browser without necessarily having to download the app.

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The 3D viewer comes with an integration of AR technology to help users place their products in a real-time environment via their mobile devices. This feature can be useful for helping customers visualize furniture placement in their own spaces.

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Key features of Threeduim’s 3D product viewer

• Product customization: This means that your users can personalize the available details of your furniture, such as the size, materials, colors, and finishes, where supported by the 3D model, to suit their preferences. This experience can help improve buyer confidence during the purchase journey.

• AR integration: The Threeduim 3D viewer system can generate the AR experience for users, where they get to see how the furniture will look within their real-time environment via their smart devices. They can implement this feature through their web browser.

• Commerce integration: You can integrate this tool into your CMS, PLM, e-commerce platforms, or any other third-party apps. The tool comes with an analytics dashboard showing the viewing times and engagement rate.

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5. Sketchfab

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Sketchfab is a widely used platform for hosting and viewing interactive 3D content. It empowers businesses to display their products through interactive 3D models. The viewer allows limited customization, such as camera views, animations, and material adjustments, depending on how the model is prepared. This ensures that customers explore your products based on the configuration settings that have been made.

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Another standout feature I observed about its 3D viewer platform is that it enables businesses to add extra add-ons and effects to make the 3D experiences more engaging. These include 3D annotation to highlight certain features of the 3D model and optional spatial audio or sound playback attached to the model.

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Together, these elements make it possible for your customers to explore your product in a more engaging and interactive manner. Besides this, the platform has configurable AR experiences for your users to project your furniture in their real-time spaces.

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Key features of Sketchfab’s 3D product viewer

• Interactive 3D models: Sketchfab uses the PBR (physically based rendering) to ensure the rendering of suitable photo-realistic effects to represent the content of your product. These models can be viewed in AR and overlaid into real-world environments on supported devices. 

• 3D configurator and editor: It will be an interesting experience if your customers can personalize every detail of your furniture to suit their needs. Sketchfab provides an editor for creators to set up annotations, animations, and visual presets. And it also gives room for them to engage with the 3D annotation and spatial audio for voiceovers (if enabled), which will enable them to get further information about your product.

• Compatibility: Sketchfab is compatible with major modern devices, and it can equally work with all browsers without the need to integrate any sort of plugins. Sketchfab models can be embedded into e-commerce websites and used for marketing and advertising purposes.

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6. Sirv

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Have you heard of Sirv media viewer (SMV) before? It is a tool that handles and converts the 3D models into an interactive 360° rotation. This is a platform that enables businesses to display their products in rotatable and zoomable 3D models, which users can engage with. 

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Sirv’s 3D product viewer works by capturing the images of your products or using your uploaded 3D models to render them into an interactive experience. The tool will enable you to customize the viewer through a control panel where you can configure the look to your branding, add necessary controls, and 3D annotations.

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Apart from the fact that the Sirv can offer an interactive product viewer, it also has a comprehensive media integration where you can add different media types to provide further information about your furniture. This will help users to have a comprehensive view of your product offerings.

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Key features of Sirv’s 3D/360° product viewer 

• Compatible with e-commerce platforms: The tool is compatible with major e-commerce platforms such as WordPress, Magento, PrestaShop, BigCommerce, and Shopify. It has a custom plugin that can be integrated into your e-commerce platform. And it is responsive to all users’ devices that are retina-ready and WebP-enabled.

• Interactive 360° spins viewing: This enables your customer to zoom, rotate, and spin your product images (36 PNG-24 preferably) in an alpha transparency setting. With this, customers can visualize your products in any suitable background behind the spin. After experimenting with the 360° spinning viewer feature, I found that I can spin and zoom the product from any angle in full screen. Besides, the hotspots option can be added to enable users to explore specific details of the product. All these experiences will present your product details in a holistic view.

• 3D exploration: It helps to present your furniture in optimized and interactive 3D visuals, which customers can easily explore and visualize to get the necessary information before making a purchase.

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7. Cylindo

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Cylindo is an all-in-one 3D visualization and configuration platform designed for furniture and home retailers. Its 3D product viewer works by creating highly detailed, photorealistic 3D assets optimized for interactive viewing. And on the platform, you have access to use pre-built templates or customize how you want the 3D viewer tool to be experienced by your customers in real-time.

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Moreover, Cylindo's 3D viewer has an augmented reality experience as part of its built-in feature, which serves as a means ofhelping customers visualize how a product may look in their own space. In Cylindo demos, the “view in AR” feature allows quick visualization of products in real-world spaces, and within a few seconds, I got an understanding of how the product can suit my needs.

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If you are looking for a solution that can help to cater to your needs and provide reusable digital product content for your marketing, Cylindo's product viewer might be your game-changer. It can also be reused across marketing channels, potentially reducing the need for content creation.

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Key features of Cylindo's product viewer

• Product configurator: Engaging with the demo, I realized its strength in enabling users to personalize the selected product. Your customers can change the color of the fabric, chair leg, and background and even rotate the product to suit their preferences. 

• Interactive modules: The tool gives room for users to rotate, zoom, and spin every angle of the product in 360°. Your customers can experience your product the way they want it.

• Mobile responsive: Cylindo's product viewer is responsive and works across modern mobile devices and platforms. It can be integrated with existing e-commerce platforms and enterprise systems.

