Virtual try-on for accessories: How it helps Shopify-based brands to improve conversions?
The virtual try-on market is growing globally while helping various industries, such as jewelry, hats, hair, nails, watches, and eyewear, which will help businesses to improve their online conversions and sales across various devices and platforms. According to a report published by Mordor Intelligence, the virtual try-on market was valued at USD 15.18 billion in 2025 and is projected to reach USD 48.10 billion by 2030, reflecting a 25.95% CAGR, which shows its growing demand across the e-commerce industry.
Several online brands and businesses face multiple challenges, such as building trust, low engagement, and technical limitations, due to which they encounter difficulties in improving their online sales and conversions. However, using the virtual try-on tool will help accessories businesses in surpassing these challenges and building stronger relationships with their customers while improving their online sales and conversion rates.
In this blog, I will provide you with detailed information on how various accessory brands will help online brands and businesses to improve their online sales and conversions on Shopify with the help of virtual try-on. Let’s get started!
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Challenges that brands face in increasing conversions for accessories on their e-commerce website or app
When it comes to improving conversion rates on the e-commerce store, online accessories brands encounter various challenges, such as product visualization, customer trust, website performance, and purchasing behavior. Due to these obstacles, online businesses fail to improve their customer relationships, which may lead to lower conversion rates and sales, as customers hesitate while placing orders during virtual shopping.
In this section, I will provide you with detailed information on several challenges that are faced by Shopify-based sellers while improving their conversion rates and sales for various fashion accessories.
1. Product visualization and evaluation
Most of the online accessories brands use static 2D images to display their products on the e-commerce store, which is one of the major challenges that they experience because they fail to provide their customers with a proper visualization, unlike offline shopping.
It creates a lack of physical touch, due to which customers fail to place their orders during virtual shopping, which sometimes decreases conversion rates for the brand on their online store.
2. High competition and differentiation
Another challenge that online sellers and businesses experience is high competition and differentiation, due to which brands need to improve their online presence across various devices and platforms so that they can reach a wider audience.
Due to high competition, sometimes brands fail to reach their target audience, so they have to constantly work on their online performance and presence to help them lead to increased sales and conversions.
3. Website experience and technical friction
Poor website performance is another factor that prevents online brands from improving their conversion rates, as it becomes difficult for their customers to complete the checkout process due to high load time, poor mobile optimization, and cluttered navigation.
Hence, users abandon the website or app immediately if it takes more than 3 seconds to load, which increases the bounce rate and cart abandonment rate while decreasing the conversions and sales.
4. Purchasing behavior and trust
Another challenge that businesses encounter while improving their sales and conversions is customers’ purchasing behavior and trust, as brands fail to provide their customers with a realistic and lifelike shopping experience.
Apart from that, businesses use static 2D images on their website or app because customers are not able to explore products from various angles and perspectives to see the product details.
5. Operational and inventory management
Inventory and operational management is another factor due to which accessory brands and businesses fail to improve their conversion rates, as they fail to update the status of products due to the higher demand for some of the products on the e-commerce website or app.
Apart from that, brands also face issues with catalog management because updating products with multiple variations, such as color, style, and design, can be a time-consuming task for the brand.
6. Personalization and relevancy
Another challenge that brands encounter is personalization and relevancy because, during online shopping, customers fail to customize products according to their needs and preferences, which leads to users becoming uncertain while placing orders.
Apart from that, it also causes uncertainty about the product color or style mismatch because sometimes brands fail to send the exact products that customers order during online shopping.
Several strategies that help accessory brands improve their conversions on Shopify
When it comes to improving conversion rates on the e-commerce website or app, online brands and businesses opt for various strategies, such as optimizing product pages, streamlining the checkout process, implementing social proof, and increasing average order value. Apart from that, it also helps online businesses to create a strong impact on their customers by offering them effortless checkout experiences and using targeted marketing for recovery.
In this section, I will provide you with detailed information on various strategies that Shopify-based brands can use the virtual try-on to improve their online presence and conversion rates across various platforms, including websites and apps.
1. Optimize product page
The first approach that an online brand can opt for is optimizing the product page with high-quality content and visuals by using 3D models instead of 2D images, which will help users explore products using 3D models and 360-degree viewers.
