Virtual try-on and 3D viewer: A combination of tools to help online jewelry sellers improve their conversions
When it comes to understanding online sales and conversions, jewelry brands and businesses face many challenges, such as a lack of physical experience and trust, high competition, customer acquisition, digital presentation constraints, and more, due to which they fail to build customer relationships with enhanced trust and confidence. However, to overcome these hurdles, several businesses and brands started using the combination of virtual try-ons and 3D viewers because they help them to provide their customers with a personalized yet engaging shopping experience.
By using the combination of both virtual try-on and 3D viewer, online jewelry businesses can significantly observe a positive impact on their conversions, as they help them to provide their customers with detailed product visualizations and immersive shopping experiences. Apart from that, it provides users with engaging features, such as 3D models, AR overlays, 360-degree viewers, and 3D product configurators, which can help the brand to enhance purchase confidence, offer personalized suggestions, minimize product returns, and improve conversions.
In this blog, I will help you understand how using the combination of the virtual try-on and the 3D viewer helps jewelry businesses to improve their conversion rates while fostering customer loyalty to build stronger and more trusting relationships. Let’s get started!
Challenges that jewelry brands face while improving their online conversions
Several online jewelry brands encounter issues in improving their online conversions and sales on their e-commerce platforms because of the inability of users to physically touch, try on, or inspect high-value items, which leads to high hesitation and cart abandonment. Some challenges that many online jewelry brands encounter are poor visual representation of texture and scale, lack of trust in authenticity, and complex, slow-loading websites, due to which it becomes difficult for brands to build stronger relationships with their customers.
However, online jewelry brands and businesses can overcome these challenges by opting for some effective strategies, such as virtual try-ons, 3D viewers, improving website performance, providing detailed descriptions, and more, which can also help them to improve their conversions, engagements, and sales. Before that, it is very important to understand the reasons behind the challenges that brands encounter on their e-commerce website or app, which I can provide you in this section, along with a detailed explanation.
1. Visual and tactile limitations
One of the most encountered challenges that jewelry brands face on their e-commerce store is the inability to convey the true size, texture, sparkle, or weight of jewelry products, which makes it difficult for their customers to assess the quality of the products.
Due to this issue, jewelry retailers experience an increase in the cart abandonment rate and a decrease in conversions because their customers fail to visualize products virtually by using static 2D images.
2. Lack of “try-on” experience
Another hurdle that jewelry manufacturers and retailers encounter on their e-commerce stores is the lack of a physical or try-on experience, which makes their customers uncertain about envisioning how jewelry fits or suits them, becoming a major factor in purchase hesitancy.
Due to a lack of virtual try-on experience, online sellers experience an increase in their product return rates because customers return products after delivery due to remorse over buying a product that doesn’t complement their facial features and skin tone.
3. Trust and security concerns
Since jewelry products are high-end items that require high levels of trust, loyalty, and security, sometimes customers fail to make online purchases, as they experience a lack of clear certification, return policies, and secure payment methods, leading to a higher cart abandonment rate and lower conversions.
It also raises several questions about the product delivery process, thefts, and more in the customer’s mind, due to which they fail to complete their purchases, leading to lower conversion rates and sales on the e-commerce platform.
4. Poor website experience and performance
Another reason why an online jewelry business doesn't get as many sales is that its website isn't very good, which can also hurt the store's online visibility because it makes people leave the site more often on different devices and platforms.
There are several reasons why this might happen, such as slow loading times, complex navigation, and unoptimized pages, which make it difficult for customers to explore new products on the website or app whileapp, while negatively impacting the conversion rates.
5. Information gaps and logistical risks
Another significant reason why online jewelry brands fail to improve their conversions is the missing product information on the store and logistical risks, as it may raise trust issues in the customer’s mind for their payments, deliveries, and product details.
In addition to that, if the brand fails to add accurate information about the product details, including weight, purity, and craftsmanship, customers become furious because they fail to justify the price point compared to in-store consultations, which can affect the conversion rates on the online jewelry store.
6. Intense competition and acquisition costs
Last but not least, increasing competition and acquisition costs are other reasons why online jewelry brands fail to improve their conversion rates on their online stores because of the high and rising costs for acquiring customers to provide them with better quality products and services.
