Top 12 3D model viewer software providers for e-commerce websites and apps

The global 3D digital asset market size was estimated at USD 28.3 billion in 2024 and is projected to reach USD 51.8 billion by 2029, which is expected to grow at a CAGR of 12.9% from 2024 to 2029. It shows the increasing use of 3D models and assets among e-commerce brands and businesses while enhancing product visualization and engagement for their customers, which will lead to higher conversions and reduced returns.

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With the help of the 3D model viewer, brands can transform the online shopping experience for their customers while turning them from passive, 2D interaction into active, immersive engagement. Apart from that, it also helps users to interact with 3D models by offering them engaging features, such as rotation, spinning, and zoom, which will provide them with transparency during online shopping while building their trust and loyalty.

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Since using 3D model viewer software provides businesses with multiple benefits, selecting the best ones is a challenging task because it requires lots of research, comparison, and more. Therefore, to help you out, in this blog, I will provide you with a list of the 12 best 3D model viewer software providers and their features, along with some tips on how you can select the best ones according to your business needs and requirements.

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What is 3D model viewer software, and what are its key features?

3D model viewer software is an online tool that helps users explore products using 3D models during online shopping by using some interactive features, including rotation, zoom, and spin, along with lighting and material simulation, with cross-platform sharing. Various online brands use the 3D model viewer software on their e-commerce website or app because it helps them to provide their customers with an engaging and interactive shopping experience without using complex CAD or modeling software.

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In addition to that, it allows brands to use 3D models for various categories, such as footwear, clothing, furniture, architecture, and games, which can help them provide their customers with a realistic visualization of products so that they can explore their details using 3D content. E-commerce sellers can embed the 3D model viewer software into their websites or apps by using standard web technologies such as HTML, CSS, and JavaScript, which makes it versatile and straightforward for them to implement the tool.

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Key features

• Interactive manipulation: It provides users with interactive features, such as pan, spin, zoom, and rotate, which will help them to understand the minute details of products while enabling them to explore them from different angles and perspectives.

• Format support: It helps brands to embed the 3D content for their products seamlessly into their e-commerce store by offering them support for various file formats, including STL, OBJ, FBX, and GLB, which will help them to provide their customers with better experiences.

• Measurement and inspection: By integrating tools with measuring tools, brands can allow their customers to measure distances, volumes, and surface areas between points, enabling them to understand the product placement during online shopping.

• Visual customization: It provides users with real-time customization options by enabling them to change shaders, including wireframe, solid, and shaded; adjust materials; and modify lighting effects, which can help them add a personalized touch to products.

• Cross-platform sharing: It allows users to share the digital content of products across various platforms by using shareable links, while offering them web-based viewing and enabling them to embed models in web browsers, often with support for augmented reality.

• Annotation: It helps brands to display product information interactively by enabling them to add notes or comments to specific parts of the model for collaboration, which will provide their customers with an interactive way to explore details of products on the e-commerce store.

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Top 12 3D model viewer software providers at a glance

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Benefits of using a 3D model viewer software for e-commerce businesses

When it comes to understanding the advantages of using 3D model viewer software, e-commerce businesses get multiple benefits from it because the software helps them to create immersive, interactive product experiences for their customers. It helps online brands to improve engagement, increase conversions, reduce product returns, and foster customer trust, which will enable them to build stronger relationships with their customers by allowing customers to rotate, zoom, and customize products in real time.

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In this section, I will provide you with a list of benefits that online brands and businesses experience by using the 3D model viewer software on their e-commerce website or app while implementing 3D assets and models.

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1. Increased conversions and sales

It helps businesses to provide their customers with an interactive shopping experience by enabling them to explore products using 3D models and assets with the help of some engaging features, such as rotation, spinning, and zoom.

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Apart from that, it also helps businesses to improve their user engagement on the website or app by keeping customers engaged for a longer period of time on the product page, enabling them to make more informed and confident purchases.

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2. Reduced product return rates

With the help of the 3D model viewer software, online brands and businesses can reduce their product return rates because it helps their customers to explore and examine products using 3D models and 360-degree viewers, which will reduce their uncertainty about product mismatch.

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In addition to that, by using 3D models and 360-degree previews, brands can also reduce the need for physical samples while offering their customers sustainable options to explore products virtually and explore every minute detail of products.

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3. Enhanced customer experience

It helps online brands and businesses to provide their customers with an improved customer experience, as it enables them to interact with products using high-quality visuals and 3D digital assets, which will help them to explore products from different angles and perspectives.

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When integrated with augmented reality, it also allows customers to try different products using virtual try-ons with some core technologies, such as face mapping, computer vision, and more, enabling them to understand how the product will look on them.

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4. Efficient product customization

When the 3D model viewer is integrated with the product configuration software, brands can provide their customers with a personalized shopping experience by enabling them to personalize products according to their needs and preferences.

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With the help of the 3D product configurators, users can change the color, pattern, and style of products, which they can also visualize in real time with instant changes, enabling them to select the products with a personalized touch.