Apart from that, brands can also provide their customers with detailed product information by writing descriptions that highlight benefits, such as durability, versatility, or comfort.
2. Streamline the checkout experience
Another strategy that brands can opt for is streamlining the checkout process for customers by integrating one-click payment options, such as Shop Pay, Apple Pay, and Google Pay, which will allow customers to enable an accelerated checkout process.
Brands can also offer users to perform guest checkout while not forcing them to create an account, which will help the brand to improve its conversions while helping them to reduce their cart abandonment rate.
3. Implement strong social proof
Another useful and effective way to improve online conversion rate is by providing customers with social proof of how their products work for people by publishing customer case studies, reviews, user-generated content, and trust badges.
By opting for these methods, businesses can provide their customers with a way to trust their products by increasing their trust and reducing their anxiety about purchases, which will help the brand to improve its conversion rates and sales on the virtual platforms.
4. Leverage mobile-first design
By providing users with a seamless and effortless shopping experience on their mobile devices, brands can improve their conversion rates on their e-commerce website or app by opting for a mobile-first design and optimizing speed by reducing load time to less than 3 seconds. Apart from that, brands can also provide their customers with a visible call-to-action button while scrolling so that they can facilitate immediate purchases.
What is a virtual try-on, and what are its key features?
A virtual try-on is an online tool that helps users try on and explore various products using augmented reality and 3D rendering, which will provide them with a realistic and lifelike visualization of the real-world environments. Brands can use this online tool for various categories, such as jewelry, eyewear, watches, nails, hair, and hats, which they can try using their device’s camera.
It helps businesses to provide their customers with an engaging and immersive shopping experience by using several technologies, such as augmented reality, artificial intelligence, 3D modeling and rendering, face mapping, and more. In addition to that, it also helps businesses to build improved and trusted relationships with their customers while offering them interactive features, such as AR overlays, 3D models, configurators, and 360-degree viewers.
Key features
- Augmented reality overlay: It provides users with a lifelike experience by superimposing digital 3D models of products onto their live video feed, which will allow them to see how the product will look on them from different angles and perspectives as they move.
- Real-time face and body tracking: It provides users with a realistic view of products in real-world environments by scanning and mapping key facial features, such as eyes, ears, and nose, which will help them to understand the accurate and realistic placement of the product on their face or body.
- Photorealistic 3D modeling: It provides users with the ability to understand the detailing of products by rendering products with great detail to simulate real-life textures, colors, and shadows, which will help them to see product textures, materials, and surface details.
- AI-powered personalization: It provides users with AI-powered product recommendations according to their browsing preferences and purchase history, which can also be done by analyzing user data to understand their body shape and skin tone.
- Instant visualization and interaction: It helps users to visualize products in real-time during online shopping, which will help them to try on multiple items, mix and match, or change colors without needing to physically change.
Different accessories for which a brand can use virtual try-on
A brand can use the virtual try-on tool for various accessories, such as jewelry, watches, eyewear, nails, hair, and hats, which will help to improve their conversions and sales while building stronger relationships with their customers. With the help of this online tool, brands can allow their customers to visualize products in real-time by using advanced technologies, such as augmented reality, artificial intelligence, and 3D modeling.
In this section, we will study various items in accessories for which a brand can use the virtual try-on SDK to improve their sales, conversions, and customer confidence during online shopping.
1. Jewelry
Jewelry brands can use the virtual try-on on their e-commerce website or app because it helps them to bridge the gap between online and offline shopping experiences while offering their customers a realistic visualization of various jewelry items, including bracelets, necklaces, rings, and earrings.
Apart from that, businesses can also integrate a virtual try-on tool with a bracelet and ring sizing app, which will help users to understand which jewelry size fits them the best while increasing the brand’s conversions and sales.
2. Eyewear
Another application of virtual try-on is for eyewear brands by helping their customers select the most suitable glasses or frames, according to their face shape, such as round, long, oval, square, and heart.
By integrating the virtual try-on with 3D product configurators, brands can allow their customers to customize glasses according to their preferences by making real-time changes for color, style, and design, which will also provide them with a personalized shopping experience.