In addition to that, previously established businesses make it difficult for small businesses or retailers to gain visibility and sales on their e-commerce websites or apps, which can also negatively impact the online conversions of their customers.
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Different techniques that jewelry brands can use to improve their conversion rates
To improve online conversion rates and sales, jewelry brands can opt for different strategies, including implementing AR try-ons and 3D viewers, product page optimization, building trust and social proof, and marketing strategies, which can also help them build customer trust and loyalty. By implementing these online strategies, jewelry brands and businesses can provide their customers with an engaging and immersive shopping experience, which will also provide them with the facility to explore and try various products using AR overlays and 3D models.
In this section, I will help you understand how these different techniques will help many online jewelry brands improve their conversion rates on their e-commerce stores while building stronger customer relationships.
1. Product page and visual optimization
One of the most important techniques that online jewelry brands and retailers can opt for is product page and visual optimization because it will help them to provide their customers with an engaging and immersive shopping experience by using high-quality visuals and 3D models along with AR overlays for real-time visualizations.
In addition to that, adding detailed descriptions with proper product specifications will also help users to understand products more effectively by including information about material, size, weight, and care instructions, which can help businesses to improve their add-to-cart rate and conversion rates on the product page of the e-commerce store.
2. Building trust and social proof
Another effective strategy that online jewelry brands and businesses can use is building trust and social proof across the e-commerce website or app by adding verified customer reviews, detailed case studies, and client testimonials with high-quality images and videos, which will help the brand boost credibility and trust among their customers.
Apart from that, brands can also add or display security badges with clear return policies on their jewelry products, which will enhance customer trust towards the products while reducing their hesitation to make online purchases.
3. Conversion rate optimization techniques
To improve conversion rate and sales on the e-commerce website or app, jewelry brands can also optimize their conversion rate techniques that will help them use real-time stock levels and low-stock alerts to create genuine scarcity among their customers. Online jewelry brands can integrate flexible payment methods with Buy Now, Pay Later (BNPL) services on their website or app, such as Affirm or Klarna, to make luxury items more accessible.
Along with that, businesses can streamline the checkout process by enabling guest checkouts on the website or offering wallet offers to reduce the cart abandonment rate while offering them AI-driven product recommendations based on browsing behavior.
4. Marketing and retention strategies
Online jewelry brands can optimize their marketing strategies with the help of segmentation for personalized campaigns, such as abandoned cart reminders or personalized offers, which will also help them to send personalized emails and SMS to their customers to ask for their feedback while providing them with personalized offers.
Apart from that, they can also perform influencer partnerships or collaborations, which will help them to reach new audiences, and alongside that, they can also optimize their SEO strategies with the help of keyword-rich, descriptive titles and alt text for images to improve their online presence.
5. Shopify technical optimization
Another technique that online jewelry brands can use to improve their conversion rates is optimizing technical features of the Shopify platform, if any, because it will help them to improve the user experience and performance on the website or app by reducing slow load time, opting for a mobile-first approach, and optimizing images and models for better site speed.
In addition to that, online jewelry brands can also optimize website speed by compressing high-resolution images and 3D models to reduce the slow loading times on the website or app, which will also help brands to provide their customers with a better user experience across various devices and platforms.
6. Introducing virtual try-ons and 3D viewers
One of the effective ways that brands can opt to provide their customers with an interactive and immersive shopping experience is by using AR try-ons and 3D viewers on their website or app, as it will help their customers to explore and try various products using AR overlays and 3D models.
It also helps businesses to provide their customers with engaging features, such as 3D configurators, 360-degree viewers, 3D models, and AR overlays, which will help users to visualize products in real time while enabling them to customize according to their needs and preferences.
How to use virtual try-on and 3D viewer for jewelry products?
To provide users with an engaging and personalized shopping experience, jewelry brands and businesses can use the combination of virtual try-on and 3D viewer on the e-commerce website or app, which can help their customers understand and visualize products in the real-world environment. Apart from that, using these tools can also help businesses to improve their conversions, sales, and engagement rate on the Shopify-based store for both desktop and mobile users.