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12 Leading 3D model viewer software providers for online brands and businesses

In the previous sections, I provided you with information about the features and benefits of using 3D model viewer software, which will also help online brands to provide their customers with a better experience by using 3D models and 360-degree viewers for realistic product visualizations. However, the market of 3D assets and models is increasing and growing, due to which there are several 3D model viewer software providers available in the market, and selecting the best ones from them is a cumbersome task because it consumes lots of time in research and analysis.

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Therefore, to help you select the best 3D model viewer software provider for your business, I will provide you with a list of the 12 best 3D model viewer software providers and their features, which you can use to compare different models and their offerings to understand which will work the best for your brand.

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1. GlamAR

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GlamAR is a solution provider that helps e-commerce brands and businesses to provide their customers with an engaging and immersive shopping experience by enabling them to try and explore products using AR overlays and 3D models. It offers easy-to-integrate SDKs for different solutions, including virtual try-on, 3D model creator, 360-degree viewer, 3D product configurator, and AI-based skin analyzer, which will help users to understand every detail of products interactively.

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With the help of its 3D product viewer and publishing software SDK, e-commerce brands can increase their sales by 30% and boost user engagement by enabling them to display products using 3D models and 360-degree viewers on their website or app. Brands can use the SDK for multiple categories, such as eyewear, watches, jewelry, furniture, luggage, and beauty, providing them with the accessibility to use the single solution for various industries while offering their customers an intuitive experience.

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It helps businesses to provide their customers with an engaging shopping experience by offering them some engaging features, including rotation, zoom, and spin, which will enable them to explore products and their intricate details from different angles and perspectives. In addition to that, it helps e-commerce brands to provide their customers with a similar shopping experience across various devices and platforms by enabling them to integrate the SDK seamlessly on a wide range of web browsers, mobile and tablet devices, as well as immersive hardware.

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Features

• Augmented reality integration: It helps e-commerce brands to provide their customers with realistic product visualizations in a real-world environment by enabling them to integrate the 3D viewer with augmented reality technology, which will help them to make more informed and confident purchase decisions during online shopping.

• Customization options: It helps e-commerce brands to provide their customers with a customizable shopping experience by enabling them to tailor products according to their needs and preferences by showcasing a wide range of configurations, including colors, specifications, and materials.

• 360-degree viewer: It provides users with the ability to explore every intricate detail of products using the 360-degree viewer, enabling them to zoom, rotate, and spin the products from different angles and perspectives, which will help brands to bridge the gap between online and offline user experiences.

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2. SelfCAD

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SelfCAD is a 3D model-building software provider that helps both individuals and brands to create interactive 3D models for their products by using end-to-end 3D modeling software tools, such as sketching, sculpting, and rendering. With the help of this online tool, users can create 3D models from scratch by using their step-by-step tutorials for various categories, such as LEGO sets, lanterns, flash drives, planes, and more, which cuts down their learning curve to a shorter time span, making it fun for them.

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By using its 3D model viewer software, brands can simplify the overall 3D design and printing process by using their simplified user interface while offering a powerful package with intuitive, easy-to-use, and easy-to-learn software. Apart from that, it is a browser-based CAD/CAM platform that allows developers to model, sculpt, slice, and print 3D models online, enabling them to save months on the learning curve of complex software.

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Therefore, using its 3D model-building software will help businesses with multiple benefits, such as performing mesh editing, generating 3D shapes and sketches, and performing projections, animations, and rendering, which will provide their customers with better services. In addition to that, it also offers interactive tutorials that make it easier for people with no experience to use the software by reducing the learning curve while enabling them to import and export files in different formats, including mesh, solid, and SVG.

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Features

• End-to-end 3D modeling tools: It provides developers and e-commerce brands with a suite of interactive tools, including sketching, sculpting, and rendering, which they can use to create a fully fledged design from scratch using a simple sketch by accessing all tools in one place with ease.

• Short learning curve: It provides developers and e-commerce brands with interactive tutorials that they can use to create 3D models from scratch by using the step-by-step guide for different categories, including LEGO sets, lanterns, flash drives, and planes, enabling them to reduce the time-to-market.

• Flexible storage options: It provides e-commerce brands and developers with various storage options, such as web browsers, desktop, and hybrid, which will help them store their work with ease while enabling them to access it anytime and anywhere by syncing their projects for both offline and online projects.

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3. Sketchfab

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Sketchfab is a 3D viewer software provider that helps online brands and businesses to provide their customers with an engaging and immersive shopping experience by enabling them to explore and try products using 3D models, along with AR integration. It helps businesses to manage their 3D assets and digital models in one place while enabling them to share 3D and AR experiences with others, which will help them showcase their work by joining millions of 3D creators online.