3. Watch
Several watch brands and businesses also use the virtual try-on on their e-commerce website or app because it helps them to build customer trust and confidence during virtual shopping by enabling them to try different products on their wrist.
Apart from that, it also allows them to customize watches according to their preferences by enabling them to change the color, style, and design of the watches by integrating the virtual try-on with product configurators, which will also help the brand to make a virtual store by using AR and 3D technology for their customers.
4. Nails
Another way to use the virtual try-on app for accessories is nail products, in which the brand will help businesses to provide their customers with a real-time visualization of nails in different shapes, colors, sizes, and designs.
Apart from that, it also helps the online brand to improve its conversion rates and sales by helping its customers to explore and try various products so that they can make informed and confident decisions while reducing user uncertainty about color or style mismatch.
5. Hair
Another category for which a brand can use the virtual try-on is hair products, including hairstyles and hair color, which will also help customers select the best-suited products according to their needs and preferences.
It also helps online brands and businesses to select the most suitable style and color according to their face shape and skin tone by using AR overlays while allowing them to see how they fit and look on their head, which will also increase their trust and satisfaction during online shopping.
6. Headwear
The headwear category is another accessory for which a brand can use the virtual try-on solution, in which users can explore and try various headwear products, such as hats, caps, and beanies, according to their needs and preferences.
Apart from that, it will also help users to see how the product will look on them by superimposing the digital content onto their head and moving it along with their head movements to provide them with a realistic and in-person-like shopping experience.
How will a virtual try-on help the brand improve its conversions for accessories?
With the help of the virtual try-on, online brands and businesses can improve their conversions by providing their customers with a realistic, interactive experience that eliminates purchasing hesitation for items like jewelry, watches, and glasses. It allows users to instantly visualize products on themselves, which will also increase their confidence while reducing their uncertainty about color and size mismatch, which will help the brand to improve their conversions and reduce product returns.
In this section, I will let you know the benefits of using a virtual try-on for various accessories that will help online brands and businesses to improve their conversions while building stronger and more trustworthy relationships with their customers.
1. Enhanced confidence and satisfaction
With the help of the virtual try-on, businesses can increase customer trust, confidence, and satisfaction during online shopping by enabling them to explore and try various products in different sizes, styles, and colors, according to their needs and preferences. Apart from that, it will also help users to visualize products in real time by superimposing AR overlays and digital content onto them and moving them according to their movements.
2. Reduced product return rate
It helps businesses to reduce their product return rates by helping their customers to make more informed and confident purchase decisions with the help of the virtual try-on by offering them various features, such as 3D models, configurators, and 360-degree viewers. It will also help the brand to opt for more sustainable options by reducing the likelihood of sizing issues or disappointment, leading to a reduction in return rates that can be a major cost factor for accessory brands.
3. Improved product discovery
With the help of the virtual try-on, businesses can make the user interface simpler yet more interactive by enabling users to discover new products easily with the help of AI-based search models and adding a layer of fun elements across the website or store. In addition to that, it also helps businesses to provide their customers with a similar shopping experience across various devices and platforms by allowing them to perform cross-device compatibility.
4. Interactive engagement
It helps businesses to increase their user engagement rate by keeping their customers on the e-commerce platform with the help of engaging and interactive features, such as 3D models, product configurators, and 360-degree viewers. It also helps users to explore and try different products virtually, which will also help them to make confident decisions about their online purchases while offering them lifelike product representations and personalized recommendations.
5. Increased purchase value
With the help of the virtual try-on, brands can reduce their cart abandonment rate and increase the purchase value of their customers during an online purchase because it helps them to make more purchases with increased confidence and lower uncertainty. It also helps businesses to enhance their sales and conversions by reducing the gap between virtual and in-person purchases while enabling their customers to make personalized purchases according to their needs and preferences.
6. Improved add-to-cart rate
It helps businesses to increase their add-to-cart rate by providing their customers with engaging features, including rotation, spin, and zoom, along with 3D models, configurators, and 360-degree viewers, which they can use to explore products from different angles and perspectives.