In this section, I will help you understand how brands can use the combination of virtual try-on and 3D viewer on their e-commerce website or app while bridging the gap between the online and offline shopping experiences.
Virtual try-on
- Access the feature: First of all, brands have to add the virtual try-on feature to the focus area of the website or app by adding a CTA with the heading of "Try On" or "Virtual View" button on the product page, which will help your customers to locate the virtual try-on easily on the e-commerce store.
- Camera activation: After that, allow camera permission on the mobile or desktop device of your customers by enabling them to scan the QR code for desktop use, which will also help them sync the shopping experience between their desktop and mobile device.
- Positioning: Then, users have to position the camera in front of their hand to try rings, on their ear for earrings, or on their neck for necklaces, which will help users to understand the accurate placement of the jewelry items on their body parts with the help of AR overlays.
- Real-time adjustment: Apart from that, it will also help users to make realistic adjustments of jewelry products by using AI to identify body points, which will also allow them to move, scale, and rotate the jewelry to see how it fits in different lighting.
- Take snapshots: Users can also capture photos or videos during the try-on of the jewelry products, which they can further use to compare options or share with friends for another opinion, or it will also help them to make more informed purchase decisions.
3D viewer
- 360-degree rotation: With the help of the 3D viewers, users can have a 360-degree preview of jewelry items using 3D models, which they can see by using their mouse or fingers to rotate the product, enabling them to look inside the jewelry products from different angles and perspectives.
- Customization options: Some of the 3D viewers also provide users with customization options, which will allow them to change metal colors, such as yellow or white gold, or gemstone types in real time, enabling them to add a personal touch to the products.
- Zoom and inspect: Apart from that, a 3D viewer also allows users to zoom and inspect jewelry items from the inside to the outside, which will enable them to look at every intricate detail of a ring's setting or a necklace's clasp.
Benefits of using virtual try-on and 3D viewer for jewelry brands and businesses
When it comes to understanding the benefits of using virtual try-on and 3D viewer as a combination, it is not limited to improving conversions on the website or app. Apart from that, it helps businesses in various ways, such as increasing sales, reducing returns, enhancing engagement, and personalizing experiences, which will also help jewelry brands to provide their customers with better experiences while building strong relationships.
In this section, I will help you understand the benefits of using virtual try-ons and 3D viewers for jewelry brands and businesses while enabling them to explore and try different products virtually.
1. Increased sales and conversions
With the help of the combination of virtual try-on and 3D viewer, jewelry brands and businesses can improve their online sales and conversions across the e-commerce website or app by providing their customers with a better shopping experience.
It provides users with an engaging shopping experience by enabling them to try and explore various products using AR overlays and 3D models, which will also help them make more informed buying decisions during online purchases.
2. Reduced returns and increased confidence
Both the virtual try-on and 3D viewer help businesses to improve customer trust and loyalty towards their products by enabling them to select products by inspecting them from different angles and perspectives by using engaging features, such as rotation, zooming, spinning, and try-on.
Apart from these, they help customers to reduce uncertainty about the product color and design mismatch by decreasing the likelihood of dissatisfaction and lowering return rates, which will also help the brand to reduce its product return rates.
3. Enhanced customer engagement
Another benefit of using the combination of virtual try-on and 3D viewer is enhanced customer engagement on the website and app because it helps jewelry brands to provide their customers with an engaging shopping experience while contributing to building stronger bonds and relationships with their customers.
In addition to that, it also provides users with AR overlays and 3D models of products along with 360-degree viewers, which will help them to explore products from different angles and perspectives during virtual jewelry shopping.
4. Personalized shopping experience
With the help of the virtual try-on and a 3D viewer, brands can provide their customers with a personalized shopping experience by enabling them to customize products according to their choices and preferences while offering them realistic previews of products in real time.
Apart from that, some 3D viewers also provide users with three-dimensional configurators that will help them to make changes and explore their intricate details simultaneously with the help of the 3D models so that they can make more informed decisions.
5. Operational efficiency and cost savings
Another crucial benefit of using both virtual try-on and 3D viewer is operational efficiency and cost savings, as they both help businesses to reduce unnecessary costs of physical samples while reducing the need for physical inventory in-store and minimizing shipping costs.