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With the help of this SDK, e-commerce brands and businesses can buy and sell 3D assets on Fab, or they can also share and embed 3D models anywhere online, which will help them to become the market-leading 3D player for the web. In addition to that, it also provides businesses with cross-platform compatibility by enabling them to create 3D models for various devices and platforms that will work for different operating systems, browsers, and devices.

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Apart from that, it helps businesses to provide their customers with an interactive and immersive shopping experience by enabling them to integrate the 3D models with virtual reality and augmented reality technologies, which will allow their customers to try and explore products using AR overlays. Also, brands can use these 3D models for advertising purposes on different social media platforms by embedding them on different e-commerce platforms, enabling them to reach a wider audience across different regions.

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Features

• API integration: It allows developers to integrate the software into the pre-existing e-commerce platform with the help of an API. It will make the integration process easier and enable the brand to provide cross-platform compatibility and accessibility.

• Custom-made 3D configurator: It provides the customization of different elements of the product, such as pattern, texture, color, and components, which will help the users to have a personalized experience and build their trust towards the brand.

• Support team: It helps developers to integrate the SDK into their e-commerce platforms with a support team for enterprise users. It also helps them to stay updated with the updates and provides them with excellent after-sales services for a smooth experience.

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4. Blueberry AI

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Blueberry AI is a digital asset management software provider that helps e-commerce businesses manage their digital assets and 3D models while offering them the benefits of immediate cost reduction and efficiency enhancement. With the help of this software provider, businesses can view various 3D models with more than 100 professional 3D file formats, such as 3DMax, Maya, Blender, and more, in their browser, without additional application downloads.

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By using its digital asset management software, brands and businesses can seamlessly organize their digital resources and optimize asset availability while boosting their efficiency and streamlining their workflows. In addition to that, it also helps businesses to improve their search speed by 53% as compared to Windows, which will also reduce their preview time by up to 40% because it reduces the switching between multiple tools by offering a single space to view different formats.

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Another benefit of using this viewer is increasing the work efficiency by up to 74% because it helps businesses to reduce their 3D file review and response time when compared to traditional communication tools. Therefore, using this tool will help businesses to manage their digital assets, establish seamless team collaboration, promote security tracking, and opt for complete private deployment of 3D models on the website or app.

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Features

• AI-powered search: It helps businesses to optimize their workflows by offering them AI-powered search and tagging options, which will help them to secure file transfer for easy sharing while offering them strong version control for better access to the latest assets.

• Effortless team collaboration: It provides e-commerce businesses with a centralized platform for asset management, which they seamlessly integrate with design and collaboration tools, enabling them to simplify their workflows and boost productivity among different team members.

• Web-based viewer: It reduces the need for additional downloads by enabling businesses to support more than 100 professional 3D file formats, which will help them to view and explore 3D models in various formats in web browsers while enabling them to share them by creating a collaborative link.

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5. AutoDesk

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Autodesk is a 3D modeling and animation software provider that helps online businesses and individuals to create immersive worlds and high-quality designs. With the help of its 3ds Max product, businesses can perform professional 3D modeling, rendering, and animation, which will help them to bring life into environments and landscapes with robust modeling tools, enhancing artists’ creativity, accelerating tasks, and improving collaboration.

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It also helps developers to create finely detailed designs and props with intuitive texturing and shading tools, which they can also iterate on and produce professional-grade renders with complete control. In addition to that, it also helps developers to build expensive gaming works or enables them to visualize intricate architectural designs by using 3D environment modeling, which will help them bring 3D assets to life for a better and more immersive user experience.

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It also provides e-commerce businesses with retopology tools, which they can use to automatically reconstruct polygonal mesh data by using clean, quad-based topology with amazing accuracy. Along with that, it also offers the feature of a modifier stack workflow that will help them explore design ideas by using a wide range of modifiers that can help them enhance their creations non-destructively.

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Features

• Cost and time effectiveness: It helps brands and businesses to save their time and money by enabling them to bring their vision into reality with the help of 3D simulation, models, and visualization before finalizing the project or product for the final output.

• Multiple industry use cases: It can be used for multiple industries, such as architecture, media, entertainment, interior design, and product manufacturing, which makes it a useful tool for businesses that work in multiple industries, making it more useful for them.

• Advanced technologies: It uses various advanced technologies, including virtual reality, animation, augmented reality, and 3D modeling, which help engineers and architects to customize and realize concepts at any scale and iterate faster on designs.

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6. Zolak

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Zolak is an AI-powered 3D visualization platform provider that helps businesses turn passive browsers into active buyers by offering them interactive 3D rendering for their products, along with real-time customization and photorealistic visuals. Online brands can use this software for various categories, such as home decor, clothing, footwear, jewelry, sporting goods, and gadgets, enabling them to create 3D showrooms and studios on their e-commerce store.

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With the help of this online tool, businesses can provide their customers with engaging features, such as swap, rotate, move, delete, and customize items, according to their needs and preferences, which they can perform in the virtual spaces or in their own rooms. Apart from that, it also helps businesses to provide their customers with realistic visualizations of products by enabling them to create product bundles within the 3D showrooms that match product visuals.