In addition to that, it also helps businesses to improve user experience on the website and app because it allows customers to see how products complement their appearance in real time so that they can become more likely to finalize the purchase.
GlamAR’s virtual try-on SDK for accessories
GlamAR is an AR- and AI-based solution provider that helps online brands and businesses to improve their online presence by helping them to provide their customers with an engaging and personalized shopping experience. It offers a virtual try-on solution for various accessories, such as jewelry, nails, hair, hats, eyewear, and watches, which will help online sellers and businesses to drive 45% more conversions, leading to higher customer confidence and online sales.
With the help of its virtual try-on solution, businesses can allow their customers to make more informed and confident decisions by offering them some engaging features, such as real-time 3D rendering, customization options, and 360-degree previews. Apart from that, it also helps businesses to improve their engagement rate by up to 94% by offering their customers interactive try-ons, which turn passive browsers into active shoppers.
It provides businesses with multiple features, such as true-to-life virtual try-on, cross-device compatibility, customizable 3D assets, and easy catalog onboarding, which will help them to personalize the virtual try-on according to their theme and colors, enabling them to provide a similar shopping experience throughout the online store. Therefore, using GlamAR’s virtual try-on SDK for accessories will help businesses in multiple ways, including higher sales and conversions, improved customer engagement, reduced return rates, and increased customer confidence and trust.
Key features
- Customizable 3D asset: It provides online sellers with the feature of customizable 3D assets, which will help them to personalize the 3D models and 360-degree viewers according to the brand’s identity and image so that they can provide their customers with a similar shopping experience throughout the website or app.
- Real-time 3D rendering: It allows businesses to provide their customers with a realistic and lifelike shopping experience by offering them 3D renderings of digital assets in real-world environments, which will help their customers see every detail of products while bridging the gap between online and offline shopping experiences.
- Cross-device compatibility: It helps online sellers and businesses to provide their customers with a similar shopping experience across various devices and platforms by offering them cross-device compatibility, which will help them to integrate the tool for various devices, including AR/VR devices, web browsers, mobile devices, and tablets.
- Easy catalog onboarding: It allows brands and businesses to onboard their product catalog easily with the virtual try-on, which will help them sync the tool with their products and provide their customers with an engaging shopping experience for every product in their e-commerce store, including web-based and app-based.
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Benefits of using GlamAR’s virtual try-on SDK for brands dealing in accessories
By using GlamAR’s virtual try-on SDK, online brands and businesses can provide their customers with a personalized and engaging shopping experience, which will also help them build stronger and more trusting relationships with them. It provides businesses with multiple benefits, such as increased conversions and sales, reduced return rates, enhanced engagement, and personalized experiences, which will also help them to improve their online presence.
In this section, I will provide you with detailed information on various advantages that online sellers and businesses get after using GlamAR’s virtual try-on SDK for various fashion accessories on their e-commerce website or app.
1. Increased conversions and sales
It helps businesses to increase their online sales and conversion rates by up to 45% by providing their customers with the ability to explore and try various products using 3D models, AR overlays, and 360-degree viewers.
Apart from that, it will also help businesses to turn passive browsers into active buyers by enabling them to make more confident and informed decisions during online shopping while bridging the gap between in-person and virtual shopping experiences.
2. Decreased product return rates
With the help of the virtual try-on SDK, businesses can reduce their product return rates by 40% because it helps their customers choose the right product according to their needs and requirements while reducing the color and style mismatch uncertainty among them.
Apart from that, it also helps businesses to reduce their logistics costs and challenges by enabling them to replace physical samples with online 3D assets, which will also provide users with a hygienic shopping experience.
3. Enhanced customer engagement
By using GlamAR’s virtual try-on SDK, businesses can see an improvement in their user engagement rate by up to 94% throughout the e-commerce website or app because it provides their customers with various engaging features, such as AR overlays, 3D models, and 360-degree viewers.
All these features will help the brand to increase user session time on its website or app, which will also help the brand to improve its online presence and performance while helping its customers select the right product at once.
4. Personalized shopping experience
It provides customers with a personalized shopping experience by enabling them to customize products according to their needs and preferences using 3D configurators, which they can also use to preview customized products from different angles and perspectives.