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8. Roomy

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Roomy is a SaaS platform that provides 3D visualization solutions for furniture retailers and other businesses. The 3D viewer will present your online furniture pieces to your users in a realistic way.

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They can visualize each furniture item from every angle and also get to overlay these products into their real-time spaces via its AR feature. This experience can help your customers make more informed purchase decisions. When customers can zoom, rotate, customize product features, and view details from multiple angles, it can help reduce uncertainty about how products may look. 

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Key features of the Roomy product viewer

• Product customization: The tool comes with a flexible product room editor, which allows users to configure furniture placement and available product attributes within a room scene.

• Interactive 360° viewing: Customers can engage with your products in a 360° viewing option, which enables them to rotate and spin the product from every necessary angle. This is a simple option that can enable users to rotate every detail of the furniture without requiring complex user setup once the experience is deployed.

• Easy to integrate: Roomy's team can help integrate the experience or provide a custom integration option based on a pricing plan. The platform is designed to support flexible integration with e-commerce sites and product pages without requiring special hardware, though some technical setup may be needed during implementation.

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9. Vividworks 

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Vividworks focuses on providing SaaS products for B2B and B2C companies, which are designed to improve engagement and support conversion efforts. Its 3D product viewer is an interactive tool that can enable your users to explore and interact with your online products in a more engaging manner. They have access to zoom, rotate, and visualize your products from every angle so as to get the necessary details of the furniture.

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Also, it leverages the 3D models rather than the flat 2D photos to display your products to your target audience. Additionally, customers can explore product variants through 3D configuration, reducing the need for separate photos for each variant. This sounds interesting! That means that its photorealistic feature can help you create 3D visuals, which may help reduce relaunch on repeated photoshoots.

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Key features of the VividWorks ’ 3D product viewer 

• Photorealistic rendering: VividWorks supports photorealistic 3D rendering with realistic textures, lighting, and shadows. Helping customers better understand product appearance.

• Augmented reality: Vividworks's 3D product viewer has the AR option to enable your customers to engage with your furniture in their real-time environment. They get to see how the selected furniture can fit into their actual space via their smart devices.

• Cross-platform integration: Thinking of how to integrate the tool into your platform? You can reach out to their team, and you will be given custom integration options that you can embed into your e-commerce platform. And most importantly, the tool can be integrated with popular e-commerce platforms like Shopify and WooCommerce via custom integration.

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10. 3D cloud

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3D cloud is another digitalized tool known for 3D solutions, which are suitable for many furniture retailers or manufacturers. 3D cloud made it easy for furniture businesses to build 3D experiences without necessarily having a 3D team. It helps you to create 3D visuals with the integration of a complete suite of webAR solutions. Also, it enables you to tailor the details of the tool and easily configure the merchandise aspect to suit your business needs.

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The tool is mobile-friendly; I mean, the interface setting of the tool is designed to be intuitive and easy to navigate for end users. Another gem I found in the tool is the ability to view multiple variants of different products at the same webAR view. This feature will enable customers to engage with different variants of the furniture items from your catalog till they can decide on the right one to select.

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Key features of 3D cloud

• 3D configuration: This enables users to easily customize their products and visualize them in a way that suits their personal preferences. This implies that they can personalize details like the color, designs, and finishes of a selected piece of furniture before making a purchase.

• WebAR accessibility: 3D cloud can offer a WebAR for your large catalog of products. This enables users to view the furniture within a real-time space through a mobile browser option.

• 3D renders: 3D clouds can develop 3D assets of your product content, which users can engage with. They can deliver a realistic and optimized 3D rendering designed to accurately represent key product details. With this option, your customers can relate to your furniture in a more realistic way than just staring at static photos.

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Why should I leverage a 3D product viewer as a furniture retailer?

The following are the reasons why you need a 3D product viewer for your business:

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• Realistic 3D visualization: The 3D product viewer can enable you to display furniture products in well-detailed and realistic 3D visuals. 

• E-commerce platform integration: Integration: This means that you can integrate the viewer with some e-commerce platforms, such as Shopify, WooCommerce, and Magento, via a custom integration setup. According to GlamAR, their 3D product viewer can be integrated into new or existing e-commerce stores through custom integration options.

• Customization feature: During the integration process of the 3D product viewer, you have the option to configure the tool to reflect your branding identity. You can customize the font, color, and every other detail of the tool to align with your branding, helping to maintain brand consistency and reinforce customer trust.

• Increased buyer confidence: A 3D product viewer can help increase buyer confidence, potentially encouraging customers to move beyond browsing or adding items to the cart.

• Reduced return rate: The 3D product viewer will enable your customers to view in their space, explore, rotate, zoom, and also personalize the product to suit their preferences. This experience can help reduce the likelihood of returns by setting clearer expectations about size, appearance, and fit before purchase.

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Final thought 

The 3D product viewer is a digital tool useful to promote your products in a more realistic way, rather than just staring at your static furniture photos. Without engaging visual experiences, it can be more challenging to create a strong and lasting impression, which might make your marketing efforts less effective. And in most cases, the products might be less memorable to the audience.

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That is why many furniture retailers are increasingly adopting 3D product viewers because they are a paramount tool to remain competitive and engage their audience more effectively. It is highly important to note that as technology continues to evolve, modern customers might increasingly desire interactive shopping experiences more than any other sort of experience. So embracing the 3D product can serve as a strategic advantage when implemented effectively to help capture customer interest and support long-term engagement.

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