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It helps businesses to provide their customers with the accessibility to explore products anytime and anywhere, along with different variations and measurements, while offering them true-to-life details, which will also provide them with interactive shopping experiences. Therefore, it also helps businesses to reduce the imagination gap among their customers by ensuring a perfect match between product dimensions and customer spaces, which will increase their confidence during online purchases, delivery, and installation.

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Features

• Dynamic visuals: It helps online brands to display their products interactively and seamlessly on their e-commerce website or app by enabling them to showcase different variations of products in various colors, sizes, designs, and styles.

• Hyper-realistic visualization: It helps businesses to provide their customers with unparalleled realism in the 3D models of their products, which they can use to visualize products during online shopping while offering them advanced customization settings for a customizable experience.

• Immersive module: It helps businesses to provide their customers with engaging features, such as 360-degree viewers and 3D models, which will enable them to explore products from different angles and perspectives, along with a try-before-you-buy experience with AI integration.

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7. Threekit

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Threekit is an AI-based solution provider that helps e-commerce platforms make their product previews more interactive by using 360-degree product previews and 3D models instead of static 2D images. It offers a customizable product viewer that allows businesses to add interactive product viewers and render multiple-angle product shots and 3D product views, which keeps their customers engaged on their e-commerce website and app.

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With the help of this online software provider, online brands and businesses can provide their customers with an engaging online shopping experience with the help of interactive 3D models and 360-degree product views that enable them to spin images and configure complex products. It also uses photorealistic WebGL technology to generate interactive, picture-perfect thumbnails and product marketing images for the brand, enabling them to display their products interactively on their website or app.

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Apart from that, it also helps businesses to transform their interactive 3D products into a fully immersive AR experience by providing their customers with 360 spins, zoom functionality, and 3D product rotations while enabling them to put products in their own space. With the help of these immersive 3D models, brands can also increase their page views by 94% with enhanced user experience by offering them a faster way to select, visualize, configure, and quote complex products without the rigid structure of CPQ and order entry.

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Features

• Spin and zoom: It provides easy spinning and zooming options for users to keep them engaged on the website and deliver a closer preview of the product. It helps the brand to increase the user experience and their session time on the website.

• Product updates: It enables the business to offer detailed and updated information about the products' features and specifications. It helps them to provide easy and seamless updates of the items to reflect the latest version on the website.

• AR integration: It bridges the gap between in-store and online shopping experiences for users by integrating the 3D product previews with augmented reality technology, which will help them try and explore different products using 3D models and AR overlays from different angles and perspectives in real-world environments.

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8. Cylindo

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Cylindo is a 3D product configurator provider that helps businesses to bridge the gap between physical and digital shopping experiences for furniture and home goods retailers by offering their customers 3D models and 360-degree viewers to explore and visualize products. With the help of this configurator, online brands and businesses can display their products on their e-commerce platform with customizable options in an interactive and photorealistic format, which will allow their customers to view and personalize items in real time.

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It enables customers to visualize products with a rotation of 360 degrees, zoom in for detail, and customize them with the help of different materials, colors, and configuration options, along with instant updates. It also helps businesses to provide their customers with an engaging online shopping experience, which will help the brand to build consumer confidence and increase engagement, average order value, and conversion rates by allowing them to see the exact product before making a purchase.

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In addition to that, it also provides businesses with the ability to manage and distribute high-quality 3D assets at scale for an e-commerce platform while enabling them to support 3D models for different devices and screens. It also offers brands seamless integration of the software with popular e-commerce platforms such as Shopify, WooCommerce, and Magento, which will enable them to opt for smooth workflow management.

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Features

• Data-driven decisions: It provides businesses with behavioral analytics, such as zoom-in interactions and device usage, which will help them to track customer interaction with 3D content while enabling them to make data-driven decisions to perform product development and offer customers better experiences.

• AR-integrated support: It helps online businesses to provide their customers with the ability to try products before buying, which will enable them to make more informed and satisfactory decisions during online shopping with increased confidence.

• Improves product experience: It helps businesses to improve user experience by using 3D models and 360-degree viewers on the product pages, which will make them more engaging and interactive while leaving a strong and powerful customer experience, which will also help them to increase their conversion rates.

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9. Zakeke

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Zakeke is a cloud-based 3D product configurator provider that helps businesses provide their customers with a fully interactive and personalized product customization experience on the e-commerce website or app. It helps online sellers and brands to provide their customers with an engaging experience of product visualization and personalization in a real-time environment with the help of 3D and AR technology.

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It helps businesses to seamlessly integrate the software with major e-commerce platforms like Shopify, WooCommerce, and BigCommerce, which will help them reach a wider audience across various regions. In addition to that, it also helps online sellers to provide dynamic product configuration to their customers so that they can personalize the product according to their choice by creating a custom product with material changes, color variants, component swapping, and live pricing updates.