In addition to that, it also helps businesses to opt for sustainable options by reducing the costs of traditional, resource-heavy, and in-person trials by replacing them with virtual try-ons and 3D models, which will also help jewelry businesses to fill the gap between online and offline shopping experiences.
6. Social sharing and marketing
With the help of the virtual try-on and 3D viewer, businesses can improve their customer reach by enabling users to share the virtual try-on photos on their social media platforms or among their friends, which can help them make more informed and confident purchase decisions.
Apart from that, it also helps businesses to improve their online presence by increasing user engagement and experience on the e-commerce website or app while enabling them to improve their products by using the data-driven insights, if integrated with the analytics tool.
GlamAR’s virtual jewelry try-on and 3D viewer SDK for online jewelry brands and businesses
GlamAR is a virtual try-on and 3D viewer solution provider that helps online businesses from various categories, such as jewelry, eyewear, and furniture, enabling their customers to try, customize, and experience every jewelry item in lifelike 3D, AR, and VR while offering them an engaging and immersive shopping experience. With the help of its AR- and AI-based SDK, online brands and businesses can provide their customers with a similar shopping experience by enabling them to try and explore various products using AR overlays and 3D models in real-world environments while offering them realistic product visualizations.
Its virtual try-on SDK helps jewelry brands to improve their conversion rates and sales by letting their customers try various jewelry pieces with the help of AR overlays, while enabling them to understand the accurate placement on the body parts with the help of face and body tracking technology. Apart from that, it also helps e-commerce companies to improve their conversion rates by 3 times while helping them to turn passive browsers into active shoppers with higher average order value and faster checkout processes.
By using its 3D viewer SDK, jewelry brands and businesses can help their customers explore items using 3D models by using some engaging features, such as rotation, zoom, and spinning, which will help them explore every sparkle and stone angle in ultra-detailed 3D. In addition to that, it also provides users with a 3D configurator along with the viewer that they can use to customize the jewelry items according to their needs and preferences by enabling them to change stones, metals, and finishes with live previews and dynamic pricing.
Key features
- Movement and gesture tracking: It helps brands to increase engagement rate by tracking and mapping users' head movement and hand gestures, which will enable them to explore various jewelry items from different angles while offering them an in-person-like shopping experience.
- Seamless integration: It provides jewelry brands with an easy-to-integrate SDK that will enable them to integrate the feature into the e-commerce platform quickly while offering them a dedicated team of developers, which will help them during the integration process while making it easier.
- Cross-device compatibility: It helps brands to provide their customers with a similar shopping experience across various platforms and devices by offering them cross-device compatibility for different platforms, including mobile phones, tablets, and desktops, offering their customers accessibility to explore products without geographical limitations.
- Customization options: It helps businesses to maintain their image and identity throughout the website or app by providing them with various personalization options, providing their customers with a similar and intuitive interface while maintaining their brand image.
Benefits
- Enhanced personalized experience: It provides customers with a personalized and real-time online shopping experience by allowing them to customize products according to their needs and preferences. It also enables them to explore new products and try them before buying by using AR overlays, which will help the brand to bridge the gap between online and offline shopping experiences.
- Increased conversion rates: It helps brands or businesses in increasing their overall sales and conversion rates by offering their customers unmatched realism and accuracy. It allows customers to explore new products and helps them make more informed purchasing decisions by enabling them to use virtual try-on and augmented reality technology while exploring products before buying.
- Reduced product returns: With the help of this online tool and advanced technology, customers can try products online before making any purchasing decisions, which will help them make more informed buying decisions and reduce uncertainty due to color mismatch. Therefore, it will help the brand to reduce the product return rate and enable it to increase customer satisfaction and trust in the business.
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Case study: How White Cut Diamonds is using GlamAR’s jewelry try-on and 3D viewer SDK on their e-commerce platform
White Cut Diamonds is an Indian jewelry brand that uses GlamAR’s virtual try-on and 3D viewer on its e-commerce website and app to provide its customers with a modern shopping experience while enabling them to explore new products without paying an in-store visit to browse options like rose gold and white gold without limitations. The brand is known for its exquisite lab-grown diamond jewelry, which sometimes faces some questions from its customers, such as "Will the product suit me?" “How will it look on my face?" and “Should I try something new?” are some questions that the brand experiences issues with in improving its online conversions.