Apart from that, it also helps businesses to provide their customers with personalized recommendations by using advanced AI-based algorithms, according to their browsing preferences and previous purchases, so that they can choose products according to their style while reducing passive browsing.
5. Technical and operational advantages
It provides businesses with various features, such as cross-device compatibility, seamless integration, and 3D asset management, which will help them to provide their users with a similar shopping experience across different devices and platforms.
It also provides users with a secure and compliant solution, which is built with enterprise-grade security to meet security standards like GDPR, SOC 2, and ISO 27001, so that businesses can provide their customers with a secure shopping experience while keeping their data encrypted and safe with the brand.
6. Specialized capabilities for accessories
It provides businesses with specialized capabilities for various fashion accessories, including face mapping, true-to-scale rendering, accurate placement, and more, which will help their customers to understand the placement of products virtually from various angles and perspectives.
Apart from that, it helps businesses replace their static 2D product images with interactive 3D models, which will help them provide their customers with an interactive and engaging shopping experience using 3D models, product configurators, 360-degree viewers, and AR try-ons.
Conclusion
With the help of the virtual try-on SDK, several online brands and businesses can provide their customers with an engaging yet immersive shopping experience by offering them features such as 3D models, 360-degree viewers, and configurators. By using GlamAR’s virtual try-on SDK, online brands and businesses can increase their conversions up to 45% by turning passive browsers into active buyers while offering them interactive AR-based try-ons to provide them a realistic and lifelike shopping experience.
In addition to that, the virtual try-on SDK also provides businesses with multiple benefits, such as improved sales, reduced product returns, increased user engagement, and personalized experience, which will also help them build stronger and more trusted relationships with their customers. Hence, using the virtual try-on SDK will help businesses to bridge the gap between online and offline shopping experiences while enabling them to reach a wider audience across the globe with better and more engaging services.
The implementation of a virtual try-on varies because it is based on integration complexity, customization, and product catalog size. For Shopify-based or similar e-commerce platforms, basic integration of virtual try-on can take a period of a few days to two weeks. On the other hand, the enterprise-level deployments with custom UI, AI training, and large SKU mapping will take up to 4 to 8 weeks, after which brands can typically start seeing measurable results within the first month of launch.
Augmented reality overlays use digital products onto a user’s live image or video to provide them with a real-time visualization of products in the real-world environment. On the other hand, artificial intelligence powers facial or body detection, product fitting accuracy, shade matching, and personalization. Hence, augmented reality helps businesses to handle visualization, while artificial intelligence helps them to maintain accuracy, realism, and intelligent recommendations within the virtual try-on experience.
Virtual try-on generates valuable behavioral and product-level insights, including most-tried products, shade preferences, session duration, engagement rates, and conversion uplift, which brands can use to track drop-off points and customer interaction patterns. Apart from that, brands can also use these data-driven insights to optimize inventory planning, personalize marketing campaigns, improve product development, and reduce returns because it helps them to understand the buyer’s intent more clearly.
To provide users with a good virtual try-on experience, brands can use high-quality 3D models, accurate product rendering, and realistic lighting for better visualization while keeping the interface simple, mobile-optimized, and fast-loading, along with side-by-side comparisons, save/share options, and clear CTAs. These practices will help the brand to maintain customer privacy and brand consistency while providing customers with transparency, which they can also improve by performing regular testing and analytics tracking to improve accuracy and customer engagement continuously.
There are multiple factors on which the future of virtual try-on depends; some of them are hyper-personalization, AI-driven styling assistants, 3D body mapping, and AR overlays, which will help online brands and businesses to enhance product discovery and customer engagement in the e-commerce store. Apart from that, it also helps businesses to improve realism because it will help businesses to reduce returns, increase sustainability, and become a standard feature in e-commerce.
To provide users with a realistic shopping experience, modern virtual try-on tools are designed to support diverse body types using advanced AI modeling and 3D body mapping. However, the accuracy of the virtual try-on depends on data quality and product modeling precision, which can be obtained by performing continuous AI training that helps the brand to improve inclusivity and fit representation.
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