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With this advanced software, brands can allow their customers to design products in real-time, preview them in AR, and complete the purchase while sitting in the comfort of their home. It is suitable for businesses that work in industries like fashion, jewelry, furniture, sports gear, automotive, and custom equipment. Therefore, online brands and businesses can use this brand to provide their customers with an engaging and immersive experience by integrating the software into their e-commerce platform with just a single click.

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Features

• No-code integration: It allows the brands to seamlessly integrate the configurator into the e-commerce platform without any code or technical knowledge. It shows smooth compatibility with various tools and e-commerce platforms, which allows brands to reach a wider audience and provide them with better services.

• Reduced return rates: It helps the customers to customize or visualize the products during online shopping using 3D and AR technology, which reduces their uncertainty of mismatch and reduces the product return rate by 60% for the brand.

• Advanced configuration: It allows the brand to tackle the complex requests at ease with their advanced CPQ software and also helps them to streamline operations, address unique needs, and turn every interaction into a win to provide a better user experience.

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10. Vectary

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Vectary provides e-commerce brands and businesses with a no-code 3D product configurator, which helps them to provide their customers with an interactive and customizable online shopping experience. It provides businesses with a web browser-based platform that allows them to capture the viewer's attention and reveal layers of information with the help of a 3D model. It also helps e-commerce brands to increase user engagement and experience by enabling them to explore and visualize products using 3D models. 

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With the help of this online tool, online brands can create an intuitive e-commerce store because it provides them with floating user interfaces (UI) that they can use to add menus, color and material selectors, and triggers to enable users to interact with the 3D models during online shopping. Apart from that, it also helps brands to provide their customers with the ability to select products using real-time customization by modifying the color, material, texture, and size of the product according to their needs and preferences.

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It also helps online businesses and brands to perform a quick setup and integration of the software into the e-commerce platform for different industries, such as vehicles, electronics, fashion accessories, etc. In addition to that, it also helps businesses to place interactive hotspots during product display to help them provide information to their customers using pop-ups, material switches, or animations, and use annotations so that they deliver product information interactively.

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Features

• API integration: It allows brands to perform API integration of the 3D projects to databases, Excel sheets, and website interfaces so that they can optimize the virtual store and track the inventory details quickly and seamlessly.

• Real-time rendering: It allows brands to offer a realistic shopping experience to users by offering them real-time rendering of the 3D models on the website and allowing them to explore products using 3D models from different angles.

• Animated guide: It provides brands with an animated instructional guide to help them assemble and manufacture workflows easily and quickly. It will also help them to understand and follow the integration process seamlessly.

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11. Modelry

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Modelry is a 3D product viewer and HD 360 viewer that helps online businesses and brands working on various e-commerce platforms to showcase their products in an interactive and immersive manner. It provides businesses with various interactive solutions, including 3D product visualization, virtual photography, and 3D lifestyle scenes, which will help them enhance their user engagement while increasing their session time on the website or app.

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With the help of its 3D product visualization tool, online brands and businesses can generate top-quality photorealistic visuals of products in three dimensions, which will help them to bridge the gap between online and offline shopping experiences for customers by enabling them to explore products from different angles and perspectives. It reduces the need for traditional product photoshoots and helps brands to streamline content production and maintain brand consistency across digital touchpoints.

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It enables businesses to generate multiple product variations in different colors, materials, patterns, and design variations. It helps the brand to opt for a scalable and flexible solution with these 3D visuals because it can deliver multiple 3D models every month and aligns with the company's budget. Since it makes 3D models using the visualization from 3 reference images, it reduces the cost of photography sessions.

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Features

• Streamlined workflow: It allows brands to streamline their workflow by creating a 3D visualization of the products with the help of reference images of the product. It will help them to reduce the photography session time and cost-effectively.

• Brand consistency: It provides brand consistency, as they can use the single 3D model for multiple channels such as e-commerce, AR/VR, and digital marketing. It will help them to build customer trust and enhance their satisfaction rate towards the brand.

• Easy updates: It provides easy and flexible updates of the 3D models on the e-commerce platform. It generates adjustable 3D visuals that brands can generate quickly with minimal cost.

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12. Expivi

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Expivi is an interactive and engaging 3D product configurator provider that helps e-commerce brands and businesses to increase their user engagement and experience with the help of 3D and AR-based product visualization. It helps the e-commerce platform to increase the overall sales by helping users to buy more expensive options or accessories, which further results in higher revenue.

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It also helps online brands and businesses to reduce their product return rates and increase the average order value by providing customers with the facility to preview items from multiple angles and perspectives, which increases their confidence during online shopping. It also helps businesses to provide their customers with real-time 3D rendering, which helps them to visualize products in real time while updating their price according to the customizations made by them during online shopping.

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It provides online businesses with seamless integration by enabling them to integrate the online tool into their e-commerce platform by using an easy-to-integrate SDK, which requires minimal programming knowledge and offers a drag-and-drop setup. In addition to that, it also makes the buying process transparent and encourages users to explore more features and accessories, which boosts brands' revenue. Henceforth, using its 3D product configurator will help the e-commerce platform to provide a better and enhanced user experience.