With the help of GlamAR’s virtual try-on and 3D viewer, the brand provided its customers with a better and more engaging shopping experience by integrating AR overlays and 3D models into their e-commerce website or app while building customer trust and loyalty towards the brand. It also helped the brand to improve customer confidence during online shopping by enabling them to try products in real time with the help of AR overlays, which gives them true-to-size clarity and the confidence to make quicker, easier decisions.
Apart from that, it also provides users with engaging 3D models of products instead of static 2D images, which they can use to explore the intricate craftsmanship of products along with a 360-degree preview to help them rotate, zoom, and spin products from different angles and perspectives. Therefore, by using GlamAR’s virtual try-on and 3D viewer SDK for jewelry products, the brand has provided its customers with a modern shopping experience while enabling them to buy lab-grown diamonds virtually with enhanced trust and loyalty, which also offers them accessibility to explore and try jewelry products anytime, anywhere.
Conclusion
With the help of the virtual try-on and 3D viewer, jewelry brands and businesses can provide their customers with a trusted and more confident shopping experience by enabling them to explore new products using advanced technologies, such as 3D models, AR overlays, and 360-degree previews. By using GlamAR’s SDK, e-commerce jewelry brands can provide their customers with a personalized and engaging shopping experience because it allows them to explore and try products interactively while bridging the gap between online and offline shopping experiences.
Using the combination of these two tools will allow brands to improve their conversion rates along with sales, engagement rate, and online presence, as it provides their customers with interactive features, such as rotation, spinning, and zoom. Therefore, jewelry brands and businesses can improve their customer service with the integration of virtual try-ons and 3D models on their e-commerce website and app, while offering them the accessibility to explore products anytime and anywhere.
A 3D viewer helps customers to explore products from various angles and perspectives by offering them engaging features, such as rotation, zoom, and spinning, which will help them to understand product details closely during online shopping. On the other hand, the virtual try-on allows users to place the product virtually onto their face or body using their device’s camera with the help of AR overlays, which will help them to understand how it looks in real time. Therefore, using a 3D viewer helps users to focus on product visualization, whereas the AR try-on provides them with a more personalized and immersive shopping experience.
Yes, some 3D viewers allow customers to understand the sizing and measurement of different jewelry items by providing them with online measurement devices or allowing them to zoom in, rotate the piece, and view it from multiple angles to understand intricate details. In addition to that, some of the advanced viewers also include scale references, size guides, or on-model previews, which will provide them with a detailed visualization of products while reducing their guesswork and helping them make more confident purchasing decisions.
Yes, these tools help users to understand the movement of jewelry products by using advanced technologies, such as augmented reality, 3D modeling and rendering, artificial intelligence, and face/body mapping. These tools will also help users to simulate material properties such as shine, reflection, and slight movement, which will also offer them natural movement in AR instead of rigid jewelry shows, enabling them to create a more realistic and engaging visualization experience for users during virtual shopping.
Both virtual try-ons and 3D viewers use high-resolution 3D models along with calibrated lighting environments and physically based rendering (PBR) techniques, which will help them to maintain color accuracy during virtual shopping and exploration. Apart from that, some of the advanced solutions also allow users to adjust the device display settings and real-world lighting conditions so that they can see jewelry tones, such as gold, rose gold, or silver, which will provide them with a more realistic shopping experience before making any purchase decision.
Yes, some of the advanced 3D viewers help customers to see how jewelry items look in different lighting conditions by enabling them to switch between various lighting environments, such as daylight, indoor, or studio lighting. On the other hand, the virtual try-on helps users to understand how the product reflects real-world lighting captured by the device camera, which will help them to understand how gemstones sparkle or how metals reflect light in various everyday lighting conditions.
Augmented reality and 3D viewing technologies are supported on most modern smartphones, tablets, and desktops. For seamless AR-based experiences, users can typically use iOS and Android devices with built-in cameras and updated browsers, which will help them run many solutions directly through web browsers while eliminating the need for app downloads and ensuring accessibility across multiple devices.
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