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Features

• Detailed data insights: It offers detailed analysis about the user behavior and preferences that help businesses to gain a deep understanding of the consumer needs and help them to create tailored products according to their requirements.

• Faster buying decisions: It helps users to modify products according to their choices and preferences. It helps the customers to make faster buying decisions by providing them with a 3D model preview, which increases the brand's conversion rate and reduces their cart abandonment rate.

• Reduced product returns: It reduces the uncertainty of product mismatch among users by providing them with a 3D model preview, which reduces the product return rate for the brands and helps them become sustainable.

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How does a 3D model viewer work for e-commerce brands and businesses?

When it comes to understanding the working of 3D model viewer software, e-commerce brands and businesses have to look at their implementation workflow and core technologies, enabling them to create an interactive, virtual showroom for their customers. By using the 3D model viewer software, businesses can allow their customers to interact with high-fidelity, three-dimensional digital versions of products directly within a web browser, which will help them to bridge the gap between online and offline shopping experiences.

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In this section, I will provide you with detailed information about the software workflow and its core technologies that will help online brands to seamlessly integrate the 3D assets with the e-commerce platform to provide their customers with better shopping experiences.

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Implementation workflow

• Select products: First of all, select the products with high value and high return, which will help you to provide your customers with engaging shopping experiences by enabling them to explore trending products using 3D models and high-quality visual content.

• Create a 3D model: After that, use the 3D design software or opt for 3D service providers to create or outsource 3D models or assets for your products, which you can choose according to your needs and requirements.

• Optimize and format: Afterwards, optimize the 3D models or assets in the suitable file formats, such as GLTF and GLB, which will help you to create a lightweight file to seamlessly integrate the digital models with the e-commerce platform.

• Embed and test: Integrate the 3D model viewer into the product page through the CMS of Shopify or Magento, which you can test across mobile and desktop devices before making it live.

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Core technologies

• Rendering engines and graphics APIs: To provide users with a realistic experience, it uses rendering engines and graphics APIs, which will allow brands to display their products interactively in web browsers without using any plugins. It uses WebGL technology, the three.js library, and custom rendering engines, which will help brands to simplify the creation of 3D scenes, lighting, and cameras in the browser while handling massive engineering assemblies.

• Data optimization and format: Another technology that is used behind the successful working of the 3D model viewer software is data optimization and formatting, which will help brands to use the standard and efficient file formats, such as GLTF and GLB, for transmitting and loading 3D scenes over web browsers. In addition to that, it also converts precise and mathematical CAD surfaces into polygons during product display while reducing the file size for consumption on web browsers.

• Functional technology: Other functional technologies that the 3D model viewer software uses are scene graph management, physically based rendering, ray tracing/lighting engines, and interaction handlers, which will help brands to improve the use of 3D models to be more interactive and engaging. Also, these technologies collectively help e-commerce businesses to organize 3D elements, along with light interaction simulation and realistic surface rendering, and provide users with interactive features, such as spin, zoom, and rotation.

• Supporting technology: Some additional technologies, such as content delivery networks, WebXR, and vertex/pixel shaders, are also used by the model viewer software to allow brands to ensure the fast and global delivery of large 3D assets, along with the integration of augmented reality and virtual reality technologies. These technologies will also help brands to control the final appearance of products, including the transformations and surface details, which will provide their customers with the ability to see models in real-world environments.

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Applications of 3D model viewer software for different brands and businesses

Since the 3D model viewer software has become an essential tool for modern e-commerce brands and businesses because it provides users with immersive, interactive, and high-fidelity shopping experiences by using 3D models and digital assets. In addition to that, it provides online businesses with multiple advantages, such as boosting customer engagement, increasing conversion rates, and reducing return rates, which will also help them build stronger and more trusted relationships with their customers.

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With the help of the 3D model viewer software, brands can provide their customers with engaging features, such as rotation, zoom, and spin, which they can also customize in real time within a web browser while bridging the gap between physical and digital shopping. Due to the popularity and accessibility of exploring products using 3D models, the 3D model viewer software has been used for multiple purposes, about which I am going to tell you in this section.

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1. E-commerce and retail

With the help of the 3D model viewer software, e-commerce and retail sellers can create immersive product showcases for various categories, such as footwear, clothing, jewelry, makeup, and more, providing their customers with realistic product visualization with the help of 3D models.

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Along with that, by integrating the viewer software with the product configurator and augmented reality, customers will be able to explore and try different products using 360-degree viewers and AR overlays in various angles and perspectives in the real-world environment.

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2. Furniture and interior design

Another application of the 3D model viewer software is in furniture and interior designing, in which e-commerce brands can use the combination of 3D viewer and configurator, enabling their customers to customize products according to their needs in real-time while visualizing them instantly.

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Apart from that, interior designers can use the 3D models of furniture in the room planning or home decor projects, where they can connect with their clients in an accessible way to discuss the changes without wasting their time and money.

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3. Manufacturing and engineering

With the help of the 3D model viewer software, manufacturers and engineers can perform internal reviews and collaboration of their projects using e-drawings because it helps them to facilitate collaboration between design and production teams by allowing them to share, annotate, and measure designs without needing expensive CAD licenses.

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In addition to that, brands can also use 3D models for virtual prototyping and simulation to design, test, and validate parts or complex machinery without creating physical prototypes.

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4. Automotive and aerospace

Online brands and businesses can use the 3D model viewer software in the automotive and aerospace industries, where they can allow their customers to customize colors, interiors, and accessories by using 3D models with product configurators, which will provide them with an engaging, interactive experience.

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Apart from that, businesses can use 3D models to provide their customers with virtual tours and demonstrations of cars to inspect them closely and explore their interior features, facilitating B2B presentations or consumer research before in-person visits.

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Difference between the 2D images, 3D models, and 360-degree viewers for online businesses

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Tips to select the best 3D model viewer software provider for an e-commerce store

While selecting the best 3D model viewer software, e-commerce brands have to look for some features that will help them understand which software will work best for their products while enabling them to provide their customers with the best services during online shopping. Therefore, e-commerce businesses have to look for some features, such as performance and speed, seamless e-commerce integration, augmented reality support, and customization and configuration, which will also help them to provide their customers with a seamless shopping experience.

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In this section, I will provide you with detailed information about various tips that you can consider while selecting the best 3D model viewer software provider to help you improve experience and engagement on the e-commerce platform, including the website or the app.

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1. Performance and speed

One of the advantages of using 3D model viewer software on the e-commerce platform is improving and enhancing the user engagement on the website or app, and hence selecting 3D model viewer software that helps them to improve their performance and speed will enable them to provide their customers with better experiences.

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Therefore, brands always need to look for a software provider that helps them reduce their bounce rate by quickly loading the 3D assets on the e-commerce store, running smoothly across various devices and platforms, and offering customers a mobile-first approach with better performance and speed.

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2. Seamless e-commerce integration

Another factor that e-commerce brands should look for while selecting the 3D model viewer software is seamless and cross-platform integration, which will help them to provide their customers with a smoother shopping experience across various platforms and devices, including mobile phones, tablets, and desktops, for both applications and browsers.

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Apart from that, it will also help brands and businesses to create and manage their 3D assets by using the ready-made plugin, API, or SDK for various e-commerce platforms, such as Shopify, Magento, and WooCommerce, while syncing them with their pre-existing product catalog.

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3. Support for augmented reality

Using 3D model viewer software will help businesses to provide their customers with an engaging and realistic shopping experience by offering them real-time visualizations of products using 3D models and 360-degree viewers, along with customization options when integrated with product configurators.

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However, selecting a software provider that also offers support for augmented reality technology will provide them with the benefit of providing their customers with the ability to try different products in real-world environments by using AR overlays on their face or body for fashion and accessories and in their home for furniture and home decor.

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4. Rendering and texture accuracy

Another feature that brands should look for while selecting the 3D model viewer provider is 3D rendering and texture accuracy, because it will help them to provide their customers with a more enhanced and improved shopping experience by enabling them to understand the material and design of products by supporting physically based rendering (PBR).

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Apart from that, it will also help them to understand how the product will look in different environments and lighting by enabling them to place items in different places using their device’s camera when integrated with augmented reality, which will also help them to make more informed and confident online purchase decisions.

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5. Customization and configuration

Always look for software providers that offer unlimited customization and configuration options, which will help you to provide your customers with a personalized shopping experience by enabling them to explore products with multiple customization options for different colors, materials, styles, sizes, and designs.

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It will help you to provide your customers with an engaging yet immersive shopping experience by enabling them to tailor products according to their preferences and updating products instantly, along with the updated prices, which will provide them with a realistic product visualization during online shopping.

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6. Scalability and workflow

Another feature that e-commerce brands and businesses should look for while selecting the 3D model viewer software provider for their website or app is scalability and workflow management, because it will help them to maintain large volumes of 3D models and digital assets according to their product catalog.

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In addition to that, it will also help them to create a structured and automated workflow for their website or app by reducing the turnaround time to a minimum while providing their customers with timely product updates and a seamless user interface during online shopping.

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How to integrate the 3D model viewer software with the Shopify platform using the GlamAR SDK?

When it comes to integrating the 3D mode viewer software with the Shopify platform, brands have to follow a step-by-step integration process, which will help them to integrate the 3D model viewer along with interactive 360-degree spins, zooming, and AR Try-On functionality. Therefore, using GlamAR’s software development kit (SDK) will provide them with multiple benefits, such as an AI-powered 3D viewer, improved product visualization, reduced product returns, and more, enabling them to seamlessly navigate their customers through the e-commerce platform with an updated product catalog.

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In this section, I will help you understand how you can integrate GlamAR’s lightweight and embeddable SDK into your Shopify-based e-commerce store, which will also help you improve the store’s engagement and experience for your customers.

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1. 3D asset preparation and hosting

• Prepare models: Always try to create 3D models for your products in the GLB or GLTF formats, which are the best-supported formats for 3D assets or digital models, to provide users with high-quality 3D rendering.

• Get 3D assets: If you do not have 3D models or digital assets for your products, GlamAR will help you create the best 3D models from 2D images by using its 3D model creation feature, enabling you to provide your customers with better experiences.

• Upload to Shopify: After creating the 3D models or assets for your products, upload them directly to the Shopify product page in the Media section by using GlamAR’s Shopify app, which you will get from the Shopify store.

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2. Integrate GlamAR SDK

• Obtain SDK or API: Now, register with GlamAR to access their SDK or API, which you can use to seamlessly integrate the 3D model viewer software into the Shopify platform with an easy-to-use interface and cross-platform compatibility.

• Embed code: Now, copy the provided JavaScript/HTML embed code from the GlamAR console, which will help you to integrate the GlamAR SDK into the Shopify platform by pasting it into the Shopify theme.

• Insert in Shopify theme: After that, navigate to Online Store > Themes > Edit Code in your Shopify admin to paste the GlamAR SDK code into the theme file, which is responsible for product rendering.

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3. Configure and activate

• Map products: After pasting the embed code into the Shopify theme, link your 3D models from the GlamAR console to specific products on your Shopify store, which will help you sync the 3D assets with your product catalog.

• Customize viewer: Now, customize the 3D model viewer software according to your brand’s image and identity by changing its color schemes, logos, and buttons, which will help you to provide your customers with a seamless and similar shopping experience throughout the store.

• Enable AR feature: Last but not least, enable the web browser-based augmented reality feature to provide your customers with the ability to visualize products in their own space by using AR overlays.

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Brands that are using a 3D model viewer on their online store

To provide their customers with a better and engaging shopping experience, some brands are already using the 3D model viewer software on their e-commerce website or app, enabling them to provide their customers with intricate product details by using 3D models. Some of these brands are Crate and Barrel, BOSTONtec, and more, which will allow them to use 3D assets and models for home decor, luggage, furniture, and more so that they can build stronger and more trusting relationships with their customers.

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In this section, I will provide you with some detailed information on how these brands are using 3D models on their website or app to provide their customers with better shopping experiences while bridging the gap between virtual and in-person shopping encounters.

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1. Crate and Barrel

Crate and Barrel is a furniture brand that provides its customers with different furniture options for different areas in their home, including the living room, kitchen, bedroom, and more, enabling them to design their own space with the best-suited furniture items. It provides their customers with 3D models along with 360-degree previews and augmented reality integration, which will help their customers to explore products from different angles and perspectives while offering them the accessibility to explore products in different environments using AR overlays.

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Apart from that, it also allows them to customize the color and material of their furniture during the preview in real time, offering them a personalized and realistic shopping experience without wasting their time and money.

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2. BOSTONtec

BOSTONtec is a furniture brand that provides its customers with the accessibility and ability to create customized workstations virtually by using 3D models, 360-degree previews, and product configurators, which will provide them with a customized shopping experience while sitting at home comfortably.

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It allows their customers to customize products according to their preferences by enabling them to change base type, adjust depth and width, customize surface and feet materials, and more, along with instant product visualizations. Therefore, the brand allows its customers to customize their workstations according to their needs and see their vision come true by offering them 3D models, 360-degree viewers, and 3D product configurators for better shopping experiences.

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3. Hangout Lighting

Hangout Lighting is a home decor brand that helps its customers to decorate their homes by using pre-made or custom-made lighting products according to their preferences, enabling them to adjust finishes and lengths in the 3D product configurator before making purchase decisions.

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It provides its customers with a 3D model of their products along with the 360-degree viewer, which they can use to understand the intricacies of the product by enabling them to explore products from different angles and perspectives. In addition to that, it also offers them real-time customization options that they can use to visualize how the product will look after the customization process, which will provide them with an engaging and personalized shopping experience during their online journey.

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Conclusion

Using 3D model viewer software helps e-commerce brands and businesses to provide their customers with better shopping experiences by enabling them to explore every product detail with the help of 3D models and high-quality visuals. It will also provide businesses with multiple benefits, such as improved engagement, enhanced experience, trusted customer relationships, and reduced product returns, which will help them improve their online presence and beat the competition in the marketplace.

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With the increasing demand for 3D models and assets, it is very difficult to select the best 3D model viewer software provider according to your needs and requirements, so I have provided you with some tips that you can use to opt for the best ones, along with a list of the top 12 software providers and their features. You can use the detailed information on the best 3D model viewer software providers to understand which one will help you provide your customers with the best shopping experiences while bridging the gap between online and offline journeys.

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